PROMOTING ALCOHOL ON TV

Nowadays, alcoholic beverages such as alcohol are common throughtout the world by large
quantities of consumption. So, parallel to it is the increase in the number of alcoholic drinks that
spread on TV. Meanwhile, there are many streams of opinion from many people who advertise
alcoholic beverages on television especially for children and adolescents.
Alcohol adverts must not be seen to have a certain effect on teenagers like to boost confidence,
make individuals more atractive or suggest sex appeal. Adverts shouldn’t imply that alcohol can
improve boredom or loneliness or have the effect of changing a person’s mood or behaviour. Not
only that, many advertisements use rock music, animation or appealing images which increase
their popularity among younger viewers and alcohol adverts are shown to be the most
remembered and a favourite with teenagers.
As for me, I have never seen any TV advertisments which schown people drinking and having a
really bad time. Moreover, all the images are of people socializing, laughing, enjoying
themselves. You never see an ad for heavy drinkers at home drowing their sorrows or having a
fight outside a pub or beating up their family as they have been driking.
So even though the ad must not sugggest that alcohol provides happiness, joviality, fun and
improved social interation – they obviously do. Besides, the teenagers imitate alcohol ads in their
negative ways of being difficult to avoid. Parents, family should observe, care, talk to them more
so that they can easily help them overcome the temptation of society.
We may not advertise alcohol on TV but we can use billboards, through supermarkets, retailers,
marketing staff, direct advertising,... Since then, we can connect products with customers without
worrying about sensitive issues.

USING CHILDREN IN ADVERTISMENTS

In different types of ads, on of them that use most children instead of celebrities are dairy,
nutritious food for children,... detergent. Children have long been viewed as a 'means' useful to
create rational and emotional attractions for different target subjects, but we also evaluate the
impact of ads on children and that its influence on them is both positive and negative.
First, advertisers who want to advertise for children's products, the use of children's images into
ads is essential, as role - playing is a leading image. For ads for products that are not entirely
available to children, the image is still a complementary image.
Second, if it's an advertising for children's products, the use of children' s images will help
consumers clearly recognize the use of the products, characteristics and benefits of that product.
Specifically, advertisers want to create more persuasive and practical powers and want to create
a difference with other ads for the same product.
Finally, perhaps advertisers want to spread the cute images of the small fish, using close
messages to children and the mothers should be able to easily attract consumers, which seems to
have become a common trend for ads that use children
Consumers now well- experienced to be familiar with advertising and that contributes to
increasing their shopping experience. So, the image makers, the advertising character, are
actually a lot of influence on consumers. In addition, advertisements that are disturbing to
consumers especially children are the opposite of social frameworks. We can see the image of a
girl with a strong, masculine act, but her parents see only calm behavior. Over there, it affects
young children' s psychology, which makes children race, learn to follow graphic
advertisements.
To sum up, using children' s images on television has caused a lot of opposition. However,
positive is more negative by the product that advertisers want to bring to consumers simply want
to be close, close and easy to tell customers quickly.

COMPARING YOUR PRODUCTS TO COMPETITOR’S

PRODUCT
Today, the comparison of its product with the competitor' s products is not much stranger. But it'
s a little bit affecting the producers of those products because it' s not the best marketing
campaign.
First, the comparison of the product can harm your brand because you're giving them the time to
broadcast their product. Instead, insulting the competition, is very unprofessional and bitter,
making you look hostile to your customers.
Second, when you promote your product too much by directly comparing prices, quality,
effectiveness of the product you're selling with the types of products that you're selling. It will
affect consumers' psychology, unhealthy, without the right basis to give product evaluation
criteria.
Instead, you can create a story about your brand to make the audience positive about your brand.
In addition, a story is a way of promoting your brand more interesting and less annoying. In
addition, you can also try to highlight products donated or service products, your product product
care services to increase the reliability of consumers.
In short, comparing products with the same competitors, it makes it easy for us to be distracted
by many factors, which are likely to go wrong. It' s not too negative, but most advertisers don' t
like this creative type.