GIẤY BÀI LÀM (cho thi trực tuyến)

ANSWER SHEETS (for online examination)

Học kỳ/Quarter: 1 - Năm học/Academic year: 2021 – 2022

Họ và tên sinh viên: Đinh Thị Huệ Thu Mã môn thi: BUS 303
Student’s full name Course code
Mã số sinh viên: 1832300499 Tên môn thi: Business Research Methods
Student’s number Course name
Ngày sinh: 10/12/2000 Mãđềthi:
Date of birth 01
Exam code
Điện thoại di động: 0975809075 Ngày thi: 29/12/2021
Mobile phone Date
Email: Thu.dinh.bbs18@eiu.edu.vn Giờ thi: 09:00-10:30
Time
Số trang bài làm: 4
No. of answer sheets
Hướng dẫn/Instruction: Sinh viên nộp bài qua email bằng cách gửi lại (Reply) email phát đề và đính kèm
file bài thi được đặt tên đúng theo định dạng “Ngày thi_Mã môn học_Mã số sinh viên_Họ tên sinh
viên”/Student submit the answer sheets by replying to the exam paper’s email with the file name in the
correct format “Exam date_Course code_Student ID_Student
name”14.07.2021_UNIV112_000001_Nguyen Van A

1
Câu 1 (30 điểm): What are the differences between research questions and hypotheses?
Give an example for each type.
Research questions
- Definition: research questions are made
to find the answers for the research study.
It is simply a hypothesis stated in question
form.
-> inquisitive in nature
- is mainly used in experimental
quantitative studies.
- allow the researchers to conduct more
open-ended inquiries -> allow a wide
range of outcomes.
For example: what factors affect customer
complaint behaviors in the Bind Duong
Hotels?
Câu 2 (30 điểm): Differentiate between exploratory and conclusive research?
Conclusive research
- is more like a quantitative research (rely
more heavier in the statistic test and
advanced analytical techniques)
- Purpose: to find a result and/or decision.
It can also be used to test specific
hypotheses and examine specific
relationships. Therefore, it will result in
the only 1 solution to the research
problem. In another word, the findings in
Hypotheses
- Definition: Hypothesis is designed to
predict the relationship between two or
more variables and answer the question
posed by the research problem.
-> predictive in nature
- can be used in both quantitative and
qualitative studies.
- is useful to test a specific theory or
model -> don’t allow a wide range of
outcomes
For example: If the customers experience
the service failure, they may choose
choose to complain the service provider to
gain benefits.
this research will be used as an inputs of
decision making
- Design: formal and structured because
the main purpose of this type of research
is to provide final finding.
- Sample size will be large and
representative for the population
Exploratory research
- is more like a qualitative research
(interviews, focus groups, and case
studies,...)
2
- Purpose: is to provide insight and better
understanding of a research problem. As a
result, it can result in various causes and
alternative options for the research
problem. Therefore, the findings can be
used in further exploratory or conclusive
research
Câu 3 (20 điểm): What is the difference between “proportional” and “disproportional”
stratified sampling? Give an example for each type.
Proportional stratified sampling
- In this sampling method, the elements
are selected from strata in exact
proportion to their representation in the
population. As a result, the proportions in
the sample will be equal to those
proportion of the population. For example:
There are 3 strata with population sizes of
100, 200, and 400. And the sampling
fraction is 1/2. It means that the researcher
must random sample of 50, 100, and 200
from each stratum respectively.
- Design: More unstructured, so it is more
flexible for the researcher to conduct a
research. It leaves room for the researcher
conducting further investigation into.
-Sample size can be small and
non-representative
Disproportional stratified sampling
- In this sampling method, the elements
are selected from strata in different
proportions from those that appear in the
population. Therefore, the different strata
have different sampling fractions.
Ex: There are 3 strata with population
sizes of 100, 200, and 400. The researcher
chooses different fraction for each stratum:
1/2 for the population sizes of 100, 1/4 for
the population sizes of 200, and 1/8 for
the population sizes of 400. It results in
the sample of 50, 50, 50. The researcher
must choose the stratum fraction carefully
to avoid resulting in a over-represented or
under-represented results.
3
Câu 4 (20 điểm): When might a researcher want to use cluster sampling? Give an
example.
Cluster sampling is a sampling method in which elements are selected in 2 or more stages,
with the first stage the clusters are grouped naturally and then choosing randomly the
representative elements within clusters. This method will help the researchers to save
costs and time (cheaper than stratified random sampling method) as it requires the
population to be divided into smaller and homogeneous, which helps the researcher to
gain more reliable outcomes.
Cluster samples are usually used by the researcher when the lists of the sample
population are not available. It is also used to study large populations, especially with
those in different geographical locations.
For example, a researcher is going to do a student survey to see the impact of tutoring on
students. They found that the comprehensive list is not available, so they decided to
choose cluster sampling of grade 6, 7, and 8 student in a private school. Those students
tend to have the similar belief, interests, and behaviors. Next, the researcher can select
randomly individuals who studying tutoring more than 2 courses outside of the school
and interview their result at school in the closest semester.