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More Than 40 Percent of Digital Consumers Use Social Media To Learn About The Products They Want To Buy
More Than 40 Percent of Digital Consumers Use Social Media To Learn About The Products They Want To Buy
They want to understand the people who work at your business — and the
people who launched it. With social media, you can show your business’s
personality.
That’s what Instagram and Facebook comments are for. These channels offer
customer support in real-time and provide a viewable track record of your
responses.
The key to reaching them, unlike millennials who prefer Instagram, is having
an active Facebook presence. Pew Research states that there is currently
twice the number of adults 65 and older on Facebook than there were in 2012,
capturing more than 40 percent of American seniors, which makes Facebook
the perfect place to reach your target market.
It’s not always realistic for small businesses and startups, and it’s not always
financially scalable as a company grows. Unless you pay for various types of
social media advertising, social media is free. You can post what you want and
make the most of your marketing budget.
8. About 95 percent of the world’s
businesses are on Facebook.
No, 95 out of 100 businesses don’t have an official Facebook business page
complete with a professional touch. But in one way or the other, they are
interacting with customers, posting photos, advertising their business, and
cultivating reviews.
If your company isn’t, you’re offering your competitors the perfect opportunity.
Snapchat
WhatsApp
Instagram
Facebook
These two channels are the go-to destination for local searches, which means
your business needs to be on these networks.
Just under 40 percent check Instagram several times a day. Where else can
you update your audience and stay in touch with this much frequency?
14. Your social media accounts generate
leads.
An airline posts a picture of their new seats with increased legroom. Not only
does the post generate interest (people are commenting and sharing), it
creates enough interest for people to click the link and reserve their next flight.
Your company can use social media in the same way. Whether you’re sharing
videos, images, or blog posts, you can give followers a behind-the-scenes look
at what it’s like to use your product, take advantage of your services, or partner
with your business.
See what they need and be willing to negotiate a trade of services or products
for exposure. However, before you sign an influencer partnership, review who
the influencer and their background in-depth. The influencer should be a good
match for your company’s persona and should be posting content that would
captivate your audience.
Now, it’s getting reshared. What you posted bounces from one social media
channel to the next. Forget about buzz.
This has gone viral. This rare, hard-to-get experience can turn a company into
a name-brand almost instantly. You need social media (plus some stellar
content) to do it though, which is why social media marketing is a must.
That means your website, LinkedIn company profile, Facebook business page,
and your Instagram. If your content looks legit, they’re going to be excited to
work for you. If not, candidates won’t even grant you a second interview.
True engagement means your audience tags you, sends you photos, submits
reviews, and leaves comments. That user-generated content, which you can
republish as part of your social media marketing strategy plan, empowers your
audience. They’re not just people who buy your product.
They’re involved in what your company does and the culture it creates.
21. Reach the next generation of customers
with YouTube and Instagram.
In 2018, Instagram pushed past Snapchat to become the second most actively
used social media channel for teenagers. A Pew Research study indicates
that more than 70 percent of American teens regularly use Instagram.
You don’t want to get excited about news from last week. You want to have a
pulse on what’s happening in your industry now — and social media can help
you do that. Set up a TweetDeck with industry leaders, competitors,
influencers, and relevant news organizations and monitor it.
Go and follow them on Facebook too and watch for announcements. For the
best results, allow all these sites to send you notifications. Instead of being in
front of a computer all day, you’ll get pinged when something important gets
posted, which makes the most of your time.
26. Discover how the public perceives your
brand.
Do you know how people really feel about your company? Measure social
media sentiment.
It allows you to post information and photos that demonstrate how much you
appreciate your customers. You give them valuable information. In exchange,
they return to you and purchase your products and services.
Social media trades in emotional currency and, over time, help you create
brand loyalty.
That platform is here and now, and it’s called LinkedIn. Write LinkedIn blog
posts and present your ideas to the industry at large. Curate content that’d be
interesting to your audience.
Publish thought-provoking content on your site and promote it across all your
channels. Be unafraid to post bold, potentially controversial ideas. You’ll get
rewarded with renewed interest in your business and respect from other
industry leaders.
30. 65 million local businesses have official
Facebook business pages.
How can you tap into this engagement-boosting, lead-generating tool? Start by
creating a free Facebook business page for your company. There are more
than 65 million local businesses with Facebook business pages.
Roughly 90 percent engage with the content posted on LinkedIn because they
believe it’s related to their occupation and industry. Because LinkedIn delivers
professionally relevant content, it is the best platform for B2B marketers to
engage with prospective clients. According to Hootsuite, four out of five
leads generated from social media will come from LinkedIn.
Hootsuite also reports that about three-quarters of B2B marketers use this
platform to connect with current customers and new prospects.
32. Employees become your brand
ambassadors.
Studies show that engaged employees post messages, photos, and videos
about their employer. About a third of them will publicly share unsolicited
positive comments about their employer, which in turn boosts sales.