ofessional Certificate In Digital Marketing Level 4: Planning Campaigns • Cornwall College Business Training • Page 1 of 2

CIM Professional Certificate In

Digital Marketing Level 4:
Planning Campaigns
Level 4

Key Info
Learning Area Business School
Delivery Mode Part-time
Duration 1 afternoon (1.30pm - 5.30pm) over 7 weeks

Dates & Locations

Course Type Leisure and Professional
Location Cornwall College Camborne
Start Date 26/04/2022
Fees Tuition Fees: £650.00
fessional Certificate In Digital Marketing Level 4: Planning Campaigns • Cornwall College Business Training • Page 2 of 2

Course Summary
Our online, Planning campaigns module gives you the knowledge and skills to plan and
implement successful campaigns that deliver real results for an organisation. You will
learn the campaign planning process including how to analyse an organisation’s current
position. You will also learn how to set campaign objectives, implement a campaign then
measure and evaluate its success to aid continuous improvement in the fast-changing
world of marketing.

Module structure
The module comprises three units of two learning outcomes each. Each learning outcome
will be covered by the related assessment criteria and will be assessed by way of
assignment. By the end of this module you should be able to:

Unit 1: Campaign Process

Understand the process of planning a campaign (15%)
Know how to undertake an internal and external situational analysis (15%)

Unit 2: Planning Campaigns in Action

Know how to develop a successful campaign plan (30%)
Understand how to implement a plan in practice (20%)

Unit 3: Campaign Success

Understand the principles of monitoring a marketing campaign (10%)
Know how to undertake a post campaign evaluation (10%)

Assessment: Assignment
The assessment will require submission of an assignment based on a theme and an
organisation of choice.

Contact Us
Telephone 0330 123 252
Email enquiries@cornwall.ac.uk
Website www.ccbtraining.co.uk
Courses listed are indicative of the subject, nature and level of study. The College reserves the right to alter specific
qualifications titles, awarding bodies and levels of qualification, which can change in year. Any cost may also vary, based on
personal funding eligibility. The Cornwall College Group reserves the right to withdraw any course listed at any time.

Telephone: 0330 123 2523 • Email: enquiries@cornwall.ac.uk • Website: www.ccbtraining.co.uk