Business Case – Creativity, Product and Service Design – Andrés Mejía

Dear clients, welcome to this spectacular experience in one of the most

innovative hotels in the world.

Would you like to stay here and get to know it better?

This workshop's objective is to know Yotel in-
depth, its innovative proposals, and its novel
business model.

To do this, please create teams of 5 or 6 students,

study all the material to know the hotel very well,
and then discuss the questions.

After that, make a presentation with your answers

and send it during today's class to the teacher.

Finally, we will discuss all your findings in class.

The information about Yotel
https://www.yotel.com/en
https://www.youtube.com/watch?v=P7GAEBesIss
https://hoteldesigns.net/industry-news/case-study-how-yotel-utilised-space-in-design-and-hospitality/
https://es.scribd.com/
document/352027132/
CASO-Yotel-Toma-de-
Decisiones
https://www.youtube.com/watch?v=tWpNE4bsjVE
• Questions
1. Is Yotel a creative hotel? Why?
2. Is Yotel an innovative hotel? Why?
3. Please, describe the 5 P´s of innovation in Yotel.
4. What are the differentiators of Yotel compared to other
types of hotels?
5. What is Yotel's competitive strategy? (Remember Porter's three
competitive strategies: low price, differentiation, or focus on differentiation)

6. Please describe Yotel's business model

7. Was there a creative process to create Yotel? Please
describe it using the CPS methodology
8. Why did Yotel use prototyping and not a business plan?
9. Who designed the prototype room and why did they
select them?