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Vocab Market Leader
Vocab Market Leader
LEADER
MODULE 2
UNIT 7
NEW
BUSINESS
UNIT 7: NEW BUSINESS
WORDFORM/
DEFINITION
STT VOCAB PHONETIC DEFINITION (ENGLISH) EXAMPLE
(VIETNAMESE)
TRANSCRIPTION
WORDFORM/
DEFINITION
STT VOCAB PHONETIC DEFINITION (ENGLISH) EXAMPLE
(VIETNAMESE)
TRANSCRIPTION
the part of the economy of a country that Jobs have been created in
(n) /ˌpʌblɪk ˈsektə khu vực nhà
6 public sector is owned or controlled by the both the private and public
(r)/ nước
government sectors of the economy.
(n) /ˌɡrəʊs the total value of all the goods and tổng sản
gross domestic The country has a GDP per
13 dəˌmestɪk services produced by a country in one phẩm quốc
product head in excess of $2,000.
ˈprɒdʌkt/ year nội
(n) the fact of a number of people not having The unemployment rate rose
14 unemployment thất nghiệp
/ˌʌnɪmˈplɔɪmənt/ a job; the number of people without a job to 4.7 per cent.
WORDFORM/
DEFINITION
STT VOCAB PHONETIC DEFINITION (ENGLISH) EXAMPLE
(VIETNAMESE)
TRANSCRIPTION
24 set up phrasal verb to create something or start it thiết lập to set up a business
an amount of money that is taken off the Do you give any discount for
25 discount (n) /ˈdɪskaʊnt/ chiết khấu
usual cost of something students?
UNIT 7: NEW BUSINESS
WORDFORM/
DEFINITION
STT VOCAB PHONETIC DEFINITION (ENGLISH) EXAMPLE
(VIETNAMESE)
TRANSCRIPTION
WORDFORM/
DEFINITION
STT VOCAB PHONETIC DEFINITION (ENGLISH) EXAMPLE
(VIETNAMESE)
TRANSCRIPTION
the written work that is part of a job, such We're trying to cut down on
34 paperwork (n) /ˈpeɪpəwɜːk/ as filling in forms or writing letters and thủ tục giấy tờ the amount of paperwork
reports involved.
to combine two or more things so that These programs will integrate
35 integrate (v) /ˈɪntɪɡreɪt/ tích hợp
they work together with your existing software.
MARKETING
UNIT 8: MARKETING
WORDFORM/
DEFINITION
STT VOCAB PHONETIC DEFINITION (ENGLISH) EXAMPLE
(VIETNAMESE)
TRANSCRIPTION
Consumer behavior
consumer (n) /kənˈsjuːmə(r) hành vi người tiêu incorporates ideas from
4 where and how people buy things several sciences including
behaviour bɪˈheɪvjə(r)/ dùng
psychology, biology,
chemistry, and economics.
Creating multiple
consumer (n) /kənˈsjuːmə(r) consumer profiles allows
5 description of a typical customer hồ sơ khách hàng you to segment your
profile ˈprəʊfaɪl/
customers based on these
differences.
Clothing, food, and
(n) /kənˈsjuːmə(r)
6 consumer goods things people buy for their own use hàng tiêu dùng jewelry are all examples of
ɡʊdz/
consumer goods.
UNIT 8: MARKETING
WORDFORM/
DEFINITION
STT VOCAB PHONETIC DEFINITION (ENGLISH) EXAMPLE
(VIETNAMESE)
TRANSCRIPTION
COMBINATIONS OF WORDS TO DO WITH MARKETING
WORDFORM/
DEFINITION
STT VOCAB PHONETIC DEFINITION (ENGLISH) EXAMPLE
(VIETNAMESE)
TRANSCRIPTION
how much a company thinks it will dự báo doanh số A sales forecast period can
10 sales forecast (n) /seɪlz ˈfɔːkɑːst/ be monthly, quarterly,
sell in a period bán hàng
half-annually, or annually.
a programme of advertising
advertising (n) /ˈædvətaɪzɪŋ chiến dịch quảng Many entrepreneurs think carrying
13 activities over a period, with
campaign kæmˈpeɪn/ cáo out an advertising campaign means
particular aims
simply creating an ad.
A multinational force is
(adj) existing in or involving many
21 multinational đa quốc gia being sent to the trouble
/ˌmʌltiˈnæʃnəl/ countries
spot.
in a way that involves buying or The company has been
22 upmarket (adv) /ˌʌpˈmɑːkɪt/ selling goods and services that are hạng sang forced to move more
expensive and of high quality upmarket.
the company that sells the largest
We are the market leader
quantity of a particular kind of
in hi-fi.
(n) /ˌmɑːkɪt ˈliːdə product
23 market leader dẫn đầu thị trường
(r)/ The system is the market
a product that is the most successful
leader in the home PC
of its kind
market.
to change your position in order to There's room for another
24 move up phrasal verb đi lên
make room for somebody one if you move up a bit.
UNIT 8: MARKETING
WORDFORM/
DEFINITION
STT VOCAB PHONETIC DEFINITION (ENGLISH) EXAMPLE
(VIETNAMESE)
TRANSCRIPTION
PLANNING
UNIT 9: PLANNING
WORDFORM/
DEFINITION
STT VOCAB PHONETIC DEFINITION (ENGLISH) EXAMPLE
(VIETNAMESE)
TRANSCRIPTION
to put new paint and/or paper on The house has been fully
4 redecorate (v) /ˌriːˈdekəreɪt/ trang trí lại
the walls of a room or house redecorated.
supplement to something
a thing that is added to
Industrial sponsorship is a
19 supplement (n) /ˈsʌplɪmənt/ something else to improve or phần bổ sung
supplement to government
complete it
funding.
UNIT 10
MANAGING
PEOPLE
UNIT 10: MANAGING PEOPLE
WORDFORM/
DEFINITION
STT VOCAB PHONETIC DEFINITION (ENGLISH) EXAMPLE
(VIETNAMESE)
TRANSCRIPTION
expert in something
a person with special knowledge, Experts in the field of child
1 expert (n) /ˈekspɜːt/ chuyên gia
skill or training in something psychology warn of the
dangers of social media.
respond to sb/sth The
to give a spoken or written answer to
2 respond (to) (v) /rɪˈspɒnd/ đáp lại government did not
somebody/something
respond to our questions.
to take appropriate action in a She is used to dealing with
đối phó với ai
3 deal with somebody phrasal verb particular situation or according to all kinds of people in her
đó
who you are talking to, etc. job.
believe in sb/sth to feel certain that sb/sth exists Do you believe in God?
to feel that you can trust somebody tin vào (ai They need a leader they can
4 believe in sb phrasal verb and/or that they will be successful đó/cái gì) believe in.
to think that something is good, Do you believe in capital
believe in sth
right or acceptable punishment?
UNIT 10: MANAGING PEOPLE
WORDFORM/
DEFINITION
STT VOCAB PHONETIC DEFINITION (ENGLISH) EXAMPLE
(VIETNAMESE)
TRANSCRIPTION
delegate to give part of your work, power or ủy quyền (cái
The job had to be delegated to
5 (something) (to (v) /ˈdelɪɡeɪt/ authority to somebody in a lower gì đó) (cho ai
an assistant.
somebody) position than you đó)
communicate to share or exchange information, giao tiếp với ai Dolphins use sound to
6 (v) /kəˈmjuːnɪkeɪt/
with sb/sth news, ideas, feelings, etc. đó / cái gì đó communicate with each other.
invest in to buy something that is expensive but đầu tư vào Don't you think it's about time
7 phrasal verb
something useful một cái gì đó you invested in a new coat?
illustrate
minh họa một His lecture was illustrated with
something to use pictures, photographs,
12 (v) /ˈɪləstreɪt/ cái gì đó với photos taken during the
with diagrams, etc. in a book, etc.
một cái gì đó expedition.
something
UNIT 10: MANAGING PEOPLE
WORDFORM/
DEFINITION
STT VOCAB PHONETIC DEFINITION (ENGLISH) EXAMPLE
(VIETNAMESE)
TRANSCRIPTION
demotivate to make somebody less keen to làm ai đó mất Failure can demotivate
21 (v) /ˌdiːˈməʊtɪveɪt/
somebody work or study động lực students.
CONFLICT
UNIT 11: CONFLICT
WORDFORM/
DEFINITION
STT VOCAB PHONETIC DEFINITION (ENGLISH) EXAMPLE
(VIETNAMESE)
TRANSCRIPTION
to become involved in a
She might have been killed if the
1 intervene (v) /ˌɪntəˈviːn/ situation in order to improve or can thiệp
neighbours hadn't intervened.
help it
WORDFORM/
DEFINITION
STT VOCAB PHONETIC DEFINITION (ENGLISH) EXAMPLE
(VIETNAMESE)
TRANSCRIPTION
the ability to stay calm and She has little patience with (= will
patience (with kiên nhẫn (với ai
13 (n) /ˈpeɪʃns/ accept a delay or something not accept or consider) such
sb/sth) đó / cái gì đó)
annoying without complaining views.
cover for to do somebody’s work or I'm covering for Jane while she's
31 collocation làm việc thay
someone duties while they are away on leave.
UNIT 11: CONFLICT
WORDFORM/
DEFINITION
STT VOCAB PHONETIC DEFINITION (ENGLISH) EXAMPLE
(VIETNAMESE)
TRANSCRIPTION