CON 1130 2·

ADVERTISING ART AND IDEAS

(MARKs-100)
Instructions.-{l) Answer any five question.
(2) Draw your own sketches and not use printed
references.
Marks
(1) Describe the theme, visual concept, spoken words of anyone latest (20)
commercial with you own critical appreciation.
(2) What is headline? Explain the various types of headlines with (20)
examples.
(3) (a) What part typography plays in advertising design? (10)
(b) What is the difference between Visual Design and Advertising? (10)

(4) Write short notes on (any four):- (20)

(a) Rural Advertising
(b) Career Opportunities today, for applied artist.
(c) Social Medias
(d) Brand Image
(e) Visuals v / s Words
(j) Animation Art
Ch) Basic Human Wants and Desires and its use in Advertising.
(5) "A picture speaks a thousand words" Prove with examples. (20)
(6) Match taglines of companies (any five):- (20)
(a) Zomato Dil To Roaming hai
(b) Foodpanda Making Travel Simple
(c) Make My Trip Mood Kiya Book Kiya
(d) Clear Trip Property Sahi Milegi Yahin
(e) Ask Me The Baap of All Apps
(j) Book My Show Your Health App
(g) Flipkart Chalo Niklo
(h) Practo DiscoverGreat Places to Eat Around you
(i) Magicbricks Don't Call Just Install
(/) Ola Ab har wish Hogi Poori.
(7) What are the different advertising medias to do a National Election (20)
Campaign. Explain in detail with examples.
(8) Swatch Bharat, Metoo, Mercedez Benz, Apsara Pencil, Cultural (20)
Festival, Suggest appropriate Celebrity for anyone of the above
Brand / Event. Explain in detail.
 CON 1130

GOVERNMENT OF MAHARASHTRA IDGHER ART EXAMINATION

Diploma Examination in Applied Art 2019
FRIDAY, 12TH APRIL 2019

[TIME-10-30 A.M. TO 1-30 P.M.]

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