Lava Java

Memo
To: Senior Management
From: DeeAna Proulx
Dear Senior Management,

This memo is in regard to the enforcement and commencement of our new public relations plan that is
focused and designed in placing the organization in front of mind of our consumers and target
audience. Below are the listed tactics and I have outlined some of the legal and ethical considerations
when commencing each one of these tactics.

Please send me your note of approval- along with any other concerns or considerations at hand.

1. A series of advertisements showing pictures and quotes from customers.

Along with this decision to move forward with images and customer quotes, it would only be
ethical to have consent forms filled and signed for commercial use. It would be considered
unethical and improper of our organization to publish content for commercial purposes and not
get signed consent from everyone present.

2. Hiring a freelance photographer to build up a photo library for use in possible

magazine articles, brochures, newsletters, and advertising.

When hiring any freelance photographer, a contract negotiation takes place. However, one of
the ethical and legal things to consider is with freelance photography and communication
guidelines- you must be willing to state the names of all workers involved in the project.
Meaning the freelance photographer will get full public credit if needed. Lastly there will be no
exchange in gifts or beneficiaries for sharing his name publicly, otherwise we will be breaking
the code of ethics against excepting or distributing gifts in exchange for exposure or any other
factor.

3. Reprinting and distributing various magazine articles that have been written about
the company.

With the redistribution and printing of magazine articles of the company, the original print
organization will need to be contacted and asked for permission of such acts to be granted. As
this document is a part of their legal entity, it is required to reprint the documents for our own
purposes.
 4. Starting an employee newsletter with emphasis on employee features and
“personals.”

With releasing a company newsletter, all employees featured in personal sections should be
able to approve of their name and information published. This goes against the ethics of
employee information and privacy rights. With permission granted of all employee features this
newsletter would be able to commence as any other organization would distribute inside
information.

5. Including in the newsletter and advertisements, cartoons about coffee drinking from
various publications

As an internal organization- referencing other organizations and cartoons would not challenge
the immediate joke between peers and coworkers. However, from an ethics and legality
prospective it changes. As a coffee organization by referencing other organizations in our
private newsletter does not have any specific laws to reference, it does challenge our ethics and
company integrity by publishing and distributing slander of a separate organization. I would
recommend all comments and remarks are not to be borderline or confidential, otherwise we
could challenge legal action from the organization in terms of slander and harassment. This
ethically does not look good on our organization if slander is involved.

6. Writing a news release that quotes the survey showing that eight out of 10 coffee
connoisseurs prefer Lava Java over the competition: and

Publishing the said survey does require that of permission of each participant. The most ethical
approach would be to inform all participants this information is intended for publishing
purposes and that henceforth we seek their permission to use it for that purpose. If permission
is not granted their participation is not needed.

7. Creating a home page on the Lava Java Web site that would include pictures of
famous people drinking coffee.

These images would benefit and support the idea of a spokesperson educed advertisement on our
home page. These images need to be published as real and original images with permission of the
celebrity. Any use of false or altered images is against the code of ethics and could endure legal action
of unsupported advertising if the celebrity has not consented to the use of this image.