May

S M T W
Day/Holiday/Event
Content Focus
Evergreen/Ongoing
Facebook
Instagram
Twitter
Day/Holiday/Event 3 - Local Tulip Fest 4 5 - Nat'l Teachers Day 6 - Nat'l Nurses Day
Content Focus Insta Live at the Festival Tomorrow is Nat'l Mother's Day is Sunday Send flowers to the nurse
Evergreen/Ongoing (video) Teachers Day -
Flower of the weekovernight New blog post promotion: Best wedding in your life - same-day
Facebook (image) x flowers (link) x x
Instagram x
Twitter x
Day/Holiday/Event 10 - Mother's Day 11 12 13 - Fair Trade Day
Content Focus Tribute to Moms (images) Fair Trade Day Content: Local Business Feature (image) Fair Trade Day Content:
Evergreen/Ongoing Story
Flowertoofbring awareness New blog post promotion: Fair Trade
the week Story to bring awareness
Facebook (image) x flowers (link) x x
Instagram x x
Twitter x
Day/Holiday/Event 17 18 19 20
Content Focus Bouquet creations (image, Local Business Feature (image) Summer Class Schedule
Evergreen/Ongoing question)
Flower of the week New blog post promotion: Personal story Live (video)
Facebook (image) x (link) x x
Instagram x
Twitter x
Day/Holiday/Event 24 25 - Memorial Day 26 27
Content Focus Acknowledging Memorial Local Business Feature (video) Summer Class Schedule
Evergreen/Ongoing Day - cemetery with New blog post promotion: Seasonal flowers Live (video)/list of
Facebook (link) x x
Instagram x
 Twitter x
Day/Holiday/Event 31
Content Focus
Evergreen/Ongoing
Facebook
Instagram
Twitter

Color Key
Blog Post Promotion
Fair Trade Day Content
Local Business Feature
Insta Live-related
Summer class schedule (on Insta Live)
Flower of the Week
Curated content/article
Bouquet Creations
Mother's Day
Memorial Day
Other Holidays
Bouquet Images (at a special event)
Insta Story/How To
 Th F S Date Time
1 2 - Local Tulip Fest Friday, May 1, 2020 1pm
Bouquet creations (image, Insta Live at the Festival Saturday, May 2, 2020 3pm
question) (video) Sunday, May 3, 2020 3pm
x Monday, May 4, 2020 11am
x Monday, May 4, 2020 9am
Tuesday, May 5, 2020 10pm
7 8 9 - Local Tulip Fest Tuesday, May 5, 2020 11am
Insta Story reminder: Mother's Day is Sunday Insta Live at the Festival Wednesday, May 6, 2020 6pm
Going live this weekend
Insta Story/How To: (link to purchase page) (video) Thursday, May 7, 2020 3pm
House plants and x Thursday, May 7, 2020 3pm
x x Friday, May 8, 2020 11am
Saturday, May 9, 2020 3pm
14 15 16 Sunday, May 10, 2020 12pm
Bouquet creations Curated content/article Wedding bouquets Monday, May 11, 2020 11am
(image)
Insta Story/How To: share (images) - at event Monday, May 11, 2020 3pm
Color study x Tuesday, May 12, 2020 11am
x x Tuesday, May 12, 2020 3pm
x Wednesday, May 13, 2020 4pm
21 22 23 Thursday, May 14, 2020 3pm
Order flowers for Curated content/article Wedding bouquets Thursday, May 14, 2020 1pm
Memorial
Insta Day To:
Story/How share (images) - at event Friday, May 15, 2020 5pm
Maintain flowers
x Saturday, May 16, 2020 11am
x x Monday, May 18, 2020 11am
x Monday, May 18, 2020 1pm
28 29 30 Tuesday, May 19, 2020 11am
Bouquet creations Curated content/article Graduation bouquets Tuesday, May 19, 2020 4pm
(image)
Insta Story/How To: Tend share (images) - at event Wednesday, May 20, 2020 5pm
summer gardenx Thursday, May 21, 2020 3pm
x x Thursday, May 21, 2020 7pm
x Friday, May 22, 2020 5pm
Saturday, May 23, 2020 1pm
Monday, May 25, 2020 10am
Tuesday, May 26, 2020 11am
Tuesday, May 26, 2020 2pm
Wednesday, May 27, 2020 5pm
Thursday, May 28, 2020 3pm
Thursday, May 28, 2020 1pm
Friday, May 29, 2020 5pm
Saturday, May 30, 2020 2pm
Saturday, May 30, 2020 2pm
 Post Platform Topic
Bouquet creations (image, question) FB Product showcase
Insta Live at the Festival (video) Instagram Insta Live
Insta Live at the Festival (video) Instagram Insta Live
Flower of the week (image) Twitter Flower of the week
Tomorrow is Nat'l Teachers Day - overnight or same-day delivery (link) FB Holiday/Special Day
Mother's Day is Sunday FB Holiday/Special Day
New blog post promotion: Best wedding flowers (link) FB Blog promotion (ongoing)
Send flowers to the nurse in your life - same-day delivery (link) FB Holiday/Special Day
Insta Story/How To: House plants and succulents Instagram Insta Story
Insta Story reminder: Going live this weekend Instagram Insta Story
Mother's Day is Sunday (link to purchase page) FB Holiday/Special Day
Insta Live at the Festival (video) Instagram Insta Live
Tribute to Moms (images) Instagram Holiday/Special Day
Flower of the week (image) Twitter Flower of the week
Fair Trade Day Content: Story to bring awareness to what it is (image) FB Holiday/Special Day
New blog post promotion: Fair Trade Day Content flowers (link) FB Holiday/Special Day
Local Business Feature (image) Instagram Local Business (ongoing)
Fair Trade Day Content: Story to bring awareness to what it is (video) FB Holiday/Special Day
Insta Story/How To: Color study Instagram Insta Story
Bouquet creations (image) FB Product showcase
Curated content/article share Twitter Curated content (ongoing)
Wedding bouquets (images) - at event Instagram Product showcase
Flower of the week (image) Twitter Flower of the week
Bouquet creations (image, question) FB Product showcase
New blog post promotion: Personal story (link) FB Blog promotion (ongoing)
Local Business Feature (image) Instagram Local Business (ongoing)
Summer Class Schedule Live (video) FB Product showcase
Insta Story/How To: Maintain flowers Instagram Insta Story
Order flowers for Memorial Day (link) FB Holiday/Special Day
Curated content/article share Twitter Curated content (ongoing)
Wedding bouquets (images) - at event Instagram
Acknowledging Memorial Day - cemetery with flowers image Twitter Holiday/Special Day
New blog post promotion: Seasonal flowers (link) FB Blog promotion (ongoing)
Local Business Feature (video) Instagram Local Business (ongoing)
Summer Class Schedule Live (video)/list of courses and times in text box FB Product showcase
Insta Story/How To: Tend summer garden Instagram Insta Story
Bouquet creations (image) FB Product showcase
Curated content/article share Twitter Curated content (ongoing)
Graduation bouquets (images) - at event Instagram Product showcase
Graduation bouquets (images) - at event Instagram Product showcase
 Link Images/Video Likes Shares Comments Impressions Click-throughs
Y (to site) Image 26 8 10 38 10
None Video n/a n/a 5 40 n/a
None Video n/a n/a 5 30 n/a
None Image 3 2 1 13 n/a
Y (to site) Image 15 2 1 30 30
None None 7 2 2 15 n/a
Y (to blog) Image (from preview) 35 20 10 78 20
Y (to site) Image 20 3 2 30 15
None Video n/a 12 n/a 50 n/a
None Image n/a n/a 0 40 n/a
Y (to site) Image (from preview) 30 6 10 66 50
None Video n/a n/a 20 80 n/a
None Images 50 12 10 62 n/a
None Image 5 2 0 16 n/a
Y (to Fair Trade blog post) Image 30 25 15 76 23
Y (to blog) Image (from preview) 50 20 20 74 35
Y (to local business) Image 50 35 10 78 n/a
Y (to Fair Trade blog post) Video 50 25 26 80 40
None Video n/a 10 n/a 30 n/a
Y (to site) Image 20 3 1 34 5
Y (to outside article) Image (from preview) 10 5 3 20 n/a
Y (to site) Image 30 15 6 72 10
None Image 4 2 0 15 n/a
Y (to site) Image 30 5 12 62 10
Y (to blog) Image (from preview) 40 22 15 82 40
Y (to local business) Image 45 30 12 76 n/a
Y (to site) Video 30 10 5 60 20
None Video n/a 10 n/a 30 n/a
Y (to site) Image 30 5 1 50 20
Y (to outside article) Image (from preview) 10 5 2 22 n/a
Y (to site) Image 20 10 5 62 10
None Image 8 6 2 18 n/a
Y (to blog) Image (from preview) 30 5 10 60 18
Y (to local business) Video 40 28 18 80 n/a
Y (to site) Video 30 15 10 76 40
None Video n/a 30 n/a 80 n/a
Y (to site) Image 18 5 1 30 5
Y (to outside article) Image (from preview) 10 5 2 18 n/a
Y (to site) Image 20 5 10 64 10
Y (to site) Image 20 5 10 64 10