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BACHELOR THESISgecziova
BACHELOR THESISgecziova
Bachelor dissertation
Natália Gécziová
Prague 2015
Oath
I swear
that the bachelor dissertation titled Analyzing the system for employee training and
development in order to improve service quality in Radisson Blu Alcron Hotel in Prague
was written by me independently, and that all literature and additional material used are
cited in the bibliography and that this version is exactly the same as the work submitted
electronically.
In accordance with §47b law no. 111/1998 coll. on higher education institutions, I agree
to my dissertation being published in its complete form in the publicly accessible
electronic database of the Institute of Hospitality Management in Prague.
……………………………………
Natália Gécziová
In Prague on 23.04.2015
Acknowledgements
I would also like to thank to the Radisson Blu Alcron Hotel in Prague and its employees
for the possibility to write my thesis focused on this hotel. Special thanks go to
the Training and Development manager, Zuzana Varmužová for her help and willingness
to give me so much of the information needed to complete this dissertation, the F&B
manager, David Pátek for his time and willingness to answer my questions, my dear friend
Bc. Marek Kameništiak for his kind help and support and to Bc. Monika Kodešová for her
assistance and contribution. My thanks also goes to all FOH employees who responded to
my questionnaire promptly and very kindly.
Last but not least, I acknowledge the support, knowledge and possibilities I have got from
the Institute of Hospitality Management in Prague during my entire study there and the
possibility to study and work abroad which also enriched my professional opinion, gave
me amazing friendships and most importantly, helped me to overcome my own limits.
At the end, from the bottom of my heart, I would like to thank my family who supported
me throughout my entire study, especially to my dear mother, Alena Gécziová, MBA who
has consistently supported my education, dreams and desires and who always stands by
my side during all the important decisions in my life. Without her endless love and
support I would not be where I am now, and thus would not be able to successfully
complete this work.
Abstract
GÉCZIOVÁ, Natália. Analyzing the System for Employee Training and Development in
Order to Improve Service Quality in Radisson Blu Alcron Hotel in Prague. [Bachelor
dissertation] Institute of Hospitality Management in Prague. Prague: 2015. 51.
The human factor is the most important component for success in any kind of business.
The hotel industry as a part of the service field is very specific and working in this sphere
requires a lot of knowledge and skills together with the ability and potential of individuals
to meet expectations not only of customers but also of the management and organization
itself. To be able to achieve the organization´s goals and provide an excellent service,
employees need to be fully trained and motivated to succeed on a daily basis. Employee
training and development is introduced as an essential part of human resource
management (HRM).
The purpose of this thesis was to raise awareness of the importance of staff training and
development in order to systematically improve service quality and to put to the
forefront the role of investment into the human factor in every institution.
This thesis explains the role and operations of the HRM, employee training with its costs
and benefits for the organization, management and employees together with the
significance of employee development and empowerment in the hotel. The methodology
part explains how the data in the Radisson Blu Alcron Hotel is collected and why the
method of interviews and questionnaires are used. The results and findings part discusses
the system, methods and areas of how the employee training and development in the
chosen organization is provided together with the management's and employees
perception of the impact of those system on the service quality and customer
satisfaction.
Results showed that various important trainings are provided by the hotel and both
management and employees perceive that the service quality is highly influenced by
appropriate training and the performance of employees.
Chapter 1- Introduction..................................................................................................1
1.1 Introduction..........................................................................................................1
Chapter 3- Methodology...............................................................................................21
3.1 Empirical data collection......................................................................................21
4.3 Management satisfaction with training methods and employees performance and
its influence on service quality..................................................................................32
4.4 Employee satisfaction with training methods and professional development and
how it is influence a service quality...........................................................................36
5.1 Conclusion...........................................................................................................47
5.2 Recommendations...............................................................................................50
Reference list................................................................................................................III
Appendices..................................................................................................................VII
Appendix 1..............................................................................................................VIII
Appendix 2.................................................................................................................IX
Appendix 3................................................................................................................XII
Appendix 4..............................................................................................................XIV
Appendix 5..............................................................................................................XVI
Appendix 6...............................................................................................................XX
Appendix 7..............................................................................................................XXII
List of illustrations, tables and graphs
I
List of abbreviations, symbols, and explanations
II
Chapter 1- Introduction
1.1 Introduction
For many people, the hospitality industry is one of the most exciting and interesting
industries to work in. Hospitality means to serve someone, to behave hospitably to your
guests. Some people working within the industry were born with this skill, but some of
them have to learn how to act in people-oriented businesses. The hotel industry is not
just about management and managerial skills. Every employee has to be trained in order
to achieve the company goals. Every person working in the hotel is somehow connected
to the guest experience. In addition, the importance of employee training and
development in hospitality cannot be overstated, because every job ultimately aims for
guest satisfaction.
In today’s modern times, it is very important to understand the fact that the most
important aspect in achieving quality in the hotel industry is still the human factor. The
author decided to choose this topic, because of a deep interest in appropriate employee
training and development, which will in the author´s opinion, improve the overall quality
of the hospitality industry in the 21st century. Many years spent actively working within
the industry taught the author that appropriate training, well-targeted motivation and
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recognition from colleagues, together with the satisfied and grateful customer is the right
combination to be a satisfied and productive employee. With this thesis, the author
wanted to get closer to the issue of investment into quality and permanent employees
from both the management and the employees points of view. Often, the problem is that
both sides see investment in human factors in various forms from different perspectives
causing many problems to arise within the industry. To eliminate this problems it is very
important to pay attention to the needs and requirements of the employees, not just the
company´s goals.
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and development- how far does this extend, and initially- what changes should the
organization be considering. At the end, it was necessary to collect some materials used
within the hotel and cross reference the quality of training and development programs
with the results in customer satisfaction. The whole process of empirical data collecting
and usage of internal materials will be explained in depth in chapter 3- methodology.
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Chapter 2- Literature review
Large numbers of individual units in different sizes, located throughout the whole
country and internationally
No closing time, many units operate for 24 hours a day, 7 days a week
There are high fixed costs influenced by fluctuation, seasonality and unpredictable
demand
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It is both a production and service industry, with the manufacture and sales
operating in the same place
Variety of needs and expectations of the diverse range of customers
Wide range of operations provided simultaneously
The majority of personnel have a low salary
High level of staff turnover and mobility of labor
Often multicultural environment
Good coordination and time management skills required
Expectation of working long and 'unsocial' hours
Different skills required from the employees
Also a high percentage of unskilled staff
According to the points mentioned above, it is noticeable that the hotel industry is
putting great pressure on its workforce either mentally or physically. Although, the
hospitality industry has a number of specifics, there are also many common features with
other businesses. Despite the differences among individual organizations, there are at
least four common elements in any work institution: People, Objectives, Structure and
Management.
Earlier research (Mullins, 2001) demonstrated that it is the interaction of people in order
to reach objectives which represent the core of the organization. The structure is needed
to interact, challenge and coordinate the workforce and all this is happening through the
process of managing the activities of the establishment together with the performance of
its members connecting with the objectives and goals of the organization.
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by the industry´s workforce. One of the reasons could be the high employee turnover. As
Boella (1992) states industry has bad reputation for rapidly changing staff. According to a
Deloitte Hospitality report (n. d. cited in Hotel Marketing Strategies, 2015) the average
hotelier spends 33 percent of revenues on labor costs alone. While, the average level of
employee turnover is 31% in U.S., in the UK this problem resulted in 34 %. In many cases,
the fact that the hoteliers have to train and pay attention to the new employees, results
in poor service quality and performance of working teams. According to a report by the
Cornell Center for Hospitality Research Studies, co-workers’ attitudes over time play a
large role in whether a person leaves or stays with the organization (Marketing Strategies,
2015). The employee turnover can also cause many financial problems, for example pre-
departure costs or recruitment process to find a new employee. Furthermore, the
'contagion effect' is when the overall attitude in an organization becomes impossible to
ignore and the repeated substituting of employees reflects the bad reputation of
company culture and its workforce. It may result in situation that even satisfied employee
will no longer be a part of the company. However, the 'contagion effect' can cause many
problems in business; it also works in the opposite way. It means that the great company
culture motivates employees to be engaged and have high morale (Hotel Marketing
Strategies, 2015).
The low average salary is considered to be another big issue for the industry´s employees.
The fact is that the hospitality industry was always seen as a long-hours and low-wages
sector. According to Mullins (2013), it is very important to motivate employees with the
psychological reward and personal growth. However, it is not that applicable in the
hospitality industry, where most of the employees are hourly workers. Positions such as
dishwasher, housekeeping, waiter or cook are not significantly changing among different
companies, so such staff are working mostly for their paychecks. Additionally, McBride
(2012) mentions the main reasons why people in such positions may be under-paid.
Often, there is a low skills and experience requirement for such positions. Most of this
workforce is temporary or seasonal and in many cases, a significant number of part-
timers, migrants, students and people in secondary employment working within the
companies. When it comes to these positions, one issue still remains- a high staff
turnover with high unemployment offering easily available replacements.
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Nevertheless, managers, office and support staff, specialists and professional staff (e.g.
chefs and event managers) and executive roles have different position in determination
of salary. The main reason why people working in such positions have higher salaries than
temporary or seasonal workforce is that there is a high demand of specific skills and
experience for work on particular managerial or executive positions. This demand creates
a talent war to appeal to the right people in professional roles and therefore many
companies are trying to maximize the competitive advantage in order to lure the best
professionals on the market. On the one hand, the opportunity to rise through and
transfer to other branches or locations is usually offered as a benefit for those workers.
On the other hand, formal training programs or paths are seen as a beneficial investment
for organizations to keep their full-time professionals as long as possible.
If the question: Is the hospitality industry really a low-paid business is given, the situation
might not be as negative as many people think. As two categories of workforce were
mentioned above, there are also differences between the salaries. Moreover, there are
also some differences between the perceptions of the industry´s opportunities by people
working in this field. According to Hotel Online (2007), the main problems with the
industry workforce are connected to demographics, lagging wage rates, industry
reputation and de-emphasis on training and worker satisfaction. However, there are
many issues within the industry. It is important to examine more closely how it is possible
to train and develop the workforce to increase labor productivity and achieve better
service and more satisfied customers. This thesis now turns to the question of human
resource management and its role in the hotel.
A label HRM is another name for personnel management. Despite the fact that nowadays
this fact is clear enough, as Boella (1992) mentions there was a big discussion about the
differences between the term human resource management and personnel management
in the past 15 years.
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"A convenient shorthand term that allows for the grouping together of a whole series of
sub disciplines that are broadly concerned with people management: such as employee
relations, industrial/labor relations, personnel management and organizational behavior"
(Nickson, 2007, p. 23).
HRM involves a range of personnel practices that can be integrated to gain a professional
approach to managing people and have to fully meet the expectations from the external
environment.
HRM can be also defined as "A competitive advantage where HRM is the means by which
an organization can gain competitive advantage, a view best captured by the cliché of
‘our people are our greatest asset" (Nickson, 2007, p. 23).
SHRM includes principles for connecting people with the business strategies (Miles and
Snow, 1984 cited in Taylor and Finely, 2009, p. 85). The HR model of functions in an
organization is divided into the 2 categories and 5 individual levels, where an employee is
seen as a competitive advantage or as a cost and resource for the hotel. If there is a
situation where the employee is considered to be a competitive advantage for the
company, HR becomes a strategic partner responsible for getting the maximum value
from the employee and their usage for the company´s benefit (Kearns, 2004 cited in
Taylor and Finley, 2009, p. 85).
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2.3.2 Role of Human resource department (HRD) in hotel
The HRD plays a very important role in the hotel, in every one of its operations. Jones and
Pizam (1993) found that the organizing and managing of international HR functions is
directly connected to all macroeconomics problems to which the company´s management
philosophy faces. The system to manage these issues must be very straight forward and is
important for the company. The HRD has to operate very proactively, work on a strategic
level and not just cover the administrative support role in the hotel (Jones and Pizam,
1993).
The HRD operations can be divided into a few categories. According to website Az Central
(n. d.), the HRD´s role is to support the organization by taking care of the company’s most
valuable asset and let the management concentrate on doing the business itself. One of
the most important functions is to take care of employment concerns. This function
includes roles such as hiring, staffing and recruiting the employees. As a hotel´s function
is to cater and serve people, the HR department is responsible to hiring and training the
best possible workforce hand in hand with the company´s aim and philosophy. HR´s role
also contains compensation and benefits administration. This includes a process of
comparing the level of salaries and benefits with the competition and making sure that
the levels are roughly satisfying for both, management and employees and whether these
levels are consistent with the Labor Code of the specific country.
Another function is taking care of morale and mentoring the employees. This role
includes training and development programs for employees, which allow them to
continue their professional growth, achieve company´s goals and meet the expectations
from management as well as foster their moral responsibility for the company. This
results in benefits for both, employee and employer. The concrete benefits from the
employee training and development possibilities within the company will be discussed in
detail later.
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Differences such as religion, sex, opinions or diverse backgrounds in large and diverse
work teams may also cause different forms of harassment or other problems and in such
cases it is necessary for the HRD to intervene (Mullins 1992; Megginson, 2003; Az Central,
n. d.).
In conclusion, "HR must have significant input into strategy, into the organizational
structure, into the development of management style, as well as into the traditional and
highly influential HR technicalities of recruitment, training and management
development" (Jones and Pizam, 1993, p. 153).
As the role of human resource management was explained above, one of the most
important roles of management is systematic training of employees. Employee training
and development is a part of the HR department. However, nowadays the position of the
training manager is quite common in big hotel chains, but it doesn´t always have to be a
separate function. Often, it is an HR manager who is taking care of the training and
development of the employees.
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Increase in employees personal benefits such as salary boost, appreciation and
other rewards that motivates employees to work hard
Reduce the amount of materials and equipment needed in production in order to
make the organization more profitable
Concentration of supervisors to lead and plan instead of systematic correction of
mistakes and problems
Minimization of terminations of employment due to the insufficient skills of
personnel
Improvement in morale and achievement of good work place culture
Adaptation of new methods and trends, motivation of employees to meet their
job requirements, manage any potential transfers to different positions or other
hotels within the chain and help new employees to adapt in a new work place
Encouragement of employee willingness, loyalty and their interest in company´s
wellbeing aligned with the rewards and appreciation they deserve
Before any training is given, the important role of the HR and Employee training manager
is to have the right people working in the right positions. There are several steps when it
comes to the job analysis and general terms used in the staff training process. First of all,
it is very important to define a job itself. Job refers to all tasks fulfilled by the specific
employee who is taking care of prescribed duties within the particular working
environment (Cousins and Lillicrap, 2010). Then it is necessary to pair the right person
with the right position. In this stage, the job description and job specification need to be
created (see figure 1). On the one hand, job description contains the detailed description
of each task, responsibility and duty needed to fulfill the particular job. Job description
also includes information such as job title, purpose and scope of job, place of work, key
performance measures and also whom the employee responds to (Cousins and Lillicrap,
2010). On the other hand, job specification defines the combination of knowledge, skills
and abilities of particular employee which are necessary to carry out the specific job
(Woods, 2006).
1
Figure 1: Job Analysis (Woods, 2006 p.56)
The most visible burdens for any company are definitely financial costs, e.g. paying for
courses and other support activities during the on-the-job training and off-the-job
training or training instructors, paying for managerial, supervisory, staff time and
resources.
Fixed character costs may be represented in terms that the management development
requires a substantial amount of otherwise salaried and occupational time and giving
staff time to do such work and supervising it. Priorities may also represent a fixed cost in
cases where managers must be able to block off periods of their time in order to do their
job and understand their domain and environment. Opportunity costs may occur in the
form of fixed costs involved in staffing that require greater emphasis on organizational
1
development and employees or management involved in training who cannot be doing
anything else at that time.
Moreover, there is a certain amount of variable costs such as disruption of regular work
flows and patterns. In addition to all possible costs connected to training of workforce
mentioned above, sometimes there could be a presence of capital costs including
accommodation, rent and equipment needed for training programs (Pettinger and Frith,
2002).
Despite to number of costs required for employee training programs and procedures, the
benefits of proper staff training show significant impact on business as well as pay back
on investment.
One of the most important benefits for the employee is the satisfaction with the work
and positive work environment. If this is provided, the employee is motivated to work
harder and meet company and management expectations alongside their own
satisfaction and fulfillment of a working life.
Sustainable training can improve the employees’ ability to learn and understand new
methods and adapt their skills. This may lead to a better understanding of duties and
responsibilities of personnel and also to improved quality of work performance.
Poor service quality is not only bad for the organization, but also for the employees who
deliver it. The general aim of the training should be to build a strong and highly motivated
workforce with a natural effort to provide an excellent service. If the organization seeks
to apply this goal in its highest interest, it would also attract high-quality employees to be
a part of the finest working environment (Teare and Olsen, 1992).
1
2.4.2.2 Benefits for the management
High-quality enduring management-staff relations
Highly-developed relationships between management and staff will often help with early
identification of problems or any further gaps in knowledge or skills. Moreover, as long as
the management provide support and encouragement to the employees, the satisfaction
is visible on both sides and the management can count on full organizational,
environmental and operational understanding from the employees’ side.
When training is provided on a regular basis, it is easier for management to find out the
improvement or worsening of employees´ performance. Therefore, it is also easier to
measure their output and fairly reward staff with bonuses. It is very important for
management to know how the employees respond to the training and if the
improvement in service quality is visible. According to website Go2HR (n. d.), the more
engaged and involved employees are, the better reward is given. Furthermore, the
evaluation and measuring of employees’ performance is also helpful in further planning
of training program and analyzing training needs.
The most important benefit for the organization is connected to profit. Employee training
helps to increase efficiency and effectiveness of workforce performance and it results in
higher profit for the organization. Research carried out the question of successful
1
business by Gummesson (1992 cited in Teare and Olsen, 1992, p. 318) found that the
golden triangle of success consists of quality, productivity and profitability, when quality
effects both, productivity and profitability and productivity leads to higher profitability.
As it was discussed in section 2.2, high employee turnover is one of the biggest
contemporary issues in hospitality businesses. Employee training and development helps
to minimize this issue by giving the employees a reason to stay and work in a progressive
and developing company which fosters them to expand their knowledge and team spirit.
Organizations may also take advantage of seasonal workers by giving them the
opportunity to stay working for the company and invest in the training and development
of their actual skills and knowledge and benefit from their experience instead of hiring
someone new when the whole training process for the new employees is necessary.
Overall company image is very important for any organization. It influences the guest
expectations and feelings before, during and after they stay, partners and suppliers as
well as the expectations of further or existing employees. The sustainable investment in
employee training and development lead to a successful and highly professional company
image on the market.
Trained employees will be better equipped to handle customer inquiries, make a sale or
use computer systems. Everything contributes to the development of attitudes, values
and behavior, and therefore collective cohesion and harmony, as well as expertise in
product and service output and delivery (Megginson and Whitaker, 2003).
The effect of staff training and its influence on all participants is depicted in Figure 2.
1
Oganization Management
Staff training
benefit
Guests Employee
This definition points to the general function and meaning of the employee development
programs. Various employee development activities help workforces to increase their
skills and utilize their actual know-how in order to boost success and effective operation
of the organization. In addition, training needs as well as specific training programs
are closely related to the process of mastering employee development. Needless to say,
trainings and all employee development activities lead employees to be a reliable
resources for the organization and motivate them to provide their best performance.
Trainings on a regular basis form and prepare individuals for unpredictable changes in the
system or unexpected negative situations (Management study guide, n. d.).
Latest research (Bartram, 2014) shows that involvement of comprehensive and efficient
professional development within a company can be an exhaustive task for management
and the implementation requires a significant investment of time and resources from
both, management and employee. On the one hand, there are some considerable
investments from the management and organization side, but on the other hand, the
positive impact on employees’ performance and improved will multiply the investment
and boost the overall company’s image (Tisch and Weber, 2007).
1
Unfortunately, many organizations are still worried and reconsidering the fact that if they
train their key staff, it might happen that they will leave the company due to some better
job offer. The problem is, that the core workforce will certainly do this, if they do not get
the opportunities to put into practice what they have learned, or if they feel that they are
stagnated in one place without any vision of further development and usage of their skills
and knowledge (Pettinger and Frith, 2002).
1
Employee empowerment helps to build a creative and successful company through
reduced costs, raising the morale, direct accountability of employees and improvement in
employee-management relationships. With a right balance between freedoms in
decision- making of employees and control or supervision from the management side,
empowered workforces help with planning of training and development processes of
employees as well as with the overall responsibility and service delivery. Employees who
feel confident that their input will be listened to, valued or rewarded from the
perspective of management will be more willing to share their suggestions and ideas and
that is beneficial for both sides (Small Business, n. d.).
Capability
Employees involved in training must be capable of learning. Usually, trainers and lecturers
are trying to tailor the materials and teaching methods to the capabilities of a group.
1
It is also necessary to support anyone who is struggling with the course and motivate
them to overcome their limits.
People must want to learn and develop themselves. On the one hand, management
should provide employees with support and create opportunities for systematic training
and development but on the other hand, employees must be willing to educate
themselves and be committed to attendance, participation and involvement. The
important step is to put into practice what has been learned and identify other possible
gaps in knowledge. Additionally, this is a partnership between management and staff and
therefore it is important to cooperate and achieve the organization´s goals together.
Rewards
Employees as well as organizations expect rewards and benefits from training and
development activities. Organizations expect loyalty of employees and improved
performance. However, employees expect higher a salary, better career growth
opportunities and also to use what they have learned in practice. Moreover, to
successfully implement rewards into motivation factors for effective learning, rewards
have to meet employees expectations, must be delivered to individuals as promised and
the bonuses have to be on both sides, not only from the organizational point of view.
Equality
An effective learning environment has to create equal opportunities for everyone. The
partnership between organization and staff requires a fundamental equality and balance
of appraisal, assessment, delivery and evaluation without paying attention to the race,
gender, religion, ethnic origin, marital status and age of employees participating in
development programs and training. The idea of fundamental equality has a special
meaning for international businesses where managers have to lead and manage a
multicultural environment.
Kolb´s cycle of effective learning (Kolb, 1984 cited in Center for Teaching and Learning, n.
d.) depicts the experiential learning process. This process includes integration of
knowledge, activity and reflection. At the beginning of the process, employees go
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through concrete experience or have a reinterpretation of previous experience. This
allows them to observe reflectively the new experience and therefore see inconsistencies
between experience and understanding. In the third stage, the reflection encourages
employees’ new ideas or how it is possible to modify the existing abstract concept. In the
last stage of the process, the learner applies new ideas and skills into practice to see how
it works (Simply Psychology, 2013).
Figure 4: Kolb´s Cycle of Experiential Learning (Kolb, 1984 cited in Center for
Teaching and Learning, n. d.)
The next chapter will deal with the question of methodology. The process of obtaining
information needed as well as methods of research provided within the Alcron Radisson
Blu Hotel will be explained more closely in chapter 3.
2
Chapter 3- Methodology
In this chapter, all research methods will be introduced and discussed. The process of
collecting data needed to complete this thesis will be also explained in detail along with
the justification of particular data collecting methods.
2
information about the respectful, loyal and highly ethical working environment that is
demanded in every hotel within the CRHG.
Next step was to interview three representatives of management within the Radisson Blu
Alcron Hotel. The idea was to choose representatives with various skills and time spent in
managerial positions.
The first interviewee was the F&B manager of the Radisson Blu Alcron Hotel. This person
represents the highest managerial position in the Food and Beverage Department and is
in charge of taking care of service quality in two restaurants and the bar. He has worked
in this position for the last 8 years and knows the training system of FOH employees very
well. Often, he discusses the content of the service trainings with the training manager.
2
Questions for the F&B manager covered topics such as employees’ response to trainings,
evaluation or monitoring after trainings but also the strengths and weaknesses of
restaurant and bar employees were discussed.
The other two interviewees were restaurant supervisors and therefore answer to the F&B
manager. The aim of interviewing the restaurant supervisors was to identify their
perception of management decisions about employee trainings and development
programs as they are in closest contact with FOH employees. As supervisors, they are
basically in the middle of management and employees. On the one hand, their role is to
monitor and help employees with their everyday duties, but on the other hand, they have
to inform the F&B manager about any possible problems or lack of knowledge of
restaurant employees. Both supervisors worked in such positions for different lengths of
time. One of them has worked as a supervisor for the last 2 years but the other has been
in charge for just the last 4 months. The idea was to find out how differently they see
things and to identify how even trainings for supervisors has changed. Questions covered
the same topics as for the F&B manager except the evaluation and monitoring after
trainings are done. Instead of that part, supervisors were asked about their own trainings
as leaders of FOH staff and how prepared they feel to manage their subordinates after
those trainings.
The interview consisted of 8 open questions (see appendix 3), and the whole interview
was structured in a more flexible, open-ended, discursive way and was more like a non-
directive, two-way conversation (Brotherton, 2008). All three interviews took place
individually in Radisson Blu Alcron Hotel and lasted approximately 20 minutes each. All
interviewees participated voluntarily and interviews were recorded with their kind
permission (see appendix 1).
2
said by the management and if employees find trainings valuable and usable for their
professional duties. All respondents were aware that all information provided on the
questionnaire would be treated in confidence and would be used for academic purpose
only.
Figure 5: 6 point Likert scale used for the questionnaire (Author´s own image)
1- strongly
The next chapter will deal disagree
with the results and findings in the case of Radisson Blu Alcron
2- disagree
Hotel, the system of trainings and how
3- somewhat both, management and employees perceive the
disagree
4- somewhat
importance of sustainable agree
training and development of the workforce.
5- agree
6- strongly agree
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Chapter 4- Results and Findings
In this section, the case company and hotel will be described. There will be given
information about the hotel history, facilities and services provided. After that a detailed
description of trainings and employee development programs provided by the hotel will
be explained and the perception of employee training and investment into the human
factor from the perspective of management and the perspective of employees will be
given. In this section, methods such as interviews and questionnaire explained in the
methodology part above will be used to provide all necessary information regarding the
results and findings of the research within the case hotel. At the end, the summary,
conclusion and some recommendations for the case hotel will be provided by the author.
To examine Carlson Rezidor Hotel Group standards for employee training such as the
unique Yes, I Can! service philosophy or Responsible Business trainings and some of the
2
trainings that can be provided individually within the Radisson Blu hotel, the research
now turns to the case hotel- Radisson Blu Alcron Hotel in Prague.
The hotel Lobby Bar- Be Bop Bar is a perfect place to enjoy a cocktail with a wide range of
beverages and quality staff constantly gaining very positive reviews from customers.
Radisson Blu Alcron Hotel provide an unforgettable experience in the form of cooking
classes with the famous executive chef Roman Paulus. Chef teaches guests how to
prepare delicious food and these classes are also provided for kids.
The hotel is very famous and sought-after because of its rich history and symbolism of
luxury and high-quality services. In April 2015, the hotel had 130 employees in total.
There are 25 employees working in front of house. Moreover, there are 5 part-time
employees and 10 employees working in managerial positions. Additionally, the hotel has
a significant number of staff members "on call"̎ who are asked to work when needed and
therefore it is hard to give exact numbers.
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4.1.2 Main business activity of the hotel
The main business activity of the Radisson Blu Alcron Hotel can be divided into three basic
functions, such as:
Accommodation
Catering services
Convention services
As it was mentioned above, the hotel has also a variety of additional services. However,
these services do not constitute the main business activity of the hotel.
Although, the main service is to accommodate guests and provide them all other services,
thanks to the excellent reputation of the hotel´s kitchen, the hotel enjoys a great number
of walk-in guests coming to the restaurants. One of the reasons is certainly the fact that
The Alcron restaurant was, in years 2012, 2013, 2014 and 2015 awarded a Michelin Star
and is regularly placed on the highest rungs of various Awards.
This training is mandatory for every employee who wants to be a part of the Rezidor
Group. The all-day long training includes everything from introduction to the company´s
standards and its background, concepts of meeting rooms and any services offered by the
hotel. During this stage the employee is introduced to new colleagues in every
department and OHS (occupational health and safety) training is also given at this stage
to every employee. The knowledge about the history of Alcron hotel is also part of this
training added by Ms. Varmužová. According to her, the reason why every employee
2
needs to know about the rich history of the Alcron hotel is that it represents good
marketing and sales methods.
However, this training is focused on service mainly, it is not mandatory just for the FOH
employees. This all-day long training covers the right approach to guests, how to talk to
them and give them special treatment all the time. Employees also practice their verbal
and nonverbal communication skills. As Ms. Varmužová states "Radisson Hotels & Resorts
is not generally focused on 5 star service in its hotels. Usually, hotels within this group are
4 star hotels and just a very few reach 5 star level. Therefore, our hotel is one of the best
within the Radisson Group and we work so hard to push the service within our hotel to
the maximum level."
This half day training program is divided into three main parts: think planet, think people
and think together. Basically, the training is focused on ecology, health and safety and
security standards, all technical standards necessary to fulfill everyday duties. This
corporate training was also designed to teach employees how to avoid or eliminate waste
of food and raw materials as well as the work of their colleagues. The last part of this
training is focused on understanding charity work and an introduction to various charities
and organizations supported by the Carlson Rezidor Hotel Group.
Every employee needs to pass the first two corporate trainings right after signing a
contract while the third one, living responsible business, needs to be completed within
three months from the commencement of employment. All these trainings are
mandatory for every employee, including full-time, part- time and seasonal workers. The
only exception applies to the external staff, e.g. housekeeping and gatehouse security
staff from external agencies.
All these three training programs are regularly monitored and from time to time changed
or updated by the Rezidor Company, usually when some new product is introduced.
Rezidor Group regularly controls the attendance sheets for all corporate trainings and
especially when it comes to Yes, I Can! training. Moreover, there are some changes within
2
the character of the corporate trainings when it comes to supervisors or any managerial
positions (see figure 6). Leading Yes, I can! and Leading Responsible Business are trainings
mandatory for supervisors and the content of these trainings is given from a different
point of view and focus mainly on the process of motivation and leading of subordinates.
As Ms. Varmužová explained, there is a new requirement from the Rezidor Company
according to which every hotel needs to have its own training manager who is able to
train supervisors. The position of training and development manager is relatively new and
not very common in every hotel company. However, CRHG is trying to focus on providing
quality training for every employee working within the company. The newest project will
be the training for supervisors which can by only taught by the manager with a specific
certificate. This certificate may be granted by a special business school for training
managers which is held once per quarter always in another destination. After
participation in this business school and gaining the certificate, Rezidor Group can
officially approve you to train the new program for supervisors.
The new training is called Program for Supervisor Development and it will take two
months always with just a few days of course followed by few days off. This training
should teach supervisors the right way to communicate with their subordinates, how to
manage various situations in the workplace and also focus on effective division of tasks.
Every hotel is given strict directives about the corporate trainings where the whole
process of a particular training is explained in detail.
Figure 6: Difference between trainings provided for all employees and those
necessary for supervisors (author´s own illustration)
2
The aim of the additional service-oriented trainings is to retrain all employees who have
any contact with guests. After they pass Yes, I Can! training, this 4 module service course
has been used for the last few months and shows individual approaches to every
customer, the right behavior in the workplace, problem-solving skills and how to 'wow'
customers in a different way. Employees are also taken to a hotel lobby bar to try and
evaluate the service from the guest point of view. They can observe which aspects of
service guests see in the first place. The method of video recording is used in this training.
Thanks to the videos, most employees can see the mistakes they are making in body
language, coordination or gestures. According to Ms. Varmužová, this is definitely the
most successful teaching tool when it comes to service and personal appearance.
This training usually takes 4 months, while every module is trained once per month and is
mandatory for all employees chosen by the management. As Ms. Varmužová said "after
all FOH employees pass this training, some new ideas will come. Future trainings will be
definitely connected to service delivery, because that is the most important area for
sustainable development in our hotel".
Other additional trainings and courses provided by Radisson Blu Alcron Hotel include
language courses offering English classes for beginners but also advanced students.
Appropriate language skills are highly demanding in the hotel not just because of its
importance to handle communication with guests but also because the working
environment is very multicultural. There are employees from different countries working
within the hotel so smooth and unhesitating communication and cooperation between
colleagues is necessary on a daily basis. Language courses are available for all
departments including housekeeping. Sommelier, bar and barista courses and
communication skills training are also given. There are a few trainings provided by
specialists from certain departments from the hotel such as IT analyst who is teaching MS
Excel for beginners and advanced students to help employees create various tables, etc.
Financial department organize once per year a course for better understating of financial
shortcuts and basic meanings from the financial world to help employees with
terminology used during meetings and also for their personal benefit. The sales and
marketing department organize a course where employees can find out more about the
competition in Prague, the systems by which all data connected to prosperity of the hotel
3
are monitored and also which marketing and sales strategies and techniques are used and
why. There are also additional Occupational Health and Safety (OHS) and first aid and
defibrillation courses available for all employees. The possibility to participate in
internship abroad chosen by the F&B manager and Executive Chef is offered to service
and kitchen staff. Chosen employees have the opportunity to participate in wine tours in
Italy, France or Spain and also to join the team in a Michelin restaurant in London for a
few weeks. There is also a possibility to be chosen for some individually organized training
abroad specifically for some positions, e.g. head waiters in the Michelin restaurant or
bartenders. These opportunities are considered to be one of many motivational tools
used to encourage employees to learn new things, systematically improve service quality
and most importantly stay working in the hotel. All trainings provided by the Radisson Blu
Alcron Hotel including corporate trainings given by the Carlson Rezidor Hotel Group and
those created by the Radisson Blu Alcron Hotel itself are summarized in the table below
(see figure 7).
3
Sommelier, Bar and Mandatory trainings given to the FOH staff
Barista courses
First Aid and Additional first aid and defibrillation course; mandatory for all
Defibrillation employees
MS Excel for beginners Understanding and orienting in MS excel, obligatory for all
and advanced employees, mandatory for all supervisors
Communication Skills Additional training focused on gestures, body language, etc.;
training available for all employees
Financial Shortcuts and Additional course focused on understanding financial shortcuts
Basic Financial and basic information about financial markets;
Information obligatory for all employees
Sales and Marketing Understanding of main competition in Prague, selling and
Techniques marketing techniques used within Radisson Blu Alcron Hotel as
well as in whole company; mandatory for all employees
OHS (Occupational Trainings about the right behavior in case of fire, evacuation or
Health and Safety) how to use fire extinguishers; obligatory for all employees,
mandatory for all supervisors and managers
Internships Abroad Program for kitchen and service staff chosen by executive chef
(cross-trainings) and F&B manager; certain form of motivation and reward
3
employees must be familiar with a current vision and mission statement of the company
as well as values and strategy that need to be followed all the time (see appendix 7).On
the other hand, according to F&B manager, Mr. Pátek, service trainings given by the
Radisson Blu Alcron Hotel itself are managed by the training manager (Ms. Varmužová)
together with the Head of Department (HOD). When some training is prepared for the
employees, it is firstly tested on management (F&B manager and supervisors, other HOD)
so these competent people are able to identify if the training content is appropriate and
developed enough to teach staff something new or practice already acquired knowledge.
The content of the trainings is mostly focused on areas such as problem-solving,
communication with guests, the WOW effect. Mr. Pátek stated that the high ranking of
the hotel is definitely thanks to the sustainable trainings of hotel employees.
Research showed that Radisson Blu Alcron Hotel is not using competitiveness as a
motivational factor for improving employee’s performance. The idea is to have one team
that always cooperates together and there must be 100% teamwork. There is one goal set
out for all employees together and according to Ms. Varmužová, competitiveness has no
place in this hotel. Results showed that it works very successfully because on the one
hand numbers go up and on the other hand, employees are supporting each other.
According to Mr. Pátek, the area which needs to be improved is definitely knowledge
about the products, including wines, ingredients in food, food and wine pairing, allergens,
types of meat, etc. He mentioned that it is very good that employees are trained in
service and communication with guests but it is necessary to combine these abilities with
excellent knowledge about the products sold to customers. The hotel often hires people
with low skills or no previous education in this field but if they have a desire to learn and
appropriate attitude, they are in the right place. According to this fact, the author points
out that it is often easier to teach someone many new things then to correct previous bad
habits and to direct employees to the goals and aim of the particular hotel.
Interviewed supervisors answered that they consider trainings for supervisors extremely
valuable. Ms. Kodešová is in charge of supervising FOH employees in the restaurant La
Rotonde for only the last four months. She said that the most valuable part of trainings
for supervisors was the process of learning how to be fair to all subordinates, how to
equally divide duties to all employees so the restaurant is operating at the highest
3
standards. Mr. Kameništiak, who is working as a restaurant supervisor for the last 2 and
half years, stated that being a supervisor is quite a difficult position because you need to
be able to work between the F&B manager and employees themselves. As Mr.
Kameništiak stated, the best training in any supervision or managerial position is time. It
is important to find a balance between what management want and how to deliver this
information to employees. According to Mr. Kameništiak, the most difficult part in the
training process for supervisors is the difference in how to solve problems or complaints
from the position of waiter and supervisor. As a supervisor you need to be more matured
in decision making processes, be able to quickly decide what to do to in stressful
situations and manage the responsibility for the whole team. Probably the most difficult
part of being a supervisor is to learn how to change the approach to colleagues who were
on the same line and now they are subordinates and need to be lead.
Supervisors agreed that strengths of FOH employees are found in the individuality of each
team member and friendly approach to guests. When it comes to their weaknesses,
the area that needs to be improved is employee’s knowledge of products and sustainable
investment into team work. According to all interviewees, there is no particular weakness
when it comes to service delivery.
3
compared with a few years ago. Nowadays, trainings are more interesting, managers do
not want to use any methods or approaches that employees do not like. As was
mentioned in chapter 2.7 of this work, every employee has a specific learning process
during training and development programs depending on their condition for effective
learning. It is very important to take into account that every employee has a different
process of absorbing new information. The aim of the Radisson Blu Alcron Hotel is to
make employees feel comfortable during all trainings and results showed that also
employees´ feedback on new trainings is very positive. One of the most positive things on
this new trainings is the fact that there is a mix of employees from different departments
who never met or talked before. During trainings, they get to know each other, becoming
friends, trainings are more interesting for them and after that communication on a daily
work basis is much easier between people who actually know each other.
When interviewees were asked about the right motivation for the employees they had
diverse but mostly similar opinions. According to management, one of the biggest
motivation is definitely the name Alcron, Michelin Star restaurant and the overall prestige
of the hotel. Many people also perceive working for the big corporation as one of the
biggest advantages. One of the biggest motivational factors is possibility of career growth
within the company. 99% of vacancies are firstly offered for internal interviews, except
the top management positions within the hotel. Nevertheless, last two positions in top
management were occupied by internal recruitment. Another change is also in speed by
which it is possible to go higher. For example, an employee who started on a bar is now a
head waiter on The Alcron restaurant so all these rules are also slightly changing within
the last few months. Additionally, there are many other forms of motivation or bonuses
for employees, including discount vouchers to CRHG hotels and resorts, massages, taxi,
etc. However, this is not the most important factor for employees. Rewards or
appropriate bonuses is a very difficult concept because every employee has different
wants and desires. On the one hand, internships and wine tasting tours are perfect for
young career-oriented people but on the other hand, older employees who have kids and
taking care of their families prioritize financial bonuses.
Interviewed management agreed that employees are mostly willing to learn and practice
new skills. Most employees supposedly understand that it is also for their own benefit.
3
Pursuant to information gained from Ms. Varmužová, management is usually not
participating in trainings provided by the hotel except the corporate trainings which are
given by the Rezidor Group. One of the reasons should be that is not mandatory for them
and therefore they are not pushed to participate. Some of them are sometimes present at
the beginning but it is rarely happening. The only exception is the F&B manager who is
also training staff.
The number of respondents was 30 and there were both females and males. Figure 8
shows the percentage of females and males who participated in this questionnaire.
According to this graph, from the total number of 30 respondents, 57% consist of female
and 43% of respondents were males, which means that there were 17 females and 13
males.
Figure 9 depicts the age range of respondents. The results showed that most respondents
are in the 26-33 age range (16 respondents) which was more that 50% of all respondents,
after that there were employees in 18-25 age range represented 27% of all respondents
(8 employees) followed by 20% of employees between 34-41 years (6 respondents).
There were no respondents in the 42 and more age range.
This questionnaire was designed for FOH employees only but it does not include
restaurant employees only. Figure 10 shows the various job positions of respondents.
Questions were responded to by waiting staff represented by 16 employees of which 11
were females and 5 males, 7 front desk employees including 5 males and 2 females, 2
bartenders of which 1 was female and 1 was male, 1 doorman, obviously represented by
3
male only, 2 guest relations including 1 male and 1 female employees and at finally 2
female concierge representatives.
34-41
males 43% 20% 18-25
27%
female 57%
26-33
53%
males
5
females
11
0 5 10 15
Results showed that 12 respondents strongly agree with the opinion that they are
participating in all mandatory trainings related to their positions (see figure 11). Other 9
3
employees answered that they agree and 5 of them somewhat agree. However, 1
respondent said that he somewhat disagree with this statement and other 3 respondents
stated that they strongly disagree. According to Ms. Varmužová who stated that all
employees must participate in mandatory trainings related to their position, these
negative answers are surprising.
Second question was checking the employee’s opinion about the value of trainings and its
use in practice (see figure 12). Results showed that more females then males are actually
very satisfied with trainings and males mostly somewhat agree with a statement. Only 3
respondents express some kind of disagreement including 2 females and 1 male
respondents.
With the third question (see figure 13) respondents were asked if trainings motivate them
to improve their work performance. According to results, most answers were positive or
very positive. Nevertheless, respondents provided 6 somewhat agree and 5 somewhat
disagree answers. Additionally, there was one strongly disagree answer from female
respondent.
Employee’s satisfaction with the training methods and content of training programs was
analyzed in question No. 4 (see figure 14). 50% of respondents stated that they are
satisfied with training methods and the content of training programs given by the hotel.
Surprisingly, three females respond that they somewhat disagree with a statement given
in this question.
The next question analyzed if the company culture and reputation of the hotel influence
work performance and satisfaction at the workplace (see figure 15). 60% of respondents
stated that they agree with a statement given in this question and 17% strongly agree.
Surprisingly, there was 1 female respondent who stated that she somewhat disagrees
with this statement.
Question No. 6 (see figure 16) shows employees´ perception about the management´s
systematic care of their professional development and investing into professional growth
of personnel. On this question, answers from both males and females were almost
identical. 7 males and 7 females answered that they agree with a statement used in this
question and 3 male and 3 female answers represented strong agreement.
3
Moreover, 2 men and 2 women stated that they somewhat disagree with a statement
stated in this question. The only difference appeared because of a higher number of
female respondents.
The questionnaire also showed the employees opinion about their empowerment in the
decision making process (see figure 17). Answers showed that employees mostly agree or
are very close to agreement with a 5 male and 5 female respondents. Additionally, there
were also 3 female respondents who stated that they somewhat disagree with this
statement.
Employees were also asked if they think that the quality of service in Radisson Blu Alcron
Hotel is excellent (see figure 18). Again, this question showed exactly the same answers
from both females and males. Despite of 1 female and 1 male respondents the rest of the
opinions showed that employees really think that the quality of service in the hotel is
excellent.
Question No. 9 (see figure 19) asked employees if they think that the systematic training
and developing of new skills influence customer satisfaction. In this question, almost all
respondents answered positively. 11 respondents stated that they strongly agree, 13
respondents agree and additionally, 5 females somewhat agree. Remarkably, one female
respondent stated that she strongly disagreed with the opinion given in this question.
The last question in the questionnaire was about the ideas and thoughts of employees for
further possible changes or improvements in training methods or areas offered by the
Radisson Blu Alcron Hotel (see figure 20). 9 answers were not specified, 4 respondents
stated that they are satisfied with the current system within the hotel and want no
changes, 2 answers point out on the great meaning of trainings about the cultural
differences that should be taught in the hotel, 3 employees would welcome more wine
tastings and degustations, 1 respondent would like to focus more on handling stress
situations, 2 employees would welcome special barista courses for restaurant and bar
employees, 2 respondents stated that is necessary to improve the quality of ongoing
professional development offered to employees, 5 respondents said that practicing
communication skills would be a great idea to work on and finally 2 employees stated
that they would like to work on their foreign language skills.
3
1. I am participating in all mandatory
2. I think that trainings provided by
trainings related to my position.
the hotel are valuable for my job
7 position and it find use in practice.
6
5 7
4 6
5
3
2 4
males 3
2
1 1 males
0 females 0
females
Figure 11: Results from question No. 1 Figure 12: Results from question No.2
Figure 13: Results from question No.3 Figure 14: Results from question No. 4
4
5. I believe that the company culture 6.I agree that the management is
and reputation of the hotel influence systematically taking care of
my satisfaction in a workplace and employee´s development and
therefore influence my performance. investing into our professional growth.
12 8
10 7
8 6
5
6 4
4 3
2 males 2
1 males
0 0
females females
Figure 14: Results from question No. 5 Figure 15: Results from question No. 6
Figure 16: Results from question No. 7 Figure 17: Results from question No. 8
4
10. What kind of improvements or changes
would you welcome in employee training?
(open question)
wine tasting
stress situation
2 9
languages
2 ongoing professional
development
1 communication skills
3 2
barista training
Figure 19: Results from the last open question of the questionnaire (author´s
own illustration)
According to results from the questionnaire, employees are mostly satisfied with the
current system of trainings and ongoing development possibilities used within the hotel.
Results showed many differences between answers from females and males. However,
there were 4 more females from the total number of 30 respondents so this fact needs to
be considered as well. In the end, the author finds females more disagreeing at some
points which shows that the reality might be slightly different from what the
management think it is. According to the Training manager who stated that female’s
respond slightly better to trainings and are more willing to learn new things than male
staff members who often respond either close to the very positive line or to the very
negative line. Males answered mostly close to the positive line but often, their answers
were close to the middle and showed that they repeatedly somewhat agreed to
statements used in questions. However, despite the results from the questionnaire, there
are much more FOH employees working in the hotel and their perception of training
systems and satisfaction at the workplace cannot be unilaterally assessed.
On the one hand, the questionnaire showed some gaps in employees perception of
the trainings and current educational systems used within the hotel as well as the fact
that not all employees strongly agreed that they are participating in all mandatory
trainings. On the other hand, results showed that employees are predominantly content
4
working in Radisson Blu Alcron Hotel, mostly feel empowered in the decision-making
process, agree that the hotel is systematically investing into the human factor and are
motivated constantly to improve their work performance. Additionally, almost all
respondents agreed that a systematic training and development of employees influence
the customer satisfaction.
4
appropriate service delivery, usually this person is not working in our hotel for a long
time" said Ms. Varmužová.
Referring back to chapter 2.4.1 of this work, it is also very important to have the right
person working in the right position. According to management in Radisson Blu Alcron
Hotel, usually there are 4 stages of the recruiting process even for a waiter. Firstly, there
is a HR manager, then HOD, supervisors and at the end also a managing director of the
hotel. The reason why the system is so long is that it is very important to have the right
workers in the right position for the highest service quality. The hotel has to make sure
that a new applicant is suitable for a given job description and job specification. Moreover,
it is also very important to fit into the existing team.
According to management and results from the questionnaire service quality within the
hotel is at a very high level. Additionally, customer reviews and feedback confirm the
same. On the one hand, it is thanks to the systematic investment into trainings and
development of employee’s skills and knowledge but on the other hand it is also a desire
and willingness of employees to continuously upgrade the reputation of the hotel.
Without the positive responses of the employees, any training will not help to maintain or
improve the quality of service. It is a process depending on agreement and investment
into wants and needs of both sides. After all, service delivery is always dependent on
employees themselves. Managers and supervisors can help them to do their job better
but they cannot be present in every employee-customer confrontation all the time. If
they are correctly motivated and feel empowered enough to make their own decisions in
positive ways the result will mostly be a satisfied guest, satisfied employee and therefore
satisfied management.
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4.6 Conclusion and recommendations
In conclusion, the system of employee training and development in the Radisson Blu
Alcron Hotel was provided. With the possibility to interview the Training and
Development manager, F&B manager and two restaurant supervisors, a lot of valuable
information about the system within the hotel was provided. In the first section,
management opinions about the system of training and attitude of employees were given.
The second part focused on the employee’s point of view and how they perceive the
system of trainings, possibilities to develop their skills and atmosphere in the workplace.
After that the impact of trainings and employee development on service quality was
described.
After evaluation of both sides, it is obvious that it is very important to achieve goals
important to the company such as profit, high ranking of the hotel and its prestige.
Moreover, it is equally important to achieve goals important for the employees, such as
salary requirements, ongoing professional growth and appropriate working conditions. If
both sides feel that they are on the right track to gain their goals, objectives become
uniform. Basically, it means that employees would be interested in gaining goals that
were firstly more important only for the organization and vice versa.
Positive findings were that most of the employees are satisfied with the system of
training and development given by the hotel as well as management agreeing that the
overall quality of service thanks to the cooperation with the employees is at a very high
level. Additionally, results also showed that the company culture and work environment
are at a very high level.
However, some negative findings showed that not all interviewed employees stated that
they participated in mandatory trainings related to their position. Another problem is,
that some obligatory trainings are during the free time of employees and mostly early in
the morning so even if they are interested in the content of the training, they would
prefer to stay at home because they are very tired and have just a little free time.
Research also showed some discrepancies between opinions of management about the
performance of females and males and the results from the questionnaire. Management
perception was that females respond more positively to trainings and to correcting their
mistakes compared to males. According to the questionnaire, results showed that
4
females responded sometimes more negatively then males. In addition, results cannot be
completely uniform as there were only 30 respondents and the hotel has many more FOH
staff.
Nevertheless, there were a few employees who stated in the questionnaire that they are
satisfied with the training systems provided by the hotel and want no change plus some
respondents did not give specific answers there were certain ideas about trainings that
employees would welcome in the future. According to their answers, they would like to
focus more on cultural differences, wine tastings and barista courses, handling stressful
situations, language courses and communication skills with guests and improvements in
ongoing professional development of employees.
In comparison with employees, the F&B manager would like to see future trainings
focused on knowledge gaps and not only the service techniques.
The Training and Development manager mentioned that further trainings will be again
focused on service delivery because that is the most important area to train and develop
employees. New service trainings will be again given in quite a different way, mostly
through personal experiences, role plays, etc.
Supervisors advised having more trainings focused on wine and particular wine regions,
body language of FOH employees, rhetoric and culture of language.
As the management agreed, a successfully working team is very important for service
delivery and overall service quality. Moreover, feedback from customers mostly shows
that they are very satisfied with the service quality within the hotel and it is in the
management´s best interest to keep hotel guests satisfied and most importantly
repeatedly coming back.
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Chapter 5- Conclusion and Recommendations
In this chapter, the final conclusion and recommendations of the author will be given.
This chapter represents the last part of the entire thesis. In the first part of this chapter,
the research questions set at the beginning of the writing process will be answered
together with the evaluation of if the aim and purpose of the research was reached. The
second part of this chapter will deal with the recommendations and suggestions of
possible improvements given by the author.
5.1 Conclusion
In conclusion, organizational and staffing characteristics of the hotel industry showed a
significant number of differences between the hotel industry and any other industry.
Requirements to work long and 'unsocial hours', no closing time and seasonable and
unpredictable demands are some of the characteristics of working within the hospitality
sector. However, there are 4 main and most important components that are present in
any work institution such as people, objective, structure and management. After
investigating the background of the industry workforce, there are some advantages and
disadvantages that affect people's opinions about why to work and why not to work in
this field. On the one hand, the vision of interesting work with people and career growth,
possibility to travel, etc. represent the positive attitude of the industry´s workforce. On
the other hand, certain negative opinions point to the high employee turnover, low
salaries and long and unpredictable working hours. Overall, the hospitality industry will
always be a highly discussed field. There are certain pros and cons like in any other
industry, but maybe some of them are more visible than in other types of job. It is
obviously hard to work in the service industry itself because working with the various
personalities of people on a daily basis could be stressful and exhausting and there is no
place to escape when you are not in the mood. Nevertheless, in the author´s opinion, if a
person working within the hospitality sphere really loves to work with people and is
passionate about the industry then work become a person´s lifestyle, adventure and
sometimes even shelter and most of the negative aspects cease to be that important.
Thanks to the opportunity to closely investigate this topic, there was a chance to
understand the role of the HRM in the hotel together with the individual duties
4
of the HRD. Based on the research, job analyzing and detailed job description is crucial for
the effective functioning of a working team. Moreover, research showed that an
inseparable part of the HRD is the training and development management. Additionally,
strategic planning includes operations directly connected to organizational behavior and
is integrated to gain a professional approach to managing people. Understanding the
importance of systematic training, empowerment and development of the employees
was a crucial finding of the research as it is directly linked to the service quality and
effective service delivery. However, there are certain costs connected to investment into
the mastering of employee´s performance, benefits for the organization, management
and also for the employees themselves far outweigh the costs. Employee training,
development and empowerment require an experiential learning process which is subject
to appropriate conditions for effective learning by employees.
• What are the types, methods and areas of employee training offered in Radisson
Blu Alcron Hotel in Prague?
The Radisson Blu Alcron Hotel in Prague is a member of the Carlson Rezidor Hotel Group.
Therefore the hotel uses 3 main corporate trainings set out by the Rezidor Company.
These trainings include New Team Member Orientation training, Yes! I Can Delivering the
Promise training and Living Responsible Business training. Along with these trainings are
also provided modified versions of corporate trainings designed especially for supervisors
plus new training called Program for Supervisor Development. All corporate trainings are
mandatory for all employees. In addition to the corporate trainings, Radisson Blu Alcron
Hotel provides a wide range of its own trainings designed by the Training and
Development manager in cooperation with HODs. These trainings include: History of
Radisson Blu Alcron Hotel, 4-module Service trainings, Language courses, Sommelier, Bar
and Barista courses, First Aid and Defibrillation, MS Excel for beginners and the advanced,
Communication Skills training, Financial Shortcuts and Basic Financial Information, Sales
and Marketing Techniques, OHS and Internships Abroad. Based on research, 4module
service trainings are the most important trainings designed by the hotel itself because of
the high service-oriented aim and goals of the organization. However, additional trainings
provided by the hotel are mostly obligatory, though there are some exceptions when
4
particular training is mandatory for employees chosen by the management. Most of
trainings evaluated in the research are designed especially for the FOH staff but many of
them are available for all employees of the hotel. Additionally, the hotel uses methods
such as role plays and training through own experiences as well as videotaping of
employees during practicing their skills in order to identify mistakes in body language or
other areas. Management agreed that the reputation and high ranking of the hotel is
highly motivational for both management and employees.
• How do employee training and development influence the service quality from the
perspective of management?
Management agreed that employees are mostly willing to learn new things and develop
their skills as they mostly understand that it is also for their own benefit. According to
interviewees a new 4-module service training mentioned above is specifically designed to
help employees to handle communication with a guest on a very high level and always
give the hotel guest a WOW effect. In conclusion, management agreed that the service
quality is highly dependent on the systematic training and development of the employee
´s ability to deliver the highest standards in any form on a daily basis.
• How do employee training and development influence the service quality from the
perspective of employees?
4
Respondents significantly agreed that the level of service in Radisson Blu Alcron Hotel is
excellent. However, 2 answers were slightly negative. Employees are also satisfied with
the content of the trainings provided by the hotel and mostly agreed that knowledge
gained on trainings find its use in practice. Some employees responded that they are
satisfied with the system of training provided by the hotel but some of them provided
possible suggestions for further development of training programs. However, according
to management, employees very often refuse to participate in additional trainings
because of lack of their free time and heavy work schedules. Additionally, employees are
highly motivated by opportunities given by the hotel such as fast career growth,
internships abroad or financial bonuses as well as by the reputation and prestige of the
hotel. This fact supports the author´s idea that the prospering and highly prized hotel
facility provide a higher quality of service because its employees are well motivated and
satisfied at work.
In conclusion, the aim of the research was to analyze how employee training and
development influence the quality of customer service within the Radisson Blu Alcron
Hotel and to explain the importance of training and development in the chosen
organization. The aim of this work was also focused on the determination of possible
ways to improve the system of employee training and development in the Radisson Blu
Alcron Hotel. Thanks to the answered research questions, deep analysis of the topic and
data collected from the interviews and questionnaires by the employees of the chosen
organization, the aim and purpose of the research was achieved.
5.2 Recommendations
Based on the information given by the management and employees more specific
trainings should be organized in the Radisson Blu Alcron Hotel. According to information
and evaluation provided in chapter 4.6 of this work, the author´s suggestions and
recommendations are as follows:
Because the service quality is one of the most important area to train and develop
employees, to focus on service oriented trainings in the future is necessary as it
was confirmed by the Training and Development manager.
5
In addition to service oriented trainings, there are other areas where the training,
development and some changes are equally important and necessary.
Trainings should be more focused on knowledge gaps about products such as wine
and food recommendation, particular wine regions and barista skills based on the
information gained from the F&B manager and the employees.
Concentration on body language of employees and rhetoric together with a
culture of language is necessary as it was proposed by the supervisor.
Implementation of trainings oriented more on cultural differences, language
courses and communication skills with guests based on the opinions of the
employees.
Raise awareness of trainings among management too. The context in which
organization and employee development is to take place clearly requires
involvement of the management. Obviously, it is not necessary for every
managerial position but in the author´s opinion management also need to be
trained and especially when it comes to resolving particular situations.
Rescheduling of additional trainings. Morning lessons are not satisfactory for most
employees. The reason is mostly caused by late working hours and lack of free
time. Even if they are interested in a particular training, they would prefer to stay
at home. The rescheduling of several trainings could help to involve more
employees and maybe some of the trainings could also be organized during the
paid time of chosen employees. In fact, it will not cost the hotel more, it will be an
investment into employees who may be more motivated and also lead to the
improvement of service.
Add more psychology oriented trainings focusing on behavior of individuals in
various, mostly unpredictable situations. In author´s opinion, the service industry
is all about working as a team. However, individuals have to firstly know their own
limits and capabilities and to understand how they can overcome this limits to
successfully enrich the team and vice versa. Every person has their own unique
personality, especially in such a multicultural team. Thanks to this fact, the service
given to the customers can sometimes even overcome the limits given by the
organization.
5
Pay more attention to attendance of employees on mandatory trainings.
Finally, the employee training and development system in the Radisson Blu Alcron
Hotel in Prague was analyzed. Additionally, its direct connection with the service
quality was researched. In the end, it is very important to continuously improve
service quality because if the company do not take care of its customers, someone
else will. Moreover, in today´s time when the customer can choose from a countless
number of hotel brands, restaurants, bars etc. this idea should be a well-intentioned
advice not only for hoteliers and restaurateurs, but also for any other business.
5
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VI
Appendices
Appendix 3 Questions for the interview with the F&B manager and restaurant supervisors
Appendix 7 Current vision, mission, strategy statements and values of the Radisson Blu
Alcron Hotel in Prague
VII
Appendix 1
Permission (sample)
I am aware that this interview will be audio recorded and may be transcribed and that the
information may be used in the Bachelor Thesis of the interviewer. I have been informed
that the purpose of the study is to analyze and evaluate the importance of employee
training and development in Alcron Radisson Blu Hotel in Prague and I hereby declare that
my participation in this research is voluntary. I am aware that the Bachelor Thesis will be
made available for the public, not just for the purpose of The Institute of Hospitality
Management in Prague.
Natália Gécziová
Interviewer
VII
Appendix 2
Questions for the interview with the Training and Development manager
1. Describe the system that the Radisson Hotels & Resorts Group use to train
front-of-house staff. Are there some practices you as a hotel can made by
yourself or you have to follow only a standards given by Radisson Hotels &
Resorts Group? How often you receive new materials or requests for
training from the headquarters? Is there any form of monitoring or
control from their side?
2. What are some specific forms of training you are using in Radisson Blu
Alcron Hotel? Are all trainings mandatory?
5. Do you also provide some language trainings? What is the level of fluent
English or other languages between your employees?
IX
form of reward in your hotel? If yes, how does it work and name some
examples. If not, do you think this method would be met with a positive
response from employees? Are you planning to use this method?)
8. What kind of motivational and reward system are you currently use for
the employees?
10. What about the career growth within the hotel? What is the procedure
when there is a job vacancy in supervisor or management line?
11. How much improvement do you see in the employees' performances after
trainings?
12. Do you see the difference between employees from other countries and
employees from Czech Republic in the way how they respond to trainings?
13. Differences between males and females in the way how they respond to
trainings?
14. How willing are employees to learn new things and develop their skills?
15. Can you see the improvement within last months since you are using your
own service trainings?
16. Are employees from the same area working as one team? Are they
showing a signs of solidarity?
X
17. How do you measure the feedback from customers related to
the employee performance?
18. Are you planning some kind of improvements any time soon? Is there
anything you are planning to implement?
19. What need to be done to have successful and efficient working team
according to Radisson policies and philosophy?
20. Are there any sort of internal study and how it is connected to your
future choice of training for employees? What is your vision regarding to
the employee training and development in the next 5 years?
Natália Gécziová
Interviewer
XI
Appendix 3
Questions for the interview with the F&B manager and restaurant supervisors
1. What do you think about the current training programs for the FOH
employees? Can you see the improvement after some training program is
done?
(Note: examples of trainings according to my interview with the training manager-
New team member orientation, Yes I can delivering the promise (focused on
service), living responsible business (ecology, safety, security of employees,
charity)
2. Except for a corporate trainings mentioned above, you are now for a last few
months using a new service trainings for FOH employees (Note: 1, 5 hour training
+ 4 modules (bar, communication with a guest...) How does it influenced the
service delivery and customer feedback? What has changed (what works and what
doesn't)?
Questions for F&B manager: Are you participating on training programs for
employees? Are you discussing the content of trainings with a training manager?
How do you evaluate employees’ performance after some training is done? Are
you testing their knowledge about products to identify the gaps in knowledge?
4. How do employees respond to trainings? Are they willing to learn new things
and practice their skills?
XII
5. What do you consider to be a most effective reward or motivation for the
employee to be productive for the company and satisfied with his work at the
same point?
6. Where do you see a strengths and weaknesses of the employees when it comes to
service delivery?
7. How would you describe a company culture and reputation of the hotel? How do
you think this affect a satisfied employee?
8. What kind of training or learning program you suggest for the FOH employees to
improve the overall service quality within a hotel?
Natália Gécziová
Interviewer
XII
Appendix 4
How do employee training and development influence the service quality from the
perspective of employees?
Please, read each sentence and circle what describe your perception most. There are no
right or wrong answers. Your answers will be kept secret and will be used for the
academic purpose only. Thank you for your time and willingness.
Natália Gécziová
1- strongly disagree
2- disagree
Sex: MALE FEMALE 3- somewhat disagree
4- somewhat agree
Age: 18-25 26-33 34-41 42-more 5- agree
6- strongly agree
……………………………………………………………………………
3. I think that trainings provided by the hotel are valuable for my job position and it
find use in practice.
1- strongly disagree 2 3 4 5 6- strongly agree
5. I am satisfied with the training methods and the content of the training programs
1- strongly disagree 2 3 4 5 6- strongly agree
XI
6. I believe that the company culture and reputation of the hotel influence my
satisfaction in a workplace and therefore influence my performance.
10. Systematic training and development of new skills influence the customer
satisfaction.
1- strongly disagree 2 3 4 5 6- strongly agree
11. What kind of improvements or changes would you welcome in employee training?
Please, specify your opinion.
…………………………………………………………………………………………………………………………
XV
Appendix 5
Internal code for all Radisson Blu Alcron Hotel´s employees (extract)
PRACOVNÍ ŘÁD
Společnost Crown-WSF, spol. s r.o. (dále jen zaměstnavatel), se sídlem Štěpánská 40, 110
00 Praha 1,
zastoupená panem Michalem Chourem, generálním ředitelem hotelu Radisson Blu Alcron,
jednajícím na základě plné moci, vydává tímto na základě ustanovení § 82 zák. č. 65/1965
Sb., ve znění pozdějších předpisů (Zákoník práce) tento:
VSTUPNÍ POUČENÍ
Základní práva a povinnosti zaměstnanců v oblasti bezpečnosti a ochrany zdraví při práci
jsou zakotveny v Zákoníku práce – především v ustanovení části druhé, hlavy první v § 35
a části druhé, hlavy páté v § 135.
pracovník je povinen podle pokynů organizace konat osobně práce podle pracovní
smlouvy ve stanovené pracovní době a dodržovat pracovní kázeň.
zaměstnanci mají právo na zajištění bezpečnosti a ochrany zdraví při práci, na informace o
rizicích jejich práce a na informace o opatřeních na ochranu před jejich působením.
zaměstnanci jsou oprávněni odmítnout výkon práce, o níž mají důvodně za to, že
bezprostředně a závažným způsobem ohrožuje jejich život nebo zdraví, popřípadě život
nebo zdraví jiných osob, takové odmítnutí nelze posuzovat jako nesplnění povinnosti
zaměstnance.
každý zaměstnanec je povinen dbát podle svých možností o svou vlastní bezpečnost, o své
zdraví i o zdraví osob, kterých se bezprostředně dotýká jeho jednání, popřípadě
XV
opomenutí při práci. Znalost předpisů a požadavků zaměstnavatele k zajištění bezpečnosti
a ochrany zdraví při práci je nedílnou a trvalou součástí kvalifikačních předpokladů
zaměstnance.
Dodržovat při práci stanovené pracovní postupy, používat stanovené pracovní prostředky,
dopravní prostředky, osobní ochranné pracovní prostředky a ochranná zařízení a tato
svévolně neměnit a a nevyřazovat z provozu.
XV
stranách nebo politických hnutích, odborových organizacích a jiných sdruženích,
národnosti, etnického nebo sociálního původu, majetku, rodu, zdravotního stavu, věku,
manželského a rodinného stavu nebo povinností k rodině. Je zakázáno I takové jednání
zaměstnavatele, které diskriminuje nikoliv přímo, ale až ve svých důsledcích.
Ust. § 142 odst. 2 – organizace je rovněž povinna zaškolit nebo zaučit pracovníka, který
přechází na nové pracoviště nebo na nový druh práce nebo způsob práce, pokud je to
třeba zejména při změnách v organizaci práce nebo jiných racionálních opatřeních.
Ust. § 171 odst. 1 – pracovník je povinen počínat si tak, aby nedocházelo ke škodám na
zdraví a majetku ani k bezdůvodnému obohacení na úkor společnosti nebo jednotlivce.
Hrozí-li škoda, je povinen na ni pracovník upozornit vedoucí pracovníky.
Ust. § 171 odst. 2 – je-li k odvrácení škody hrozící organizaci neodkladně třeba zákroku, je
zaměstnanec povinen zakročit, nemusí tak učinit, bráni-li mu v tom důležitá okolnost,
nebo jestliže by tím vystavil vážnému ohrožení sebe nebo ostatní zaměstnance.
Ust. § 190 odst. 1 – došlo-li u pracovníka při plnění pracovník úkolů nebo v přímé
souvislosti s ním k poškození na zdraví nebo k jeho smrti úrazem (pracovní úraz),
odpovídá za škodu tím vzniklou organizace, u níž byl pracovník v době úrazu v pracovním
poměru
Ust. § 190 odst. 2 – pracovním úrazem není úraz, který se pracovníkovi přihodil na cestě o
zaměstnání a zpět
škoda byla způsobena tím, že postižený pracovník svým zaviněním porušil právní nebo
ostatní předpisy k zajištění bezpečnosti a ochrany zdraví při práci nebo ostatní předpisy k
XV
zajištění bezpečnosti a ochrany zdraví při práci nebo pokyny k zajištění bezpečnosti a
ochrany zdraví při práci, ačkoliv s nimi byl řádně seznámen a jejich znalost a dodržování
byly soustavně vyžadovány a kontrolovány
škodu si přivodil postižený pracovník svou opilostí nebo v důsledku zneužití jiných
návykových látek a organizace nemohla škodě zabránit a tyto skutečnosti byly jedinou
příčinou škody
jednou z příčin škody byla opilost postiženého zaměstnance nebo zneužití jiných
návykových látek postiženým zaměstnancem,
XI
Appendix 6
Na celém světě mají všichni naši partneři právo očekávat, že skupina Rezidor Hotel Group
a všichni její zaměstnanci budou v klíčových otázkách obchodní etiky jednat a vystupovat
v jednotném duchu. Každý, kdo pracuje pro Rezidor, musí ve všech záležitostech, které se
týkají Rezidor Hotel Group, uplatňovat zdravý úsudek určovaný nejvyššími osobními
standardy čestnosti a bezúhonnosti. Je to věc odpovědnosti, přesvědčení a důvěry.
Naše zásady obchodní etiky ukazují, jak chceme, aby byla naše společnost vnímána.
Takový je prostě náš způsob práce.
• Dodržujeme zákon.
• Prokazujeme úctu všem lidem za všech okolností.
• Přemýšlíme eticky.
• Jednáme poctivě.
XX
• Z žádného důvodu nikoho nediskriminujeme.
• Jsme upřímní a transparentní.
• Jsme loajální vůči svému zaměstnavateli.
• Nezneužíváme podnikové zdroje.
• Vždy bereme ohled na bezpečnost.
• Staráme se o Zemi.
Každý, kdo pracuje pro Rezidor, musí ve všech záležitostech, které se týkají skupiny
Rezidor Hotel Group, uplatňovat zdravý úsudek určovaný nejvyššími osobními
standardy čestnosti a bezúhonnosti.
Jsme hrdí na to, že jsme fair zaměstnavatel. Život nemusí být vždy fair, ale práce ano.
Klademe velký důraz na rovné příležitosti a nediskriminaci. Při všech procesech, které se
týkají lidí, např. při náboru, odměnách, výhodách, pracovním postupu, přístupu ke
školení, ukončení pracovního poměru, odchodu do důchodu a dalších vztazích mezi
zaměstnancem a zaměstnavatelem, se musí se všemi lidmi zacházet rovným způsobem.
Nesouhlasíme s diskriminací z důvodu pohlaví, rasy, společenského postavení,
náboženství, věku, stavu, postižení, sexuální orientace, členství v odborech, politické
příslušnosti nebo sociálního či etnického původu. Se všemi zaměstnanci a uchazeči o
zaměstnání budeme zacházet v souladu s formálními a objektivními kritérii. Složení našich
zaměstnanců by mělo odrážet rozmanitost společnosti, ve které pracujeme. Věříme
v rozmanitost – rozmanitost je dobrá.
XX
Appendix 7
Current vision, mission, strategy statements and values of the Radisson Blu Alcron Hotel
in Prague
XX