BIBLIOGRAPHY

BIBLIOGRAPHY

REFERENCE BOOKS

 Philip Kotler, (2001) “marketing management”, the millennium Edition Prentice hall
of India Pvt Ltd, New Delhi,
 Dr. Radha Oommen Nair, "marketing management”, first Edition, Lions publications,
Chennai,
 Kothari, C.R. "Research Methodology method and techniques", second Edition,
Wiley Eastern Ltd, New Delhi.
 Mathew Emmanuel, "marketing management”, First edition, Right publishers and
Distributors, kudavechoor.
 Judith W. Kincaid ,Consumer Relations Management.

JOURNAL

 Business Research, volume 58, Issue 5, May 2005, Pages 559-568

 Marketing Journal (AMJ), Volume 15, Issue 2,2007,Pages 55-67
 Industrial Marketing Management, Volume 37 Issue 7, October 2008,
 Business Research, volume 64, Issue 5, May 2012, pages 533-540

WEBSITE

 www.scribd.com
 Wwww.pappai.com
 www.kselimited.com
 www.milma.com
 www.asklaila.com
APPENDIX
 QUESTIONNAIRE

A STUDY ON CONSUMER AWARENESS ABOUT

MERIIBOY ICE CREAM
With Special reference to SUPREME FOOD INDUSTRIES
CHELAMATTAM P O, VALLAM

1) Name of the Respondent : …………………………………

2) Please state your gender?

a) Female
b) Male
c) Other

3) Please state your age group?

a) 18-27
b) 24-34
c) 38-47
d) 48-57

4) What is your current status?

a) Student
b) Employed
c) Unemployed
d) Other

5) Which type of ice cream do you want?

a) Local brand
b) Branded

6) Which of the following brands are you?

a) ARUN
b) AMUL
c) VESTA
d) LAZZA
e) MERIIBOY
7) Why do you like this brand?
a) Attractive design
b) Reasonable price
c) Brand image
d) Good quality

8) Would you like different flavours of the ice cream ?

a) Excellent
b) Good
c) Average
d) Not good
e) Very bad

9) Which flavour of ice cream do you prefer more?

a) Chocolate
b) Vanilla
c) Strawberry
d) Fruits
e) Other

10) Which packaging of ice cream do you purchase?

a) Cone
b) Cup
c) Plastic container
d) Tub

11) Where do you buy the ice cream?

a) Mobile cart
b) Super mart
c) Convenience shop
d) Online

12) What is your favourite colour?

a) Pink or Purple
b) Yellow
c) Navy Blue or dark Green
d) Bright Green or Blue
e) Orange or Red
13) Does MERIIBOY ICE CREAM packaging attract you?
a) Agree
b) Strongly agree
c) Disagree
d) Strongly disagree

14) How much satisfied are you with MERIIBOY ICE CREAM compared with the other
ice cream brands available in market?
a) Highly satisfied
b) Satisfied
c) Dissatisfied
d) Highly dissatisfied

15) If yes among them which are known by you?

a) Cash discount
b) Bulk discount
c) Coupon scheme
d) 1 + 1 schemes

16) Through which media have you come across more of such advertisement?
a) Media
b) Television
c) News paper
d) Hoarding
e) Magazines
f) Others

17) Does increase in income levels make buyers more brand conscious?
a) Yes
b) No
c) Sometimes
d) Mostly

18) You like to enjoy ice cream?

a) Parlours
b) Home
c) Restaurant
d) Others
19) How do you rate the overall features of MERIIBOY ICE CREAM?
a) Excellent
b) Good
c) Average
d) Poor

20) How will rate the taste of MERIIBOY ICE CREAM?

a) Satisfied
b) Highly satisfied
c) Dissatisfied
d) Highly dissatisfied

21) How often do you consume ice creams?

a) Daily
b) Weakly
c) Monthly
d) On special occasions

22) Who is the brand ambassador of MERIIBOY ICE CREAM?

a) ALIA BHATT
b) MANJU WARRIER
c) TRISHA
d) NAMITHA PRAMOD

23) Do you think price of MERIIBOY ICE CREAM are high?

a) Strongly agree
b) Agree
c) Disagree
d) Strongly disagree

24) Is there any MERIIBOY ICE CREAM outlet near by you?

a) Within 1 KM
b) Within 15 – 20 KM
c) Near by city
d) No
25) According to you, which of the following that help to build a brand image of
MERIIBOY ?
a) Quality
b) Competitive pricing
c) Free trails and discounts
d) Communication strategies (like celebrity ambassador)
e) Others

26) Are you a loyal consumer for the products you buy from MERIIBOY?
a) Yes always , I stick to the same products
b) Never , I keep experimenting with new products and another brand
c) Only for quality products
d) Where it’s a commodity , I choose the least-priced product

27) Have you ever come across the adulteration in any one of the food stuff?
a) Always
b) Very often
c) Rarely
d) Never

28) If yes , whom did you complain?

a) Shopkeeper
b) Main supplier
c) Internet consumer forum
d) Elsewhere

29) Was your complaint to the shopkeeper / or any one else attended by him to your
satisfaction?
a) High level
b) Moderate level
c) Low level
d) None

30) For how long have been visiting MERIIBOY ICE CREAM outlet (or been consumer
for the outlet)
a) < 1 month
b) 3 – 6 month
c) 6 – 1 year
d) > 1 year
31) Are you aware of all types and flavours of MERIIBOY ICE CREAM?
a) Completely
b) Mostly
c) Slightly
d) No

32) When you think of the product Ice Cream, what brand name comes to your mind
first?
a) PAPPAI
b) KIWI
c) LAZZA
d) MERIIBOY

33) When was the first time you heard about MERIIBOY ICE CREAM brand?
a) Within the last week
b) Within the previous 3 months
c) Within the past years
d) Never

34) How was your experience with the products?

a) Extremely favourable
b) Very favourable
c) Favourable
d) Not at all favourable

35) On a scale of 1 to 10 , how likely is that you would recommend MERIIBOY ICE
CREAM to a friend or colleague?
a) 0 - 2 very unlikely
b) 3 – 5 Not likely
c) 6 – 8 Somewhat likely
d) 9 – 10 very likely