A

PROJECT REPORT
ON
“ STUDY THE SALES TREND and Customer

satisfaction to Warde Honda car”

SESSION 2018-2021.

A report submitted in partial fulfillment of the requirements of

THE B.Com DEGREE PROGRAM

Submitted To Guided By . Submitted By

Dr. Aslam Sayeed Dr. Aslam Sayeed Himanshu Singh
(Head of Department ). (H.O.D. ). ( B.Com . CA Final Year )

Student ID: B1836R11500017

DEPARTMENT OF COMMERCE
AKS UNIVERSITY, SATNA (MP)

1
 CERTIFICATE

This is to certify that the project report on “ study

the sales trend and customer satisfaction to
Warde Honda car ” has been completed by “ Himanshu
Singh ” student of B.Com . group . In partial fulfillment of the
requirement of the B.Com . three year degree course .

Signature
( DR . ASLAM SAYEED )
HOD – B.Com .ca

2
 DECLARATION

I Himanshu Singh student of B.Com AKS University

Satna here by declare that this project report under
the title “ study the sales trend and customer
satisfaction to Warde Honda car ” is my original work .

All the information and data given in the report are

authentic to the best of my knowledge and have been
obtained from reliable sources .

Signature:
Student’s Name : Himanshu Singh
Enrollment No : B18364213
Student coade: B1836R11500017
Roll No:. 1003424
Paper Coad :. 47MT651

3
 ACKNOWLEDGEMENT

I am thankful to the Dr. Aslam Sayeed , A.K.S. University

for assigning to work on the project “ STUDY The Sales
Trend And Customer Satisfaction To Warde Honda car ” .
I take the opportunity to thank DR . ASLAM SAYEED (
PROJECT GUIDE ) and other teaching faculty of
commerce A.K. S. University Satna for their help in
each step of this work . It is only their advice guidance
that this work has taken the present shape . They
inspired me to work on this important subject . I am
also express thankfulness for their simplicity and
generosity . I pay may sincere thanks to my friends and
colleagues .
I would be discourteous if I fail to express my sincere
thank to all the administrative staff A.K.S. university
Satna , who were always helpful to me in different
ways

Himanshu Singh

4
 Table of contents

SR Topic Page number

No
1 Introduction 6

2 REVIEW OF LITERATURE 11

3 RESEARCH METHODOLOGIE 15

4 PROFILE OF ORGANIZATION 19

5 HISTORY OF HONDA COMPANY 21

6 HISTORY OF HONDA CAR LOGO 25

7 DATA ANALYSIS 27

8 QUESTIONNIRE 49

9 CONCLUSION 54

10 BIBLIOGRAPHY 55

5
 Introduction
The Indian automobile business became the fourth largest within the
world. The 2 wheelers phase dominates the market in terms of
volume due to a growing class and a young population. The auto
exporter has robust export growth expectations for the close to
future. The key automobile players within the Asian nation market
area unit are expected to create India a pacesetter within the 2
wheeler and 4 wheeler market in the world by 2020. Hyundai is
among the only a few automotive manufacturers to know the
Indian automotive market well. It’s the second largest automobile
manufacturer with 16.2 percent market share in February 2019.
Accordingly, global market research firm JD power reported that

6
Hyundai motor India has flat- topped the after sales customer
satisfaction survey among mass market brands. Hyundai, the
Honda Motor Company, Ltd is Japanese motoring company which is
famous for making automobiles and motorcycle. Honda is largest
motorcycle manufacturer. Apart from development of automobiles,
its domain also ranges from garden equipment, marine engines,
robots, solar cell and personal watercraft to power generators. It also
develops luxury cars naming Acura. Thus main motive of Honda is to
manufacture products of transportation sector, it focuses on
customer satisfaction and also to build environment friendly product.
Soichiro Honda is Honda’s founder, whose main area of interest is in
development of automobile, so from the start their development
consists of invention of more technologies that are more flexible in
doing tasks. Around the world the company has implanted assembly
plans. These plants are located in various South Asian countries like
China, , Pakistan, , Japan, , Indonesia, India, Thailand, Turkey , also
European countries like Belgium , Peru and American countries like
Canada, England New Zealand, Brazil. As it can be seen that the
Honda manufacture and supplies product to countries which are
diverse in environment condition ,language, lifestyle, business and
market condition etc, so while designing cars all these conditions
must be kept in mind. While considering the design cars for
American and South-Asian countries various factors should be kept
to mind. For instance designing cars in South-Asian market
conditions to given focus are consumption of fuel, fuel economy, car
structure, design vehicle utility and the temperature factor.

In this paper we are going to discuss the whole process of

manufacturing of car for specifically South Asian market. Here we
have done detailed research and analysis of the method of designing
and developing cars. The challenges and problems that are

7
encountered are discussed and also the objectives to be achieved
using appropriate research method.
. EXECUTIVESUMMARYMARKETTING STRATEGIES OF HONDA
2. Executive SummaryBusiness SummaryHonda Motor Co., Ltd.,
together with its subsidiaries, engages in the development,
manufacture,and distribution of motorcycles, automobiles, and
power products primarily in North America,Europe, and Asia. Its
motorcycle line consists of business and commuter models, as well
assports models, including trial and motor-cross racing; all terrain
vehicles; personal watercrafts;and multi utility vehicles. The
company also produces various automobile products,
includingpassenger cars, minivans, multi-wagons, sport utility
vehicles, and mini cars; and power productscomprising tillers,
portable generators, general-purpose engines, grass cutters,
outboard marineengines, water pumps, snow throwers, power
carriers, power sprayers, lawn mowers and lawntractors, home-use
cogeneration units, thin film solar cells home use, and public and
industrialuses. In addition, it sells spare parts and provides after sales
services are through retail dealers, aswell as involves in retail
lending, leasing to customers, and other financial services, such
aswholesale financing to dealers. The company was founded in 1946
and is based in Tokyo, JapanMARKETTING STRATEGIES OF HONDA
3. CONTENTS1. Introduction2. Company Profile3. Importance &
Scope4. Research Objectives5. Hypothesis6. Research
Methodology7. Data Analysis8. Findings9. Suggestions10.
Limitations11. Bibliography12. AnnexureMARKETTING

8
 STRATEGIESInternational Journal of Scientific and Research
Publications, Volume 4, Issue 2, February 2014 2 ISSN 2250-
3153 www.ijsrp.org For most of the people, purchasing a car is the
second most important and expensive decision, next to purchase of a
house; for the automotive manufacturers, first-time car buyers give
them the opportunity to create positive brand image which
definitely could be reflected in next coming years because
consumers could make repeat car purchasing. The concept of
“buying behavior” is of prime importance in marketing and has
evolved over the years. It is very important to understand consumer
buying behavior as it plays a vital role while purchasing products. Day
to day human wants are growing, expectation is growing. Car Models
are no exception to this behavior. Consumer behavior is fairly
complex as Car Purchase implies a high level of social and
psychological involvement. Consumer buying behavior is a blend

of Economic, technological, political, cultural, demographic and

natural factors as well as Customer’s own characteristics which is
reflected by his attitude, motivation, perception, personality,
knowledge and lifestyle. This lead to constant modifications of Car
Models and its features in terms of their size, capacity, styling etc.

9
and today we see a new model coming into the market practically
every quarter. Market has become very competitive and has become
very ‘important place’ to study the behavior of consumers and also
provide useful insights what a consumer requires in a product in
a constant dynamic environment. Consumer behavior also differs
for same Car under below conditions- 1. New Car launch in market 2.
Car is in market for 1-2 years 3. Car is in the market for more than 4
years 4. Purchase of second hand Car It is only through research
that a company will be able to study the buying behavior of
consumers. With better understanding of customer’s perceptions,
companies can determine the actions required to meet the
customer’s need.
They can identify their own strengths and weaknesses, where they
stand in comparison to their competitors, chart out the future
progress path and improvement. The passenger car market
changed very rapidly due to the fierce competition and advance
technology, therefore, it requires the automotive manufactures to
understand the consumer’s preference on time and take fast actions
to reflect market changes quickly. So it would be very interesting
to know consumer’s preference in today’s fast-changing
passenger car market and how is the customer’s buying process.

10
 2. REVIEW Of literature

Manish Kumar Srivastava, A.K. Tiwari [1], studies the consumer

behavior for A3 segment vehicles such as Honda City and SX4 in a
particular region Jaipur. Data collected from 100 respondents 50
each from Honda City and Maruti SX4. Respondents were
considered from various backgrounds like Gender, Occupation,
Income class. Also customer purchase parameters considered for
study are Price, Safety, Comfort, Power & Pickup, Mileage, Max
Speed, Styling, After Sales Service, Brand Name and Spare Parts Cost.
Based on above parameters and analysis made in this it
revealed that, while purchasing A3 segment car Customer give
much importance to Safty, Brand Name and seating and driving
comfort. Also word of mouth publicity and advertisements in car
magazines are more effective communication medium for promotion
of Cars. Prasanna Mohan Raj [2], studied the factors influencing
customers brand preference of the economy segment SUV’s and
MUV’s. Data collection was made through direct interaction and
customer intercept survey using questionnaire. Descriptive analysis
was used to transform data into understand format and factor
analysis was used for identification of factors influencing customer
preference. In light of study findings, the preference of a given brand
can be explained in terms of six factors namely Product reliability,
monetary factor, trendy appeal, frequency of non-price promotions
offered, trustworthiness and customer feeling or association towards
brand. There is need for marketers to take these factors into
consideration when crafting product innovations in the SUV
segment of Automobile market. Nikhil Monga, Bhuvender
Chaudhary, Saurabh Tripathi [3], this research attempts to answer
some of the questions regarding brand personality of selected cars

11
in India by conducting the market research. This personality
sketching will help in knowing what a customer (or a potential
customer) thinks about a given brand of car and what are the
possible factors guiding a possible purchase. Similarly, the idea of
measuring the customer satisfaction will serve the same purpose of
determining the customer perception. Thus, by measuring the
willingness of exciting users of a car to recommend it to others will
help the car manufacturers to chock out the entire customer Buying
Behavior. The study shows that brand perception is something
which starts building up before a car is purchased and goes on with
its use and is reflected in the recommendations. The customer
makes to his acquaintances for the same car. Also it is seen that the
customer might not be using the car still he holds the perceptions
about it. Brand personality of a car is enforced by the sellers in the
mindsets of the customers and customers reacts to it by forming
their perception about the car and this reflects in the overall brand
image of the car. So brand image and brand personality complement
each other and the brand perception
International Journal of Scientific and Research Publications, Volume
4, Issue 2, February 2014 3 ISSN 2250-3153 www.ijsrp.org aids
the building of brand images. As per the study findings, dealers play a
very important role in building up the brand perceptions of the cars.
Samin Rezvani, Goodarz Javadian Dehkordi, Muhammad Sabbir
Rahman [4], this paper reviews the country of origin and different
variables that influence consumer purchase intention, also highlight
the relationship of variables and customer purchase intention.
Study demonstrate that people care about which country products
come from and where they are made and consider these factors
when evaluating the quality of product. Stereotypes of country and
the preferences of customers, influence the purpose intention.
Political system, culture and the economy of the country can be a
cause of sensitivity to people. There are many factors that have an

12
impact on consumer purchase intention. Research and
methodologies have shown that even when consumers can evaluate
all the intrinsic product characteristics by expressing the product,
the effect of extrinsic cues has more influence on consumer
product evaluation. Country of origin is one of the extrinsic cues;
in addition, there is no doubt that country of origin has
considerable influence on the purchase intention process.
K.Vidyavathi [5], the study throws light on various aspects that the
manufactures should concentrate on to attract the prospective
buyers. The demand for the small Automobile segment is increasing
because of the growing number of nuclear families as well as parking
problems. Hence the manufactures should find out the needs, wants,
tastes and preferences of consumers in order to design the products.
Also fuel economy and driving comfort are the most important
parameters followed by availability of spares and their price.
Balakrishnan Menon, Jagathy Raj V.P.[6], study findings shows that
due to price difference in Gasoline and Diesel, about one third of the
car owners were having diesel vehicles. The research results showed
that about one seventh of car for the city drive for family usage,
while using the second car for office and business usage. Foreign
brand cars show clear preference in the Kerala car market. Also it
was observed that in the information gathering and consumer
purchase initiation stage, TV commercials on car models and brands,
search on internet website of the manufacturer and visit to dealers
/ distributors were the prime sources where customers gathers
information on car models. Ramita Verma, Shubhkamana Rathore
[8], studied the luxury car segment of India. Researches and studies
have revealed that the luxury car market is growing at a steady
speed of 25% per annum with more and more numbers ofluxury cars
entering Indian car market. Luxury cars are preferred by HNI (High
Net worth Individuals). HNI wants to differentiate themselves from
crowd for various reasons. Change in attitude of the customer
accounts for the sudden acceleration in the Luxury car Market in

13
India, as the emphasis has been shifted from price consideration and
affordability to design, quality and pleasure. Study also throws light
on market drivers of luxury cars like Political-government taxation,
business sentiments, import-export policies, government stability.
Demographical factors like Consumer trends, Income growth,
spending power. Customer requirements such as status symbol,
indulgence, technological factors. Socio cultural factors such as
Lifestyle and preferences of people which impact their choice of
types of automobiles. Social norms that impact the decision to own
and use automobiles versus other means of transport. IV.
METHODOLOGY However all the studies made in Consumer buying
behavior of Automotive Car for various segments from

14
 3. Research METHODOLOGIE

However all the studies made in Consumer buying behavior of

Automotive Car for various segments from small up to luxury car
provides the knowhow for Car Manufacturer but fails to provide
scientific approach for factors of Consumer behavior and their
drivers. In this paper an attempt is made to- 4.1. Study & Classify Car
market based on segments like – small car, Hatch back, Sedan Class,
premium Sedan, SUV & MUV and Luxury Car. 4.2. Study on purchase
decision process. 4.3. Broad classification of behaviors and their
effect on various car segments. 4.1 India Car Market Segments: The
Indian car industry is now the seventh largest car manufacturer in
the world. The overall Indian automobile industry has grown at a
high rate of around 15% (CAGR 2007-12) on the back of a healthy
macro-economic growth and overall positive sentiments. As India is a
developing economy with relatively low GDP per capita, the Indian
automobile industry is dominated by 2-Wheelers which comprise of
~77% of the overall market. Passenger vehicles are the 2 nd largest
segment of the industry with a share of ~15% and commercial and
three wheelers comprise of 8% of the market share. In India
Passenger Vehicle market is further classified into three segments –
Passenger Cars (PC) Utility Vehicles (UV) Vans ( Mini Vans – not
included in study) Passenger Cars sub-segment dominates the
passenger vehicle market in India with ~70% share. The next biggest
sub-segment is the Utility Vehicles segment which has a share of
~20%, followed by Mini Vans.
International Journal of Scientific and Research Publications, Volume
4, Issue 2, February 2014 4 ISSN 2250-3153 www.ijsrp.org
Passenger Car Segment: The Passenger Car (PC) segment is
categorized into 9 sub-segments primarily based on overall vehicle
length as shown in figure 2. Figure 2: Indian Passenger Car Segment

15
Source: Society of Indian Automotive Manufacturers (SIAM new
Classification) Out of the 9 sub-segments, 3 sub-segments viz.
Compact, Mini and Super Compact comprise ~90% of the overall
passenger car (PC) market. The largest sub-segment is Compact
followed by Mini. The demand for small cars is the highest because
of relatively lower per-capita incomes and high traffic density in
urban areas. Compact and Mini sub-segments primarily comprise of
hatchbacks which are preferred due to relatively low price, high fuel
efficiency and easy maneuverability. Suzuki is the leading player in
the passenger car segment with a dominant share of ~45%, distantly
followed by Hyundai with a share of ~20%. 4.2 Purchase Decision
Process: In order to assess the importance of the environmental
awareness in the car purchase decision, it is necessary to get an
insight into the process of purchasing itself. The consumer’s decision
to purchase a product is a multi staged process. Kotler (2006) I
dentifies that the consumer will go through five stages. Vehicle
purchase behavior fairly complex, as car purchase implies a high level
of social and / or psychological involvement. Therefore, the
consumer will transit each stage of purchase decision making
process as presented in figure-3. Figure 3: The Purchase Decision
Making Process (Source – Kotler) a) Problem Recognition: In this
information processing model, the consumer buying process begins
when the buyer recognizes a problem or need. When we found out
a difference between the actual state and a desired state, a problem
is recognized. When we find a problem, we usually try to solve the
problem. We, in other words, recognize the need to solve the
problem. But how? B) Information Search: When a consumer
discovers a problem, he/she is likely to search for more information.
Through gathering information, the consumer learns more about
some brands that compete in the market and their features and
characteristics. C) Evaluation and Selection of Alternatives: How does
the consumer process competitive brand information and evaluate
the value of the brands? Unfortunately there is no single, simple

16
evaluation process applied by all consumers or by one consumer in
all Problem Recognition Evaluation of Alternatives Information
Search Purchase Decision Post Purchase Behavior
International Journal of Scientific and Research Publications, Volume
4, Issue 2, February 2014 5 ISSN 2250-3153 www.ijsrp.org
buying situations. One dominant view, however, is to see the
evaluation process as being cognitively driven and rational. Under
this view, a consumer is trying to solve the problem and ultimately
satisfying his/her need. In other words, he/she will look for problem-
solving benefits from the product. The consumer, then, looks for
products with a certain set of attributes that deliver the benefits.
Thus, the consumer sees each product as a bundle of attributes with
different levels of ability of delivering the problem solving benefits to
satisfy his/her need. The distinctions among the need, benefits, and
categories – Economic, Social, Demographic, Geographic,
Psychological, Produc
Delray Beach Honda shoppers will be pleased to learn that Delray
Honda offers a comprehensive resource for researching your next
new car purchase. You’ll find all the pertinent facts on new Honda
models regarding performance and handling, safety systems,
available option packages and more! More Honda reviews are in the
Quick Links section of each model page, with keen analysis and real-
world driving observations offered up by leading auto-industry
writers from New Car Test Drive and other publications.

17
For even greater peace of mind, Delray Honda provides new car
shoppers with the ability to compare cars in Delray Beach using a
third-party online application. This automotive comparison shopping

tool matches any Honda model against competing cars from other
automakers like Toyota, Nissan, Kia, Ford and Chevrolet. Simply use
the “Compare” link under any Honda model image to compare it to a
competing vehicle. You’ll see point-by-point features illustrating how
Honda fares when compared to other cars’ performance and
reliability, safety features, resale values and warranties.

18
4 . Profile of organization

The Company has assembly plants around the globe. These plants
are located in China, the United States, Pakistan, Canada, England,
Japan, Belgium, Brazil, México, New Zealand, Malaysia, Indonesia,
India, Philippines, Thailand, Vietnam, Turkey, Taiwan, Perú and
Argentina. As of July 2010, 89 percent of Honda and Acura vehicles
sold in the United States were built in North American plants, up
from 82.2 percent a year earlier. This shields profits from the yen’s
advance to a 15-year high against the dollar.[32]

American Honda Motor Company is based in Torrance, California.

Honda Racing Corporation (HRC) is Honda’s motorcycle racing
division. Honda Canada Inc. is headquartered in Markham,
Ontario,[33] it was originally planned to be located in Richmond Hill,
Ontario, but delays led them to look elsewhere. Their manufacturing
division, Honda of Canada Manufacturing, is based in Alliston,
Ontario. Honda has also created joint ventures around the world,
such as Honda Siel Cars and Hero Honda Motorcycles in India,[34]
Guangzhou Honda and Dongfeng Honda in China, Boon Siew Honda
in Malaysia and Honda Atlas in Pakistan. The company also runs a
business innovation initiative called Honda Xcelerator, in order to
build relationships with innovators, partner with Silicon Valley
startups and entrepreneurs, and help other companies work on
prototypes. Xcelerator had worked with reportedly 40 companies as
of January 2019. Xcelerator and a developer studio are part of the
Honda Innovations group, formed in Spring 2017 and based in
Mountain View, California.[35]

19
Following the Japanese earthquake and tsunami in March 2011,
Honda announced plans to halve production at its UK plants.[36] The
decision was made to put staff at the Swindon plant on a 2-day week
until the end of May as the manufacturer struggled to source
supplies from Japan. It’s thought around 22,500 cars were produced
during this period.

For the fiscal year 2018, Honda reported earnings of US$9. 534
billion, with an annual revenue of US$138.250 billion, an increase of
6.2% over the previous fiscal cycle. Honda’s shares traded at over
$32 per share, and its market capitalization was valued at US$50.4
billion in October 2018.[

20
History of Honda company

Throughout his life, Honda's founder, Soichiro Honda, had an

interest in automobiles. He worked as a mechanic at the Art

21
Shokai garage, where he tuned cars and entered them in races.
In 1937, with financing from his acquaintance Kato Shichirō,
Honda founded Tōkai Seiki (Eastern Sea Precision Machine
Company) to make piston rings working out of the Art Shokai
garage.[11] After initial failures, Tōkai Seiki won a contract to
supply piston rings to Toyota, but lost the contract due to the
poor quality of their products.[11] After attending engineering
school without graduating, and visiting factories around Japan
to better understand Toyota's quality control processes, by
1941 Honda was able to mass-produce piston rings acceptable
to Toyota, using an automated process that could employ even
unskilled wartime laborers.[11][12]:16–19
Tōkai Seiki was placed under the control of the Ministry of
Commerce and Industry (called the Ministry of Munitions after
1943) at the start of World War II, and Soichiro Honda was
demoted from president to senior managing director after
Toyota took a 40% stake in the company.[11] Honda also aided
the war effort by assisting other companies in automating the
production of military aircraft propellers.[11] The relationships
Honda cultivated with personnel at Toyota, Nakajima Aircraft
Company and the Imperial Japanese Navy would be instrumental
in the postwar period.[11] A US B-29 bomber attack destroyed
Tōkai Seiki's Yamashita plant in 1944, and the Itawa plant
collapsed on 13 January 1945 Mikawa earthquake. Soichiro
Honda sold the salvageable remains of the company to Toyota
after the war for ¥450,000 and used the proceeds to found the
Honda Technical Research Institute in October 1946.[11][13]
With a staff of 12 men working in a 16 m2 (170 sq ft) shack, they
built and sold improvised motorized bicycles, using a supply of
500 two-stroke 50 cc Tohatsu war surplus radio generator
engines.[11][12]:19[14] When the engines ran out, Honda

22
ly of aircraft.[23][24] The first deliveries to customers began in
December 2015.[25]
On 23 February 2015, Honda announced that CEO and
President Takanobu Ito would step down and be replaced by
Takahiro Hachigo by June; additional retirements by senior
managers and directors were expected.[26]
In October 2019, Honda was reported to be in talks
with Hitachi to merge the two companies' car parts businesses,
creating a components supplier with almost $17 billion in
annual sales.[27]
In January 2020, Honda announced that it would be
withdrawing employees working in the city
of Wuhan, Hubei, China due to the COVID-19 pandemic.[28] Due
to the global spread of the virus, Honda became the first major
automaker with operations in the US to suspend production in
its factories on March 23, 2020. It resumed automobile, engine
and transmission production at its US plants on May 11,
2020.[29]
Honda and General Motors announced in September 2020 a
North American alliance to begin in 2021.[30] According to The

23
Detroit Free Press, "The proposed alliance will include sharing a
range of vehicles, to be sold under each company’s distinct
brands, as well as cooperation in purchasing, research and
development, and connected service

24
History of Honda car logo

25
26
 DATA ANALYSIS
Table- 1

Options poll No of respondent Percentage

Male 36 72

Female 11 22

Other 3 6

Total 50 100

27
 Table-2

Options poll No of respondent Percentage

Under 18 25 50
18-30 13 26
30-60 10 20
About-60 2 4
Total 50 100

28
 Table-3

Options poll No of respondent Percentage

Student 23 46
Employed 16 32
House wife 4 8
Self employed 7 14
Total 50 100

29
 Table-4

Options poll No of respondent Percentage

Television 24 48
Internet 7 14
Social media 15 30
Paper media 4 8
Total 50 100

30
 Table-5
Options poll No of respondent Percentage
Good 29 58
Bed 7 14
V good 10 20
Nice 4 8
Total 50 100

31
 Table-6
Options poll On of respondent Percentage
Yes 35 70
No 7 14
Maybe 3 6
Sometimes 5 10
Total 50 100

32
 Table-7
Options poll No of respondent Percentage
Under-10000 24 48
1L-3L 13 26
3L-5L 8 16
About-5L 5 10
Total 50 100

33
 Table-8
Options poll No of respondent Percentage

1km-100km 18 36
100km-1000km 16 32
1000km-5000km 12 24
About-5000km 4 8
Total 50 100

34
 Table-9

Options poll No of respondent Percentage

Cycle 22 44
Moter cycle 14 28
Car 12 24
Etc 2 4
Total 50 100

35
 Table -10

Options poll No of respondent Percentage

Last week 28 56
Last month 10 20
Last year 8 16
Daily 4 8
Total 50 100

36
 Table -11
Options poll No of respondent Percentage
Yes 34 68
No 6 12
Maybe 8 16
Sometimes 2 4
Total 50 100

37
 Table -12
Options poll No of respondent Percentage
Yes 32 68
No 9 12
Maybe 8 16
Sometimes 1 4
Total 50 100

38
 Table-13
Options poll No of respondent Percentage
Yes 37 74
No 3 6
Maybe 7 14
Sometimes 3 6
Total 50 100

39
 Table-14
Options poll No of respondent Percentage
White 26 52
Red 8 16
Black 8 16
Etc 8 16
Total 50 100

40
 Table-15
Options poll ON of respondent Percentage
Petrol 21 42
Diesel 18 36
Kerosene 4 8
LPG 7 14
Total 50 100

41
 Table-16

Options poll ON of respondent Percentage

5L-10L 20 40
10L-20L 12 24
20L-30L 14 28
Above-30L 4 8
Total 50 100

42
 Table-17
Options poll No of respondent Percentage
White 21 42
Red 11 22
Black 10 20
Etc 8 16
Total 50 100

43
 Table-18
Options poll No of respondent Percentage
Village 31 62
City 10 20
TV 5 10
Paper 4 8
Total 50 100

44
 Table-19
Options poll No of respondent Percentage
Good 31 62
Bed 8 15
V Good 8 15
V Bed 3 7.5
Total 50 100

45
 Table-20
Options poll No of respondent Percentage
Comfortable 26 52
Un comfortable 11 22
Good 9 18
Bed 4 8
Total 50 100

46
 Table-21
Options poll No of respondent Percentage
Good 26 52
V Good 10 20
Bed 10 20
V bed 4 8
Total 50 100

47
 Table-22
Options poll No of respondent Personal
Good 36 72
Very nice 8 15
Bed 3 5
Very bed 4 8
Total 50 100

48
Conclusion

49
 Questionnaire

1. What is your gender *

Male
Female
Other
2. What is your age *
Under 18
18-30
30-60
About 60
3. What is your occupation *
Student
Employed
House wife
Self employed
4. How did you know about Honda car *
Television
Internet
Social media
Print media

50
5. How do you like Honda car *
Good
Bed
V good
Nice
6. Do you drive Honda car *
Yes
No
Maybe
Sometimes
7. Your family annual income groups *
Under-10000
1L-3L
3L-5L
Above-5L
8. How far have you traveled by car *
1km-100km
100km-1000km
1000km-5000km
About-5000km
9. What do you use the most every day *
Cycle
Mother cycle
Car
Etc
10. When was the last time you got in the car *

51
 Last week
Last month
Last year
Daily
11. Have you ever been to Honda agency *
Yes
No
Maybe
Sometime

12. Have you ever got a call from an agency *

Yes
No
Maybe
Sometimes
13. Is Honda car agency in your City *
Yes
No
Maybe
Sometimes
14. Which color do you like the car *
White
Red
Black
Etc
15. What oil is in Honda car *

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 Petrol
Diesel
Kerosene oil
LPG
16. How expensive car you got *
5L-10L
10L-20L
20L-30L
Above-30L
17. Which color do you like the car *
White
Red
Black
Etc.
18. Where are you first looking for Honda car *
Village
City
TV
Paper
19. How do you like Honda car model *
Good
Bed
Very good
Very bed
20. How does a Honda car seat stay seated *
Comfortable

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 Un comfortable
Good
Bed
21. How is Honda car for girls drive *
Good
V good
Bed
Very bed
22. How do you like the trunk of a Honda car *
Good
Very nice
Bed
Very bed

54
 Bibliography
Internet :
• https://www.honda2wheelersindia.co
m/products/scooter
• http://yes.honda.co.in/honda-
motorcycle -scooter.aspx
• www.Study Mode.com
www.autocarpro.in

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