PROJECT REPORT

ON

Submitted By:
Richa Jha Submitted To:
21RM969 Dr. Manu Mansheet
 ACKNOWLEDGEMENT

I would like to extend my deep gratitude and appreciation towards Dr.

Manu Mansheet – Professor (VM), Dr. Gagan Katiyar – Program
Chairperson, Mr. Saikrushna Bharti – Program Manager and
Mr. Ajab Singh – Program Executive for organizing this informative
visit to Alsorg, Gurugram.

Under their guidance, I, Richa Jha 21RM969 have gained a deep

understanding on the working of Visual Merchandising in a store . I am
thankful to be able to be a part of this visit, to gather ample information
about the models followed at Alsorg, Gurugram and to be able see the
happening of a store at ground level.

I would also like to extend my thanks to Mr Sunny Kaul for imparting his
valuable time and knowledge to us. He enlightened us with various crucial
information about the peculiarities of the store.

I would also like to communicate my thanks to the Corporate Advisor –

Ms. Manandeep Kaur , the CR’s Akansha, Ashish, Sreehari and
Shreya for their contribution to the industrial visit. Along with them I would
also like to thank my peers for the active involvement and participation
leading to an informative visit to the centre.

This was a great learning experience for us to see the internal workings
of a store and to draw learning from an active environment corelating it
with what we learn in class.

ALL PHOTOS ARE SOURCED FROM https://www.alsorg.com

 OBJECTIVE OF VISIT

BIMTECH organized a visit for RM-21-23 to Alsorg, Gurugram. The visit

to this store was organized for the students to learn about the visual
merchandising involved in the working of a high end furniture and interior
design store. We ought to know about the ground work needed to be done
for a store like this to work in the optimum way.

We learnt about the how the store had bifurcated amongst its categories
and see the process it follows starting from product placement to
storytelling to 5 senses provided by the store.

We were expected learn about the different process the employees

practice to ensure readiness and adornment of product following all the
different ways the categories for placement was ought to be done.

We were expected to learn about the different level from where the team
hands operated by different people of various department from Visual
Merchandiser, Designer, Marketing team, Sales team etc. and relate on
how thing work in real time.

ALL PHOTOS ARE SOURCED FROM https://www.alsorg.com

 About Alsorg

Alsorg specialises on supplying bespoke furniture, modular kitchens, and

wardrobes using an unique and progressive thought method. They offer an in-
house team that can handle all aspects of design, décor, and installation. Their
services provide clients with a professional experience that guides them through
each step of the process of building their ideal living environments.

Alsorg has a strong presence in the manufacturing market, having worked for
notable architects, builders, hotels, and corporates across India since 2008. To
obtain the finest result, their integrated team of designers, project managers, and
stylists work closely with clients to understand their vision, inspiration, and goals.
From conception to execution, concepts are developed at Alsorg. They are
capable of supplying top quality items in a timely manner because they are
supported by the best resources, including world-class manufacturing, cutting-
edge technology, and design collectives.

Currently, the Alsorg group has four showrooms. Two of which are located in
Gurgaon (Grand Mall and MGF Mega City Mall), one in Chennai (Shaffee
Mohammed road) and one in Pune (Dhole Patil road) focusing on bespoke
furniture along with kitchens and wardrobe’s. In addition to our showrooms, we
have a manufacturing factory in Gurgaon, India, that spans 2,25,000 square feet.
Combining the use of latest machinery along with a strong design base, they
deliver a premier range of products to the clients.

ALL PHOTOS ARE SOURCED FROM https://www.alsorg.com

 Mission

Alsorg is a firm believer in seeing ideas through from conception to completion.

We design to give the best for all of our clients with a cheerful "can do" mentality.
Alsorg's mission in India includes unique designs, excellent styling, superior
product quality, and timely deliveries across all projects. Our in-house team of
engineers, designers, project managers, and stylists work directly with customers
to understand their vision, inspiration, and objectives in order to create the best
results.

Values

Alsorg's goal is to establish a brand identity for our products and services in
both the Indian and international markets. Our main focus is on creating high-
quality items that reflect our clients' vision. To design living and working places
that connect with clients, telling their stories, inspiring them, and bringing their
ambitions to life. Alsorg realises this aim today through the use of cutting-edge
machinery and cutting-edge technology, and it continues to strive to adapt to
changing advances in the future with ease.

“Simple yet significant”

ALL PHOTOS ARE SOURCED FROM https://www.alsorg.com

 Products at alsorg

Visually striking elements in a place can provide an element of intrigue when

done appropriately.
Alsorg swears by this statement. They have effectively expanded into the
residential and commercial markets, providing to a diverse group of customers
with a wide range of needs.
They have also displayed the same disparity in their stores among other sections
to present numerous sub-categories wonderfully equipped with fixtures, lighting,
plants, carpets, chandeliers, and even clothing, among other things.

“A whole new way of creativity and innovation”

ALL PHOTOS ARE SOURCED FROM https://www.alsorg.com

 Wardrobes
Alsorg has methodically created and shown beautiful, well-made, faultless, and
sturdy wardrobes and storage solutions. It was also noted that fixtures,
chandeliers, and other items were used to provide a comprehensive overview of
how a room would be decorated or how the furniture would appear in the space.

Kitchen
Alsorg has a beautiful, well-made, faultless modular kitchen that has been
thoughtfully designed and displayed. It was also noticed that fixtures, chandeliers,
and other products were used to give a complete picture of how a room would be
completed or how the furniture would look in the space to promote the consumer's
lifestyle.

ALL PHOTOS ARE SOURCED FROM https://www.alsorg.com

 Bespoke Furnitures
Alsorg meticulously crafts and exhibits beautiful, well-made, immaculate, and
robust furniture. The usage of fixtures, chandeliers, and other products to provide
a thorough overview of how a room would be designed or how the furniture will
look in the space was also noted..

ALL PHOTOS ARE SOURCED FROM https://www.alsorg.com

 Retail Spaces
These retail areas have been carefully crafted to appeal to affluent shoppers.
These areas were created with the goal of ensuring customer pleasure. The
details was done based on the store's tastes and a conversation with the Alsorg
design team.

Luxury Hotel
These luxury hotels are furnished with high-end furniture that was created
specifically for these luxury hotels in India by Alsorg.

ALL PHOTOS ARE SOURCED FROM https://www.alsorg.com

 Alsorg Gurgaon

Projects that have won awards Being acknowledged for its proficiency in design
and quality, as well as differentiation provided as professional interior
consultancy in terms of expertise and experience, has earned Acetech the Grand
Stand Award. Alsorg recognises that each customer is unique and has specific
needs.

Their interior design approach blends exceptional creativity with sound

concepts, allowing clients to contemplate new ideas and solutions that are
personalised to their needs. Their products provide a high level of practicality
and ample value for money while producing high-quality interiors at an
accessible price. The store used a wide range of colours and had the ideal colour
contrast and eye-catching features.

AIDA model
Awareness: Alsorg uses its stores, websites, and exporting to make buyers
aware of their items or services. Its public relations strategy is more reliant on
goodwill. It also has strong ties with interior designers, architects, and other
professionals.
Interest: Alsorg's website contains a number of client testimonials, and
Alsorg is also offered in a number of well-known hotels, serving as a
marketing tool for them.
Desire: The store's organisation uses distinct colour schemes to tell a storey
about each section, making the purchase process more appealing to customers.
Alsorg has also designed their stores to match the furniture they sell.
Action: Alsorg has established a separation between its store and its several
categories. They attempted to achieve a different plot arc for each segment
with this method.
Retention: Alsorg caters to the ultra-wealthy. Furthermore, its outreach
strategy is more reliant on goodwill and networking among architects,
designers, and previous clients, among others.

ALL PHOTOS ARE SOURCED FROM https://www.alsorg.com

 PRODUCT SEGREGATION AT ALSORG

ALL PHOTOS ARE SOURCED FROM https://www.alsorg.com

ALL PHOTOS ARE SOURCED FROM https://www.alsorg.com
ALL PHOTOS ARE SOURCED FROM https://www.alsorg.com