NAVDEEP BAJAJ

EDUCATION
Indian School of Business, PGP | Strategy & Finance |GRE: 328/340 Jun ’21 – May ’22
• National 1st runner up (2/1750) Arthur D. Little Innovation Challenge | PPI
- Proposed solutions to feed 1.6Bn Indians by 2050 to Government of India & make the country a forerunner in the Agricultural sector
• Campus Finalist (40/900) Amazon Ace Challenge: Proposed a GTM strategy for Amazon to gain 20% market share in the Agri input space
• Marketing Coordinator, Sports Club (Rated in top 3 clubs by 300+ students): Organized 16+ events in 3 months; 150+ participants (2x avg)
CFA Institute, USA: CFA Level 1 achieved highest score band in 9/10 focus areas Feb ’16 – Aug ’16
BITS-Pilani, B.E. | Electronics & Instrumentation Jul ’11 – Jun ’15
• Intern, Ericsson Global: Identified growth opportunities for telecoms; created analytics tools for showcasing trends in consumer spending
• Intern Adani Power, Mundra: Cost savings of 19% using ‘mean profile’ method for prediction of power consumption profile
WORK EXPERIENCE
Experienced Entrepreneur, Healthcare expert, Digital Marketer, & Data Analytics professional
Mensa Futura Life Sciences Pvt. Ltd. | Co-Founder Jan ’18 – Apr ’21
Built from the ground up, a pharmaceutical company focused on off-exclusivity drugs & nutraceuticals to offer quality pharmaceutical products
at affordable prices. FY-20 Annual Revenue ₹1.9Cr & expected revenue of ~₹3.6Cr in FY21; 200+ products; 20+ registered brands
Growth Strategy & Business Development
Fast track YoY growth of 100% by launching off-exclusivity drugs, thus overcoming competitor’s incumbency advantage
• Increased sales (~50%) by achieving competitive advantage through partnering with FDA accredited top 5 pharmaceutical manufacturers
• Added new revenue stream (~₹25L) by acting as convener between smaller pharma companies & top pharmaceutical manufacturers
• Increased revenue (~25%) by launching products for Covid-19 in OTC Market through a sub-division, MediZeal Pharma
• Conceptualized & built 20+ in-house registered brands with projected revenue of ₹1 Cr+ p.a., gaining product differentiation & loyalty
Sales & Marketing
• Secured contracts worth ₹ 1cr+ with 15+ hospitals (Growth of 50% YoY) in Rajasthan for direct supply of key generic medicines over 2 yr
• Increased doctor conversion rate (~25%) by providing personalized promotional inputs & targeted literature to Medical Representatives
- Setup an in-house team for designing promotional inputs with personalized touch for doctors & control over content quality
• Increased consumer reach (~90%) by Implementing SEO with first page ranking on Google for key organic searches
• Reached ~1500 potential customers daily through automated postings on social media & WhatsApp using in-house developed tools
• Boosted franchisee retention rate (~40%) & customer lock-in by working on insights received at bi-monthly in-person meetings
Process Improvement
• Saved annual cost of ~₹3L by automating routine “promotional” & “business as usual” tasks using Python & Selenium
• Reduced packaging cost by 20% & dispatching time by 50% through adoption of standardized ordering & shipping size
• Achieved service level of 99%, inventory turnover ratio of ~6.5 (industry avg ~6) by using regression & python libraries for sales forecasting
Citicorp Services India Pvt. Ltd.| Market Risk Strategy Analyst Jul ’15 – Mar ’20
Led a global team to deliver Risk Management projects ensuring regulatory compliance under Basel III framework using financial risk modelling,
data analytics & stakeholder management. Drive process excellency & automation across projects in Market Risk
Key Achievements
• Achieved 2 promotions in 3 years (avg. 5 years), with functional shift from Technology to Finance, among top 10% performers globally
• Conferred Outstanding Performance Award (5/8000+) by Citicorp Global Head for ensuring expedited delivery of regulatory project
• Conferred Sunshine Award (1/300+) by Business Head for first-ever implementation of Python in Market risk data analytics
Project management
• Increased capital available for investment (~$2.4B) by reducing capital reserve through obtaining regulatory approval on proprietary models
- Led a global team of 15 Python developers to implement standardized & proprietary financial models for Risk charge calculations
• Developed firm’s first cross-asset Market Risk platform to provide one-stop trade risk-metrics for market risk managers
- Collaborated with EY analytics to develop time series data filling models such as EM, Proxy, & Cohort using Python & Pandas
- Implemented full revaluation method for risk management (Value at Risk, Expected shortfall) of 200M daily transactions
• Moved 5+ large scale projects from incubation to delivery by partnering with risk managers, business users, & program managers
- Defined project roadmap & split complex problems into pieces to be worked on in parallel by multiple software engineering teams
Cost Optimization & Process Improvement
• Reduced user escalations by 48% through decentralizing development process, implementing agile software development model
- Prioritized faster time to market & optimized solutions to improve performance using efficient logical constructs.
• Reduced cost by $500K p.a. by onboarding clients on proprietary ‘Market Risk Reports’ application replacing Microsoft Access
- Conceptualized UX & product features for a competitive platform to meet daily market risk reporting needs of risk managers
- On-boarded 50 clients against expected 20, by recognizing SME from each client team thus streamlining the on-boarding process
• Increased client engagement (75%) by creating Business Intelligent solutions to deliver dynamic, flexible real-time data analysis platform
OTHER ACHIEVEMENTS
• Shadowed Lead of ETS, Citi: Shared my perception of leadership. Gained insights on inner workings of Citi & project prioritization
• Freelancing (earnings of ₹1.9 Lakhs); developed functionalities such as face recognition, OCR, object detection using Python libraries
• Lead Coordinator, Diversity Week, 2017: Led a 40-member team to organize a week full of events attended by 1000+ employees
• Gold medal in 100m Freestyle Swimming; Silver medal 4x25m freestyle relay at I-BITS Open Sports Meet- 2013