Table of Contents

Market Analysis.............................................................................................................................3

Market Size & Growth.................................................................................................................3

Market Trends..............................................................................................................................6

Four Major Tech Trends for Australia.........................................................................................7

Customer Analysis.........................................................................................................................8

Competitor Analysis....................................................................................................................13

Odoo..........................................................................................................................................13

Features..................................................................................................................................13

ORGTraq...................................................................................................................................13

Features..................................................................................................................................14

ProDBX.....................................................................................................................................14

Features..................................................................................................................................14

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 Market Analysis

Market Size & Growth

According to the Statista, Enterprise software has the largest share of the overall software
market, with worldwide revenues amounting to over 200 billion U.S. dollars in 2020, according
to the Statista Technology Market Outlook. Due to the impact of the coronavirus (COVID-19)
outbreak, the global software market growth slowed down considerably in 2020; however, the
industry is expected to resume strong growth in 2021, with application development and
enterprise software projected to mark the strongest revenue increase.

According to the Statista, the business software market revenue in the World from 2016 to 2021.
In 2018 the turnover in the business software market was projected to be 83.3 billion U.S.
Dollars. The business software market is expected to amount to approximately 95.4 billion U.S.
Dollars by 2021. This category includes the sub-segments Enterprise-Resource-Planning and
Customer-Relationship-Management software. Australian B2B software market - expected to
reach $25.1 billion U.S. by 2025 - including software purchasing trends and advice to help teams
to capitalize on those insights.

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The market size, measured by revenue, of the Australian Software Suppliers industry is $15.9bn
in 2022. The market size of the Software Suppliers industry is expected to increase 1.8% in
2022. The market size of the Software Suppliers industry in Australia has grown 10.1% per year
on average between 2017 and 2022.

Market Size (in Million US$)

18,000.00
16,173.30 15,890.80
16,000.00 15,609.50

14,000.00 13,105.70

12,000.00 11,514.00
9,804.50
10,000.00
8,543.30
8,000.00 7,556.20 7,885.00
7,101.80
6,632.90
6,000.00

4,000.00

2,000.00

0.00
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

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Enterprise IT spending across all industry sectors in Australia will grow 3.6% to reach more than
A$95.8 billion in 2021, following an expected 2.8% decline in 2020, according to the latest
forecast by Gartner, Inc. Enterprise IT expenditure in the banking and securities sector in
Australia was forecast to increase to 18.5 billion Australian dollars in 2020. Across all industry
sectors, enterprise IT spend was forecast to reach over 95.8 billion Australian dollars by 2021.

2020 2020 2021 2021

Spending Growth (%) Spending Growth
(%)
Banking & Securities 18,501 1.8 19,333 4.5
Communications, Media & 18,005 -3.4 18,529 2.9
Services
Education 2,878 3.0 3,125 8.6
Government 12,652 5.5 13,241 4.7
Healthcare Providers 2,996 2.1 3,243 8.2
Insurance 5,690 -0.2 5,940 4.4
Manufacturing & Natural 16,001 -11.6 16,063 0.4
Resources
Retail 5,071 -6.7 5,180 2.2
Transportation 4,788 -15.5 5,284 10.4
Utilities 3,599 6.6 3,454 -4.0
Wholesale Trade 2,309 -2.5 2,433 5.4
Total Market 92,490 -2.8 95,825 3.6

Transportation has been negatively impacted by COVID-19 with some airlines grounding 95%
of their fleet given lockdowns and country government restrictions for international travel. Work
from home policies have hit commuter revenues on public transportation. Contagion concerns
still abound as transit authorities implement passenger safety initiatives. Given the financial
impact, this sector has had to cut back on IT spending by 15.5% in 2020.

Top Impacting Factors

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Factors such as increasing adoption customer centric approach by organization and competitive
advantages over other business software drives the market of enterprise application globally.
Moreover, increasing adoption of cloud based mobile application boosts the growth of market
globally. Furthermore, due to rapid changing business model, geographic expansion of
businesses will create the lucrative opportunity for the rapid growth of enterprise application
market. However, high cost and availability of open-source application are some of the main
restraining factors which can hinder the growth of enterprise applications market.

Market Trends
Australia is known worldwide for the highly developed market economy. Its ongoing success
depends much on the ability of local businesses to improve technologically, build new products
and discover new markets. We have gathered all tech insights in this article to uncover the future
of the Australian IT industry.

Modest growth forecast of 2.1% for tech budgets: Gartner expects technological budgets to
grow by 2.1% in corporate and governmental sectors across Australia. This is slightly below the
worldwide average of 2.8%, yet the real figures might turn even smaller than the preliminary.
Andy Rowsell-Jones, vice-president and distinguished analyst in Gartner’s CIO and Executive
Leadership research team, says the high level of uncertainty and lack of innovations in business
models has already led to economic plateau.

Maturation of digital businesses: Nearly half of Australian companies submitted reaching a

digital maturity point in Gartner’s survey. It means they either have hit over 20% in terms of
scale or are already running it for profit. There are two primary ways of routing for digital:
robotic process automation (RPA) and digital transformation headed by chief digital officers.

Conservative risk appetites for business innovations: Australia is taken as a much less
dynamic economy compared to Southeast Asia and China. While the latter strive to diversificate
revenue sources and re-invent businesses, Australian companies appear more mature and focus
mostly on customer experience. Besides, they illustrate a rather careful attitude to technological
risks and innovations compared to the rest of the world.

SMEs are yet to embrace and adopt digital technologies: Undoubtedly, business capability of
digitalization enforces competitiveness, raises revenue, embraces product innovations and

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creates new job opportunities. However, the adoption level of digital technologies by small and
medium enterprises (SMEs) remains low due to a number of barriers, including:

 lack of awareness regarding the benefits

 lack of resources and time to research and try new technologies
 low digital skills
 concerns about costs

Australian government has launched the Small Business Digital Champions initiative to assist
small companies in digital engagement. Generally speaking, the main steps to better adopting
digital technologies are:

 upgrade to modern cloud-based solutions

 use web channels to extend business opportunities
 adopt emerging technologies as they evolve
 develop in-house digital expertise

Four Major Tech Trends for Australia

Artificial Intelligence (AI): AI describes various technologies meant to perform without explicit
human guidance. It includes automation, machine learning, NLP, computer vision, optimization
and decision support to name a few. According to Gartner, adoption of AI technologies is at the
40% level compared to 41% worldwide. Artificial Intelligence is forecasted to add trillions of
dollars to the global economy in upcoming decades.

Blockchain: Still an emerging technology, blockchain is applied across many industries and to
almost any value transaction. A digital platform of blockchain allows recording, verifying and
storing transactions shared across a computer network based on pre-agreed rules. While this
excludes the need for authority verification, cryptography keeps transactions secure. In Australia,
blockchain technology is used primarily in financial, bank, governmental sectors.

Internet of Things (IoT): The spread of IoT technology became possible thanks to cheaper and
better sensors and increased computing power. Next-generation IoT platforms will integrate
innovative and traditional data sources, correlate multiple data inputs and provide real-time
analysis. In Australia, we are seeing many examples of IoT uses across industries:

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  Universities are implementing smart campuses to collect data on how spaces are used,
monitor study patterns, course attendance and student interactions. Then the data is
leveraged to optimise resources, improve student experience, etc.
 Smart healthcare devices are used by Australian medical authorities to monitor patients
and alert about issues.
 Energy and water infrastructure sector are using sensors to better track and handle the
maintenance.
 Soil sensors help farmers to measure moisture levels and manage water use to improve
harvest.

Quantum computing: Australia is recognized as a world leader in silicon-based quantum

computing research. This is one of the most promising technologies to build a commercially
viable quantum computer. As part of the National Innovation and Science Agenda, Australian
government invested $25 million in the Silicon Quantum Computing Pty Ltd venture, in
partnership with business.

Customer Analysis
The majority of surveyed business-to-business (B2B) technology buyers believe spending on
web and video conferencing as well as on online collaboration and project management will
increase in 2021. With the coronavirus (COVID-19) pandemic extending into the new year and
the vaccines becoming available in slow pace, remote working is going to stay the norm for the
foreseeable future.

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The majority of business-to-business (B2B) tech buyers consult product demos and the vendor or
product website before purchase. The third most consulted source of information is user reviews
with 45 percent of B2B tech buyers claimed to rely on it as a source of information. The least
used information source is vendor blogs, with only nine percent of tech buyers reporting to use it.

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Just like any business solution, implementing an ERP system takes considerable technical skills,
preparation, onboarding, and training. So, one should expect to face challenges as you adapt to a
different workflow. Consequently, you have to balance the possible risks and potential benefits
of adopting ERP software in your operations. To help you, we listed some industry trends and
how ERP affects various businesses.

Reasons to implement ERP

The top reasons why organizations implement ERP solutions: (Panorama Consulting Group,
2020)

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  34.24% – shift away from legacy systems
 23.32% – upgrade
 14.14% – shift within Tier I (ERP vendors with 750 million annual revenue)
 13.13% – shifting to Tier II (ERP vendors with 250–750 million annual revenue)
 7.07% – shift within Tier II
 4.04% – shift within Tier III (ERP vendors that serve mostly SMEs)
 4.04% – shifting to a lower Tier

ERP deployment preferences

What is the preferred deployment of organizations? (Panorama Consulting Group, 2020)

 62.70% – cloud
 37.30% – on-premise

How do organizations fare when faced with the choice of implementing ERP or going straight
for total digital business transformation? (Panorama Consulting Group, 2020)

 57% – ERP implementation

 43% – digital business transformation

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ERP Adoption in Small Business Statistics

In the past, only large corporations considered using ERP systems as these can be very
expensive. However, with the rise of cloud technology and SaaS, these solutions have become
much more affordable. Some service providers offer products specifically for growing operations
such as ERP software for small businesses. Here are some notable trends in implementing ERP
in SMB markets:

 65% of small businesses are taking advantage of ERP consultation services. (Aberdeen
Group)
 SMB’s are estimated to contribute a CAGR of 7.9% between 2014 to 2020 to the ERP
market as a whole. Most of these are due to the benefits that ERP applications offer, such
as reducing operating costs and inventory waste. (Allied Market Research, 2019)
 96% of emerging businesses that excel in their respective industry rely on some form of
ERP solution. (Aberdeen Group)
 Small businesses with ERP systems can make decisions with 36% less time than they did
without the solution. (Aberdeen Group)
 SMBs choose ERP systems over standalone platforms because (1) it helps standardize
back-office operations by 77%; (2) minimizes overall operation expenses by 11%; and
(3) provides real-time visibility into various data and insights by 48%. (Aberdeen Group)
 Small businesses that negotiated with ERP service providers saved an average of 21%.
(Aberdeen Group)
 Respondents from the SMB market noted that it takes about 11 months to fully realize the
benefits of ERP. (Aberdeen Group)
 Growing enterprises prefer ERP over individual solutions because of the need for a better
collaboration tool (37%), scalable solution (29%), and replace old technology (24%).
(Aberdeen Group)

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 Competitor Analysis

Odoo
Odoo is a repository of open source business apps that assist companies in expanding their
business. It encapsulates project management and sales in a single tool and also provides a
variety of POS, MRP and e-commerce functions. All these features help businesses to manage
different types of operations. It replaces the multiple operations that are used for managing the
sales process. It delivers streamlined and easy-to-manage interfaces.

Features
 A plethora of applications at one place for every kind of business requirement.
 Sales applications - CRM, POS, Invoicing, Subscriptions, and more.
 Website applications - Web Development, eLearning, eCommerce, Blogs, and more.
 Operations applications - Human Resourcing, Accounting, Project, Manufacturing,
Inventory, and much more.
 Productivity tools - Timesheets, Communication, Survey, Marketing, Documents,
Appointments, and more.
 Integration of varied apps without any troubles.
 Both cloud and on-premise hosting.
 Seamless access from wherever you are, from your preferred device.

ORGTraq
The ORGTraq story begins in 2016, when the US-based technology and paralegal services firm
of an Indian origin startup realized to set up operations in India. In order to comply with the
evolving challenges, the company built one of its kind web-based platforms to bring
accountability, visibility, trust, and compliance to remote work. The innovation was an overnight
success - so much so that a unique flagship product was branched out of this. This product led to
an entirely new business of advanced innovation, creativity and thus ORGTraq was born. A first
of its kind SaaS-based Complete Business Management software that channelizes organizational
workflow, Simplify Admin functions and makes collaboration smooth across different
departments like operations, HR and Finance. An advanced automation tool that increases

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organizational productivity by simplifying complex tasks. ORGTraq helps businesses get more
done with one simple tool, thereby helping them save money on unnecessary spending, regulate
enterprise-wide accountability, manage governance and generate meaningful ROI.

Features
 HRM software to manage resources.
 Timesheets and payroll to attain accurate working hours and calculate flawless
remunerations.
 CRM to manage sales processes.
 Project management to plan projects, allocate tasks and provide its status.
 Payments tracking.
 Chats and video-meetings.
 Workbook to create, as well as manage files including, Word, Excel, and PDF.
 Invoice generation, client and vendor management.
 Dedicated service desk for service tickets and their resolution.

ProDBX
Pro DBXBeing a cloud-based construction software solution, ProDBX offers seamless
integration and allows users from small, mid and large sized businesses to have a unique
approach towards construction CRM system software. Top features include Stock management,
Inventory Management, Accounting, Automation, Point of Sale, Purchase Orders, Email
marketing, Workflow Automation, Digital file storage, digital contracts, electronic signatures,
etc. It allows users to track commissions, quantities and expected due dates for each work order
from their clients.

Features
 Built-in accounting and banking system.
 Workflow automation through drag-and-drop tools.
 Calendar scheduling and GPS routing.
 Fully customizable CRM.
 Project, order, and job management through a centralized dashboard.

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 Estimating tools, marketing tools, task and reputation management.
 Integrated email to access all your emails from one place.
 Timecards and payroll to determine the working hours and compensate accordingly.

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