Hmm…

This article is so, so true!

QUOTE:
“This week we launched our new global Talent Acquisition research (all about sourcing,
recruiting, and attracting people) and the results are staggering. While nearly every
company is trying to hire (the unemployment rate is below 3.6% and the economy is
creating more than 400,000 new jobs each month), recruiting teams are not keeping up.

In fact, our comprehensive research shows that only one in four companies are
recruiting in an optimized way today.”
 I guess that explains why so
many people have downloaded
this free resource from us.
We’ve had more ideas since that was published. (Lots
more.) If you have already downloaded that and still
want more ideas, then let me share with you…
 MORE CREATIVE
RECRUITING
STRATEGIES
(..and what inspired them.)

w/Jim Stroud
And here
we go…
VP, Marketing at Proactive Talent
Did you see what Skittles did? Instead of
investing millions into the usual Super
Bowl ad, Skittles redirected their money
to produce an elaborate musical titled
“Broadway the Rainbow”. The theme of
this art piece? Calling out how corrupt
the marketing industry is.

The main characters in the musical spin a cautionary tale on

how advertising has completely ruined them and caused
their lives to be in shambles. Despite the daring storyline
and over-the-top visuals, this $200-a-ticket musical went
viral and sold out in only a few days, not to mention
garnering critical acclaim from multiple sources claiming it
was the “most inventive ad of the decade”. | source |
 IDEA
Why not create a skit about
the negative things going in
your industry and how your
company will change things
with the help of new
employees.
 In July 2010, Chicago’s Museum of Science and Industry, seeking
to pep up its image and drive patronage, promised one person the
chance to spend a “Month at the Museum”—as in, actually live
there in a hotel-style room. The winner of the contest would then
become a social media machine, Twittering, Facebooking,
YouTubing, and Flickring about the experience, earning $10,000 for
the effort.

The museum expected a few hundred entries, which included

essays and videos. It received more than 1,500 from all over the
world. The process of selecting the winner engaged more than 400
blogs, almost doubled the museum’s Facebook fan base, and drew
in local TV and radio, along with ABC’s “Good Morning America”
and other national news and entertainment shows. | source |

Did you hear about

this on the news?
 IDEA
Why not create an entertaining
live event to attract the attention
of passive candidates? During
the livestream, promote your
jobs and recruit in real time.
(Maybe something like what’s on
the next slide?)
Maybe show your cutting edge tech?
Engaging content being
livestreamed to candidates in your
We are inventing the future at Company X ATS and passive candidates via
social media.
We are hiring!

Chat with our

recruiters live.

Visit our Careers page | Join our Talent Community

Links to your careers page and Live chat with recruiters
talent community on the during the livestream
livestream page. event.
Maybe take a more light-hearted approach?*
Engaging content being
livestreamed to candidates in your
We are hiring at Company X ATS and passive candidates via
social media.
We are hiring!
*Hire comedians to improv the
worst job candidates ever then Chat with our
make appeals to the audience recruiters live.
asking for better candidates to
apply.

Why do I want to work at

Company X? I was fired
from companies A-V.

Visit our Careers page | Join our Talent Community

Links to your careers page and Live chat with recruiters
talent community on the during the livestream
livestream page. event.
 Did curiosity
compel you to scan “The app for Coinbase, a cryptocurrency exchange, briefly crashed Sunday after
the QR code? a bizarre Super Bowl ad sparked a surge in traffic.

The 60-second ad featured a floating and colorful QR code bouncing around the
screen, similar to a bouncing DVD logo. The QR code directed people to a link
offering $15 in Bitcoin to those who sign up for a Coinbase account before
February 15. The ad proved so popular that the app crashed for about an hour.

Chances are you were Coinbase had more than 20 million hits on its landing page in one minute and
not the only one. Read
the engagement that was six times higher than previous benchmarks, Surojit
this news story about
another QR code. Chatterjee, chief product officer at Coinbase, wrote on Twitter. He said that was
"historic and unprecedented.“

The app also skyrocketed in popularity, rising from 186th place to 2nd on
Apple's App Store, according to crypto news website the Block.” | source |
 IDEA
What if for one day, your company’s
homepage was just a QR code that
lead to a special landing page (or
Careers website) where you promote
your hard to fill jobs.
Depending on the traffic
to your website and social
media, this could go viral.
 The City of Los Angeles Personnel Department recently
posted a job advertisement, for a new graphic designer.
However, the ad wasn’t your average job listing:
seemingly made in MS Paint, it features a pixelated
copy-paste logo, “modernist cubes,” hand-drawn multi-
colored fonts, and if that wasn’t bad enough, the
particulars were written in Comic Sans.

Although it might look like a joke, the posting is in fact

This is a low-budget for a real, full-time job, and offers a very reasonable
strategy that worked salary of up to $103,230 per year. The ideal candidate
really well for the should have a Bachelor's degree in Art, Graphic Design
City of Los Angeles. or Computer Graphics, or have completed a certificate
program in the same fields. The post lasts for two years,
I’ve seen this kind and the successful applicant will be asked to carry out
of strategy several various graphic design projects including the creation of
times before. “displays, layout design for websites, brochures,
descriptive charts, advertising or other publications for
commercial or public use.”
Another example
is on the next slide. | source |
Rather than invest in an expensive production,
Mint Mobile chose an unlikely director.
This is actually one of my
favorite recruitment
videos of all time.

Rather than invest in an expensive production,

Twitter employees do the job themselves.
 BRAINSTORM THIS!
What are some low-budget or
no-budget things you can do to
attract passive candidates to
your jobs?
If you’re stuck on that last
brainstorming exercise,
why not reach out to us?
proactivetalent.com/contact-us
We love discussing all things
related to attracting, hiring
and retaining talent.
THE END