opic- Date

BASICS Of ApvERTISING
ASSIGNMEN7-1
0AClbe aoaurYritlng acorolng o pog rapncal
dnd ealum.

Ans 1 On bosik _arta courrage 0dvertstng may

be daultea no tfollouatrg four
Cakgomu ADcalAduerdn
A kagfonal Aduyid
3. 3nknarional Adurtidng
KOca AdveyHslng J alto knOwn as

retodi aduvdt ng '. koleckol at

WCa_uomen. eola eok for advtrt:in9, a t
snop decoratHons LDn neucpjen, magiB nes
bad
bOsR þam þhbls huaYolng, nuw slgmas,
clnema houkesekc.

Reglo nau Hdlyertdslng J hau uoey Coveyagt, as

Comportol_b local Adbeytclng. JE kunoluy toren
disihuroY o pduct
by_ manufoacruve by Yegtonal
JE k Consioevecl v_he n_ldeas fom adueytH' ng
manein a hw_ pmducr n a
FDYaLunchlng and
Sheciple Ye ton.
 JnkYnotonalAdverriting n l s pe of
Adveytilng unataken by tnoge
Conponfes, Whftn ojerare Pn Mon ran one
m u u H - natonal " Companie
couny known as
npoYHY, genevally adueyise th pmdus 9
Servlceu n ftotgn coumis, wnat tady majiteb
at avallahlt.

On bufs 0 Medla, Adutr tislng may bt-

Clakigteo In Hu following fouy cakkgori u
1 Print edla Adueri:lng
. Eltecron?e oY boadraing megi'a Aaurristng
Oukdboy MRoda
. OmeY Meoda.

Print Meala Adverns/ng Jhe Pint Medla

COnstc
nuwspapen, mag2/hu, journau,
handh?l No newspapey o jouvnal Con
SUrvive wl mour Adue1sing RUtnue.

Eikconit o bradcasttng Mote AdurrHslng J

Consis o rato i) elevision 1) moto
vtoleo and 1mnet 10w ever,
plcuru
bYDadcauHng mla 0t very tnpnsfve fpn o
undlaytarn
Adutvrising Adutync in9 allo
thrvug moyf vtdtor JnRYn
 OW douy Medla. Vhl Inetudes puitM, n clgns,
trandt otnt o pur(hait CroP) uc I
ag0od fovrn o tritndey advty fi t lng, "prcdatty
th Pop adurrtf

Othey Meoi a malt, handhtta

Onts mouus deet
Canoto, alav', ch erna nduentpin,
Jntyner e so on nA mlirella n e t u m dka
2 play on tmpnant supponHny wle th
maloy meolla sucn teulsfon 6 nuwthopn

AAGMAR MOa

AnL2 AGMAR aetntng ndUrr th:?ng gpal fur maure

adverHslna ruuus) mooul dulnu hu ouy
sehs 0n uve adurYttng carmpolgn u
cOuing wayenu, tomprhenston, twnvdton
acHon
Une m SOMd z l n t n g hi segrmerit o h

marfeeg tnat me campalgn sua rach.

AAGMAR albo vequl dn evaMorton o ne

Campalg n uece agal nu a

pre re

Berncnmar
 he
AGMAR aprach aduocalts a mafcerfng
shakgy that gutou tne Cons uney tmugn
na ges awarene, Compre ntnston, Convicton e
ALrt on

h e patm ha become known by 6 2croyym

t Ac CA omula. ne AGMAK
mo lel wau modwad hy kussel Colley In a 1161
ta Anodarion o Nartona AaoRIALAg
vepor
AduerHse Ond wau_enponcard upon in_/155
by SolomoN utka.

AAAI
puu ASCI and

Ans3 ASCI Jh AduerHsing standaros coundl of

nata (Asel) à vOIuntary - rqulotory
o GVert Rrg Maushy ln 3ndla. EStabUshed
In 1985, AsCL rglskred a non pmgtE
Hre combany ACt.
Compauy undsy gecHon d5
ASCI Commltd b w Cauue e Se- reguLaHton
tme
In Adwerth:!ng, ensuig me
prD HcHon
nYt 0 wnsumay ASCl Seets_o entut_tnat
adueyHstm2/n6 Coneom to f Codk for ep-
which Teguiru O0RTHEemink to be legal,
requlaion
decen h onut & MUHnFUL
 AAAI Jhe Aduert/slng enuy Aaodarforn
nala OBtda, raHona
Organlscrton aduerHslng agendes, fomms
to romoH th tMHrUK &b thau my contne
to mayu an emental dnd ewey lnereastvng
Connibuttom to tu nariona, by uordrg
towoLos tu ojectvu. Jhe AAAI to00y U
ruy vepreert aHve, im a veuy ovge numby
48mau malurm & larg- sland agenda u t
membe who togeny arcount or dinof 89
H 0wUting Butnm pacl in tau counby

enpiodn oiuun tlemnh AduerteHng

AdueyHilng ua pula fom non -prmona

COmmundcattom 0Tpmnofon uw t
dlrm to oviou dngommanon ah aur hu proauch
tulr tomtK Kuy elemunts o
ACUerHn9 Ave

Provlaus d n t o m a r i on - Adurrisngk primory

.
to
purpose U
onu tnpomaton ahout

pnauch UY JYvICA prospechut buyex. Jhe drollt

b e7
pru sueh_as gearutt uel priaa, bentglt
manutacUYeY's namt, Jo 0ni a n mt aduryHemenh
 pat

RPala CommundtaHon ao Aavertstng

paloCommund catton. ne odurtsey
to #u mota
PD4s OYglving puoUdry tb h
A mog

3 NOn-persona presentaHon AatuerHsfng s non -

ersomcl In cnaYa CHY U agol nat SOs
man snip, whth u a pPnoNaL vY L D fau
COmmuritai on.
PUbuiry Adwenislng puhlel'zu gooolk, seYulce
foeoA eveht euen. Jt s prdrmoily fo
n g Intomarlon oumen, Jne aim k to map
popUardze buOs uhy omOk toulu
5.
TOger Oientd Adveyelttng becomes Rutiue
resut 01enkol wntn t _[orget
orennd A torgat adveytserment
Inknsfvely ocusu
07
shedklc maMut 0v
padculoy mups o
CUstbrneYS.

6
ATt Sden ce e PofktonrJ 0rt sclence
a pfeM 0n AYmo_thu u now unfueytally
Jt s a sclenes a hoa !s pinuipe oy
TWRA.
 Oate-

h e lement MarteHng Mix Acluey tisine dn

mix. E
Irmpomant past a_Morkaing
Hu Manuja c
Sppur H u Saik pomotfon orh 6
-Yed k 0uone nadleguae foY promotnp fai
8. Cveatviy _Aglvertistng d methool presentny

Huu
9yet blu mannAr. dt posfhe Hbugh
edernan creàArry

1n
uu 5 emb|aln Ru import anu cYeadvley
AduerHsin
edant
HS5ht Jmportarce creoulve In adverHsrng * veny
anl 6yan d
tuday 4 Comb ekfon hetuwetn bustnny
ondruu o dncreQJe Cveaiiy canbt 04lned a .
Bu uit imaglnaHon or 0nginaL laras fo CYean
Adtenttng wimour ortatvt l1 Dkaa kuy
SOmetnlngi
'u strmply not egechvt wlmour
ulthout a ok; bne
u DuY i o U ng vatUL v youn OUulomin by
cratve In
Yepartng meanlnggul toMnecttom ough
Qdiver tstn onewy_to cYeaHe brob recognltt on.
Consumex 0 mort Ukily to sonak d n
an
adef
It uSDmentng tny can yelok tv ov { t t relewont
tnely nkTesh.