Design Thinking Course

DAY
4
Dharam Mentor
Brand Mentor | Author | Educator: Design thinking for Emotional
Innovation | Master’s in Branding, University of the Arts London | Founder
‘Good Design thinking is Good Business’

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Design Thinking Course
Day 1 Introduction—What is
Design thinking
+ Introduce the author Dharam Mentor
+ Introduce the Design thinking
+ Design thinking - three types of Innovations

Day 2 Empathize—Research Your

Users’ Needs.
+ Observation Plan & Techniques
+ Interview Plan & Techniques
+ Empathy Mapping

Day 3 Define—State Your Users’

Needs and Problems.
+ Clustering thoughts
+ Organizing Data on system LATCH

Day 4 Ideate—Challenge
Assumptions and Create
+ Brainstorming Techniques
+ 27 Sutras of Ideation
Ideas.

Day 5 Prototype & Test—Create

and try Your Solutions Out.
+ Testing Prototypes Mockup with TG
+ Testing Your Concept/mood with TG
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Day 4 Ideate—Challenge
Assumptions and Create
+ Brainstorming Techniques
+ 27 Sutras of Ideation
Ideas.

#dharammentor
Design Thinking

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 Design Thinking

Corporation/ Product Designing UI UX Digital Branding & Ad D school / MBA

companies Studios Agencies Agencies

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 Design Thinking

Corporation/ Product Designing UI UX Digital Branding & Ad D school / MBA

companies Studios Agencies Agencies

#dharammentor
 Design Thinking

Corporation/ Product Designing UI UX Digital Branding & Ad D school / MBA

companies Studios Agencies Agencies

Design thinking is applied Design thinking is applied Design thinking is applied Design thinking is applied Design thinking is applied
to arrive at Innovations to arrive at Innovations to arrive at Innovations to arrive at Innovations to arrive at Innovations
such as: such as: such as: such as: such as:
Functional Innovation Functional Innovation Functional Innovation Functional Innovation Functional Innovation
Process Innovation Process Innovation Process Innovation Process Innovation Process Innovation
Emotional Innovation Emotional Innovation Emotional Innovation Emotional Innovation Emotional Innovation

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Day 4 Ideate—Challenge
Assumptions and Create
+ Brainstorming Techniques
+ 27 Sutras of Ideation
Ideas.

#dharammentor
Design thinking Process:

FIVE STAGES
DESIGN THINKING
PROCESS Iterative Process

Empathize Define Ideate Prototype Test

Empathize Define Ideate Prototype Test

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What is Ideate Stage?
1) Ideation is a creative process where designers
generate ideas in sessions.

#dharammentor
What is Ideate Stage?
1) Ideation is a creative process where designers
generate ideas in sessions.

#dharammentor
What is Ideate Stage?
1) Ideation is a creative process where designers
generate ideas in sessions.

#dharammentor
What is Ideate Stage?
2) Participants gather to think and produce as many
ideas as possible to address a given problem.

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What is Ideate Stage?
3) Participants are free to share their innovative ideas
without the fear of being judged.

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Day 4 Ideate—Challenge
Assumptions and Create
+ Brainstorming Techniques
+ 27 Sutras of Ideation
Ideas.

#dharammentor
How to conduct productive ideation sessions.
1) We need a dedicated space and environment for standing back to seek and notice every
angle.

2) Our team must define the right problem to address.

3) Ideate is the third stage in the Design Thinking process, so make sure the data regarding the
early two stages are displayed in the session.

“Empathize” (gaining user insights from research/observation)

“Define” (finding links/patterns within those insights to create a meaningful and workable
problem statement or point of view).

4) Before we begin the ideation session, the team needs a clearly defined problem to address –
a focused problem statement or point of view (POV) to guide everyone.

“How might we ------------------ ?”

“How might we design a tent card to educate cafe customers regarding not feeding
pigeons?”—

5) Idea Session Moderator must help reframe issues and prompt participants to collaborate to
produce solutions.

#dharammentor
How to conduct productive ideation sessions.
1) We need a dedicated space and environment for standing back to seek
and notice every angle.

#dharammentor
How to conduct productive ideation sessions.
1) We need a dedicated space and environment for standing back to seek
and notice every angle.

+ User Personas are distilled essences of real users.

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What are Personas?
1) Personas are fictional characters.

2) We create a person based on your research to represent the user types,

for example, who might use our service, product, or site.

3) Creating personas helps the designer to understand users’ needs,

behaviors, and goals.

#dharammentor
How to conduct productive ideation sessions.
2) Our team must define the right problem to address.

#dharammentor
#dharammentor
How to conduct productive ideation sessions.
3) Ideate is the third stage in the Design Thinking process, so make sure
the data regarding the early two stages are displayed in the session.

“Empathize” (gaining user insights from research/observation)

“Define” (finding links/patterns within those insights to create a meaningful and workable
problem statement or point of view).

#dharammentor
How to conduct productive ideation sessions.
4) Before we begin the ideation session, the team needs a clearly defined problem to address –
a focused problem statement or point of view (POV) to guide everyone.
“How might we ------------------ ?”
“How might we design a tent card to educate cafe customers regarding not feeding pigeons?”

#dharammentor
Example:
Problem statement or
Point of view (POV)

#dharammentor
How to conduct productive ideation sessions.
5) Idea Session Moderator must help reframe issues and prompt
participants to collaborate to produce solutions.

#dharammentor
Day 4 Ideate—Challenge
Assumptions and Create
+ Brainstorming Techniques
+ 27 Sutras of Ideation
Ideas.

#dharammentor
Ideation techniques
Many ideation techniques are available that can help
you in your ideation sessions.
1) Mindmapping – You use this graphical technique to connect ideas to
problems’ major and minor qualities.

2) Brainstorming – You build good ideas from each other’s wild ideas.

3) Brainwriting – This is like brainstorming, but everyone writes down and

passes ideas for others to add to before discussing these.

4) Brainwalking – This is like brainwriting, but members walk about the

room, adding to others’ ideas.

5) Sketchstorming – You use rough sketches/diagrams to express ideas/

potential solutions and explore the design space.

6) Storyboarding – You develop a visual problem/design/solution-related

story to illustrate a situation’s dynamics.

7) SCAMPER – You question problems through action verbs (“Substitute”,

“Combine”, “Adapt”, “Modify”, “Put to another use”, “Eliminate”, “Reverse”) to
produce solutions.
#dharammentor
Ideation techniques
Many ideation techniques are available that can help
you in your ideation sessions.
1) Mindmapping – You use this graphical technique to connect ideas to
problems’ major and minor qualities.

2) Brainstorming – You build good ideas from each other’s wild ideas.

3) Brainwriting – This is like brainstorming, but everyone writes down and

passes ideas for others to add to before discussing these.

4) Brainwalking – This is like brainwriting, but members walk about the

room, adding to others’ ideas.

5) Sketchstorming – You use rough sketches/diagrams to express ideas/

potential solutions and explore the design space.

6) Storyboarding – You develop a visual problem/design/solution-related

story to illustrate a situation’s dynamics.

7) SCAMPER – You question problems through action verbs (“Substitute”,

“Combine”, “Adapt”, “Modify”, “Put to another use”, “Eliminate”, “Reverse”) to
produce solutions.
#dharammentor
Example: 1) Mindmapping

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Example: 1) Mindmapping

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Example: 1) Mindmapping

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Example: 1) Mindmapping

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Day 4 Ideate—Challenge
Assumptions and Create
+ Brainstorming Techniques
+ 27 Sutras of Ideation
Ideas.

#dharammentor
Example: 1) Brainstorming

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Example: 1) Brainstorming

#dharammentor
Example: 1) Brainstorming

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Example: 1) Brainstorming

#dharammentor
Example: 1) Brainstorming

#dharammentor
Example: 1) Brainstorming

#dharammentor
Example: 1) Brainstorming

#dharammentor
Day 4 Ideate—Challenge
Assumptions and Create
+ Brainstorming Techniques
+ 27 Sutras of Ideation
Ideas.

#dharammentor
Example: 24 Diamond Sutras of Ideation

#dharammentor
Example: 24 Diamond Sutras of Ideation

#dharammentor
Example: 24 Diamond Sutras of Ideation

#dharammentor
Example: 24 Diamond Sutras of Ideation

#dharammentor
Example: 24 Diamond Sutras of Ideation

#dharammentor
Example: 24 Diamond Sutras of Ideation

#dharammentor
Example: 24 Diamond Sutras of Ideation

#dharammentor
Example: 24 Diamond Sutras of Ideation

#dharammentor
Example: 24 Diamond Sutras of Ideation

#dharammentor
Example: 24 Diamond Sutras of Ideation

#dharammentor
Day 4 Ideate—Challenge
Assumptions and Create
+ Brainstorming Techniques
+ 24 Sutras of Ideation
Ideas.

#dharammentor
Example: Analogy / Metaphor Examples

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Example: Analogy / Metaphor Examples

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Example: Analogy / Metaphor Examples

#dharammentor
Example: Analogy / Metaphor Examples

#dharammentor
Example: Analogy / Metaphor Examples

#dharammentor
Example: Analogy / Metaphor Examples

#dharammentor
Example: Analogy / Metaphor Examples

#dharammentor
Example: Analogy / Metaphor Examples

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Example: Analogy / Metaphor Examples

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Thank you

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