MARKETING MANAGEMENT

PROGRAM DETAILS

Program Code: 2825 Start Date: Fall, Winter, Summer

School: The Business School Location: Progress Campus

Credential: Ontario College Graduate Certificate Email: business@centennialcollege.ca

Program Type: Graduate Certificate program Telephone: 416-289-5000 ext. 52280

Program Length: 1 year/ 2 semesters

PROGRAM AVAILABILITY

Date Domestic Availability International Availability

May 2024 Available Available

September 2024 Available Available

January 2025 Available Available

May 2025 Available Available

PROGRAM OVERVIEW

Please note: Marketing Management is also offered online.

The Business School will be offering a variety of delivery modes for new students in all programs. These can
include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and
weekends.

In just two semesters, Centennial College's Marketing Management program will prepare you to become a
marketing professional who carries out a broad range of marketing functions within business, government and not-
for-profit organizations.

This Business graduate certificate program will cover marketing management along with related subjects in brand
management, marketing project management, digital marketing, marketing services, integrated marketing
communications, marketing research and international marketing strategy. As a result, you'll develop a solid
understanding of domestic and international marketing issues.

Once you graduate, you'll be able to employ analytical, decision-making, organizational and communications skills
to support the marketing activities of a wide variety of organizations. You may also continue your studies in a
specialized area such as research and analytics or corporate account management.

In today's competitive marketplace, it's essential that every business develops, implements and monitors a strong
marketing plan. Environmental factors such as evolving technology, societal and sustainable needs, demographic
trends, regulatory changes and intense competition continue to challenge the marketing function to provide more
return to an organization's various stakeholders. Understanding what customers want and providing products and
services to them is the essence of marketing. This challenging graduate certificate program will give you with the
opportunity to develop knowledge and skills applicable to today's workforce.

Get access to resources from the Canadian Marketing Association

All Centennial students can sign up for membership with the Canadian Marketing Association (CMA) by using their
Centennial email address. The CMA provides access to:

Exclusive events and member pricing

Professional development opportunities

Exclusive content, including guides, whitepapers, and research reports

Networking opportunities with the top marketing talent in Canada

CMA NXT postsecondary career planning resources

This program meets the educational prerequisite needed for entry to the CMA's Chartered Marketer program.

COURSES

Semester 1

Course Code Course Title

BUSN-733 Business Culture and Craft

MGMT-704 Management and Leadership

MKTG-716 Marketing

MKTG-717 Marketing Brand Management

MKTG-719 Marketing Project Management

MKTG-743 Fundamentals of Marketing Research

Semester 2

Course Code Course Title

BUSN-702 Coop/Employment Preparedness

 MKTG-709 Marketing Metrics and Decision Making

MKTG-728 Integrated Marketing Communications

MKTG-731 Customer Experience Design

MKTG-732 International Marketing

MKTG-747 Digital Marketing Strategies

CAREER OPTIONS AND EDUCATION PATHWAYS

Program Highlights
You learn to develop and apply marketing strategy from a domestic and international perspective leveraging
market research.

The Marketing Management program prepares you to manage the execution of key marketing projects and take
on digital marketing planning and execution.

In ways that are interactive and engaging, you have the opportunity to evaluate the differences between
marketing products and marketing services, and evaluate integrated marketing communications.

Program instructors are industry professionals with years of experience, who are approachable and ready to
help.

Upon program completion, you will be prepared to join the domestic and global workforce in several aspects of
marketing strategy and execution.

Career Outlook
Marketing manager

Advertising executive

Marketing communications coordinator

Client marketing specialist

Customer marketing specialist

Marketing associate

Areas of Employment
Retailers

Small businesses

Marketing agencies

Consumer packaged goods

Franchises

Hospitality, food and beverage

Transportation
 Institutions

Government

Education

Financial services

ADMISSION REQUIREMENTS

Academic Requirements
Degree or a three-year college diploma in any discipline from a recognized institution

We will consider applicants who have a two-year college diploma or a partial university degree (75% complete),
and who have a minimum of two years' work experience relevant to the program (transcript and resume review
required).

Additional Requirements
English language proficiency

HOW TO APPLY

1. Apply Online
Domestic Students

If you are applying through the Better Jobs Ontario Program, please apply at the Employment Training Centre
(Progress Campus). The Better Jobs Ontario Program is a funding initiative for those who have been laid-off and
are in need of training. For more information go to Better Jobs Ontario Program.

If you have previously attended a full-time program at Centennial College, you may be eligible for a Program
Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $125 must
accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to
Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.

International Students

Apply directly to Centennial College here.

2. Submit Documents

Domestic Applicants
Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor
that you have applied to college and your school will forward transcripts to Centennial College via
Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for
requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

Domestic applicants who attended school outside of Canada: If you are submitting transcripts to meet admission
requirements, you must have the transcripts assessed by an independent credential assessment agency such as
World Education Services (WES) or International Credential Assessment Service (ICAS). For more information go
to Submitting your Transcripts.

International Applicants
Please refer to the International Education Application Guide.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your
account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be
given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your
personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and
see your class timetable.

4. Pay Fees
Centennial fees statements are sent by email to your personal email account and to your myCentennial email
account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be
given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at my.centennialcollege.ca.

Fall registration begins mid-July

January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through
myCentennial.

TUITION AND FEES

Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2023.

Student Tuition (2 Semesters) Ancillary Fees Total

Canadian $4,118.00 $1,212.54 $5,330.54

International $16,164.00 $1,721.54 $17,885.54

PROGRAM VOCATIONAL LEARNING OUTCOMES

Program Vocational Learning Outcomes

Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do
with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs
of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform
these outcomes before graduating.

1. Formulate a marketing* plan that will meet the needs or goals of a business or organization.

2. Develop an integrated marketing communications plan * for a product*, concept, good and/or service based on
an identified market need or target.

3. Formulate strategies for developing new and/or modified products*, concepts, goods and services that respond
to evolving market needs.

4. Develop strategies for the efficient and effective placement/ distribution of products*, concepts, goods, and
services that respond to evolving markets.

5. Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the
finances, Return on Investment (ROI) and business goals of an organization.

6. Evaluate the viability of a concept, product*, good and/ or service in a local, national or international markets.

7. Conduct market research* to provide information needed to make marketing* decisions.

8. Communicate marketing* information persuasively and accurately in oral, written, graphic and interactive
media* formats.

9. Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.

10. Develop strategies with clients, customers, and consumers* and others to grow and maintain relationships.

11. Develop learning and development strategies and plans to enhance professional growth in the field.

12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract
employment, and self-employment initiatives.

13. Participate in and contribute to a framework of organizational policies and practices, when conducting business
of the organization.

14. Apply the principles of business ethics and corporate social responsibility to business decisions.

15. Employ the management techniques of planning, organizing, directing, and controlling of marketing functions
and activities in response to the business needs of the organization.

DIGITAL ENGAGEMENT STRATEGY

https://www.centennialcollege.ca/programs-courses/full-time/marketing-digital-engagement-strategy/

ADVISING

https://www.centennialcollege.ca/student-life/student-services/centennial-advising-and-pathways-services/

MARKETING - CORPORATE ACCOUNT MANAGEMENT

https://www.centennialcollege.ca/programs-courses/full-time/marketing-corporate-account-management/

MARKETING - RESEARCH & ANALYTICS

https://www.centennialcollege.ca/programs-courses/full-time/marketing-research-analytics/