Professional Documents
Culture Documents
International Journal of Scientific Research
International Journal of Scientific Research
46
Media
Assistant Professor, Department of English, Avinashilingam Institute of Home Science
Jisha K and Higher Education, Coimbatore
ABSTRACT
The study tries to explore the transformation of the character Nirupama Rajeev from a dull and depressed 36 year old working woman to a vibrant,
enthusiastic and focused person in the Malayalam Movie How Old are You. A short term Content analysis study is done to find out the portrayal of
the character Nirupama Rajeev. The movie strongly portrays the inability of a woman to rise up to the daughter's and husband's expectations. After
experiencing few situations, she transforms herself in to a powerful, more energetic character and rediscovers her true self. The character steps out
and rise from the conventions and pursue her aspirations. The concept of biofarming is effectively promoted in the movie. The movie revolves
around the theme that age is just a number and nobody is too late or old to chase their dreams. It shows a woman's quest to find out her long buried
identity.
KEYWORDS:
Woman empowerment, Stereotypism, real identity
Who puts the expiry date on a woman's dream? is the message given
through the movie. From the portrayal we could see that it is none other
than the woman herself who puts the expiry date for her dreams.
Previously the similar idea was portrayed through the movie English
Vinglish, where one can see the character played by Sreedevi getting
transformed from a shy to a more bold and confident woman.
After the success of the movie in Malayalam, the same was remade in
to tamil, “36 Vayadhinile” where the lead role was played by Jyothika.
In both the movies, it was the comeback of the heroines after a gap.
Hence, the casting was apt for the success of the movie and it was well
received by the audience. The movie won many awards in various
front. It was appreciated by many people. Both the actors Manju
Warrier and Jyothika won best actress award which shows the
appreciation for the movie among the audience.
CONCLUSION
Movies have a powerful role in influencing the society. This movie was
well appreciated by the audience and hence influenced the society a lot.
The concept of biofarming was well received by the audience and
many households started having their own kitchen garden thereby
cultivating organic vegetables at their roof tops. In living their family
life, many women forget their true identity. The movie has reminded
many such women to live their life as per their real identity but without
affecting their family bonding. There are many women today who
carry their unreal selves just for the sake of someone else. The
character influenced a lot of woman and they took the character
Nirupama Rajeev as a motivation for them to pursue their dreams at the
same time taking care of the family responsibilities. Nirupama Rajeev
could leave a signature in the society. The movie conveys the message
that if a desire to succeed is there from within, then any woman can
leave their signature in the society.
REFERENCES:
1. Berger, A. A. (1982). Media analysis techniques. Beverly Hills: Sage Publications.
2. Krippendorff, K. (1980). Content analysis: An introduction to its methodology. Beverly
Hills: Sage Publications.
3. http://www.rediff.com/movies/review/review-how-old-are-you-is-impressive-
south/20140519.htm
4. http://timesofindia.indiatimes.com/entertainment/malayalam/movie-reviews/how-old-
are-you-/movie-review/35293424.cms
5. http://www.nowrunning.com/movie/11636/malayalam/how-old-are-you/4687/
review.htm