Javier, Don mari L.

BSHM-601

Research and identify a global or local company that employs one (1) of the discussed sustainable
practices. Incorporate the following guidelines in your research:

Google Invests $39 Million in Wind Farms

I. A brief explanation of the value proposition of the selected company.

In 2010, Google invested $38.8 million in two North Dakota wind farms built by Next Era
Energy Resources. The two wind farms had already been built, but Google said that its
investment would provide funds for Next Era to invest in additional renewable energy
projects. Google’s investment is structured as a “tax equity investment” where it will earn a
return based on tax credits—a direct offset of federal taxes that Google would otherwise
need to pay—for renewable energy projects. Mr Yood said that Google’s primary goal was to
earn a return from its investment but that the company also is looking to accelerate the
deployment of renewable energy. Renewable energy comes from sources such as solar
panels and wind turbines to generate energy as opposed to other sources used such as coal
or oil. Renewable energy typically has a much lower impact on the environment depending
on the type and often emits little to no pollution.

Conscious of its high electricity bills and its impact on the environment, Google has long
had an interest in renewable energy. Renewable energy projects at Google range from a
large solar power installation on its campus, to the promotion of plug-in hybrids, to
investments in renewable energy start-up companies like e Solar. Google has also worked on
making its data centers more energy efficient, consume less electricity while still handling
the same amount of data requests, and has developed technologies to let people monitor
their home energy use. But as of 2010, the company had yet to live up to its promise to help
to finance the generation of renewable energy. “We’re aiming to accelerate the deployment
of renewable energy—in a way that makes good business sense, too,” Rick Needham, green
business operations manager at Google.

II. An explanation that associates the “Triple Bottom line “(TBL) to the sustainable practice of
the selected company must be cited.

BIODIVERSITY:

All businesses, including Google, must focus on their economic performance and ensure
they are profitable and provide an attractive return on investment for their owners and
investors. Without this, businesses cannot continue as ongoing entities. For Google and
other companies, their most important “bottom line” is their own economic bottom line,
which is their profitability, or revenue, minus expenses.

Yet it is clear from Google’s investment in wind farms and the activities of private companies
all around the globe that many of today’s business leaders look beyond their own annual
economic bottom line and act with concern for how their business activities affect the

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 environment and the very existence and sustainability of the world’s physical and human
resources and capabilities.

Google, give priority to other values (besides profit making) and take into consideration
environmental and sustainability concerns along with concern for annual profits.

The ‘Triple Bottom Line” (TB L), more fully integrate sustainable business practices into their
mission and corporate strategy and try to gain a competitive advantage by doing this. With
TBL means for a business to be sustainable and to engage in sustainable business practices
and why a business would choose to act in a more sustainable manner. Triple bottom
line (TBL) considers business from economic, environmental, and social perspectives and
measures business performance based on net impact on profit, people, and planet.

III. A brief assessment of the corporate governance initiatives of the selected company must
be included.

The two wind farms were built, and Google said that its investment would provide funds for
Next Era to invest in additional renewable energy projects. Google’s investment takes the
form of a “tax equity investment” where it will earn a return based on the tax credits
awarded by the government for renewable energy projects. The energy from the wind farms
would not be used to power Google’s data centers, which consume vast amounts of
electricity. Instead Google’s primary goal was to earn a return from its investment but that
the company also hopes to accelerate the deployment of renewable energy.

The deployment of renewable energy in a way that makes good business sense, too, Google
described the technology in the Next Era wind farms, which generate 169.5 megawatts, or
enough electricity to power more than 55,000 homes, as state of the art.

Google is working to make clean energy mainstream and to provide further support for
organizations and the community that expand access to clean energy for all businesses.
These grants will help provide resources for consumers, and enable more widespread access
to clean power. As you can see these are just a few of the ways Google is working to tackle
climate change at a global scale.

Not only Google’s corporate governance initiative involves balancing the interests of the
stakeholders, management and customers but also the environment and the community.

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