Midwest Transmissions Business Outline

Executive Summary
Midwest Transmissions is a transmission repair company, planning to fill areas needed for a
professional service focused transmission company. Our company focuses more on customer service
than price based companies. We are close to entering a profitable market in a rapidly growing town.

Located in Watertown, SD, we realize that we have to be flexible with the customer and provide fast
and reliable service at an appropriate price and time for the client, all before the competition can offer
it. We plan to attain this by going for more of a customer based approach, meaning the customers
business will be our top priority.

Our market strategy will be centered on ensuring the customer knows what we are able to service and
how long it may take us to service them. Our way of entering the market will promote a sense of quality
and satisfaction in all private and public relations. Our promotional strategy will consist of traditional
advertising, billboarding, and public relations.

To summarize, we don't plan to provide spendy labor, we plan to focus more on what makes the
customer happy.

Product and Service Description

Midwest Transmissions plans to provide the following services:

1. Service Repairs
a. Transmission Repairs
b. Transfer Case Repairs
c. Rear End Repairs
2. Reasoning
a. We will provide reasoning to why a certain thing happened and we will show them
how to prevent it from happening again.
3. Financial Solutions
a. Various payment methods for each customer

Start-up Summary
Total start-up capital and expenses shown include legal costs, business cards, Stationary, and related
expenses. I have provided investment covering most of the starting expenses. The rest coming from a 5-
year loan from Great Western Bank. The table below Itemizes the start-up expenses.

Start-up Requirements

Start-up Expenses (1 year)

Legal $2,000
Rent $15,600($1,300/m)
Business cards and apperal $500
Business forms $150
Tools $5,000
1. tool box
2. air compressor
3. wrenches
4. screwdrivers
5. drills
6. lathes
7. grinding machines
8. flame-cutting tools
9. pliers
10. jacks
11. hoists
Utilities $5,400($450/m)
Office Items $1,400
Advertising $600
Other $2,000
Total Start-up Expenses $32,650

Property Details

Location
1305 14th St SE, Watertown, S.D. 57201
Size
1,250 sq ft. with floor drains, 220vac, heat, bathroom with hot water, overhead doors with
openers, buildings are well lighted and have 24 hour access, snow removal is furnished.

http://www.fermproperties.com/listed-properties/contractor-shops/