Adobe the Present and the Future

Adobe Creative Cloud

The Creative Cloud is the main product that adobe has been offering that made adobe

grow as big as it is. The Creative Cloud is what gives creatives the freedom to create whatever

they want when it comes to Photography, Graphic Design, Video, 3D models, and even web

interface. This is the present that Adobe has created with a wide variety of products that have

satisfied millions of customers. Adobe has not been the same company; over the years they have

released new products that helps bring even more creativity to the Creative Cloud. For anyone

who doesn’t know everything about what the Creative Cloud can do, this will help go into details

about what Adobe Creative Cloud provides.

Photography

 Photoshop: Photoshop is a graphic design software where you can edit photos, and even

videos and edit things to your imagination. You can create transformations that can turn

anything into reality. You can also create posters, banners, and even combine photos to

make them one. Photos like the one below is now created and use all over the internet

1
 Lightroom: Lightroom is a photo editing software that can bring photos to life and

created beautiful edits that can enhance a photo. Even if the photo is not taken from a

professional camera, using Lightroom can help make any photo look like it was

professional taken. Lightroom has a wide variety of tools that can create the best version

of any photo that you want.

These two apps also have different variations of the apps such as, Photoshop Lightroom

where you can use Lightroom on any device you want and create and edit photos

anywhere. Compared to Photoshop Lightroom Classic where you can only use Lightroom

on your desktop. Finally, Photoshop also has a mobile version called Photoshop Express

and coming out with Photoshop camera in the future.

Graphic Design & Illustrations

 Illustrator: Illustrator is a vector-based graphics software which is used by millions of

people to create things such as, logos, icons, billboards, and illustrations such as the name

states. You can hand draw illustrations using illustrator to bring your creativity to life.

This is a great tool for business as well as artists who express creativity in different ways.

They also have the mobile version of this app called Illustrator Draw.

 InDesign: InDesign is a page design software when you can print digital media that you

created. You can create posters and flyers, but with InDesign you can go more with

digital media. You can create digital magazines, eBooks, brochures, reports, and even

2
 online documents. InDesign is very interactive anything you created can become

interactive with animations, photos, and even videos. Also, you can share InDesign with

your coworkers and work on the same project together.

 Spark: Spark Is an app where you can create social posts such as web pages, graphics,

and even short videos. With Spark you can use adobe templates and fonts to create the

perfect blog, or social media post. Spark can even create unique web stories with

different designs that transforms your brand into the perfect image that you want it to be.

 Adobe Fresco: Adobe Fresco is an artist best friend, with the largest collection of vector

and brushes. This is great for illustrations, sketches, drawing, and painting. This is free

hand drawing that focuses more on the artists vision and less on businesses. Unlike

Illustrator this is solely for the artist which hand drawing or finger painting, you can even

start a project anywhere either on your iPad or laptop, even on your desktop. Here is the

perfect example of the things you can create with Adobe Fresco.

 Capture: Capture is a mobile app where you can do the same thing that you do on apps

such as Photoshop and Illustrator. On capture you can turn your photos into different

3
 colors, shapes, patterns and other creative things. This is one of Adobe’s most accessible

app since you can download on your mobile devices off the App and Google play store.

Video Editing

 Premiere Pro: Adobe premiere is an innovative video editing software that is used for

movies, television, and web videos. This video editing software is very easy to use and

can produce the greatest videos possible with numerous rendering options. Premiere is a

great editing software for any type of video, it doesn’t need to be a professional video for

premiere to be of use to you. Also, premiere works with the other video editing software

such as After Effects, and even Photoshop. They also have a mobile version of this app

such as Premiere Rush.

 After Effects: After Effects is a video editing software like Premiere Pro, but After

Effects is more for cinematic editing and more motion graphics, and visual effects. After

effects has the most tools in order to create the most creative effects that you can. They

have hundreds of options that can make these effects for you and can make the

animations you want. After Effects is also great for VR videos and can create anything

you want.

 Audition: Audition is the software by Adobe when it comes to Audio. Audition is a

professional audio where you can edit, mix, record, and restore audio. This helps with

video production and helps create the best possible sound that you can. You can use

Audition for music’s, and podcasts. With audition you will be able to use the other apps

as well to create the perfect sound with your videos.

 Animate: Just like the name states this is an animation app. You can do animations for

games, TV shows, web videos, ads, and cartoons. You can animate just about anything;

4
 you can animate even characters that you created. You can bring your characters to life

and can publish it wherever you want to. This is one of the best tools to not only learn

how to animate, but for experts who are already are great and know how to animate.

 Character Animator: This is like animate, but the difference is that Character Animator

uses your face and your expressions to anime the characters in real time. This is great for

livestreaming your look and interacting with either your fans or anyone. You’re able to

do this by using your camera and microphone to sync with your animations. You can also

control gestures to move the animations legs, arms, and even the head. This works with

other apps just like Illustrator, Photoshop, Premiere, After Effects, and Animate. You can

import the animations you made or just templates.

3D

 Dimension: Dimension Is a 3D software that is used to bring your designs to real life.

You can create 3D logos, graphics, images that you have already created through apps

such as Photoshop or Illustrator. You can bring your projects to life with Dimension and

turn you 2D art into 3D masterpieces.

 Adobe Aero: Aero is the for the augmented reality software when you take the things

you created in Illustrator, Photoshop and other apps where you can animate or create.

Aero brings your animations to life by showing it on the physical world through the

digital world. This is great for creating things and seeing how the 3D models will look

and is a new way of displaying 3D models that is innovating and changing the game for

Adobe.

 Substance: Substance is a software for 3D painting and texturing. You can paint and

create you models in real time, while being able to change on the fly. You will be able to

5
 use multiple 3D texture libraries that you will be able to use high-res scans that can make

your image as perfect as you want it to. You will also be able to model and render with

engines such as Unreal, Cinema 4D, and unity. Here’s an example of a creation using this

app.

Web and User Interface

 Adobe XD: This app is great for creating designs that you can use for website,

applications, games, and User interfaces. This is the more creative side of User Interface,

using images and texts to create the vision that you can put onto a website. Adobe XD

has features such as coediting and auto animate so you can see the motion designs clearly

and smoothly.

 Dreamweaver: Dreamweaver is the coding side of web and User Interface where you

can create fully working and responsive websites. With easy HTML, and CSS coding you

can easily create a website from scratch, or you can use the template that Dreamweaver

has that you can use to create the website that you always wanted. Dreamweaver is a

great tool for new web developers as well as expert web developers.

Pricing options

6
 Adobe has different ways that you can pay for the products. You can either pay

for an individual app which can cost anywhere from $9.99 – 20.99 per month. Or you can

pay for the apps. Now they have different ways in which you can pay for all the apps.

1. If you want to pay for it yourself it costs $52.99 per month or you can pay for it all at

once at $599.88

2. For a business to have access to all the apps it will cost $79.99 per month or $959.88 per

year

3. Now if you qualify as a student or a teacher you get a 60% discount. For all the apps it

will only cost $19.99 a month or 239.88 per year. Also, schools and universities will be

able to pay for all the apps for 34.99 a month or 419.88 per year.

Adobe Experience Cloud

Adobe wanted to grow as a company, and they are coming out with more then the

Creative Cloud. They recently have announced the Adobe Experience Cloud, this is the business

made cloud that helps bring the best experience to every customer. They have an abundance of

customer experience tools that different companies will be able to use. They will use the data

they receive and collect and use it to create the best experience that they can for each customer

and maybe even come out with new content. With this I will also go into the details about what

they provide.

 Adobe Analytics: This is where you can analyze all the data that you collect and mix

and match them to any criteria to be able to produce the best customer experience. With

this you can you all sorts of analytics such as web and marketing analytics. With this as

a business you will know what to invest or discover what products are selling the best

and can gain a compete advantage from this.

7
 Adobe Audience Manager: This is where you can manage the data that you have

collected. This is where you can manage your “audience” this is either your potential

customer or the customers that you already have. This is where you can reach the most

by bringing in data in real-time and be able to respond to anything. This helps with your

audience segmentation and get key insights that you couldn’t have gotten before.

 Experience Manager: This is where you can have a content management system. This

is where you can keep up with all the content that would be hard to across all channels.

This is especially good for customer who have a lot of digital experience and need a

place to store all that information to come back to at any time. With Experience

manager you can adapt and change your digital assets with tools and make sure you

reach all your customers.

 Adobe Campaign: Adobe Campaign is great for creating digital campaigns that can be

sent all digital channels. The purpose of Adobe campaign is bringing information to you

that you would be interested in. Not the spam mail that everyone ignores but personalize

campaigns that you would be interested in and can appreciate. In order to do this, they

use the Adobe Experience Cloud to get all the data that they need to bring you what you

want. Which is great for not only business but for the customers as well.

 Adobe Advertising: Adobe Adverting puts advertising into one. You will be able to

bring together all your media. This helps with being able to move and create all your

Ad’s at once with no issue. With this you will be able to deliver better advertising across

all platforms. Also being able to manage all of this information at once is a huge benefit

because now you will not only produce higher quality, but you can have a higher

quantity as well.

8
  Adobe Target: Adobe Target is where you can come to test your ideas and company

experiences that you have came up with it. Adobe Target has AI-powered testing to

bring accurate information to you. With this you will be able to test everything and not

have to guess, by using the unified profile that is provided by Adobe Target. This helps

learn about every customer and what you can provide to them that not only keeps them

coming back but brings in new customers as well. By this you will always be able to hit

your target with Adobe Target.

 Magento Commerce: Magento Commerce has everything you need for your commerce

to make it not only more personal for every customer but to bring it to the next level.

With Magento you will be able to unify all your commerce and create omnichannel

experiences, but you will also be able to gain knowledge about your customers from

your commerce. This helps understand where you are earning the most money, but also

what customers are bringing in the most money as well.

 Marketo Engage: This is the one stop shop for everything with marking and sales. This

not only unify those two departments together, but it also helps bring in all the sales and

marketing data together to not only reach new potential customers, but also reach new

markets. They have personalization to be able to reach everyone that you can with the

most relevant content. With that you will be able to have cross channel engagement by

bring that content to everyone channel due to the integration that Marketo brings.

The Adobe Experience Cloud is a unique business integration with all the tools to provide

the best customer experience but also helps business grow and earn more then the have before.

Currently Adobe Experience Cloud is being used by big name companies such as

 Verizon

9
  HP

 Under Armour

With the new addition to the experience cloud Marketo this is not only to bring in even

more customers, but this is only the beginning of Adobe’s expansion into the future. Adobe is

trying to put themselves in every market and with the products they deliver in the Creative Cloud

and the Experience Cloud. Adobe has the tools and experience to be in the future and that future

is looking very bright for Adobe.

10