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FORECASTING
High-low method
Correlation equation: y = a + bx
b = (y2-y1)/(x2-x1)
a= y1 – b*x1
Example:
This table shows the information for advertising and sales established over the
past
06 months of Mango Co, a dried fruit manufacturing company.
Month Advertising expenditure Sales revenue
$’000 $’000
1 3 155
2 2.5 115
3 2.7 125
4 4 160
5 3.5 170
6 3.7 165
Using the high-low method which of the following is the correct equation for
linking
advertising and sales from the above data?
- At Level of activity: x1: 2.5; x2 =4 y1 = 115, y2 = 160
- b= (y2-y1)/(x2-x1) = (160-115)/(4-2.5) = 30
a = 115 – 30*2.5 = 40
y = 40 + 30x
Forecast: if x (Advertising expenditure) = 5 y (Sales revenues) = 190
Linear regression: y= a + bx
Example 2
Square of r = 0.98 x 0.98 = 0.95 = 95%
95% sự thay đổi của y được giải thích bởi x
Price index
Quantity index
Fisher index