ESTABLISHING SNACK O’CLOCK

AS A LOCAL FOOD BUSINESS IN

AREAS NEAR KMK BUS STATION

A Proposal for a Business Plan

Presented to the Aspiring Entrepreneurs
In Langtad, City of Naga, Cebu

Proponents
Sheila Mae Tapia
Research Leader
Naga National High School
 INTRODUCTION

Street and snack foods can be found in nearly every corner of the world and have been on

sale for thousands of years and these kinds of foods are inexpensive. Street foods are ready-to-eat

foods and beverages prepared and or sold by vendors and hawkers especially in streets and other

similar public places. This definition emphasizes the retail location ‘on the street’, with foods

sold from pushcarts, bicycles, baskets or balance poles, or from stalls that do not have four

permanent walls. Street foods are being prepared and sold at places like streets, schools, train

stations, bus terminals, entertainment, and festival areas where people are crowded. These foods

and drinks can be consumed in the run without requiring any processing or preparation

afterwards. These foods are alternatives to homemade food and are more affordable when

compared with the food supplied at the restaurants.

This Snack o’clock is a local snack bar offering healthier, fresh and custom made street

foods which offered specifically, bananacue or kamotecue, fishballs and goto or arozcaldo. The

concept of this local snack bar is to offer best food at a lower cost in Langtad, City of Naga,

Cebu. The main priority is to establish the local snack bar in areas near KMK bus station. The

target customers are primarily the passengers of the bus station but it will not only limit to the

passengers, it will also cater the employees of the near factory in the said area.
 VISION STATEMENT

We envision a bus station where passengers and everyone has access to good quality of

nutritious food, understands the consequences of hunger and poor nutrition, and is committed to

satisfy the needs and wants of the customer.

MISSION STATEMENT

To sell street foods and beverage for every consumer with outstanding quality in a convenient

way and reasonable prices that appeals to pride conscious health minded customer.

MARKET SEGMENTATION

The segmenting market is Demographic based. It divides the market into groups based on

variables such as:

1. Age

2. Gender

3. Civil Status

4. Occupation

The snack o’clock food stall will operate in one geographical area and pay attention to

geographical differences in need and wants. The food stall will target KMK bus passengers and

people near the area for they will be the primary market because this type of customers are very

much interested to eat local food items. The area near KMK bus station is a place where

passengers are gathered and it is common for them to eat because of some reasons such as

skipping of meals in order to catch a certain bus trip.

MARKET POSITIONING

As a new business in a competitive market, the product will be differentiated based on

service, food quality, and customers. Snack o’clock (“Tilawi ang mga putahe bag-o ka mo

byahe”), this tagline will come to every customer’s mind. The food that will be offered by the

snack bar are healthy and affordable that will occupies in the minds of the customers and how it

will be distinguished from the products of the competition.

PRODUCT PRICING

Cost Based

https://www.academia.edu/12924498/Business_plan_on_new_fast_food_resturant