BALANCE SCORECARD OF SALES EXECUTIVE OF ELECTRICAL APPLIANCES

COMPANY
Below par

Par

Above par

BASIS RATING RESULTS OF PERFORMANCE

FINANCIAL STABILITY par He was able reach desired
targets of increasing revenue
but it did not show extra efforts
to reach extra mile. Therefore,
average performance
STRATEGY IMPLEMENTATION par Expanded market share and
 NEW CUSTOMERS established new customer
 IDENTIFICATION F NEW relationships but could not
MARKETS AND develop any prominent strategy
PRODUCTS to gain competitive edge .
 CLIENT RELATIONSHIP
 MARKET SHARE
 INCREASE IN REVENUE

CUSTOMER SATISFACTION Above par Show cased knowledgeable

behavior and demonstrated
products with proper desired
features
CONTROL Above par Followed all policies and
 QUALITy maintained quality of products
and brand image of company
products according to
regulatory framework
PEOPLE Par Show cased collaborative and
 TEAM WORK team development behavior
 COLLABORATIVE with other employees.t

STANDARDS Par He showed patience while

 Customer Interaction / dealing with customers and was
Focus loyal to company policies
 Community maintained integrity and
Involvement followed all ethical values but
initiatives taken for community
 involvement were less .
Overall Evaluation He showcased required skills
and attributes according to set
targets but there is a need to
develop self- motivation for self
development so that he can
positively contributes towards
business and gain competitive
edge in market