Professional Documents
Culture Documents
Management Paper
Management Paper
CASE-I : Study the case given and answer Question nos. 1-6
KIT had been manufacturing the traditional glass bottles earlier. But soon entered PET, which emerged
as its largest competitor. It manufactured plastic bottles instead of the glass ones and shook up the
market with the change. It started eating away on the market share of KIT with the new product. The
former had several advantages-the cost was lower as the light weight of the bottles reduced the
transportation cost of the company. Also there were fewer breakages.
For the consumers also, the plastic bottles were more convenient. The consumer preferred the PET
bottles as they were easier to carry (being light in weight). The unbreakability was one
more advantage that the consumers gained over the traditional glass bottles. Therefore, in the long term,
even his expenditure reduced. Said the Marketing Manager of PET, “Research has indicated that larger
pack sizes that are the 750 ml and one litre PET bottles have been preferred by consumers due to their
reusability".
Though plastic was more expensive than glass, McDowell, which manufactured PET bottles, did not pass
on this extra cost to the consumer. Perhaps, the savings on transportation and breakages offset the
increasedpackaging cost. As a result, the market response to the PET bottles was overwhelming.
But, the entry of PET bottles into market and its success story has not been without facing the
roadblocks. The draconian laws and regulations of every state made the managers of McDowell sweat.
Obtaining separate approvals from each state government before introducing the new product was an
uphill task indeed. Red-tapism and bureaucracy led to the slow launch of the product all over the nation.
With the success of PET, several competitors were likely to jump into the fray within a year. But with
marketing techniques and the business acumen, the managers of the company were confident as they
had positioned their brand very strongly in the consumer mind as an innovator and had the advantage of
early entry.
CASE-II: Study the case given and answer question nos. 7-11
‘ROUGHS U’, a jeans maker- entered the Indian market in the year 1988. It focused on the eastern part
of the country, especially Calcutta as its market segment for carrying out a major part of its operations in
India. Way back in 1988, the competition was very low and the market for denim wear in India wasn’t very
huge-so the company saw potential here and commenced its operations to tap the market in the whole of
eastern India. It introduced jeans in the basic fit at a price as low as Rs. 350 per pair. No wonders-soon it
became a big player.
After 1991, ROUGHS U started concentrating more on exports and neglected the home market. But
unfortunately, at this critical juncture of time, the company faced problems of poor supply of raw material,
unacceptable standards pf work performance of the workers, and wrong forecasting and research in the
overseas markets. This continued till August 1993. The conditions proved extremely pernicious to the
image, positioning and standing of the company-it lost out on its advantage of early entry in the market
and other brands took the market by storm, eating away the market pie of ROUGHS U!
Meanwhile, the craze for denim also increased manifold and the industry started growing at the rate of
25%. Innovative fits and finishes became the name of the game. Different colors, apart from the basic
blue plus different washes were also introduced in the denim wear.
Realizing its falling share in the market and the export operations that had boomeranged on the company
due to factors already mentioned, the company wound up its export operations and planned a relaunch of
its brand. After contracting with experts who carried out research in the eastern markets, the company
introduced a basic 5 pocket jeans in the price range of Rs 375 to 450 in the year 1994. It was made
available in all the leading outlets and also at the exclusive denim outlets. With similar pricing and
marketing strategies time and again, ROUGHS U has regained its position of the market leader.
At present, the jeans maker has its 24 exclusive outlets all over the country, is selling through the MBO’s
(multi brands outlets) and the emerging shopping malls have also given it another retail option to sell its
product.
CASE-IV: Study the case given and answer question nos. 22-30
A recent survey by Robert Half International found that 53% of managers questioned leadership and
motivational skills the most important talent a manager should have. Sixty-six percent said that they
possessed ‘limited’ motivational skills, according to the survey, but only 12 percent thought they excelled.
How sad is that? If only 12 percent feel that they excel in what they themselves define as the most
important skill they feel that they should have, where are we all heading? What does that say about our
managers and supervisors, since hopefully, we put great thought in selecting these people? Did you not
make it clear? Did you not understand they needed mentoring, advice, and training, all along the way? If
they can’t motivate their (your) people, we all lose. You can’t assume any person put in a leadership
position had these innate qualities and needs no further help. In fact, you should assume the have none,
and need al the help you can give them. How many do you think will willingly tell you up-front that they
are not suited for that part of job (the one can collectively feel is the most important)? This needs to be
part of the interviewing and or promotional process. A plan needs to be laid out on how to get them from
whatever level of starting point they are to where they need to be. If they are deficient in this one area, the
problem multiplies geometrically with the number of people they supervise. Then it creeps into other
departments of the company. You cannot afford this. Most sports teams will not hire a manager or coach
unless they have come up through the ranks been mentored by more experienced personnel, been
trained at lower level, and have a good rapport with the people they have or will lead. The owners know
that the players that have to execute the plan need a leader. They invested a lot in the team of players,
and expect to get the most of their investment. How is your company any different? Once the sports
managers are selected, they generally have a say in who is hired and fired. Yet they all have to still deal
with the personnel they inherited. They are still held accountable for putting the best team on the field
every day. Isn’t that what you should expect form your managers. Most managers or head coaches have
assistants that help them carry out their task. This is also true in business, but instead, in business, they
have back-up should the manager fail. Do you and your company or you are it? You need to constantly
be developing new leaders to protect your investment. As in sports, it is often more necessary and
expeditious to fire the manager than half the team.
Sports owners know they are ultimately responsible for the success or failure of the team and that
blaming the manager does not change the losing record. Some react too fast, and many more like
business owners, not fast enough. One glaring difference; to many sport owners, this is a hobby and the
money is a tax loss and price for glory. I don’t think that works for you.
Often you find in sports, when a new head coach or manager comes in, he fires all the assistants and
bring in his own team. The theory being he deserves to have his own team if he is to be held accountable.
This usually cannot economically work the same way most times in small business, but the logic is
interesting and germane.
(a) Thomas Alva Edison (b) Benjamin Franklin (c) Alfred Nobel (d) Albert Einstein
33. Before he set up Infosys with six other professionals, founder-chairman Narayana Murthy worked in
an IT company as its software head. What was the name of this company?
(a) Polaris Software (b) Cognizant Technology (c) Patni Computers (d) Wipro
34. Management thinker Sumantra Ghosal worked in an Indian public sector corporation for 12 years.
Which one?
(a) Mr. Rajeev Bakshi (b) Mr. Sanjiv Gupta (c) Mr. Jerry Lal (d) Mr. Raghu Pillai
37. Who presented independent India’s first budget?
(a) John Mathai (b) K C Neogi (c) Shanmugham Chetty (d) Arjun Singh
38. Name the First woman president of a stock exchange in India?
(a) Amritha Preetam (b) Anandita Sharma (c) Omana Abraham (d) Indira Kothari
39. Name the personality who is credited for the STD (Subscriber Trunk Dialing) revolution in India?
(a) Pradeep Baijal (b) Sam Pitroda (c) Sunil Mittal (d) K S Sarma
40. Which international brand was founded by Adrian Dasley, Larry Hillblom and Robert Lynn?
(a) Pilot Pen (b) Ball-point pen (c) Photocopy machine (d) Film roll
45. How do we better know Minnesota Mining and Manufacturing Company?
(a) Renault (b) Lockheed Martin (c) 3M (d) GE
Directions for Q. Nos. 73-77: In the following diagram results of a survey conducted on a group of Class
XII students on their career choices have been given. The rectangle represents students interested in
becoming engineers. The circle represents those who are interested in becoming artists and triangle
represents students who will like to be managers. Assuming the career choices get realised, answer the
questions based on this diagram.
73. How many students would neither like to become engineers nor managers?
(a) 15 (b) 7 (c) 22 (d) 44
74. How many engineers will also be artists?
(a) 11 (b) 25 (c) 22 (d) 30
75. How many managers will neither be artists nor engineers?
(a) 27 (b) 31 (c) 35 (d) 39
76. How many engineers will neither be artists nor managers?
(a) 38 (b) 33 (c) 52 (d) 30
77. How many managers will also be engineers or artists?
(a) 7 (b) 4 (c) 15 (d) 11
Directions Q. Nos. 78 –82: In the following questions, there are problem figures named A, B, C and D
arranged in a particular series. Find the next figure amongst the answer figures named (a), (b), (c) and (d)
which best completes the series.
78.
79.
80.
81.
82.
83. At 8 p.m. on Thursday, Kiran’s watch was slow by 5 minutes. But at 8 a.m. on Sunday, it was fast by
10 minutes. At what time it gave the right time?
(a) 8 p.m. Saturday (b) 12 noon, Saturday (c) 4 p.m. Friday (d) 12 a.m. Friday
Directions for Q. Nos. 84-86: The following three questions are to be answered on the basis of the
following.
Five golfers C, D, E, F and G play a series of matches in which the following are always true of the
results.
Either C is last and G is first or C is first and G is last.
D finishes ahead of E.
Every golfer plays in and finishes every match.
There are no ties in any match, which means that no two golfers ever finish in the same position in a
match.
84. If exactly one golfer finishes between C and D, which of the following must be true?
(a) C finishes first (b) E finishes fourth (c) G finishes first (d) F finishes third.
85. If C finishes first, in how many different orders is it possible for the other golfers to finish?
(a) 1 (b) 2 (c) 3 (d) 4
86. If a sixth golfer H, enters a match and finishes ahead of F and behind D, which of the following
CANNOT be true?
(a) D finishes ahead of G (b) H finishes ahead of E
(c) E finishes third (d) F finishes fourth.
Directions (Question Nos. 87 to 91): Read the following information carefully and answer the questions
given below it.
In a scooter exhibition, seven scooters of seven different companies viz. Hero Honda, Pulsar, Caliber,
TVS, Yamaha, Scooty and Vespa were displayed in a row, facing each such that:
(1) Hero Honda scooter was to the immediate right of Vespa.
(2) Vespa was fourth to the right of Caliber.
(3) TVS scooter was between Pulsar and Scooty.
(4) Caliber, which was third to the left of Pulsar scooter, was at one of the ends.
87. Which of the following was the correct position of the Yamaha?
(a) Immediate right of Hero Honda (b) Immediate left of Scooty
(c)Between Scooty and Vespa (d) Fourth to the right of TVS
88. Which of the following is definitely true?
(a) Vespa scooter is between Pulsar and Caliber.
(b) Hero Honda scooter is to the immediate left of Yamaha.
(c) Vespa is to the immediate right of Hero Honda.
(d) TVS is fourth to the right of Yamaha.
89. Which scooters are on the immediate either sides of the Hero Honda scooter?
(a) Pulsar and TVS (b) TVS and Caliber (c) Caliber and Yamaha (d) None of these
90. Which of the following is definitely true?
(a) TVS is to the immediate left of Pulsar. (b) Scooty is to the immediate left of Caliber.
(c) Scooty is at one of the ends. (d) Caliber is second to the right of TVS.
91. Which of the following groups of scooters is to the right of the Pulsar scooter?
(a) Hero Honda, Vespa and TVS (b) TVS, Scooty and Caliber
(c) Yamaha, Hero Honda and Vespa (d) Scooty, Hero Honda and Vespa
Directions (Questions 92 to 96): Study the given information carefully and answer the questions that
follow:
(i) Eleven students A, B, C, D, E, F, G, H, I, J and K are sitting in the first row of the class facing the
teacher.
(ii) D who is to the immediate left of F is second to the right of C.
(iii) A is second to the right of E, who is at one of the ends.
(iv) J is the immediate neighbour of A and B and third to the left of G.
(v) H is to the immediate of D and third to the right of I.
92. Who is sitting in the middle of the row?
(a) B (b) C (c) G (d) I
93. Which of the following groups of friends is sitting to the right of G?
(a) CHDE (b) CHDF (c) IBJA (d) ICHDF
94. Which of the following statements is true in the context of the above sitting arrangements?
(a) There are three students sitting between D and G. (b) K is between A and J.
(b) B is sitting between J and I. (d) G and C are neighbours sitting to the immediate right of H.
95. In the above sitting arrangement, which of the following statements is superfluous?
(a) (i) (b) (ii) (c) (iii) (d) None
96. In E and D, C and B, A and H and K and F interchange their positions, which of the following pairs of
students is sitting at the ends?
(a) D and E (b) E and F (c) D and K (d) K and F
Directions (Questions 97 to 98): Study the given information carefully and answer the questions that
follow:
A, B, C, D, E and F are seated in a circle facing the centre. D is between F and B. A is second to the left
of D and second to the right of E.
97. Who is facing A?
(a) B (b) D (c) F (d) Either F or B
98. Who among the following is facing D?
(a) A (b) C (c) E (d) Cannot be determined
99. Six friends A, B, C, D, E and F are sitting in a closed circle facing the centre. A is facing D. C is
between A and B. F is between E and A. Who is to the immediate left of B?
(a) A (b) B (c) C (d) D
Directions for Q. Nos. 100-101: The following questions, find the alternative, which should replace the
question mark in the given pattern?
30 35 40
25 5 45
20 15 ?
100.
Directions for Q. 102—106: Study the following information and answer these questions.
A Chemist has five chemicals A, B, C, D and E each having a different concentration.
(i) The concentration of A is twice as much as B.
(ii) The concentration of B is four and a half times as much as C.
(iii) The concentration of C is half as much as D.
(iv) The concentration of D is half as much as E.
(v) The concentration of E is less than A but more than C.
102. Which of the following chemical is having the least concentration?
(a) A (b) B (c) C (d) D
103. E is lower in concentration than which of the other two chemicals?
(a) A, B (b) D, C (c) A, C (d) D, B.
104. E is having more concentration than which of the following two chemicals?
(a) D, B (b) D, C (c) A, C (d) A, B.
105. Which of the following chemicals is having more concentration?
(a) A (b) B (c) C (d) D
106. Which of the following represents the descending order of concentration of the chemicals?
(a) A, B, E, D, C (b) B, D, E, A, C (c) A, B, C, D, E (d) C, D, E, B, A
Directions for Q. Nos. 107-109: The following questions are to be answered on the basis of the following.
Local Trains R, S and T make one trip each day, and they are the only ones that riders A, B, C, D, E, F
and G take to work. Neither E nor G takes train R on a day when B does. G does not take train S on a
day when D does. When A and F take the same train, it is always train T. C always takes train T.
107. Which of the following groups consists of riders who cannot take train R to work on the same day?
(a) A, D, G (b) D, E, F (c) D, E, G (d) B, D, G
108. The maximum number of riders who could take train S to work on a given day must be:
(a) 3 (b) 4 (c) 5 (d) 6
109. Which of the following could be a group of riders that takes train R to work on a given day?
(a) A,C, E, G (b) A, D, E, G (c) A,E, F, G (d) B, D, E, F
110. In this question a statement is given followed by three courses of action numbered I, II and III. You
have to assume everything in the statement to be true and then decide which of the three suggested
courses of action logically follows for pursuing.
Statement: In one of the worst accidents in railway level crossing fifty people died when a bus carrying
them collided on to a running train.
Courses of action:
I. The train driver should immediately be suspended.
II. The driver of the bus should be tried in court for negligence on his part.
III. The railway authority should be asked to man all its level crossings.
(a) None follows (b) Only I and II follow (c) Only III follows (d) Only II and III follow
Directions (Q. Nos. 111 to 120): Choose the right answer.
111. Honesty is the best policy.
(a) True (b) False (c) Probably true (d) Probably false
112. Hard work always pays
(a) True (b) False (c) Probably true (d) Probably false
113. When the going gets tough
(a) you too will get going (b) you will get going (c) you will get soft (d) you will give up
114. Leader’s are born and can’t be made
(a) True (b) False (c) Probably true (d) Probably false
115. Consistency is
(a) a virtue of the wise (b) a virtue of the fools (c) not a virtue at all (d) can’t say
116. Substance is
(a) all candy (b) all floss (c) sum of both (d) some of both
117. Equality of sexes is
(a) a myth (b) possible and happening (c) probably true (d) probably false
118. Attitude is
(a) cognition (b) affect (c) behaviour (d) all of these
119. Motivation is
(a) drive (b) passion (c) stimuli (d) none of these
120. Hierarchy of efforts in behaviour is
(a) an important model (b) a redundant model (c) an academic model (d) can’t say