COMPANY OVERVIEW

OUR BUSINESS MODEL OUR EXISTING/NEW TOWNSHIPS

KEDAH
• Lagenda focuses on the development of self-sustainable affordable
Sungai Petani
townships, prioritizing community-based facilities & public amenities. PERAK • Targeted Launching – 2022
We strive to • Est Total GDV - RM565 miil
• Our goal is to build economical & affordable homes while our long-term
objective is to serve the underserved and become the solution provider to
provide home • Est. Total units - 1,837
the affordable home crisis. ownership BBSAP, Setiawan • Size- 230 acres
• Total GDV – RM2.1 bil (est.) 50% JV
available for all • Total Units – 15,593 (est.)
• Lagenda’s wholly owned building materials & construction arms enables
Lagenda to optimize cost and maintain price competitiveness. Malaysians at a • Size- 1,314 acres
Pahang
price of below
• Lagenda prices its affordable homes at ≤RM250k to cater the B40 and
M40 income group, which form the majority of Malaysia’s home buyers.
RM250,000 Kuantan
LTI, TelukIntan
This is also aligned with the Government’s objective in solving the • Targeted Launching – 2023
nationwide housing affordability issue. • Total GDV – RM1.9 bil (est.) • Est. Total GDV - RM 1.0 bil
• Total Units- 10,932(est.) • Est. Total units - 6,321
• Size- 1,162 acres • Size- 500 acres

Reverse Engineer
Pricing
Key challenges in industry:
• Targeting smaller pool of
buyers within the same
region creating intense
competition
• Putting the right product
at the right location with
the right pricing to match
market demand
Focus on unmet
demand
Key challenges in industry:
• Average pricing of new
launches in 2019 stood
at RM417,262
meanwhile maximum
affordability was at
RM282,000 leading to
high rejection rates
Tapah JOHOR
Economies of Scale • Targeted launching: 2021
Mersing
and Synergistic In- • Est Total GDV - RM 1.9 bil
• Targeted Launching – 2023
sourcing Capabilities • Est. Total units - 10,748
• Size - 852.3 acres • GDV - RM 985 mil
Land 1: 623.1 acres (100% owned) • Est. Total units - 5,848
Land 2: 229.3 acres (50% owned) • Size- 431 acres
Key challenges in industry: 70% JV
• High land cost and cost
leakages lead to
Our business is aligned with ESG Practices & we aspire to be included in the
diminishing returns
FTSE4Good Bursa Malaysia Index
1) Decent Work & Economic Growth
• Provide a meaningful, decent work whilst promoting
diversity and inclusivity amongst their employees.
• Promote sustained and inclusive economic growth.

2) Sustainable Cities & Communities

How we differentiate How we differentiate
ourselves: ourselves:
• Meeting unmet demand • We focus on the income
in second tier states and levels of the population
a capturing a larger within the location of our
population base development and pricing
our product based on the
B40 group installment
payment capabilities
• Priced affordably at
RM150-RM200k
4 sustainable townships for the communities.
How we differentiate
ourselves:
• Focus on acquiring
cheaper estate land in
second tier cities
• Economies of scale →
launching an average of
2,000 units per year per
township and replication
of design allows for
greater bargaining power
• Provide adequate housing, safe, resilient and
3 3) Responsible Consumption And Production
• Provides sustainable development for valued
stakeholders through responsible consumption of
4
materials.
• Minimizing negative impacts and monitoring
1
Lagenda’s environmental footprint.
2
4) Peace, Justice And Strong Institutions
• Provide access to justice for all and build effective
and transparent communication.
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 PROPOSED PARTNERSHIP AND DEVELOPMENT

PROPOSED PARTNERSHIP PROPOSED DEVELOPMENT

2. Initial landowners entitlement Lagenda to provide green & sustainable townships with affordable price.
First sustainable & well-
planned township in
LPB as a company for tender Selangor.
submission; one of LPB Well-planned township
Dev right subsidiaries to be used for Truly Affordable at selling with 2,254 total
proposed development. price below RM250k units[1]
The proposed concept to be a
Green & Sustainable trailblazer.
Development
1. Enter into joint agreement Luxurious lifestyle with
community-oriented
4. Landowner’s facilities + 24/7
4. GDP entitlement security RSKU housing vs
Joint Development Agreement
LPB’s affordable housing[1]:
• GDV – RM437.8M RSKU Type D:
• GDC – RM389.3M • 18’ x 55’
• GDC – RM48.5M • Selling price from RM220k to
3. Develop affordable RM250k
township on 191 Bernam Superior over RSKU both in
Jaya Land terms of price & size.
Lagenda Single Storey:
• At least 20’ x 65’
Transaction overview Rationale Value Proposition GFA Breakdown • Selling price below RM250k.
Selling Price Total Units Build Up (Sqft) Gross Floor Area (“GFA”)
Lagenda Properties Berhad To have proposed development • To develop a truly affordable Lagenda’s affordable home to be
(“LPB”) is seeking to propose to in line with Selangor State’s township for citizens within Single Storey Terrace 20 x 65 RM190k 2,063 900 1,856,700 bigger and cheaper than RSKU (D).
Kumpulan Hartanah Selangor specific objectives; Selangor; This is achieved via our years of
Berhad (‘KHSB’) to • Development can capture Single Storey Semi D 33 x 65 RM240k 191 960 183,360 experience from ‘manufacturing’
enter into a joint development 1. Boost Selangor’s economy; low-income earners within the same kind of homes over and
with Lagenda providing 2. Empower citizens of Selangor; the vicinity as well as other Total 2,254 1,860 2,040,060 over again
landowner’s entitlement (“LOE”): 3. To thrive Selangor’s welfare; districts in Selangor.
4. Provide truly affordable homes
→ Landowner’s entitlement of to the masses.
RM41.6M* (RM5.00 psf) over 4
Floor Plan Green Design
years
Terrace 20’ x 65’ Semi-D 33’ x 65’

Overall Details on 191 acres Proposed Additional Terms

Bernam Jaya Land
RSKU Obligations
Mukim Kuala Kalumpang • KHSB to ensure no RSKU obligations from the
Location State Government;
Hulu Selangor
• In return, LPB to commit to selling all homes Lagenda Properties partners Solarvest to
below RM250k – meaning a fully affordable build sustainable township in Perak[2]
Tenure Leasehold township
• In 25 Aug 21, we have appointed clean energy
Infrastructure specialist Solarvest Holdings Bhd as our solar
Total KHSB to facilitate negotiations with PKNS for tapping
RM41,599,800 photovoltaic (“PV”) system partner; [2]
Proposed into other existing infrastructure, such as IWK &
(RM5.00 psf)*
Price Electricity at their nearby township.
• PV system to generate up to 98% of monthly
electricity usage;
Payment Staggered payment over Power of Attorney
method 4 years Power of Attorney to be provided to Lagenda to
develop the land + on-sell to end purchasers.
Lagenda’s initiative to provide green & sustainable
Staggered 10% 10% 20% 20% 20% 20% townships is down the pipeline – and with savings from
Payment LOE LOE LOE LOE LOE LOE utility bills over time, homeowners can enjoy a lower
Upon Upon 1 yr after 2 yrs after 3 yrs after 4 yrs after
cost of living.
signing of commencement commencement commencement commencement commencement
Dev. of construction + of development of development of development of development Source:
Agreement APDL issuance 1. https://www.lphs.gov.my/pdf/dasar/DASAR_RUMAH_SELANGORKU_2.0_Julai_2018_%20(1).pdf
Note: 2. https://www.theedgemarkets.com/article/lagenda-properties-partners-solarvest-build-sustainable-affordable-township-perak
* Preliminary figure, subject to further discussion 2
 WHY LAGENDA & KEY BENEFITS TO STAKEHOLDERS

PERSPECTIVES OF PROPOSED DEVELOPMENT[1] KEY SELLING POINT /

BENEFITS TO STAKEHOLDERS

Selangor State Government

1) In line with State Government’s aim to

make available 30k units of affordable
homes by 2025[1];

2) In line with Housing and Local

Government Ministry’s (KPKT) policy of
achieving One Million Affordable Homes
by 2028 [1];

3) In line with MBI Selangor’s role towards

carrying out social responsibility
obligations for the public[2].

KHSB

1) Proposed affordable development to be

In line with KHSB’s vision to provide
affordable quality living[3];

2) Strengthening KHSB’s reputation for

being a contributor to the society in
Selangor;

3) Unique opportunity to be part of the first

well-planned township in Selangor.

Homebuyers – The B40 / M40 Group

1) Opportunity to be part of the well-

planned township, at an affordable price
B40 / M40 (i.e. homeowners do not need to travel
out of the township for everyday needs).

Sources:
1. https://www.thestar.com.my/metro/metro-news/2019/03/04/30000-affordable-units-for-selangor-by-2025
2. https://www.mbiselangor.com/about-us/
3. http://www.khsb.com.my/company-overview/

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 WHY LAGENDA

WHY LAGENDA
1) Our business model that focuses on true affordability is sustainable.

INDUSTRY CHALLENGES LAGENDA’S STRATEGIES

Intense Competition Loan & Financing • Focus on largely neglected unmet • Average house pricing in 2019 of
3
1 3 1 demand ~RM417k versus maximum affordability
Developers often target Average selling prices of ~RM282k leading to high rejection rate
smaller pool of buyers exceeds maximum • Target 2nd tier states with large
within the same region. affordability. population of B40 & M40 income • Our approval rate is more than 90% due
group to our competitive pricing at RM150-
200k.

Market Dynamics Diminishing Margins • Full fledged townships with affordable • Focus on acquiring cheaper estate land in
2 4 2 4
landed properties second tier cities
Mismatch of market High land cost and cost Lagenda have
demand & supply from leakages diminish • Reverse engineering pricing to match • Replicate high volume with average decades of
products to pricing. profitability. instalment payment capabilities of B40 2,000 units launched per year per experience in
groups within the location township
the affordable
segment.

2) Affordable housing is our bread & butter – we reverse engineer our selling price to ensure high take up – it allows us to enter any state and we plan to
replicate the same strategy for the proposed development The proposed
township is a
Max. Affordability of B40, by State (2019)[1] replication of
On average our house price is 48% lower than the maximum Proposed selling price to ensure steady
Our starting price at RM135k what we have
affordability price take-up…
Wilayah Persekutuan 392 785 been doing over
48.1% and over again.
Selangor 341 489

Johor 270 354

Penang 266 438 417K

47.5%
Terengganu 234 273
RM489k
Pahang 221 256 282K

Negeri Sembilan 205 300

183K
Kedah 197 199 RM190k

Perlis 186 453 RM341k

Sarawak 179 463

Kelantan 169 281 Average House Maximum

Average Price of Selangor Proposed development
Price in 2019 Affordability
Our Homes Selling price
Max. Affordability of B40 (RM'000) Avg. House Prices (RM'000)
Max. Affordability of B40 Average House Price

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 LAGENDA TRACK RECORD & DEVELOPMENT TIMELINE

LAGENDA RELEVANT TRACK RECORD

Total GDV Remaining GDV
Townships Phases Launch Date Take Up Rate Unit Sold
Unit RM Mil Unit RM Mil
BBSAP 1A Dec-16 1,147 177.4 100% - - 1147
BBSAP 1C Feb-17 1,497 281.8 100% - - 1,497
BBSAP 1D Jan-17 1,555 272.16 99.36% 10 2.85 1545
BBSAP 2B Mar-18 829 162.22 94.33% 47 13.04 782
BBSAP
BBSAP 2C Jan-18 996 238.1 98.59% 14 3.41 982
BBSAP 2D Nov-19 1,160 283.4 81.55% 214 48.79 946

BBSAP 3A Aug-20 1,074 239.03 88.45% 124 27.53 950

BBSAP 3B Feb-19 1,241 249.8 95.97% 50 15.91 1191

Phase 1 Nov-18 1,843 327.26 98.32% 31 5.24 1812

LTI
Phase 2 Feb-20 2,667 529.21 53.28% 1,246 263.18 1421
Others Various Various 1,126 288.25 84.64% 173 52.73 76
Total 12,491 2,570.82 1,909 432.67 693

Notes: • Strong take-up rate, despite pandemic situation; Post MCO, sales activity picked up and is trending
(1) Launched residential units only; towards figures pre MCO evidenced by huge backlog
(2) Units sold based on confirmed sales and sales in process of conversion as of 2Q 2021.
• The pandemic have created realization among people the being processed.
need for their own comfortable home as more time are
spent at home.
PROPOSED DEVELOPMENT TIMELINE*
Total timeline: 4.3 yrs Month 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53

Phase 1 Time required

1 Pre-construction approvals from central level 2 mos 1 1

2 Pre-construction approvals from State level 2 mos 2 2

3 Approvals for construction plan sanction 2 mos 3 3

4 Approvals for commencement of construction 2 mos 4 4

5 Commencement of sales 2 mos 5 5

6 Commencement of construction 1 mos 6

7 Construction (Phase 1) 22 mos 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7

8 Inspection Procedure for Building Completion 2 mos 8 8

9 Submission Borang F 2 mos 9 9

Collection of Cerificate of Completion and
10 Compliance ("CCC") 1 mos 10

Phase 2 Time required

1 Pre-construction approvals from central level 2 mos 1 1

2 Pre-construction approvals from State level 2 mos 2 2

3 Approvals for construction plan sanction 2 mos 3 3

4 Approvals for commencement of construction 2 mos 4 4

5 Commencement of sales 2 mos 5 5

6 Commencement of construction 1 mos 6

7 Construction (Phase 2) 22 mos 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7

8 Inspection Procedure for Building Completion 2 mos 8 8

9 Submission Borang F 2 mos 9 9

Collection of Cerificate of Completion and
10 Compliance ("CCC") 1 mos 10

Sources:
1. Please refer to the Gantt Chart document submitted for a more specific breakdown
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