SYNOPSIS Shivam 1

Research Synopsis
EMPLOYEE MOTIVATION IN HOSPITALITY INDUSTRY WITH

REFERENCE OF HERZBERGS MOTIVATIONAL THEORY
Submitted By-
SHIVAM
NCHMCT ROLL NUMBER: 2221104007
AMBEDKAR INSTITUTE OF HOTEL MANAGEMENT, SECTOR-42 B
CHANDIGARH
INTRODUCTION
The success of any organization, particularly those in the hospitality sector, depends
on the motivation of its employees. Employees who are motivated are more
effective, happier in their work, and more likely to offer superior customer service.
Therefore, it is crucial for employers in the hospitality industry to comprehend the
variables that inspire their staff and establish an environment at work that fosters
motivation and job satisfaction. With an emphasis on Herzberg's Two-Factor Theory
of Motivation, this study article intends to examine employee motivation in the
hospitality sector. In order to increase employee motivation and satisfaction, this
theory has been widely utilized in the hospitality sector. It analyses the elements that
lead to both job satisfaction and job discontent. The introduction of the paper will
give an overall overview of the hotel industry and discuss how crucial employee
motivation is in this field. The Two-Factor Theory of Motivation by Herzberg will
next be introduced, along with its relevance to the hospitality sector. Additionally,
the article will go through a number of methods that hospitality businesses can
implement to increase employee engagement, such as work enrichment, feedback,
and recognition programs. A search of appropriate literature, including scholarly
publications, academic journals, and industry reports, on employee motivation in the
hospitality industry will be part of the research technique for this study. The results
of this study will advance knowledge of employee motivation in the hotel sector and
offer useful suggestions for companies in the sector on how to boost employee
happiness and motivation. This study will show the value of employee motivation in
the hotel industry as well as the applicability of Herzberg's Two-Factor Theory of
Motivation in this field. Additionally, it will offer hospitality businesses useful
suggestions for enhancing employee motivation and job happiness, which will boost
staff retention, increase productivity, and enhance customer service
LITERATURE REVIEW
1. Heliyon (2020 Sep). The application of Herzberg's two-factor theory of motivation to job
satisfaction in clinical laboratories in Omani hospitals from Job satisfaction is an important
condition for staff retention in most healthcare Organizations.
2. Shen Kia Ten (2013 sep) herzberg’s two factors theory on work motivation: does its work
for todays environment? Oswald Mehlanga (May 2018) Factors Influencing employee
Motivation in Hotels
3. Gilbert, S. (1974). Measuring the job satisfaction of industrial salesman. Journal of
marketing research.
4. Umair Abid (Feb 2013) The Impact of Rewards on Employee Motivation, the Mediating
role of Office Design: Empirical Evidence from Hotel Industry of Pakistan.
5. Leonidas Chitiris (February 1, 1988 ) Herzberg's Proposals and Their Applicability To the
Hotel Industry.
6. Chitiris, L. 1984 "Management and Motivation in the Greek Hotel Industry. Testing
Herzberg's Two-factory Theory." Doctoral thesis, University of Kent, U.K
7. Abu Elnasr E. Sobaih and Ahmed M. Hasanein (March 2020) Herzberg’s theory of
motivation and job satisfaction: Does it work for hotel industry in developing countries?
8. Saehya Ann, Shane C. Blum (January 2020) Motivating senior employees in the hospitality
industry
9. Moses Ahomka Yeboah November, 2016 EVIDENCE OF HERZBERG'S MOTIVATION-
HYGIENE THEORY IN SMALL AND MEDIUM ENTERPRISES THROUGH THE
LENS OF A THREE-STAR HOTEL
10. Managing Leisure (October 2008) Employees' motivation in the luxury hotel industry: The
perceived effectiveness of human- resource practices from Kovach 1987 Literature Review
on Employee Motivation in the Hotel Industrial.
11. Vuori and Okkonen stated that motivation helps to share knowledge through an intra-
organizational social media platform which can help the organization to reach its goals and
objectives (2012)
AMBEDKAR INSTITUTE OF HOTEL MANAGEMENT, SECTOR 42- B CHANDIGARH
An Autonomous Body Under Ministry of Tourism, Govt. of India
Affiliated to National Council for Hotel Management Catering Technology, Noida
SIGNIFICANCE OF THE STUDY
Improving Employee Motivation Employee motivation is critical for the success of any
organization, and it is especially important in the hospitality industry, where motivated
employees are essential for providing excellent customer service. By studying employee
motivation and applying Herzberg's Two-Factor Theory, hospitality employers can create a
work environment that promotes motivation and job satisfaction, leading to improved
employee retention and productivity. Enhancing Customer Experience: Customer satisfaction
is a key success factor in the hospitality industry, and motivated employees are more likely to
provide excellent customer service and create a positive customer experience. By improving
employee motivation, hospitality employers can enhance the customer experience and
maintain high standards of service. Employee turnover is a significant challenge in the
hospitality industry, and it can be costly for employers. By studying employee motivation and
identifying the factors that contribute to high turnover rates, hospitality employers can
develop strategies to improve employee retention and reduce turnover costs.
OBJECTIVES
The study is undertaken with the following objectives:
● Objective- 1 To evaluate if money motivates employees or whether better
working conditions and job security inspire employees in the hospitality business.
● Objective - 2 To find out will Herzberg’s theory really applicable in hotel
industry.
● Objective- 3 To assess the factor that affect Job Satisfaction in percentage
(achievement, recognition , responsibility, work itself, advancement, personal

growth)
pg. 4
3. To review or evaluate the results and to formulate suggestions for the Chandigarh area
The competencies and

based on all of the findings.
skills of knowledge
Worker have become extremely
vital
Competitive advantage in the
present day
Business scenario. All the
professionally
Managed organizations make an
all-out
Attempt to acquire, retain and
develop the
Talent pool that they encompass.
Importance of
pg. 5
Human resources has increased

manifold,
Firstly because of their scarce
availability and
Secondly due to an increasing
demand by the
Growing number of business
units seeking
Quality talent. In this context the
ability of an
Organization to keep hold of its
vital and
Skilled manpower becomes
extremely critical.
pg. 6
HR department has to play a key

role in
Need of the study

Motivated employees are essential for providing excellent customer service and maintaining
high standards in the hospitality industry. Understanding the factors that motivate employees
can help hospitality employers create a work environment that promotes motivation and job
satisfaction, leading to improved employee retention and productivity.
In the hospitality industry, customer satisfaction is critical for success. Motivated employees
are more likely to provide excellent customer service and create a positive customer
experience. By studying employee motivation, hospitality employers can create a work
environment that promotes motivation and leads to better customer experiences.
High employee turnover is a significant challenge in the hospitality industry, and it can be
costly for employers. By studying employee motivation, hospitality employers can identify
the factors that contribute to high turnover rates and develop strategies to improve employee
retention High employee turnover is a significant challenge in the hospitality industry, and it
can be costly for employers. By studying employee motivation, hospitality employers can
identify the factors that contribute to high turnover rates and develop strategies to improve
employee retention
The competencies and skills of

knowledge
pg. 7

vital
present day
professionally
all-out
develop the
Importance of
manifold,
pg. 8

availability and
demand by the
units seeking
ability of an
vital and
extremely critical.
role in
pg. 9

knowledge
vital
present day
professionally
all-out
develop the
Importance of
pg. 10

manifold,
availability and
demand by the
units seeking
ability of an
vital and
extremely critical.
pg. 11

role in
knowledge
vital
present day
professionally
all-out
develop the
pg. 12

Importance of
manifold,
availability and
demand by the
units seeking
ability of an
vital and
pg. 13

extremely critical.
role in
knowledge
vital
present day
professionally
all-out
pg. 14

develop the
Importance of
manifold,
firstly because of their scarce
availability and
secondly due to an increasing
demand by the
growing number of business units
seeking
quality talent. In this context the
ability of an
pg. 15
organization to keep hold of its

vital and
skilled manpower becomes
extremely critical.
role in
knowledge
worker have become extremely
vital
competitive advantage in the
present day
business scenario. All the
professionally
pg. 16
managed organizations make an

all-out
attempt to acquire, retain and
develop the
talent pool that they encompass.
Importance of
human resources has increased
manifold,
firstly because of their scarce
availability and
secondly due to an increasing
demand by the
growing number of business units
seeking
pg. 17
quality talent. In this context the

ability of an
organization to keep hold of its
vital and
skilled manpower becomes
extremely critical.
role in
RESEARCH METHODOLOGY
METHODOLOGY STUDY LOCALE – Chandigarh
METHODOLOGY SAMPLING DESIGN - Convenience Sampling

Age Group: 21 & Above
METHODOLOGY TOOLS AND TECHNIQUES - The primary data is collected through

a survey through a structured questionnaire consists of mostly close ended questions and
administered to 50 employees from five star hotels of Chandigarh via Google form and The
employees will have from Guest Interaction Departments.
pg. 18
Only Skilled Manpower will be taken as a sample. And will consider only customer
interaction Department like Front Office, F&B and HK
Statistical Analysis:
Descriptive Analysis & Inferential Analysis
AVERAGE
This Study will focus on and will help in understanding the motivation as a factor of the
employees. Under this study we will understand that How Money plays as a role of
motivational factor for the employees and to check if Herzberg’s theory of motivation is
applicable in the hospitality / hotel industry
REFERENCES
pg. 19
Al-Mawali, A., Al-Sinawi, H., & Al-Qasmi, A. (2020). The application of Herzberg's two-
factor theory of motivation to job satisfaction in clinical laboratories in Omani hospitals.
Heliyon, 6(9), e04943. https://doi.org/10.1016/j.heliyon.2020.e04943 Kumar, A., & Sharma,
A. (2018). Employee turnover in hospitality sector: A study of Chandigarh region.
International Journal of Management Studies, 5(4), 12-21.
Oswald Mehlanga (May 2018). Factors influencing employee motivation in hotels. African
Journal of Hospitality, Tourism and Leisure, 7(2), 1-15
Gilbert, S. (1974). Measuring the job satisfaction of industrial salesman. Journal of Marketing
Research, 11(3), 333-338. https://doi.org/10.2307/3151045
Abid, U. (2013). The impact of rewards on employee motivation, the mediating role of office
design: Empirical evidence from hotel industry of Pakistan. International Journal of Business
and Social Science, 4(2), 61-68.
Chitiris, L. (1988). Herzberg's proposals and their applicability to the hotel industry. The
Cornell Hotel and Restaurant Administration Quarterly, 28(1), 85-91.
https://doi.org/10.1177/001088048802800116
Sobaih, A. E., & Hasanein, A. M. (2020). Herzberg’s theory of motivation and job
satisfaction: Does it work for hotel industry in developing countries? Journal of Human
Resources in Hospitality & Tourism, 19(2), 168-186.
https://doi.org/10.1080/15332845.2020.1709705
Yeboah, M. A. (2016). Evidence of Herzberg's Motivation-Hygiene Theory in Small and

Medium Enterprises Through the Lens of a Three-Star Hotel. Journal of Tourism and
Hospitality Management, 4(5), 157-171.
Vuori, V., & Okkonen, J. (2012). Motivating knowledge sharing through a knowledge
management system. Journal of knowledge management, 16(2), 262-276.
pg. 20

SYNOPSIS Shivam 1

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Research Synopsis

EMPLOYEE MOTIVATION IN HOSPITALITY INDUSTRY WITH

NCHMCT ROLL NUMBER: 2221104007

AMBEDKAR INSTITUTE OF HOTEL MANAGEMENT, SECTOR-42 B

SIGNIFICANCE OF THE STUDY

● Objective- 1 To evaluate if money motivates employees or whether better

● Objective - 2 To find out will Herzberg’s theory really applicable in hotel

● Objective- 3 To assess the factor that affect Job Satisfaction in percentage

(achievement, recognition , responsibility, work itself, advancement, personal

The competencies and

Human resources has increased

HR department has to play a key

Need of the study

The competencies and skills of

Worker have become extremely

Firstly because of their scarce

The competencies and skills of

Human resources has increased

HR department has to play a key

Talent pool that they encompass.

Skilled manpower becomes

Attempt to acquire, retain and

organization to keep hold of its

managed organizations make an

quality talent. In this context the

METHODOLOGY STUDY LOCALE – Chandigarh

METHODOLOGY SAMPLING DESIGN - Convenience Sampling

METHODOLOGY TOOLS AND TECHNIQUES - The primary data is collected through

Descriptive Analysis & Inferential Analysis

Yeboah, M. A. (2016). Evidence of Herzberg's Motivation-Hygiene Theory in Small and

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