2/26/2021

MotorTrend
Kelly Lin
kpleskot@enthusiastnetwork.com

Hello Kelly,

I’m contacting you today to inform you about the upcoming release of Fitment Industries’ new
wheel brand, Artisa Artformed Wheels. We will be having a week-long release event, and we
would love to have you cover the story to promote the new brand. The live-streamed wheel
announcements will begin on Monday, June 14th, 2021, with giveaways of the new wheels and
Fitment Industries merchandise. The announcements and daily giveaways will continue until
Friday, June 18th, 2021, and will be capped off with an in-person car show on the Saturday (June
19th, 2021) after the last announcement at the Schaumburg Convention Center. The start time of
the live streams will be 5 p.m. CST going until 6:30 p.m. CST. The car show will begin at 7:30
p.m. until 11 p.m. The wheels will release for public purchase through the Artisa Wheels website
at noon on Saturday, June 19th, 2021.

The COVID-19 pandemic has put a lot of people in rough financial positions throughout the
world. We wanted to give back to our community with this event by giving them a chance to win
some free wheels and merchandise that they may not have been able to attain otherwise. To allow
as many people as possible to win these prizes, I have included a few talking points about the
event that may be helpful in bringing awareness to it.

Unreleased Wheel Giveaways: Viewers of the live stream throughout the week will have a
chance to win a set of the wheels being announced that day before they’re available for purchase
to the general public. Not only will they be receiving a set of premium wheels free of charge, but
they will also be able to say they had those wheels before anyone else. The giveaway will cover
the shipping price as well so that the winner doesnt have to worry about a thing.

Fitment Industries and Artisa Wheels Merchandise Giveaways: Giveaways of Fitment

Industries and Artisa Artformed Wheels apparel, key tags, and stickers will take place
throughout the week. Even if you don’t get the chance to take home a new set of wheels, you
have a good chance of not going home empty-handed with our merchandise giveaways. They
will precede our big wheel giveaways during the live stream and allow the car community to
represent their favorite brand, free of charge.

Given your history of covering new releases of cars and aftermarket car parts, we feel this would
be an excellent opportunity to team up to inform the community of this unique opportunity. If
you have any questions about the event, send me an email or give me a call.

Thank you,
Travis Ligon
Fitment Industries
847-777-9036
travis.ligon@fitmentindustries.com