Mubashir Ali

Flat No 10, Opposite to NCB-MITC Building, Jeddah, Saudi Arabia

Cell: 00966-598005226
E-mail: 05.ubaid@gmail.com

Objective:
After completing my engineering studies, I want to utilize my skills in the various areas of
enterprise architecture in order to enhance my expertise and experience.

Career History:
 March 2015 to till date CRM Consultant (SBM – Saudi Arabia)
 November 2013 to March 2015 CRM Technical Lead (ENBD Group IT – Dubai, UAE)
 June 2010 till to November 2013 CRM Consultant (IBM – Pakistan)
 July 2009 to June 2010 CRM Software Engineer (iPhone, Android) (Suave Solutions)

Academic Qualification:
 BS Telecommunication Engineering [ CGPA =3.14 ]
National University of Computer & Emerging Sciences (FAST-NU), Lahore (Batch 2005-2009)

Certifications/Trainings:
 Salesforce Certified Platform Developer I (Salesforce)
 Salesforce Certified Administrator (SCA) (Salesforce)
 Siebel 8.0 Core Certification (Oracle University)
 Oracle Policy Automation (SBM)
 Tibco Designer 5.5 Training (IBM)
 Oracle Business Intelligence Enterprise Edition 10.3 (Oracle University)
 Data Warehouse/ Discoverer/OBIEE Training
 Enterprise Integration Training (IBM)

Technical Expertise:
 Languages: Apex, Escript, SQL, C++, Objective-C, Assembly, JSP, PHP, HTML, Java
Professional Experience:

 Saudi Business Machines

(March 03, 2015 to till date), Saudi Arabia

Project 1) Salesforce Health Cloud

Descriptions:
Role: I am CRM Consultant for the project. My tasks include:
 Documentation of requirements provided by Client
 Implementation of Patient Module
 Implementation of Lead Module
 Implementation of Patient Appointments
 Implementation of reporting as per Health care system

2) Recruiter Management System in Salesforce

Role: I am CRM Consultant for the project. My tasks include:
 Implementation of Candidates Profiles and Jobs Management
 Implementation of assigning recruiters to candidates and handling
interview feedback
 Implementation of handling jobs portal for candidates

3) Siebel CRM Financials at NCB Bank (Nov 1st, 2019 till now)
Role: I am CRM Consultant for the project. My tasks include:
 Documentation of requirements provided by Client
 Implementation of Service Request Module
 Implementation of Case Management System for Shariah
 Implementation of Treasury
 Siebel Application Performance enhancement by optimizing long running
queries and development in Siebel

4) Siebel CRM eConsumerSector System at Pepsi-Cola (Dec 1st, 2018 till

Oct 30th, 2019)
Role: I am CRM Consultant for the project. My tasks include:
 Implementation of Customers and Routes system in Eastern Region
 Implementation of Pricing system in Eastern Region
 Implementation of Pricing system in Central Region
 Migrating Data from Legacy system to Siebel System
 Development of new requirements as Change Requests

5) Siebel CRM Loyalty Management System at Zain Telecom ( May 1, 2018

till Nov 30, 2018)
Role: I am CRM Consultant for the project. My tasks include:
 Documentation of requirements provided by Client
 Migrating Data from Legacy system to Siebel System
 Fixing issues in Production system
 Development of new requirements as Change Requests
6) Siebel CRM Automotive Leasing (RAYA) Implementation at Al-Majdouie
Group for Retail Customers (Siebel 8.2)
Project Description: SBM is implementing automotive leasing (RAYA) for Al-
Majdouie Group, Saudi Arabia for retail customers.
Role: I am CRM Consultant for the project. My tasks include:
 Documentation of requirements provided by Client
 Siebel Opportunity Life Cycle implementation for Automotive Retail
Leasing
 Siebel Service Request Implementation for Automotive Retail Leasing
 Integration of Siebel CRM with Oracle Lease and Finance Management
(OLFM) using Oracle SOA
 Development in Oracle Policy Automation (OPA) in order to manage
credit policy and scoring for Retail Leasing
 Integration of Siebel CRM with Elite Insurance using Oracle SOA
 Implementation of Total Loss, Car Repossession, Car Re-marketing, Re-
Finance, Lease Transfer, Legal, Workout process for Retail Leasing
 Development for Word/PDF Documents generation for Retail Auto-
Leasing customers
 Defects fixing for existing Automotive Retail Leasing Implementation
 Development of new requirements of Automotive Retail Leasing
Implementation
 Siebel Product and Pricing Implementation for different Car Dealers
 Siebel Application Performance enhancement by optimizing long running
queries and development in Siebel

7) Siebel CRM Automotive Leasing (RAYA) Implementation at Al-Majdouie

Group for Corporate Customers (Siebel 8.2)
Project Description: SBM is implementing automotive leasing (RAYA) for Al-
Majdouie Group, Saudi Arabia for corporate customers.
Role: I am CRM Consultant for the project. My tasks include:
 Documentation of requirements provided by Client
 Siebel Opportunity Life Cycle implementation for Automotive Corporate
Leasing
 Siebel Service Request Implementation for Automotive Corporate
Leasing
 Integration of Siebel CRM with Oracle Lease and Finance Management
(OLFM) using Oracle SOA for Corporate Leasing
 Integration of Siebel CRM with Elite Insurance using Oracle SOA
 Implementation of Total Loss, Car Repossession, Car Re-marketing, Re-
Finance, Lease Transfer, Legal, Workout process for Corporate
customers
 Development for Word/PDF Documents generation for Auto-Leasing
corporate customers
8) Siebel CRM Automotive Leasing (RAYA) Implementation at Al-Majdouie
Group for Corporate Customers (Siebel 8.2)
Project Description: SBM is implementing automotive Installments (RAYA) for Al-
Majdouie Group, Saudi Arabia for Retail and Corporate customers.
Role: I am CRM Consultant for the project. My tasks include:
  Documentation of requirements provided by Client
 Siebel Opportunity Life Cycle implementation for Retail Instalments
 Siebel Opportunity Life Cycle implementation for Corporate Instalments
 Siebel Service Request Implementation for Retail and Corporate
instalments
9) Oracle Policy Automation (OPA) Implementation at Al-Majdouie Group for
Corporate Customers
Project Description: SBM is implementing Oracle Policy Automation for corporate
customers.
Role: I am OPA Consultant for the project. My tasks include:
 Development in Oracle Policy Automation (OPA) in order to manage
credit policy and scoring for corporate leasing
 Development in Oracle Policy Automation (OPA) in order to manage
credit policy and scoring for Instalments

 Emirates National Bank of Dubai (ENBD) Group IT

(November 27, 2013 – March 02, 2015) Dubai, UAE

Project 1) Siebel CRM Campaign Management at Emirates Islamic (Siebel 8.1)

Descriptions:
Project Description: ENBD Group IT has implemented Siebel Campaign
Management system for Emirates Islamic Bank.
Role: I am CRM Technical Lead for the project. My tasks include
 Technical Design Documentation for guiding team for Technical Solutions
for new requirements and defects in existing system
 Implemented Siebel CRM Campaign Management Module
 Code Reviewing - Development of my team
 Developed and worked on Siebel Entities (Campaign, Response, Lead,
Opportunity ) in order to make successful Campaign Management Module
 Siebel CRM Configuration for implementation of new requirements
including different Campaign Channels (Lead Import, ATM, MeMobile,
BankNet, Website, Email, Branch) for Campaign Management Module
 Defects fixing for Siebel Campaign Management Module
 Developed leads escalation matrix
 Provided process of Lead Import functionalities for creation of Bulk Leads
asynchronously
 Developing Segments using OBIEE
 Developing Online Reports through OBIEE
 Siebel Application Performance enhancement by optimizing long running
queries and development in Siebel

2) Siebel CRM Service Request at Emirates Islamic Bank (EIB) (Siebel 8.1)
Project Description: ENBD Group IT has implemented Siebel Service Request for
Emirates Islamic Bank.
Role: I am CRM Technical Lead for the project. My tasks include
 Technical Design Documentation for guiding team for Technical Solutions
for new requirements and defects in existing system
 Siebel CRM development for implementation of new service request types
  Code Reviewing - Development of my team
 Defects fixing of Siebel Service Request Module
 Siebel Correspondence for making Documents using Windows Server
 Provided customized List import functionality in order to get records from
excel sheet and creation of Service Requests using the data in excel sheet
 Siebel Application Performance enhancement by optimizing long running
queries and development in Siebel

3) Siebel CRM Integration with Siebel CTI using Avaya at Emirates Islamic
(Siebel 8.1)
Project Description: Siebel CRM is integrated with Siebel CTI for Emirates Islamic.
Role: I am Senior Technical CRM Consultant for the project. My tasks include
 Configuration of Siebel CTI with Siebel CRM

4) Siebel CRM Campaign Management at Emirates National Bank of Dubai

(ENBD) (Siebel 8.1)
Project Description: ENBD Group IT has implemented Siebel Campaign
Management system for ENBD.
Role: I am Senior Technical CRM Consultant for the project. My tasks include
 Implemented Siebel CRM Campaign Management Module
 Developed and worked on Siebel Entities (Campaign, Response, Lead,
Opportunity ) in order to make successful Campaign Management Module
 Siebel CRM Configuration for implementation of new requirements
including different Campaign Channels (Lead Import, ATM, MeMobile,
BankNet, Website, Email, Branch) for Campaign Management Module
 Technical Design Documentation for guiding team for Technical Solutions
for new requirements and defects in existing system
 Defects fixing for Siebel Campaign Management Module
 Developed leads escalation matrix
 Provided process of Lead Import functionalities for creation of Bulk Leads
asynchronously
 Provided customized List import functionality in order to get records from
excel sheet and import list into Siebel for Campaign execution
 Developing Segments using OBIEE
 Developing Online Reports through OBIEE

 IBM Global Business Services

(June 21, 2010 – November 25, 2013), Lahore, Pakistan

Project 1) Siebel CRM 7.8 at Mobilink Pakistan

Descriptions:
Project Description: PMCL (Mobilink) is implementing a strategic multi-phased
CRM program to drive the transformation into a leading edge customer focused
enterprise, to be better positioned in the near future to implement its business
growth strategy. For this IBM Italy is the main contractor with IBM Pakistan and
Global Delivery India as partners.
Role: I am the CRM Technical Consultant at onsite for the project. The project
organization consists of a 17 member team 12 technical members and 5 Business
Analysts. My tasks include
 Siebel CRM Configuration for implementation of new requirements
 Developed using Siebel Order Management for different order types like In
Order, Change Order, Take Over, Disconnect Order, Change Offer,
Resume Order, Suspend Order, MNP Port In, MNP Port Out, etc…
 Strong knowledge of Siebel Architecture and Data Model and proficient
with Siebel Tools and Client in Configuration and Customization of Siebel
Objects at multiple levels and not limited to Applets, Business Component,
Screens, Views, Joins, Links, MVGs, Integration Objects, Pick lists, Shuttle
Applets, Toggle Applets, Smart scripts and drill-downs.
 Implemented MNP Port Out and MNP Port In functionality in Mobilink
 Deploying Workflow Policies, Actions, Symbolic URL, PDQs
 Raising and updating Service Requests, Changing of Log Level and
attending the web conference to resolve the issues
 Siebel Catalogue Products configuration
 Defects fixing in Siebel CRM Post Project Support
 Siebel Application Performance enhancement by optimizing long running
queries and development in Siebel
 Data issues fixing in Siebel Database
 Siebel Admin Support

2) Siebel Campaign Management at Mobilink Pakistan (Siebel 7.8)

Project Description: PMCL (Mobilink) is implementing a strategic multi-phased
CRM Campaign program to drive the transformation into a leading edge customer
focused enterprise.
Role: I am the Siebel Technical CRM Campaign Consultant at onsite for the project
. My tasks include
 Siebel CRM Campaign Configuration for implementation of new
requirements and OBIEE development for Campaigns Analysis
 Defects fixing in Siebel CRM Campaign Post Production Support
 Working on Informatica Power Center tools- (Informatica Workflow
Designer, Manager and Monitor) for running Siebel Campaigns
 Working on Extraction, transforming data from various sources and loaded
into the target data warehouse/database using Informatica and reporting
through OBIEE
 Developing Segmentation using OBIEE
 Developing Online Reports through OBIEE

3) Siebel Lead Management System Implementation (Siebel 7.8)

 Siebel Opportunity Module Development for Lead Management System
 Development for Account/Order creation from Opportunities

4) Siebel CRM integration with Mobilink external systems (Provisioning,

Billing, Geneva, NPG)
 Integration of Siebel CRM with Mobilink Billing, Provisioning and Geneva
Systems by using Middle-ware Tibco
 Tibco ESB Order Management for different types of Orders (In Order,
Resume Order, etc.) and Products (Prepaid, Postpaid, etc.)
 Defects Fixing and Implementation of new requirements in Tibco products
  Administration and Case Management of Tibco iProcess,Tibco Admin
Support, Business Project Management Tool (iProcess) Admin Support

 Suave Solutions, (July 15, 2009 to June 20, 2010), Lahore, Pakistan
 Worked as a CRM Software Engineer (iPhone, Android)
 Developed CRM based Applications in order to facilitate consumers.

Project 1) Points of Interest (POI) (CRM for Restaurants of Germany - iPhone)

Descriptions:
Project Description: This application uses extensive web services and Google
map to present a user with most accurate and authentic locations of
restaurants in its surroundings with further details of each record e.g. phone,
address, directions etc. The current version of this app. is in German
language. Restaurant guide with radius search of the best restaurants in
Germany and Europe. Through the annual evaluation of Restaurant Reviews,
the user will quickly and easily the best restaurant in the vicinity. About 10,000
restaurants by cuisine ambitious to absolute top-notch restaurant. With
detailed information about staff, prices and opening times.
https://itunes.apple.com/app/restaurant-ranglisten/id341604854?mt=8
Major Programming Keywords: Xcode, Interface Builder, Xml Parsing, Google
Maps API.
2) Webcam Viewer ( CRM for Webcams installed at different houses or Offices -
iPhone)
Project Description: This is application with great usability. User can capture
images and save them to iPhone. Then, they can log in to a remote server
from device using certain credentials and sync those images to that server for
further use.
Major Programming Keywords: Xcode, Interface Builder, APNS, NSUser
Credentials, etc.

Educational Level Achievements:

 Position in Telecommunication Quiz Competition
 Position in Circuit Designing Competition
 Research work about Bio-diesel for Olympia Industry
 Research work about Exporters of Sodium Carbonate and Bi-carbonate for Olympia Industry

Extra-Curricular Activities:
 Participation in Chess Competition
 Participation in SOFTEC
 Participation in Interface Magazine

References:
References and letters of recommendations will be provided on request.