12/2/2020

Webinar:
5 Secrets to Revolutionizing Your
Digital Workplace

Mark Lagemann
Video Evangelist
mlagemann@panopto.com

What does the term Digital Workplace

mean to you?

A Digital Workplace according to Gartner is:

● A workplace that enables new, more

effective ways of working
● Raises employee engagementand
agility

*Who makes up a Digital Workplace?

1
 12/2/2020

Is there really a revolution?

● Pre-COVID: 10% of the

workforce worked
remotely
● Post-COVID: 64% of the
workforce plans to
work remotely

What has made this revolution possible?

The rise of video

and video
conferencing.

Challenges of the Digital Workplace

2
 12/2/2020

1. Digital Workplace: Training and

Knowledge Sharing

The Learning & Development Conundrum

03
Training can be expensive and
time consuming

Training is an essential
organizational asset 01 02
Making training specific is a
challenge

Benefits of Training with Video

CONSISTENT
SCALABLE

ON DEMAND ENGAGING
LIBRARY

PERSONAL

3
 12/2/2020

Unshared knowledge costs money

Employees spend 5.3 hours

per week waiting for
information.

These delays have a major

impact on project schedules.

-Panopto

10

Food for Thought:

Where is your travel and expense training budget

going?

11

How are others doing it?

12

4
 12/2/2020

2. Digital Workplace: Sales and Marketing

13

Missed Revenue Targets

● According to Hubspot 40% of business will miss revenue targets

this year
○ “64% of sales leaders who made the transition to fully remote selling this year met or
exceeded revenue targets, compared to 50% of leaders who had not.”
○ Zoom says, "It’s 34x more effective to sell using video in prospecting and calls than relying
on phone or email."

14

Challenges of The Sales and Marketing Digital

Workplace

● Collaboration
● Ongoing sales training/enablement
● Weekly pipeline meetings

15

5
 12/2/2020

2015: Video overtakes text on the internet

16

Video Can Help

● Collaboration
○ Record a video of what you are trying to accomplish and share it with co-
workers

● Ongoing sales training/enablement

○ Record yourself and share it with your manager or trainer for feedback

● Weekly pipeline meetings

○ Does anyone really get anything out of these hour long pipeline reviews?
○ Attach a video to your opportunity in SF

17

Stand out when communicating with customers & prospects

● LinkedIn Sales Solution shows that 90% of C-suite executives don’t

respond to impersonal B2B sales.
● Send them quick, customized, video messages they are more likely to
remember.

18

6
 12/2/2020

Elevate Your External Marketing Strategies

with Video

People are no longer drawn

to just text. They are used
to video and prefer it.

Is it working?

19

Elevate Your Internal Marketing Strategies

Launching a new product and

want your customized messaging
shared and implemented across
the organization?

20

3. Digital Workplace: Communication and

Collaboration

21

7
 12/2/2020

Synchronous and Asynchronous Communications

Chat Collaboration File Management

Video Conferencing Asynchronous video Scheduling

22

59% 75% 80% 87%

Of senior Of employees Of college hires Young executives

executive team prefer video have used prefer companies
prefers info in format over video for with modern
video rather email and web learning and communication
than text pages reference technology

Sources: Digital Information World, Forbes, Cisco, Panopto

23

On-demand video communication is on

the rise

36% - Will join live

9% - Will not attend

55% - Will view on-demand

Source: Hermann Ebbinghaus

24

8
 12/2/2020

On-demand video communication is on

the rise

“By 2024, in-person

meetings will account for
just 25% of enterprise
meetings, a drop from 60%
prior to the pandemic.”

Gartner

25

4. Emerging Trends in Meetings

26

Emerging Trends in Meetings - Recording

27

9
 12/2/2020

Emerging Trends in Meetings - Flipped

28

5. How can Panopto help you build a

resilient digital workplace?

29

Ease of Use

● Record
● Edit
● Share

30

10
 12/2/2020

Flexible, Just-in-time viewing

31

Accessibility and Customized Viewing

32

Centralized, Discoverable Knowledge in your LMS

33

11
 12/2/2020

Centralized, Discoverable Knowledge in your LMS

34

Centralized, Discoverable Knowledge in Slack

35

Centralized, Discoverable Knowledge with your UC tools

36

12
 12/2/2020

Centralized, Discoverable Knowledge with your UC tools

37

Wrap Up

5 Things to keep in mind as you elevate the Digital Workplace:

● Knowledge Sharing
● Sales and Marketing
● Communication and Collaboration
● Meeting Recordings
● How Panopto can help

38

Q&A

Mark Lagemann
Video Evangelist
mlagemann@panopto.com

39

13