COURSEWORK/QUIZ COVER PAGE FOR FRONT COUNTER ACADEMIC DEPARTMENT

TO BE FILLED IN BY THE STUDENT AND ATTACHED TO THE COURSEWORK/QUIZ

NAME OF STUDENT: CHAN DEE LINE (DE19090048)

COURSE CODE: DEC2203

COURSE TITLE: ENTREPRENEURSHIP SKILL

ASSIGNMENT TITLE: INDIVIDUAL ASSIGNMENT

SUBMISSION DATE: 14.08.2021

NAME OF LECTURE: MS FIONA JOLIPOL

For Academic Counter Staff:

Collected by: Received Date and Stamp:

Remarks:

Lecturer Comment: Mark:

 Contents

1.0 Executive Summary.........................................................................................1

2.0 Business introduction.......................................................................................2
2.1 Background...................................................................................................2
2.2 Vision............................................................................................................2
2.3 Mission..........................................................................................................2
2.4 Strategies.......................................................................................................2
2.5 Goals.............................................................................................................2
2.6 Objectives.....................................................................................................2
2.7 Our Business Structure.................................................................................3
3.0 4Ps Aspects......................................................................................................5
3.1 Product.......................................................................................................5
3.2 Price...........................................................................................................6
3.3 Place...........................................................................................................7
3.4 Promotion..................................................................................................7
4.0 Financial / budgeting......................................................................................10
5.0 Conclusion.....................................................................................................11
6.0 References......................................................................................................12
 JENNY ONLINE TUITION CLASS (JOTC)

3.1 EXECUTIVE SUMMARY

Product
Jenny Online Tuition Class (JOTC) provides live learning lessons for students aged 5 to 12 years
old. Our online tuition class’s syllabus is designed based on KSPK and KSSR Semakan. It
consists of notes and exercises for 5 subjects while having 8 unique features that are able to help
your kids in learning.

Customers
The target audience for Jenny Online Tuition Class is parents who have kids studying
kindergarten or primary schools in Malaysia. Specifically, we specialize in provide live learning
lessons for students aged 5 to 12 years old based on curriculum standards of Malaysia (KSPK
and KSSR Semakan) with 5 subjects including Chinese, English, Malays, Mathematics and
Science.

Future of the Company

Online tuition class is a current trend of education. Our goal is to build a best virtual learning
class that will benefit children and improve the quality of Malaysia’s education.

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3.2 BUSINESS INTRODUCTION

3.3 Background

To combat the spread of COVID-19, many countries including Malaysia’s government have
decided to close schools as part of a physical distancing policy to slow transmission. As a result,
online teaching and learning have been used by teacher and students as an alternative. However,
not all school in Malaysia providing the lesson in live online classes. Parents were looking for
teachers that provide live session online classes to their children in order to keep their academic
performance. The demands of online lesson urge to the starting of Jenny Online Tuition Class
which provide live learning session to the children from aged 5 to 12 years old. Traditional
learning was replaced by distance learning where students were not taught face-to-face by
teachers but to communicate using digital devices.

3.4 Vision

To create meaningful online learning experiences for all students through synchronous.

3.5 Mission

To provide professional online education class for students in Preschool Level and Primary
Years 1 to 6.

3.6 Strategies

Create high quality live lessons with experienced tutor based on curriculum framework

3.7 Goals

 Provide better live lesson service

 Improve educator training
 Increase profit and efficiency

3.8 Objectives

 Create a team with experienced teacher to produce a quality planned lesson.

 Increase the number of classes by 10 percent over the next two years.
 Conduct a training program to improve tutor’s skill and quality.
 Increase sales volume by 20 percent in 12 months.

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 Our Company’s Logo

3.9 Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business
is built on, which is why we have decided to build our online tuition services business on the
right business foundation. We want to build a business of dedicated workforce who will go all
the way to ensure that our students are satisfied and they get value for their money.

In order to achieve this, we aware that it takes a business with the right employees and structure
to achieve all what we have set to achieve, which is why will be putting structures and processes
in place that will help us deliver excellent tutorial services and run the business smoothly. The
success of our private tutorial services business will be anchored on the team not on any
individual. With the wide range of our subjects that we teach and the curriculum we intend
covering, we are expected to employ more than it is required to run this online tuition services
business. Definitely, we will have various teachers to man the various subjects offering of Jenny
Online Tuition Class.

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Jenny Online Tuition Class will employ professionals and skilled people to occupy the following
position:
 Head of the Online Tuition Class
 Tutors for various subjects
 Facebook’s page and group moderator

Head of the Online Tuition Class / Coordinator

 Responsible for providing direction for the business
 Responsible for fixing prices and signing business deals and payment of salaries
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization
 Regularly hold meetings with key stakeholders (clients and member of the board) to
review the effectiveness of the business Policies, Procedures and Processes
 Responsible for training, evaluation and assessment of employees
 Oversee the smooth running of the daily activities of organization.
Tutors for various subjects
 Effectively teach subject / subjects as assigned by the coordinator
 Accesses the progress of students under their care
 Ensures that students abide by the rules and regulations of the private tutorial services
 Contributes his / her quota towards growing the private tutorial services
 Receives complaints from parents and channel it to the appropriate quarters
 Handles any other duty as assigned by the coordinator.
Facebook’s page and group moderator
 Welcomes students and visitors by greeting them in person or on the telephone;
answering or directing inquiries.
 Through interaction with students on the phone, uses every opportunity to build
client’s interest in the company’s products and services
 Manages administrative duties assigned by the coordinator in an effective and timely
manner
 Consistently stays abreast of any new information on the company’s products,
promotional campaigns etc. to ensure accurate and helpful information is supplied to
students when they make enquiries

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3.10 4PS ASPECTS

3.11 Product

Jenny Online Tuition Class provides online live class tuturiol service for children from aged 5 to
12 years old. Our class is designed based on the curriculum of Malaysia’s education which is
KSPK for pre-school standard and KSSR Semakan for primary school standard. Subjects that is
available for sign up is Chinese, English, Malays, Mathematics and Science. Our class provides
high quality education services and focus on student’s wellbeing support. Also, our motto is
“Every child yearns to learn”, so we always plan the activity to discover children’s performance
and ability.

At present, the following are the main categories of Jenny Online Tuition Class products:
 100% Live class session Monday to Friday
 Ratio of 1 teacher to 5 students in all lessons
 All our teachers are trained with experience of teaching the Malaysia’s curriculum
 5 subjects including Chinese, English, Malays, Mathematics and Science
 Individual weekly progress reports

The benefits of studying at Jenny Online Tuition Class:

 Provide fun learning classes
o We provide interesting and interacting online class with games, quizzes,
lessons, presentations, flashcards and more.
 Access to a full range of subjects at preschool and primary school’s levels
o We provide the main 5 important subject (Chinese, English, Malays,
Mathematics and Science) for all students. Parents and students can easily
adapt to the class’s environment.
 Excellent live support from experienced tutor
o All of our tutors are professional and experienced in teaching. We provide
training and meeting from time to time with tutor to keep our quality teaching
session to our clients.
 Dedicated wellbeing support for all of our students
o There is a system to record, monitor and manage all student concerns as and
when they arise.
 Affordable payment structure
o Parents may choose the class for their kids according to their needs. Each
class as low as RM15 for students who enroll in our class.
 Access to a bank of online resources

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 o We provide information, exercise and past exam question in our Facebook’s
group page for students who enroll in our class.
3.12 Price

The COVID-19 pandemic generates more demand for our services. We provide training for our
educator to improve our services too. Review of quality control lesson plans and worksheets by
our tutor and coordinator from time to time. This, will surely attract the customer to purchase our
classes for their children.
Comparison of price according to subjects enroll:
Subject Subject Enrolled Price (RM/month)
Chinese One of these (5 class) 80
English
Malay
All of these (20 class) 300
Mathematic
Science

Trial Lesson
First lesson is considered as a trial lesson and it is absolutely free. The first lesson is important
for tutor and student get to know one another and look to see whether they work well together. In
addition, the tutor may determine the level of the student and discuss the students’ main goals
and learning difficulties with the parents. Moreover, students get to experience the learning
environment in this online tuition class.

Payment Options
The payment policy adopted by Jenny Online Tuition Class is all by digital to reduce the contact
between person during influenza pandemic and at the same time, we will ensure that we abide by
the financial rules and regulation of Malaysia.
Here are the payment options that Jenny Online Tuition Class will make available to her clients:
 Payment via bank transfer
 Payment via credit cards
 Payment via online bank transfer
 Payment via mobile money transfer
 Payment via iPay88
In view of the above, we have chosen banking platforms that will enable our client make
payment for services rendered without any stress on their part. iPay88 accept Malaysian Online
Bank transfers to cater to clients who do not have a credit card. Clients may also opt for direct
debit via internet banking such as Maybank2u. Our bank account numbers will be made

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available on our Facebook’s page to clients personally who may want to do online banking
transfer.
3.13 Place

Teach & Learn Anywhere

Students can access the online lesson anywhere in the world using virtual classroom Zoom on a
computer, tablet or smartphone.

Our business is run digitally online and we do not have office physically. We provide online
training for our tutor to make sure the lesson is carried out smoothly and complied with our
company’s core values.

Our company’s Facebook pages and group is the most important communication tool, and is a
place where our clients learn about our services and make initial contact. We invest a great deal
of money and time to keep it updated and useful to our audience. We plan to expand our
company with a website which includes ecommerce and make some of the package available for
purchase online with banking directing. None of our competitor are doing this at the moment, so
we’ll take advantage of being pioneers in this regard.

3.14 Promotion

We provide simple monthly pricing with no surprise costs. Our customers rate the value of our
service higher than any other school management system available.

Most new business comes through our Facebook’s page and we focus all of our promotion
efforts to drive more traffic to it. Our promotional mix is as follow:
 Search engine optimization
 Paid traffic
 Social media marketing
 Email marketing
 Whatsapp marketing

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To reach more audience, we share our services in all Facebook group either private or public.

Brochure

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Flyers

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3.15 FINANCIAL / BUDGETING

All online businesses need to comply with the Malaysian Consumer Protection (Electronic Trade
Transactions) Regulations 2012. This includes businesses that sell products through social
networking sites such as Facebook, WhatsApp, Telegram, and Instagram. Therefore we had
registered our business with Companies Commission of Malaysia (CCM) under Sole
Proprietorship policy. Also, in setting up an online tuition class business, the amount or cost is
lower than the private home tutorial and will not depend on the approach and scale you want to
undertake. Fee such as renting a place, transportation fee, teaching materials and etc would not
become liability for online tuition class business.

This is what it would cost us in Malaysia for starting an online tuition class business;
 Registration fee of business in Malaysia with Suruhanjaya Syarikat Malaysia (SSM)
will cost – RM60.
 Additional Expenditure such as Business cards, Signage, Adverts and Promotions will
cost – RM500.
 Salary for each tutor – RM10/class
 Commission for each introducer – RM10/students
 Brochure – RM50
 Teaching material – RM3/students
 Utilities (including phone and Internet) – RM250

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3.16 CONCLUSION

“Stay home, stay safe”, this is the most familiar quote we had heard during this pandemic
COVID-19. However, the schooling may stop, the learning must not. For the first time, teachers
and students are experiencing online learning, which brings many challenges but also offer many
opportunities to us. The demand for online class lead us to prompt the starting of Jenny Online
Tuition Class to ensure continuity and quality of learning during the COVID-19 pandemic. Thus,
we see the potential for our product to penetrate into the market and make the goal of our
business into reality.

The best part about starting an online business in Malaysia is we don’t need much capital
to get started. While we will need at least RM10,000 a month (rental, utilities, employees) to
start a local brick and mortar business, we can start an online business today for not over
RM100. Starting an online business can be challenging but has full potential for development as
the e-commerce sector provides a wide range of possibilities for all entrepreneurs in Malaysia.

By preparing this business plan, we hope it will give spirit and encouragement to us and
others who are interested in opening a business via online platform.

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3.17 REFERENCES

Kotler, P., Armstrong, G., Cunningham, P.H. (2005). Principles of Marketing. Toronto: Pearson Education
Canada. pp. 67-70.

Butnaru, G. I., Niță, V., Anichiti, A., & Brînză, G. (2021). The Effectiveness of Online Education during
Covid 19 Pandemic—A Comparative Analysis between the Perceptions of Academic Students
and High School Students from Romania. Sustainability, 13(9), 5311.

Organisation for Economic Co-operation and Development. (2020). The potential of online learning for
adults: Early lessons from the COVID-19 crisis. OECD Publishing.

Website

https://www.unicef.org/bih/en/press-releases/schooling-may-stop-learning-must-not

https://www.ogscapital.com/article/e-learning-business-plan/

https://www.profitableventure.com/private-tutoring-business-plan/

https://www.sba.gov/business-guide/plan-your-business/calculate-your-startup-costs

Reports

https://www.bestcolleges.com/research/annual-trends-in-online-education/

Business Act

https://www.ssm.com.my/bm/Pages/Legal_Framework/document/ROBA%201956_Act%20197_as
%20at%201%20June%202017.pdf

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