A STUDY ON IMPACT OF SALES PROMOTIONS ON

FESTIVAL SEASON

This is where I describe the study and let people know that their participation
is voluntary and that their data are anonymous and confidential.

This questionnaire is of 200 samples.

1) Do you believe Festival offers are more appealing?

a. Yes = 153 (Males=70, Females=83total: 153)
b. No = 47 (Males =28, Females =19total: 47)
RESPONSE NO OF RESPONDENTS PERCENTAGE

YES 153 76.5

NO 47 23.5

TOTAL 200 100

Analysis:

From the survey, of 200 respondents, 76.5% says Festival offers are more
appealing in which 45.7% are Males and 53.24% are Females, 23.5% says
Festival offers are NOT appealing in which 42.55% are Males and 40.42%
are Females.

Interpretation:

Most of the Females are attracted to the Festival offers.

1) Have you availed any Festive offer during recent times?
a. Yes= 148 (If ‘Yes’ Please specify ) (1+1 offer=81, Flat discount =
67 )
b. No = 52

RESPONSE NO OF RESPONDENTS PERCENTAGE

YES 148 74

NO 52 26

TOTAL 200 100

Analysis:

From the survey, of 200 respondents, 74% says they availed Festive
offers in which 54.72% says Buy 1 Get 1 offer and 45.27% says Discount
offer, 26% says they have NOT availed Festive offers recently.

Interpretation:

People are availing to the Sales promotion during Festival season and the
most prominence is given to Buy One Get One Offer.

1) What offers will comes to your mind during festival season in Big
bazaar?
a. Flat Discounts = 86
b. Buy One Get One Free Offer = 94
c. Others _______ (Exchange offers =13, Money back offer=7)
RESPONSE NO OF RESPONDENTS PERCENTAGE

Flat Discounts 86 43

BOGOF 94 47
 Exchange Offers 13 6.5

Money back Offers 7 3.5

TOTAL 200 100

Analysis:

From the survey, of 200 respondents, 43% voted for Flat Discount offers,
47% voted for Buy 1Get 1 offer, 6.5% voted for Exchange offer and 3.5%
for Money-back offer.

Interpretation:

Most of the people opted for Buy 1 get 1 offer when asked the most of the
offers. This represents people are expecting offers for ‘Apparels’ and
FMCG products. For the Automobiles and Brown goods the offers
expected are Exchange offers and Money back offers.

2) Have you ever attracted to a Festive offer?

a. No=47 (Males =28, Females =19total: 47)
b. Yes (If ‘Yes’ Please Rate the offers which you attract)
1 2 3 4 5
Buy One Get One (63) (47) (31) (12) (0)
Discounts (64) (43) (25) (15) (6)
Vouchers and Coupons (0) (11) (33) (72) (37)
Cause related offers (0) (0) (46) (78) (29)
(Eg: products that raise money for charities)
Note: 1 for most attracted
5 for the least
RESPONSE NO OF RESPONDENTS PERCENTAGE

NO 47 23.5

BOGOF 1 2 3 4 5 --

63 47 31 12 0
 Discounts 1 2 3 4 5 --

64 43 25 15 6

Vouchers 1 2 3 4 5 --

0 11 33 72 37

Cause Related Offers 1 2 3 4 5 --

0 0 46 78 29

Total 200 --

1) Where do you place Big bazaar with comparison to Hyper city mall?

1 2 3 4 5
Inferior About the same Superior
(78) (23) (69) (14) (16)

2) Do you think the advertising campaigns shown during festival season

are better than the ones shown during the rest of the year?
Completely agree (78)
Partially agree (67)
Neutral (12)
Partially disagree (23)
Completely disagree (20)

3) Do you wait for a recent Festival offer while you intend to buy Home
appliances?

___ definitely will NOT wait (13)

___ probably will NOT wait (9)
___ Undecided (20)
___probably will WAIT (89)
 ___ definitely will WAIT (69)
___ Others (please specifefy)

4) Do you think the offers during festivals are fake?

______No (33)
______Yes (47)
______ May be (15)
______ Are you crazy? Not at all (87)
______ Don’t know. (18)

5) Do you think the Offers of Big bazaar are:

Highly satisfied (55)
Satisfied (32)
Neutral (78)
Dissatisfied (29)
Highly dissatisfied (6)

6) I am Less than 25 (36) 26 to 30 (77) 31 to 35(33)

more than 35(54)

7) Education: Undergraduate (52) Post graduate (89)

Professional(23) Others (36)

8) Income : Less than 2 lakhs p.a (9)

more than 2L below 3L p.a (77)

upto 4 lakhs p.a (82)

more than 4 lakhs p.a (17)

more than 6 lakhs p.a (15)

9) I am : Male (111)/Female(89)