Professional Documents
Culture Documents
Culture:
Culture may be understood as a consortium of communication
(or a bundle of messages) that a given people have in common:
their shared experiences, shared perceptions, and values, shared
consciousness” (Macdonald, 1991). These values, experiences,
and communications are guidelines about what things mean,
what is important, and what should be done.
• Consists of a set of symbols, ceremonies, and myths that
communicate the underlying
• values and beliefs of that organization to its employees.” -
Ouichi
• Culture consists of learned responses to recurring
situations. The earlier these responses are learned, the more
difficult they are to change.
• Taste and preferences for food and drink, for example,
represent learned responses that are highly variable from culture
to culture and can have a major impact on consumer behavior.
Preference for color is culturally influenced as well.
• For example, although green is a highly regarded color in
Moslem countries, it is associated with disease in some Asian
countries. White, usually associated with purity and cleanliness
in the West, can signify death in Asian countries.
Characteristics
Elements of Culture
• Language
• Symbols
• Norms
Values
System Approach
• There are many different anthropological approaches to cultural
analysis, some readers may prefer to use this coordinated
systems approach as an alternative.
1. Kinship System: - This system states that the family
relationships and the way a people reproduce, train and socialize
their children. The global manager needs to understand the
significance of the family’s influence to supervise effectively.
Family influences and loyalties can affect job performance or
performance negotiations.
2. Education System: - Educational system may be formal
and informal within any culture. How young or new members of
society are provided with information, knowledge, skills and
values. If one is opening up a factory in India, the training plan
had better include the method of education, whereas in some
societies the training would be for sophisticated technological
positions.
1. Economic System: - The manner in which society produces
and distributes its goods and services. Today, while much of the
world is divided into capitalistic or socialistic economic blocks, it
is evident that regional economic cooperatives are merging to
cross national and ideological boundaries.
2. Political System: - The dominant means of governance for
maintaining order and exercising power of authority. Some
cultures are still in a tribal stage where chief rule, others have a
ruling royal family with an operating king, while still preferring
democracy or communism.
3. Religious System: - The means of providing meaning and
motivation beyond the material aspects of life, that is, the
spiritual side of a culture or its approach to the supernatural.
This transcending system may lift a people to great heights of
accomplishments. Diverse national cultures can be some-what
unified under a share religious beliefs.
4. Association System: - The network of social groupings that
people form. These may range from fraternal and secret societies
to professional/trade associations. Some cultures are very group
oriented and create formal and informal associations for every
conceivable type of activity. Other societies are individualistic and
avoid such organizing.
5. Health System: - The way a culture prevents and cures
disease or illness, or cares for victims of disasters or accidents.
The concepts of health and wholeness, well being and medical
problems differ by culture. Some countries have witch doctors
and herb medications, other like India have few government-
sponsored social services, while Britain has a system of socialized
medicine.
Key Terminology
• Acculturation – It refers to the processes by which families,
communities and societies react to inter-cultural contact while
retaining characteristics of own culture. As a result a new,
composite culture emerges, in which some existing cultural
features are combined, some are lost, and new features appear.
The earliest recorded western discussion of acculturation appears
to be that of Plato in 348 BC. More than 100 different taxonomies
of acculturation have been formulated since then. See also
adaptation, assimilation, enculturation, syncretism and
transculturation.
• Age Discrimination – It is discrimination against a person
or group on the basis of age. Age discrimination usually comes in
one of two forms: discrimination against youth, and
discrimination against the elderly.
• Assimilation - is a process of consistent integration
whereby members of an ethno-cultural group, typically
immigrants, or other minority groups, are "absorbed" into an
established larger community. If a child assimilates into a new
culture, he/she gives up his/her cultural values and beliefs and
adopts the new cultural values in their place.
• Belief system - is the way in which a culture collectively
constructs a model or framework for how it thinks about
something. A religion is a particular kind of belief system.
• Biculturalism - The simultaneous identification with two
cultures when an individual feels equally at home in both
cultures and feels emotional attachment with both cultures. The
term started appearing in the 1950s.
• Capitalism - Economic or socio-economic system in which
production and distribution are designed to accumulate capital
and create profit. A characteristic feature of the system is the
separation of those who own the means of production and those
who work for them.
• Cross Cultural - Interaction between individuals from
different cultures. The term cross-cultural is generally used to
describe comparative studies of cultures. Inter cultural is also
used for the same meaning.
• Cross Cultural Awareness - develops from cross-cultural
knowledge as the learner understands and appreciates the
deeper functioning of a culture. This may also be followed by
changes in the learner's own behavior and attitudes and a greater
flexibility and openness becomes visible.
• Discrimination - Treatment or consideration based on class
or category defined by prejudicial attitudes and beliefs rather
than individual merit. The denial of equal treatment, civil liberties
and opportunities to education, accommodation, health care,
employment and access.
• Ethnicity - Belonging to a common group with shared
heritage, often linked by race, nationality and language.
Ethnocentrism - Belief in the superiority of one's own ethnic
group. Seeing the world through the lenses of one's own people or
culture so that own culture always looks best and becomes the
pattern everyone else should fit into.
• Hybridism - Refers to groups as a mixture of local and non-
local influences; their character and cultural attributes is a
product of contact with the world beyond a local place. The term
originates from agriculture and has for a long time been strongly
related to pejorative concepts of racism and racial purity from
western colonial history.
• Integration - The bringing of people of different racial or
ethnic groups into unrestricted and equal association, as in
society or an organization; desegregation. An individual
integrates when s/he becomes a part of the existing society.
• Minority Group - A group that occupies a subordinate
position in a society. Minorities may be separated by physical or
cultural traits disapproved of by the dominant group and as a
result often experience discrimination. Minorities may not always
be defined along social, ethnic, religious or sexual lines but could
be broad based e.g.
non-citizens or foreigners.
• Prejudice - Over-generalized, oversimplified or exaggerated
beliefs associated with a category or group of people. These
beliefs are not easily changed, even in the fact of contrary
evidence.
CULTURAL SENSITIVTY:
GLOBAL TRANSFORMATIONS
The concept of "global transformations" first appeared in the
works of French and American authors in the 60s of the 20th
century. It marked the transition from the modern to the latest
phase of globalization, when the wave of global flows and
relationships significantly increased and qualitatively changed
the basic forms of social activities (political, economic and
cultural). Global transformations is defined as significant
structural changes (changes and transformations) in the
contemporary post-industrial informational (via the Internet, the
media) and real (cultural, economic, political) world dimension
between different countries. In the broad meaning, "global
transformations" are the process of real system social, cultural,
economic and political (and legal) changes (up to the radical
reorganization of the world model), dynamically developing in the
period from the second half of the 20th –beginning of the 21st
century in the relations between various national states. One of
the possible risks of global transformations becomes the
inevitability of confrontation between the leading countries of the
world for the world’s resources, geopolitical influence and
economic dominance. Global transformations of cultural
organization. Major changes of cultural globalization occur in the
field of cultural identity and system of values at the ethno-
cultural, national and global levels. The key question remains –
what changes in the culture of identity and what is vulnerable in
the global transformation of the culture. Cultural globalization
changes the context in which the production and reproduction of
national cultures occurs. Global transformations are a process of
real change in the economic, political and cultural organization at
the regional, national and global levels.
GLOBAL COMPETENCIES
1. Racial Identity
Racial identity refers to how one's membership to a particular
race affects how they interact with co-workers of different races.
2. Ethnic Identity
Ethnic identity highlights the role ethnicity plays in how two co-
workers from different cultures interact with one another. In the
United States, white European and Americans are less likely to
take their ethnicity into account when communicating, which
only highlights the importance of addressing different ethnicities
in a workplace as a way of educating all co-workers to the
dynamics that may arise between individuals of the same or
different ethnic groups.
So, what is the difference between race and ethnicity? According
to experts from PBS, "While race and ethnicity share an ideology
of common ancestry, they differ in several ways. First of all, race
is primarily unitary. You can only have one race, while you can
claim multiple ethnic affiliations. You can identify ethnically as
Irish and Polish, but you have to be essentially either black or
white."
3. Gender Roles
Another factor that impacts intercultural communication is
gender. This means that communication between members of
different cultures is affected by how different societies view the
roles of men and women. For example, a Westerner's reaction to
rules that require women in Saudi Arabia to cover themselves
and only travel in public when accompanied by a male family
member as repressive and degrading. This is looking at the world
through a Western lens. Saudi women generally view themselves
as protected and honoured. When studying gender identity in
Saudi Arabia it is important that we view the Saudi culture
through a Saudi lens. Women in the West generally struggle with
these traditional stereotypes, while women in Saudi Arabia
embrace their cultural roles.
4. Individual Identity
The individual identity factor is the fifth factor that impacts
cross-cultural communication. This means that how a person
communicates with others from other cultures depends on their
own unique personality traits and how they esteem themselves.
Just as a culture can be described in broad terms as "open" or
"traditional," an individual from a culture can also be observed to
be "open-minded" or "conservative." These differences will have
an effect on the way that multiple individuals from the same
culture communicate with other individuals.
1. Social Class
A sixth factor which influences intercultural communication is
the social identity factor. The social identity factor refers to the
level of society that person was born into or references when
determining whom they want to be and how they will act
accordingly.
Class often plays an important role in shaping our reactions to
and interpretations of culture. For example, French sociologist
Pierre Bourdieu (1987) studied the various responses to art,
sports, and other cultural activities of people in different French
social classes. According to Bourdieu, working-class people prefer
to watch soccer whereas upper-class individuals like tennis or
golf and middle-class people prefer photographic art whereas
upper-class individuals favour less representational art. As these
findings reveal, class distinctions are real and can be linked to
actual behavioural practices and preferences."
2. Age
The age identity factor refers to how members of different age
groups interact with one another. This might be thought of in
terms of the "generation gap". More hierarchical cultures like
China, Thailand, and Cambodia pay great deference and respect
to their elders and take their elders' opinions into account when
making life-changing decisions. Cultures like the United States
are less mindful of their elders and less likely to take their advice
into account when making important decisions. Such attitudes
towards age cause the age identity factor to impact intercultural
communication in the workplace.
VARIABLES IN COMMUNICATION PROCESS:
Each variable influences our perceptions, which in turn influence
the meanings we behaviour. Seeking to work effectively in a
multicultural environment one Should recognize these and study
the cultural specifics for the country or area to be visited:
1. Attitudes- are psychological states that predispose us to
behave in certain ways. An undesirable attitude for
managers working in a multicultural environment is
ethnocentrism or self-reference criterion. This is the
tendency to judge others by using one's own personal or
cultural standards. For example, instead of attempting to
understand the Japanese within their own cultural context,
an ethnocentric person tries to under-. stand them as
similar to or different from Americans. It is vital to refrain
from constantly making comparisons between our way of
life and that of others. Rather, one must understand other
people in the context of their unique historical, political,
economic, social, and cultural backgrounds. In that way it
is possible to become more effective-interactors with them.
2. Social organization- of cultures is also a variable that
influences one's perceptions. A geographic society is
composed of members of a nation, tribe, or' religious sect;
and a role society is composed of members of a profession or
the elite of a group. Managers are members of the same role
society, i.e., the business environment, but they are often
members of different geographic societies. At one level
communication between managers from two different
cultures should be relatively smooth. On another level,
significant differences in values, approach, pace, priorities,
and other factors may cause difficulties.
3. Thought patterns or forms of reasoning may differ from
culture to culture. The Aristotelian mode of reasoning
prevalent in the West is not shared by people in the East.
What is reasonable, logical, and self-evident to an American
may be unreasonable, illogical, and not self-evident to a
Japanese.
4. Roles in a society and expectations of a culture concerning
behaviour affect communication. Some roles have very
prescriptive rules. For example, the meishi or name card of
the Japanese business person identifies his or her position
in
NEGOTIATING FOR LONG TERM FOR
MUTUAL BENEFITS
Cross-cultural negotiation-
Negotiation is a process in which two or more entities discuss
common and conflicting interests in order to reach an agreement
of mutual benefit. In international business differences in the
negotiation process from culture to culture include language,
cultural conditioning, negotiating styles, approaches to problem
solving, implicit assumptions, gestures and facial expressions, an
e roe o ceremony a formality
For international negotiations to produce long-term synergy, and
not just short-term solutions, individuals involved in the
negotiation must be aware of the multicultural facets in the
process. The negotiator must understand the cultural space of
his or her counterparts. It is our belief that negotiating is a skill
and it can be improved. This section addresses some of the
cultural variables and considerations of negotiations.
Cross- cultural negotiation is the interactions, typically in
business, that occur between various cultures. These
negotiations are typically viewed as occurring between various
nations, but cross-cultural studies can also occur between
different cultures within the same nation, such as between
European-Americans and Native Americans. As the world
becomes more and more interdependent as a result in the
expansion of globalization and international business relations,
cross-cultural negotiations are becoming a common feature in
business and political transactions
FRAMEWORK FOR INTERNATIONAL BUSINESS
NEGOTIATIONS:
There are 12 variables in every negotiation with persons from
other countries that impact the negotiations and therefore can
significantly influence the outcome either positively or negatively:
1. Basic conception of negotiation process:
There are two opposing approaches to the concept of
negotiations: strategic and synergetic. In the strategic
model, resources are perceived as limited. The sides are
competitive and bargaining is perceived as who will get the
larger portion of the pie.
2. Negotiator Selection Criteria:
These criteria include negotiating experience, seniority,
political affiliation, gender, ethnic ties, kinship, technical
knowledge and personal attributes. Each culture has
preferences and biases regarding selection.
3. Significance of types of Issue:
Defining the issues in negotiation is critical. Generally
substantive issues focus on control and use of resources
(space, power, property). Relationship-based issues centre
around the ongoing nature of mutual or reciprocal interests.
The negotiation should not hinder relationship and future
negotiations.
4. Concern with Protocol:
Protocol is the accepted practices of social behaviour and
interaction. Rules of protocol can be formal or informal; for
example, Americans are generally less formal than Germans.
5. Complexity of Language:
Complexity refers to the degree of reliance on non-verbal cues
to convey and to interpret intentions and information in
dialogue. These cues include distance (space), eye contact,
gestures, and silence. There is high- and low-context
communication. Cultures that are high context in
communication (China) are fast and efficient communicators
and information is in the physical context or pre-programmed
in the person. Low-context communication, in contrast, is
information conveyed by the words without shared meaning
implied. The United States is a low-context culture.
6. Nature of Persuasive Arguments:
One way or another, negotiation involves attempts to influence
the other party. Counterparts can use an emotional or logical
approach.
7. Role of Individuals' Aspirations:
The emphasis negotiators place on their individual goals and
needs for recognition may. also vary. In some cases, the
position of a negotiator may reflect personal goals to a
greater extent than corporate goals. In contrast, a negotiator
may want to prove he or she is a hard bargained and
compromise the goals of the corporation.
8. Bases of Trust:
Every negotiator at some point must face the critical issues
of trust. One must eventually trust one’s counterparts;
otherwise, resolution would be impossible. Trust can be
based on the written laws of a particular country or it can be
based on friendship and mutual respect and esteem.