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CULTURAL AND INSTITUTIONAL DIFFERENCES 2
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Contents
Abstract..........................................................................................................................................3
Introduction..................................................................................................................................4
Cultural Differences Separating USA and China and Their Influence in the Joint Venture 6
Pre-Move Training.....................................................................................................................15
Recommendations........................................................................................................................17
Conclusion....................................................................................................................................17
Personal Reflection......................................................................................................................17
References.....................................................................................................................................20
CULTURAL AND INSTITUTIONAL DIFFERENCES 3
Abstract
This report aims to critically analyze cultural and institutional differences in establishing
multinational organizations. The analysis entails a critical evaluation of the relevant literature
about the theoretical debate on institutional approach, cross-cultural management, and IHRM. To
research these concepts, the case study of Amazon, the multinational organization, and
AliExpress firm will be the company in this context. The institutional and cultural differences to
be exhaustively discussed in this report include the barriers which will inhibit the strategic
parent country. Additionally, the potential obstacles dealing with the formation of multinationals,
Additionally, I will discuss relevant theories such as Hofstede's dimension model and
Trompenaars' cultural dimension model. Besides, I will discuss the role of both countries'
corporate and national corporate and national cultures in creating a new organizational culture of
the international joint venture. Furthermore, I make recommendations regarding the critical
approach to IHRM in matters concerned with recruitment, cross-cultural training, and cross-
cultural communication of international teams will be drawn. Additionally, the report will
organization.
CULTURAL AND INSTITUTIONAL DIFFERENCES 4
Introduction
A joint venture combines the forces of two entities to develop a single enterprise or a
project through sharing profits and losses. According to Ali (1995), a joint venture can be
equated to a Strategy of direct investment, enabling a business to expand and grow due to
splitting resources and creating innovation. Kogut and Yan (1999) argue that joint venture lays
the foundation for multinational corporations since it offers a platform for global marketing.
business (Beom, 2019). On the other hand, a multinational corporation refers to a business that
owns and controls production rights in two or more countries (Lazarus, 2001). Companies
establishing connections beyond international borders look for new markets, knowledge-seeking,
and resources. Setting boundaries internationally leads to the accessibility of new markets,
network distribution, resource sharing, and risks. However, setting up a joint venture is prone to
some challenges including cultural differences and political differences existing in various
countries. This report will explore the major institutional and cultural differences between USA
and China and how these differences will affect the formation of a joint venture between
Amazon and AliExpress. The discussion will revolve around PESTLE analysis of the two
CULTURAL AND INSTITUTIONAL DIFFERENCES 5
countries and how this will affect the joint venture between Amazon and AliExpress. Similarly,
do identify the institutional differences separating USA and China, varieties of capitalism
The two corporations are electronic trading platforms that enable communication of the
producer and the consumer via the internet. Amazon is a multinational corporation specializing
in e-commerce, cloud computing, and digital streaming and has its headquarters based in Seattle,
Washington, United States. The corporation was developed in 1994 by Jeff Bezos, and the
corporation has considerably contributed to eCommerce development. Hall (2020) believes that
Amazon is a technology-based organization that has made business easier for consumers by
introducing online transactions. The organization has experienced a growth trajectory with sales
Amazon has adopted globalization, thus introducing international shopping allowing global
customers to access over 45 million products (Sameh, 2020). The statistics have revealed that
Amazon's net sales in the fourth quarter increased by 9 %, thus escalating revenues (Amazon,
2021). Though there was a slight decrease in sales due to the omicron virus and coronavirus
pandemic, Amazon has continued to expand and experience growth, with a 40% year-over-year
growth recorded (Amazon, 2022). On the other hand, AliExpress is a Chinese-based website
dealing with various products such as clothing, electronic accessories, and sports products.
The company was developed in 2010 by the Alibaba Group to connect a considerable
proportion of producers with their customers globally. Through the development of web-based
technologies and financial technologies, the company has expanded its utility services. As per
CULTURAL AND INSTITUTIONAL DIFFERENCES 6
2019 statistics, the company had 180 million customers spread globally and 780 million Chinese
customers, thus increasing revenue for the organization (Alibaba, 2020). A comparison of the
performance statistics of the two corporations reveals that they would be perfect partners in a
joint venture. However, the joint venture is bound to cultural differences. There exist cultural
Cultural Differences Separating USA and China and Their Influence in the Joint Venture
To compare the cultural difference that would influence the formation of a joint venture
between China and the USA, Hofstede's model offers a platform to view. The model is
comprised of power distance, individualism, masculinity, uncertainty, long term orientation and
China with a score of 80% is a strong inequality culture (Hofstede Insights, 2022).
Consequently, the managers in China have unlimited power and control over their subordinates
making them have unquestioning and submissive attitudes (Hofstede Insights, 2022). The
superior workers in China tend to abuse powers and hence may make subjective and biased
decisions. However, the USA at a score of 40% is less dependent on hierarchy and the goal is the
creation of equality among members of society. As a result of the high-power distance in China,
when there is a need to make decisions, the hierarchical friction cannot permit the subordinate to
participate. When investors from a low power distance meet the high-power distance in China,
misunderstanding will occur since Chinese workers perceive the managers as authority figures
who cannot be questioned and challenged since asking questions in China is treated as
disrespect. Consequently, this will negatively affect the joint venture between Amazon and
AliExpress. An example of power distance massively displayed in factories in China where most
CULTURAL AND INSTITUTIONAL DIFFERENCES 7
workers endure abuse from senior managers on daily basis. Barboza (2008) notes that some
organizations in China tend to reduce their employees’ wages and withdrawing their health
benefits. The employees are further exposed to severe hazards at work through the use of
dangerous equipment and chemicals all which is turned a blind eye by the Chinese society due to
dishonesty of management. Barboza (2008) further mentions that unfair labour is practised such
as employees having to work 16 hours a day and are paid less than minimum wage in which
some are under the age of 16. This strongly contrast the American culture and norms as this
would be seen as unacceptable as employee voice is extremely important as well as child labor
Furthermore, employment law in the USA consists of all rights and obligations between
the employer and employee relationship such as discrimination, wrongful termination, wages,
overtime and workplace safety which are not recognised in the Chinese culture (Findlaw, 2019).
However, this is strongly similar to the UK where employee voice and employment law is valued
and these same laws apply as employees are able to contact their trade union if they feel they are
being treated unfairly or discriminated (Zhang, 2020). Therefore, the Hr managers need to factor
in these considerations for purpose of ensuring successful joint venture between Amazon and
AliExpress.
Kerzner (2009) posits that US company management styles are based on a horizontal
organizational structure which promotes less authoritative structure and allows communications
within an organization to be more effective and fluid which would reflect Amazon as an
American company. On the other hand, there is a pronounced difference with China which
display a more vertical management structure and a distinct superior subordinate relationship
which according to Hofstede (2021) is seen to be more polarized and abuse of power by
CULTURAL AND INSTITUTIONAL DIFFERENCES 8
superiors is tolerated and seen as a norm within Chinese workplace (Ray, 2011). Therefore, this
strong paper suggests that HR managers would need to strategically think of how they can be
promoting the transfer of knowledge and developing schemes to ensure that knowledge is spread
across the organisation. Additionally, they must ensure new staffs are recruited and they are
aware of the organizational principle. This is due to the fact that Us managers are more task-
oriented rather than boss oriented (Andersen, 2003). China cultural status acknowledges power is
significant and respect is given to those of hierarchy status. This is strongly portrayed in
Hofstede’s cultural dimension study of the comparison of USA and China distance relationship
which can be described as the level in which people are comfortable with influencing upwards
structure and decision is also centralised hence produces a difficulty for cross-functional,
project management practices. Thus, this strongly emphasizes on how the Chinese organizational
structure may act as a barrier and become a weakness when engaging in a joint venture with
America.
China with a score of 20% is a collectivist culture. In China, the interests of the society
are given priority and individual success is less acknowledged (Hofstede Insights, 2022).
exists since personal relationships prevail over tasks (Hofstede Insights, 2022). In the USA
however, the score of 91% is a strongly individualistic culture (Hofstede Insights, 2022).
individuals to look and cater for their direct families and themselves (Hofstede Insights, 2022).
The collectivist culture in China will negatively affect the joint venture between Amazon and
opposed to their merit. In addition, the attitude toward collective success bars individuals from
applying their full potential hence the low performance of the joint venture.
China is a strong restrained society with a score of 24% in the dimension of indulgence
pessimism and less emphasis is put on leisure time hence they suppress their gratification for
pleasures (Hofstede Insights, 2022). They believe that society governs their conduct hence
indulging in leisure is unacceptable. The USA on the other hand with a score of 68% in the
indulgence dimension has a relatively weak control on indulgence hence an indulgent society
(Hofstede Insights, 2022). The strict norms in China will negatively affect the joint Venture
between Amazon group and AliExpress as the members of society will shun some of the
products for instance beauty products and jewellery as a means of suppressing their gratification
In the long-term dimension, China with a score of 87% indicates it’s a strong pragmatic
culture (Hofstede Insights, 2022). Society believes that truth depends on the circumstance,
context and time hence adapt to traditions so easily (Hofstede Insights, 2022). Consequently,
they exhibit a strong tendency to save and invest. On the other hand, the USA with a score of
26% in the long-term dimension indicates it's a very weak pragmatic culture (Hofstede Insights,
2022). The pragmatic culture in China will favour the joint venture formed between Amazon and
AliExpress. The propensity to save and invest and also embracing modern education as a
strategy to prepare for the future favours the joint venture hence it will successfully thrive.
CULTURAL AND INSTITUTIONAL DIFFERENCES 10
However, the Hofstede cultural dimension has faced criticism stemming from various
aspects. Firstly, according to McSweeney (2002), Hofstede's cultural dimension lacks clarity
since he does not sufficiently differentiate between the concept of practice and perception of
practice. Additionally, McSweeney states that Hofstede failed to locate his notion within a
particular tradition and instead, he treats the notion of practice and perception of practice as if
their properties are uncompetitive and self-evident. Other scholars argue that this model fails to
make an attempt to connect to the recent social science materials. Secondly, according to
McSweeney (2002), Hofstede’s model causes of differences at the organizational level between
practices or perceptions of practices are not solved as practices are not constituted or
comprehendible. Thirdly, Hofstede blatantly disregards research that explicitly critics or rejects
(McSweeney, 2002). This strong paper therefore suggests that Hofstede cultural dimension is not
reliable to explain the cultural differences between China and USA which would affect joint
formation between Amazon and AliExpress. The managers therefore must conduct thorough
research on the actual cultural differences between USA and China for a successful joint venture.
China with a score of 48% indicates it’s a particularism culture where they believe that
connections and personal relationships trump rules and laws (Scull, 2018). For instance, "GuaXi"
a Chinese term implies that ties and connections are a priority for the people if they want to
accomplish their goals. Consequently, with "GuanXi" people can bend laws and regulations to
suit their needs (Scull, 2018). On the other hand, the USA with a score of 95% indicates it's a
strong Universalists culture (Scull, 2018). People in the USA believe that rules are equally
applied and hence do not depend on personal connections. The particularism culture in China is
CULTURAL AND INSTITUTIONAL DIFFERENCES 11
likely to negatively affect the joint venture between Amazon and AliExpress since in China;
people are likely to manipulate rules and cheat. Generally, corruption is likely to be high hence
The Trompenaars theory faces criticism from Hofstede who claims that the theory is not
supported by his database and that a detailed analysis at the country level reveals only two
dimensions correlated with his individualism dimension. Other criticism states that this model
does not factor in the influence of personality traits on behaviour. The theory is only concerned
with how the behaviours are determined by the culture in a particular society. Therefore, this
model is not suitable for describing the cultural differences between China and USA since other
characteristics such as education and religion may define culture which can affect the joint
With a score of 100% China is a strong high-context culture. The culture in China is
characterized by an inner locus of control and personal acceptance of failure and non-verbal
communication dominates (Scull, 2018). Additionally, there is a strong bond between families
and strong affiliation with the members of the community. The process of achieving success is
more acknowledged than the product (Scull, 2018). The USA on the other hand with 26%
indicates it's a low-context culture (Hall's cultural factors 2022). Low-context culture is
characterized by verbal communication, a fragile bond between people with less sense of loyalty
(Hall, 1976). In addition, time management is highly appreciated and the product is more
The high-context culture in China is likely to delay the business operations since patience
is required to earn trust before moving forward with any deals in China (Itim International,
CULTURAL AND INSTITUTIONAL DIFFERENCES 12
2009). Consequently, this will delay the joint venture between Amazon and AliExpress.
However, according to Cardon (2008) Hall was vague in his presentation of the model and
ranked cultural groups rather than national cultures. This criticism implies that this theory is not
sufficient in determining the cultural differences between USA and China since we are dealing
with cultural groups rather than national cultures since the joint venture is between Amazon and
Analysing the institutional differences between various countries, Hall and Soskice's
(2001) varieties of capitalism is essential. Varieties of capitalism are divided into coordinated
market economies and liberal market economies. Further, the coordinated and liberal market
economies are classified into; industrial relations, employee relations, education and training,
inter-company relations, corporate governance and financial markets. According to Unger and
Chan (2015) the Chinese government control over business operations using state corporatist
government is control of major business activities. On the other hand, USA practices neo-liberal
economic system where there is elimination of price control and deregulation of capital markets
(Ilkben Akansel, 2016). In a corporatism economy, the workers and employers are organized into
industrial and professional corporations serving as organs of political representation. This strong
paper suggests that it will negatively affect the joint formation between Amazon and AliExpress
There is a significant difference in the industrial relations between liberal and non-
interventionist market systems and in particular USA and China. The differences can affect the
formation of a joint venture between Amazon and AliExpress. Firstly, in the liberal economy of
CULTURAL AND INSTITUTIONAL DIFFERENCES 13
the USA, coordination and negotiations of industrial relations are limited to a company level
(Dudovskiy, 2012). In China, however, the industrial relations are party-controlled unions, with
limited influence on the workers. Similarly, the industrial relations are company based,
There are urban-rural and segmented labour markets (Hall and Soskice, 2001). Industrial
relations in China will favour the formation of a joint venture between Amazon and AliExpress
Education and training in China are composed of a relatively high literacy rate but
enrolment decreases in further studies. Consideration is strong on the general skills and
vocational training to fine-tune the skills (Hall and Soskice, 2001). In addition, labour-intensive
sectors are superior (Hall and Soskice, 2001). In the USA however, the training and development
aim at shaping the general skills which have fewer links to employers and industrial technologies
(Dudovskiy, 2012). Consequently, the industrial specific skills in China will favour the
formation of a joint venture between Amazon and AliExpress since IHR will find the workforce
with specific skills related to the industry which can easily be polished and updated.
Employee relations in China can be described as long-term and an employee can stick to
one employer for a longer duration (Hall and Soskice, 2001). However, in the liberal economy of
the USA, employee relations are considered to be deregulated and highly mobile (Dudovskiy,
2012). Setting the joint venture in China will therefore be favourable since the workers are
Inter-company relations in China are a state dominated hence mandated with setting standards
and managing competition in strategic technological sectors favouring national champions (Hall
and Soskice, 2001). Additionally, foreign dominance is allowed and also opens competition in
CULTURAL AND INSTITUTIONAL DIFFERENCES 14
export-oriented sectors. In the liberal economies of the USA however, principles of the free
market with little involvement of the third parties dominate (Dudovskiy, 2012). Therefore,
establishing a joint venture in China will be favourable since foreign investment is allowed with
The corporate governance and financial markets in China are dominated by government-
owned banks which coexist with financially starved private firms (Hall and Soskice, 2001).
widespread. In the liberal market economies of the USA however, the corporate governance and
financial markets' major decisions are made by the shareholders of the company (Dudovskiy,
2012). Therefore, by Amazon forming a Joint venture with AliExpress, there is the possibility of
government interference in China. The government in China owns almost all production and
Pre-Move Training
mechanisms to deal with the challenges, areas of cultural training, overarching goals of the
assignment and local language training (Chien, 2012). Preparing the expatriates is crucial hence
requires training that is well searched and factoring in potential challenges that the employees are
likely to encounter (Expansion, 2020). For instance, in the establishment of the joint venture
between Amazon and AliExpress, China would require a specific tax set up hence it is
imperative to train the expatriates on the tax system that apply in China. However, this is an
For expatriates working in the established joint ventures between Amazon and
AliExpress to perform their assignments efficiently, there is a need for IHR to generate
knowledge and ensure proper dissemination. The lessons significantly boost Amazon's approach
to the global marketplaces. Investing in knowledge significantly reduces mistakes and delays in
This can be achieved through emails to manage the remote expatriates working in China
so that they do not feel cut off from their home office (Expansion, 2020). Provision of home and
The project alignment meeting follows after crucial information about the expatriate
assignment, residency and taxation details have been outlined (Expansion, 2020). The host
manager convenes the meeting with the expatriate to highlight issues such as timelines, goals,
program is imperative for IHR managers at Amazon to gain a considerable advantage in the
established joint venture with AliExpress. Cross-cultural training will enable the expatriate to
adapt to living and working in a new environment (Neill, 2008). Therefore, when the IHR of
CULTURAL AND INSTITUTIONAL DIFFERENCES 16
Amazon subjects the expatriate to cross-cultural training, they will adapt to the environment of
miscommunication (Fantini, and Smith 1997). With reduced culture shock, the expatriates can
achieve the goals of the assignment and maintain the core relationships during the assignments
(Neill, 2008). Additionally, the training facilitates the absorption of practical and valuable
information concerning the daily life of the host country and particularly China hence allowing
expatriates to develop intercultural communication skills (Hong and Engestrom, 2004). Training
expatriates about the Chinese culture should encompass the values regarded as important within
Chinese culture and reflected in the historical, political and economic phenomena and an
Recommendations
Based on the findings of this discussion, several recommendations have been suggested,
including;
There is a close link between cross-cultural training and expatriate adjustment and
communication effectiveness. Therefore, for Amazon to enter into a successful joint venture with
communication and prepare them to handle new cultures and languages. The first
recommendation is related to cultural differences separating USA and China. This discussion
recommends that both parties should be committed to the process while making an agreement of
the some of the practices that will be applicable to both companies to ensure a successful joint
formation. A joint venture cannot be successful without the input of both parties thus both parties
should remain committed and come-up with a memorandum of understanding. The second
CULTURAL AND INSTITUTIONAL DIFFERENCES 17
recommendation relates to the institutional differences. The managers should agree on the
management practices that should be adopted to manage the established joint venture hence
avoiding unnecessary conflicts and premature termination of the joint venture. The last
establish the efficient strategies for transfer of knowledge and help expatriates to adopt to the
Conclusion
The aim of this discussion was to identify the major cultural and institutional differences
separating USA and China which would influence formation of a joint venture between Amazon
and AliExpress. From the findings, there major cultural differences between China and USA and
to establish some of these differences, prominent models of cultural dimension were used.
Firstly, Hofstede cultural dimension was used whereby the dimension such as power distance
indicated that China is a power distance culture. The high power distance in practice in China
believes in reduction of employees’ wages and withdrawal of their health benefits. On the other
hand it was established that USA is a low power distance culture where employees’ voice is
recognised. Forming a joint venture between Amazon and AliExpress in China would affect the
joint formation and thus, the managers should consider strategies for ensuring a successful joint
venture.
It was also identified that companies in USA practice horizontal organizational structure that
allows communication within organization and less authoritative. On the other companies in
China practice vertical management structure where there is distinct superior subordinate
relationship. As a result, power is significant and respect is given to those in hierarchy status.
The vertical management organizational structure in China would act as a barrier to successful
CULTURAL AND INSTITUTIONAL DIFFERENCES 18
joint venture and thus managers should explore on strategies to ensure a successful joint venture.
However, scholars have faulted the Hofstede model on basis of lack of clarity and failure for
locating notions within a particular tradition. Other notable theories used to depict cultural
difference were Trompenaars cultural dimension where it was established that China is a
particularism culture that believes in ties and connections for success. On the other hand, USA is
Universalists culture. The findings from Halls cultural dimension theory indicated that China is
The findings from institution indicated that USA is a neo-liberal economic system culture while
different whereby, in China, the government influences business operations. In USA however,
there is elimination of price controls and deregulation of capital markets. Other notable
institutional differences included industrial relations, role of trade unions and education and
training of employees. The findings depicted some of mechanism of developing staffs as pre-
Personal Reflection
and cultural diversity from studying the international HRM module. For instance, through
watching videos, I have gained an in-depth knowledge of the importance of multicultural teams.
In the TED talk, Chimamanda’s roommate was surprised to learn that she articulated and was
eloquent in English despite being an international student from Nigeria. Stereotyping leads to a
wrong perception of a person. I was surprised during 305 HRM seminars to find out that the
CULTURAL AND INSTITUTIONAL DIFFERENCES 19
Chinese internationals were eloquent in English. I only thought they spoke Chinese only.
However, I have learned and can appreciate other cultures and languages through this module.
differences, which in one way or another; influence the formation of joint ventures with different
countries (Hofstede, 2001). I have learned that it is crucial to impart the expatriates with cultural
Additionally, cross-cultural training informs them on how to relate with the local staff and the
customers. I have gained insights into how to manage global cross-cultural teams and how I may
apply this in my future career as a human resource manager. Finally, this module has helped
shape and fine-tune my communication and listening skills since this was core when working in
multicultural teams. Appropriate communication skills promote group interaction, thus positive
results.
Attending lectures and reading the provided materials have enhanced my strengths in
understanding our culture and the various concepts from different from my culture. Through
models suggested by Hofstede, Trompenaars, and Hall, I have mustered a detailed understanding
of applying culture in an organizational setting and how understanding culture would lead to a
successful joint venture. I equate this to measuring my strength since I gained confidence in and
accommodated ideas from all members. Thus, I had good listening skills, significantly shaping
my career goals. These skills equipped and prepared me for my future career. However, my
weakness is stereotyping, which I have to root out. I thought Chinese only speaks Chinese; thus,
differences can affect formation of a joint venture. Through Hofstede cultural dimension, I have
learnt about power distance and how it’s different in China and USA. I have learnt that in China,
the managers value vertical management in their organizations while in USA, horizontal
management is common and therefore, forming a joint venture in China would affect the joint
venture as in China workers are mistreated and they are paid low wages. Similarly, I have learnt
about the criticism of Hofstede cultural dimension theory since its lack clarity and disregards
criticism.
aspects of Neo-liberalism and Neo-corporatism to USA and China. It was difficult linking how
these ideologies would affect the two countries from forming a successful joint venture.
However, to overcome these challenges, I enlisted the help of a teacher and requested
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