I.

About Poya
Year Milestones
The first traditional imported goods store was established by the founder,
1985
Mr. Chen Jian Zao, on Ximen Road in Tainan City.
Opened the first store in Kaohsiung for the purpose of expanding the
1997
market share and operation scale of Kaohsiung Department Store.
1998 We officially adopted "POYA" as our trademark and used it as our logo.
Listed as an OTC stock in the Taiwan Exchange, it is the first large retailer in
2002
Taiwan to be listed under the "Beauty and Grocery Store" ticket.
2009 Established Taipei operation headquarters.
Announced the launch of "POYA HOME", a home living products channel,
2019
and the opening of its first store in Chaozhou, Pingtung.
In response to digital transformation, POYA Pay was officially launched as a
2021 digital payment. In addition, POYA launched its first private label product in
collaboration with TIC.

‧Mission
Understand the needs of our customers and keep them satisfied.
‧Vision
We are moving toward the goal of "Become POYA that customers like more" and
implementing a sustainable spirit of environmental, social and corporate governance.

II Organization system
‧Company Organization Chart
‧Businesses operated by key departments

Departments Key Responsibilities

Corporate Social ⚫ Responsible for setting and coordinating the direction and
Responsibility objectives of corporate social responsibility and sustainable
Management development.
Committee ⚫ Corporate Social Responsibility Report prepared and submitted to
the Board of Directors for review and issue.
⚫ The promotion, implementation and tracking of the annual
objectives of each functional group.
Audit Office ⚫ Responsible for reviewing and assessing the effectiveness of the
Company's internal control system and providing timely
information to management for more efficient execution of tasks.
⚫ Prepare and execute an annual audit plan and produce an audit
report.
⚫ To improve the tracking of abnormalities after an inspection.
General ⚫ The development, analysis and operation of operating policies.
Manager’s ⚫ To provide management advice on all aspects of the company's
Office current operations.
⚫ Integrated shop and market information gathering.
⚫ To oversee the development, evaluation and implementation of
company-wide projects.
⚫ A medium and long-term development strategy is proposed.
⚫ Performing departmental coordination and system planning, etc.
Legal Office ⚫ Policy administration for all construction and leasing contracts.
⚫ Legal-related practice, management of the company's internal and
external contracting and audit, provision of legal advice, handling
of legal proceedings and ensuring compliance with domestic and
international regulations.
Sales Office ⚫ To achieve the desired store sales and profitability targets through
store operations management.
⚫ Execute the company's business planning, display planning and
promotional activities.
Business ⚫ To be responsible for the operational guidance and coordination of
Planning operations in each shop to achieve annual business and
Division profitability targets.
⚫ Business planning, display planning and supervising the
achievement of business objectives in each branch.
 ⚫ Responsible for the promotion and tracking of the company's
promotional activities.
Shop ⚫ Shop planning and evaluation.
Development ⚫ Shop selection study for opening operations.
Office ⚫ Understand the size of the market.
⚫ Decoration and design of the sales floor.
⚫ Contracting for the construction of shop fittings and decoration
Product ⚫ Responsible for the introduction and elimination of products, the
Planning listing of products for sale each period and the development of
Divisional new suppliers.
⚫ Competitive shop merchandise differentiation.
⚫ Vendor data maintenance.
Marketing ⚫ Responsible for other business services such as service flow, sales
Planning office promotion, customer management and research.
Supply Chain ⚫ Responsible for distribution between shops in the region.
Management ⚫ Processing of imported goods for all shops in China.
Divisions ⚫ B to C e-commerce logistics.
⚫ B to B integrated warehouse, logistics and shop-fitting operations
management.
System ⚫ Facilitate the automation of systems and the transfer of
Development information on shop operations.
Division ⚫ Responsible for information system planning, development and
management; computer related software and hardware
deployment, setup and troubleshooting.
Finance Division ⚫ To manage the financial management and shareholding operations
of the Company.
⚫ Financial transfers, banking transactions.
⚫ Short, medium and long term capital planning and management
operations.
⚫ Accounting and budgeting for accounts and taxation.
Human ⚫ Personnel and administrative operations such as recruitment,
Resources appointment and dismissal, education and training, relocation,
Management time and attendance management, and payroll.
Division ⚫ Work with the Welfare Committee on staff welfare matters.
⚫ Business supplies procurement operations.
III.Business and Product Profolios
‧Trendy skin care and cosmetic products: There are well-known brands of cosmetics
displayed over-the-counter, such as Shiseido and Kose; various cosmetics, skin-care
products, and merchandises of aesthetic medicine.
‧Trendy underwear and socks: There are high-quality underwear and socks from
domestic and international suppliers, such as underwear for young ladies and socks
for men and women.
‧Daily merchandise: There are daily necessaries, groceries and household
fixtures/bedding/pillow.
‧ Delicate and personal supplies: There are leather goods, suitcases, ornaments,
toys and stationery.

Currency unit: NT$ 1,000

Year

Sales 2020 2019 2018 2017 2016

Major
product amount amount amount amount amount
Trendy skin care 6,586,204 6,461,544 5,569,935 5,146,337 4,595,732
and cosmetic (37.55%) (40.93%) (39.55%) (38.8%) (36.99%)
products
Trendy 6,480,391 5,253,406 1,582,196 1,547,465 1,528,934
underwear and (36.95%) (33.28%) (33.13%) (11.67%) (12.31%)
socks
Daily 2,802,485 2,473,043 4,666,443 4,248,995 4,034,135
merchandise (15.98%) (15.66%) (16.09%) (32.04%) (32.47%)

Delicate and 1,669,758 1,599,7011 2,265,458 2,319,274 2,264,945

personal (9.52%) (10.13%) (11.23%) (17.49%) (18.23%)
supplies
Total 17,538,838 15,787,6941 14,084,032 13,262,0711 12,423,746
IV Business Model

V Financial Performance
2017 2018 2019 2020 2021
Gross Margin(%) 11.18% 8.62% 10.64% 10.97% 1.19%
Net Profit Margin(%) 22.17% 23.78% 10.61% 10.49% -11.75%
ROE(%) 42.19% 44.39% 44.6% 45.78% 57.51%
EPS 14.63 17.5 19.31 21.6 6.2

20
Gross Margin 50
Net Profit Margin
0
2017 2018 2019 2020 2021
0
2017 2018 2019 2020 2021 -50

60
ROE 30
EPS
40
20

20
10

0 0
2017 2018 2019 2020 2021 2017 2018 2019 2020 2021

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