Professional Documents
Culture Documents
June, 2021
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TABLE OF CONTENTS
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Results & Discussions 24
3.1 FarmTract Website 24
3.2 Social Media Analysis 32
Conclusion 39
4.1 Conclusion 39
4.2 Future Scope 39
References 40
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ABSTRACT
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LIST OF TABLES
LIST OF FIGURES
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3.2.1 Instagram Interaction 33
3.2.2 Instagram Reaction 34
Analysis
3.2.3 LinkedIn Interaction 34
3.2.4 LinkedIn Reaction 35
Analysis
3.2.5 Facebook Interaction 35
3.2.6 Facebook Reaction 36
Analysis
3.2.7 Reddit Interaction 36
3.2.8 Reddit Reaction 37
Analysis
3.2.9 Twitter Interaction 37
3.2.10 Twitter Reaction 38
Analysis
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INTRODUCTION
1.1. Concept
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1.2. Problem Statement
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stakeholders. There has been a long-standing communication gap between
government officials and farmers. As such, the policies created are a far cry from
what the community needs. FarmTract aims to bridge this gap. It’s no surprise
that the agricultural industry is the backbone of the Indian economy. And we, as
a team, want to help those that are essential contributors to the industry to fight
back against the exploitation and disregard they are currently facing.
➢ FarmTract UI will be easy to use and interact with. We aim to bring forth
a sophisticated portal for farmer and contractor interactions. Our website
adheres to traditional user interaction principles to allow a higher influx
and engagement of farmers and investors alike.
➢ The payment portal will be easy and will transfer money directly to the
bank. We will make a portal in a way that doesn’t lead to wrong money
transfers.
➢ Contract related Law complication will be smoothened in our website so
that our both party don’t have any misunderstandings.
➢ Money won’t be charged from farmers in case of small profit and if
charged also then in case of hefty profit that also will be minimal.
➢ We will provide support to farmers in each step from making the land
ready for sowing to harvesting so that farmers don’t feel alone.
➢ Our expert will provide farmers advice on choosing the correct crop, soil
health, suitable fertilizers and pesticides to be used, and the right time for
harvesting the produce.
➢ FarmTract will also advise investors to invest in land which will be
profitable for them and also will keep them updated about crops whose
demand will be high or whose price may go up in near future.
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➢ Our advertisement will be agriculture-based and knowledgeable for our
stakeholders. The advertisement would not only be for money but also for
enhancement of our stakeholder knowledge.
➢ Our aim would be to earn the trust of our customers, not money because
trust can only create wealth for a long time. Because we want our startup
to survive and cater services for the long haul.
➢ This is a system we are developing for a problem that is very complex and
existed for a long time. So to change this lot of hurdles will come in the
form of grievances of our farmers and stakeholders alike. Our topmost
priority would be to have proper grievance redressal protocol and its
proper functioning.
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METHODOLOGY AND EXPERIMENTAL WORK
2.1. Methodology
FarmTract is an online agriculture startup idea of a website which can be used for
contract farming between contracts & farmers where farmers can post their land
details & the contractors can bid on the lands to get the contract.
This website is developed using:
➢ Backend
o PHP
➢ Database
o MySQL
➢ Frontend
o HTML
o CSS
o JavaScript
o AJAX
o JQuery
o Materialize
➢ Machine Learning Model for Prediction of Crop Production.
o Linear Regression
o Ensemble Learning Model
▪ Random Forest
▪ Decision Tree
➢ API
o Flask
➢ PHP Mailer for Sending & Receiving Mails.
➢ Stripe Gateway for Payment.
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➢ MPDF for Pdf Contract Generation.
Farmtract is developed using PHP backend which has been integrated with a
Machine Learning model which is fetched using an API built in flask, for payment
to farmers a third party application Stripe has been used and for the contract bond
generation we have used MPDF. We have also used PHP Mailer to send & receive
mails from our website for user verification. Machine learning models that we
have used here includes Linear Regressor and Ensemble learning models such as
Random Forest Regressor and Decision Tree from which we get an accuracy of
95% approximately which helps to predict the production of crop on the basis of
area, district, state, season and crop.
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➢ Trainee program monitor: Looking after the trainee learning section for
larger engagement of farmers to use Farmtract and also enhance user
experience.
In-person Stakeholders:
➢ Farmer: Primary in-person stakeholder of FarmTract, who is contacted by
the investor after putting up their land for contract.
➢ Investor: Primary in-person stakeholder of FarmTract, who contacts and
participates in a transaction with the farmer after finding a suitable land
and crop to grow from ML recommender system.
➢ Supplier: Secondary stakeholder who is involved with the farmers to
cultivate the land by providing wet, dry and hardware supplies and
infrastructure.
➢ Agricultural expert: Ensures meticulous information about the crop and
land is conveyed to farmer and investor.
➢ Grievances and communications: Coordinating communications between
farmers and investors. Record the grievances of either of the parties and
pass it on to the Comms. depart.
➢ Legal documentation Expert: Responsible for all entities involved in
Farmtract to be approved, licensed and registered as legal. And also ensure
good relationships with government bodies.
Initial requirements will be fulfilled with the help of mutual contribution and
small bank loans. After successful working of 3-6 months if we will be in a
position to make profit after cutting out all expenses, we will invest it back to the
startup. After 3-6 months we will be reaching out to different investors who will
be interested in investing in our startup.
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In the 1 year plan, we will be taking loans from banks and also collaborating with
different companies.
Our 3 year plan will be that if we are having good revenue then we will be turning
in our revenue and investing by ourselves. After working for 3 years we will be
registering our portal as a firm according to the companies act, 2013 as a public
company limited by shares with directorial remuneration of 1% each. Expansion
into other agricultural sectors is foreseeable.
After 5 years we will be evaluating our start up and if we see any future in the
company then we will go for big investments and we will be targeting big
investors.
Plan:
Building it right the first time is a myth. The best developers in the world still
leave unexpected vulnerabilities open. Therefore, providing better security will
be a major issue, so we will list our website in bug bounty programs like
HackerOne & BugCrowd where we will invite bug hunters to find security
vulnerabilities in our system and give bounty according to the impact of the bug.
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Cost: Can range from RS 1000 for low impact bugs to RS 10000 for critical bugs.
Capitalization:
We will have our own share when the contractor will have a contract with a
farmer. Also we will be charging some money when the farmer has some profit
after farming and is paying back to the contractor. Our WebApp will also be
funded by advertisements. We will be partnering with companies active in the
agriculture sector User friendly Ads - Ads will be thoroughly filtered so that
farmers see only agriculture related advertisements such as: - Seeds and
fertilizers, agricultural equipment etc. Video ads related to farming and other
agricultural practices.
Financial Expenses:
To deploy our website we would need а large space over the internet to place our
web app which we would have to request from any domain name website like
GoDaddy. We will be using AWS EC2 for this. The great thing about AWS is
‘you pay for what you use’ so it provides a secure, resizable compute capacity in
the cloud which is a necessity for our application. AWS has a per second billing
plan. With per-second billing, we have to pay for only what we use. It takes the
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cost of unused minutes and seconds in an hour off of the bill, so we can focus on
improving your applications instead of maximizing usage to the hour.
Plan: $0.204 per Hour for a A1 2x large server with 16 GB RAM 8 CPUs.
For publicity of our application and to help raise awareness amongst the farmers
in the public we would need а strong marketing team which will help us spread
the word. This can be done in various ways.
Developers cost -:
Front End Developers- To keep updating the website and to keep adding
functionalities to the product whenever required and to maintain the design of the
website as per industry standards.
Back End Developers- To keep track of the database and to make sure there are
no errors in terms of data consistency and data redundancy.
Customer relation Specialists- To make sure the Customers are happy at all times
and to answer any queries or problems they might be facing during their time
using the application.
R/D or Scientific team- This team will be providing technical guidance to our
farmers so that they can increase their productivity.
Marketing team- They would be responsible for PR and Management work of the
application.
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2.4. Marketing Strategy
4. Handing out flyers - A large portion of people still either don't have access to
social media or are too busy to spend their time on them. Flyers are a good way
to reach them, because flyers can be handed out in mass numbers, there is a good
chance that a busy person will somehow come across at least one of them.
6. Making business cards - Giving business cards to people can make it easy for
them to contact us easily using details on the card. This also increases people’s
trust towards the company.
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7. Giving seasonal discount - Reduced price to encourage the purchase of a
particular product in the off-season; perhaps better thought of as an out-of-season
discount.
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o Improving accuracy of Machine Learning models used.
➢ The technical personnel will be responsible for delivering these
functionalities.
1. AgriBazaar
2. Crofarm
3. DeHaat
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➢ its other services include giving farmers expert insights and advisory on
choosing the correct crop.
4. KrishiHub
5. NinjaCart
➢ procures fresh produce from the farmers and delivers to the Kirana’s and
private retailers in 12 hours.
➢ every supply can be traced back to its source that will remove confusion of
customer and will have knowledge about freshness of fruits or vegetable.
➢ claims to provide better prices and consistent demands to farmers.
➢ claims to provide fresh produce at competitive prices to the retailers.
FARMIFY FARMTRACT
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2.7. Unique Selling Proposition
➢ Payment portal will be easy and will transfer money directly to the bank.
We will make a portal in a way that farmer small mistake doesn’t lead to
wrong money transfer otherwise that will create fear in farmers and we can
lose our stakeholders.
➢ Contract related Law complication will be smoothened in our website so
that our both party don’t need to take tension about that we will do it on
their behalf. Because farmer fears quite a lot from law and regulation.
➢ We will provide support to farmers in each step from making the land ready
for sowing to harvesting so that farmers don’t feel alone.
➢ Our expert will provide farmers advisory on choosing the correct crop, soil
health, suitable fertilizers and pesticides to be used, the right time for
harvesting the produce.
➢ We will also advise investors to invest in land which will be profitable for
them and also will keep them updated about crops whose demand will be
high or whose price may go up in near future.
➢ Our advertisement will be agriculture-based and knowledgeable for our
stakeholders. The advertisement would not be only for money but also for
enhancement of our stakeholder knowledge.
➢ Our aim would be to earn the trust of our customers, not money because
trust can only create wealth for a long time. Because we want our startup
to survive and cater services for the long haul.
➢ As this is a system we are developing for a problem which is very complex
and existed for a long time. So to change this lot of hurdle will come in
form of grievances of our stakeholder. Our topmost priority would be to
have proper grievance redressal protocol and its proper functioning.
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2.8. Experimental Procedure & Mathematical Calculation
→ Crop Prediction
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RESULTS & DISCUSSIONS
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Figure No. 3.1.3 Login
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Figure No. 3.1.5 Farmer My lands
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Figure No. 3.1.7 Contract Bidding
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Figure No. 3.1.9 Farmer All Request
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Figure No. 3.1.11 Contractor Payment
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Figure No. 3.1.13 Contractor Transactions
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Figure No. 3.1.15 Farmer & Contractor Bond
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Figure No. 3.1.16 Personal Details
Message:
Hello,
FarmTract is an agri-startup that aims to provide farmers with the essential capital
they are lacking by connecting them with potential investors through an online
portal. This online portal can be used in the following two major ways -
- Investors can invest in the farmer’s land and be a benefactor of the farmer’s
business. The investor in return will get a set percentage of the profit that will be
brokered prior to the capital payment.
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- If a farmer doesn’t own land and needs work, he/she can be hired on a contract
basis by the investors on their land.
The online portal will be a website. The website will fully cater to the above-
mentioned functionalities, but will not be limited to it. Through this website, the
farmers and investors will get to know the best crops to grow and the best methods
to do so. This information will be provided from the collective intelligence of
human experts and predictive analytics. The regional, as well as the global
demand for crops, will be taken into account while suggesting the most profitable
crops.
The bargain between the farmers and the investors will be negotiated on their
own, with the concerned parties discussing their deliverables and making the
payments through our website.
It'd mean a great deal to us if we could get any insights and advice!
→ Instagram -
→ LinkedIn -
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Figure No. 3.2.4 LinkedIn Reaction Analysis
→ Facebook -
→ Reddit -
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Figure No. 3.2.8 Reddit reaction Analysis
→ Twitter -
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Figure No. 3.2.10 Twitter Reaction Analysis
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CONCLUSION
4.1. Conclusion
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REFERENCES
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