Republic of the Philippines

CAGAYAN STATE UNIVERSITY

ANDREWS CAMPUS
F-ODI-2056
Caritan,Tuguegarao City, Cagayan
www.csu.edu.ph

COLLEGE OF HOSPITALITY MANAGEMENT

SYLLABUS IN PURPOSIVE COMMUNICATION

The Cagayan State University aims to produce graduates who will exhibit:
INTENDED Competence - critical thinker, creative problem-solver, competitive performer regionally, nationally and globally
GRADUATE Social Responsibility - sensitive to ethical demands and compassionate particularly to the marginalized, steward of the
ATTRIBUTES environment for future generations while championing development and socially just society and an
advocate of economic and social equity.
Unifying Presence - uniting theory and practice, uniting strata of society, uniting tradition and innovation, uniting the nation, the
ASEAN region and the world and uniting the university and the community

COLLEGE Graduates of the College will be able to:

INTENDED (Knowledge) - assess and analyze the hospitality’s multi-culturally diverse issues, challenges, and opportunities through effective
LEARNING interpersonal and varied modes of communication, and to provide venues for changes and conflict resolutions.
OUTCOMES (Skills) - demonstrate hospitality leadership and management skills as well as managerial and entrepreneurial decision-
making skills in addressing industry issues and concerns;
(Attitude ) - manifest Christian values in sustaining a professional food and lodging business operations in accordance with
guest expectations
After graduation, the graduate will:
1. Be articulate and be able to discuss the latest development in the hospitality industry.
PROGRAM 2. Communicate effectively orally and writing using English, Filipino, mother tongue and appropriate foreign language required.
INTENDED 3. Work effectively and independently in multi-cultural team
LEARNING 4. Engage in the practice of professional, ethical and social responsibility.
OUTCOMES 5. Faithfully promote and preserve Filipino historical and cultural heritage.
6. Capability plan and implement a risk management program to provide a safe and secure workplace.

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 Republic of the Philippines
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
F-ODI-2056
Caritan,Tuguegarao City, Cagayan
www.csu.edu.ph

7. Be able to produce and manage food product and services, complying and enterprise standards.
8. Demonstrate management skills in food and beverages service and production.
9. Exhibit basic, common and core competencies in various qualifications that are related to food service and food production.

Course Map
Intended Learning Outcomes IPO 1 IPO 2 IPO 3 IPO 4 IPO 5 IPO 6 IPO 7 IPO 8 IPO 9
1. Differentiate between moral and non-moral
problems
2. Describe what a moral experience is as it happens in
different levels of human existence

3. Explain the influence of Filipino culture on the way

students look at moral experiences and solve moral
dilemmas
4. Describe the elements of moral development and
moral experience
5. Use ethical frameworks or principles to analyze
moral experience
6. Make sound ethical judgment based on principle,
facts, and the stakeholders affected
7. Develop sensitivity to the common good

8. Understand and internalize the principles of ethical

behavior in modern society at the level of the
person, society, and in the interaction with the
environment and other shared resources.

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 Republic of the Philippines
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
F-ODI-2056
Caritan,Tuguegarao City, Cagayan
www.csu.edu.ph

Course Code GEC 107 Course Title PURPOSIVE COMMUNICATION

Course Credits 3.0 Semester SECOND School Year 2019-2020 Number of 54
Lecture Hours
Pre-Requisite/s None Co-Requisite/s None Number of 0
Laboratory
Hours
Course This course develops your communicative competence and enhances your cultural and intercultural awareness through multimodal
Description tasks that provide opportunities for communicating effectively and appropriately to a multicultural audience in local or global context.
It equips you with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of conveying
images responsibly.
Contact 3 hours/week
Hours /week
Course Knowledge:
Outcomes 1. Describe the nature, elements and functions of verbal and non-verbal communication in various multicultural contexts.
2. Explain how cultural and global issues affect communication.
3. Determine culturally appropriate terms, expressions, and images.
4. Evaluate multimodal texts critically to enhance receptive (listening,
reading, viewing) skills.
5. Summarize the principles of academic text structure.
Skills:
Convey ideas through oral, audio-visual and/or web-based
presentations for different target audiences in local and global
settings using appropriate registers.
Values:
1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas.
2. Appreciate the differences of the varieties of spoken and written language.

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 Republic of the Philippines
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
F-ODI-2056
Caritan,Tuguegarao City, Cagayan
www.csu.edu.ph

3. Adopt awareness of audience and context in presenting ideas.

4. Appreciate the impact of communication on society and the world.
Class Standing 30%
Grading System a. Assignment -10%
b. Attendance -10%
c. Seatwork -10%
Quizzes 20%
Project 10%
Major Exams 40%
Total 100%

LEARNING PLAN

Desired Learning Outcomes (DLO) Course Content/Subject Matter Time Table Teaching and Learning Assessment of Resource
Activities(TLAs) Tasks (ATs) Materials
1. discuss the process, principles and Communication Processes, 6 hours Discussion on Montano-
ethics of communication Principles, and Ethics communication processes, Harmon
2. demonstrate the communication principles and ethics M.R. (2014)
process in different contexts by The Communication Process Developing
applying its principles and ethics Types of Communication English for
3. appreciate the principles of The Elements and Process of Academic
communication by actively Communication Purposes,
participating in the communicative Communication Principles California
tasks given in class Ethics in Communication State
University,
Fullerton
1. demonstrate an understanding of Local and Global Communication 6 hours Case analysis on some Essay on the Flowerdew,

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 Republic of the Philippines
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
F-ODI-2056
Caritan,Tuguegarao City, Cagayan
www.csu.edu.ph

how cultural diversity affects in Multi-Cultural Settings situationers regarding similarities and John. (2013)
communication; Intercultural Communication intercultural communication differences of Discourse in
2. explain how cultural and global Varieties and Registers of Spoken communication English
issues affect communication; and Written Language in a multi- Language
3. convey ideas through oral and cultural setting Education.
written presentations for different London &
target New York:
audiences in local and global settings; Routledge.
4. demonstrate understanding of the
concept of language variation;
5. identify features of Philippine,
American and British English, and
6. appreciate the differences of the
varieties of written and spoken
language.
1. Convey ideas through oral, audio- Communication Aids and 6 hours Discussion on effective Planning, Bosworth, P.
visual, and/or web-based Strategies Using Tools of multimodal texts available designing, (2019). The
presentations Technology on the internet and other presentation power of
for different target audiences in local media and critiquing good
and global settings; and Multimodal Text of multimodal communicati
2. Demonstrate awareness of Creating Multimodal Material materials on in the
audience and context in presenting workplace.
ideas. Retrieved
March 08,
2019 from
https://leader
shipchoice.co
m/power-

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 Republic of the Philippines
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
F-ODI-2056
Caritan,Tuguegarao City, Cagayan
www.csu.edu.ph

good
communicati
on-
workplace/
Doyle,A.
(2019). How
to answer the
most
frequently
asked
interview
questions.
Retrieved
March 09,
2019 from
https://www.t
hebalancecar
eers.com/job
interview-
questions-
and-answers-
2061204
1. discuss the kinds of information; Obtaining, Providing and 6 hours Discussion on obtaining and Group activity Bosworth, P.
2. compare and contrast the kinds of Disseminating Information disseminating information and (2019). The
information, and The Types of Information and Ways presentation of power of
3. perform the different ways in of Obtaining Information outputs re: good
obtaining information though Providing and Disseminating ways of communicati
collaborative activity. Information obtaining on in the

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 Republic of the Philippines
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
F-ODI-2056
Caritan,Tuguegarao City, Cagayan
www.csu.edu.ph

information workplace.
Retrieved
March 08,
2019 from
https://leader
shipchoice.co
m/power-
good
communicati
on-
workplace/
Doyle,A.
(2019). How
to answer the
most
frequently
asked
interview
questions.
Retrieved
March 09,
2019 from
https://www.t
hebalancecar
eers.com/job
interview-
questions-
and-answers-

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 Republic of the Philippines
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
F-ODI-2056
Caritan,Tuguegarao City, Cagayan
www.csu.edu.ph

2061204
1. write informative and persuasive Communication for Various 6 hours Viewing and critiquing of Write and Barut, Jessie
speeches; Purposes different speeches deliver S. (2011)
2. deliver effective speeches relevant Developing and Delivering an speeches in “Speak
to field of specialization; and Informative Speech front of the Successfully,
3. reflect on the questions regarding Developing and Delivering a class A Guide for
the learnings gained after the Persuasive Speech Effective
unit lessons. Talking That Fits the Occasion Speaking for
College
Students.”
Rex
Bookstore.
Sampaloc,
Manila
Manzano, et.
al (2018).
Purposive
Communicati
on. St.
Andrews
Publishing.
Plaridel,
Bulacan
1. converse about the components of Communication in the Workplace 6 hours Discussion on Business Quiz Watson, S.
communication in the workplace Effective Workplace Communication (n.d.) 10 tips
2. develop a cover letter and a resume Communication Writing an for effective
incorporating the standards of writing Communication for Employment Group work application workplace
letter

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 Republic of the Philippines
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
F-ODI-2056
Caritan,Tuguegarao City, Cagayan
www.csu.edu.ph

3. distinguish the types and parts of a (The Cover Letter and the Resume) communicati
memorandum Communication within a Company Conduct of an actual on Retrieved
4. employ the do’s and don’ts in the (The Memorandum) interview March
conduct of an interview The Job Interview 08, 2019
from
https://mone
y.howstuffw
orks.com/bus
iness/starting
-a
job/10-tips-
for-effective-
workplace-
communicati
on10.htm
1. develop research skills and Communication for Academic 9 hours Discussion and lecture on Conduct a American
competencies; Purposes the basics of research research and Psychologica
2. familiarize oneself with the basic Research: Meaning, Characteristics, writing write a l
parts of research; Values of Research to Mankind and research report. Association.
3. apply the technical know-how in Classification of Research (2010).
writing the basic parts of research; Selecting the Subject Publication
4. write a research paper following Parts of a Research Paper manual of
the given format. the American
Psychologica
l Association
(6th ed.).
Washington,
DC:

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 Republic of the Philippines
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
F-ODI-2056
Caritan,Tuguegarao City, Cagayan
www.csu.edu.ph

54 hours

FINAL EXAMINATION

Other Course Requirements Aside from the major outputs, the student will be assessed at other times during the term by the following:
 Sample activities for ESL classrooms
 Written long Exams
 Quizzes
 Outputs using graphic organizers (Venn Diagram, Comparison and Contrast Chart)
 Class active participation

Attendance
Absences may be allowed for not more than 20% of the total class hours required. For excused absences, the
faculty may prescribe other requirements in lieu of the physical attendance depending on the specific requirements
of the course. (CSU Student Manual, 2013)

Tardiness
15 minutes late in entering the class is allowed. Habitual tardiness though is being sanctioned in the class.
Course Policies
Class Participation
Active participation in all learning activities in the course is required of every student in the class.

Missed Examinations
A special test may be administered for a missed examination for justifiable/valid reasons provided the

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 Republic of the Philippines
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
F-ODI-2056
Caritan,Tuguegarao City, Cagayan
www.csu.edu.ph

special test is requested immediately by the concerned student upon reporting to class.

Academic Integrity
Students must observe academic integrity at all times in the performance of their academic requirements.

Extension and Rescheduling of Examinations

Requests for extension and for rescheduling of examinations is allowed provided the reason is valid and is
feasible.

Behavior in the Classroom/Laboratory

Students must always observe proper decorum in the classroom/laboratory as well as take good care of the
facilities and equipment therein.

INPUT FOR REVISION:

_____________________________________________________________________________________________________________________________
_____________________________________________________________________________________________________________________________
_____________________________________________________________________________________________________________________________

References/Textbooks/Suggested
Readings /Journals/Online
Resources/Books/Suggested
Readings
American Psychological Association. (2010). Publication manual of the American Psychological Association (6th
ed.). Washington, DC:
Barut, Jessie S. (2011) “Speak Successfully, A Guide for Effective Speaking for College Students.” Rex Bookstore.
Sampaloc, Manila

Bosworth, P. (2019). The power of good communication in the workplace. Retrieved March 08, 2019 from

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 Republic of the Philippines
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
F-ODI-2056
Caritan,Tuguegarao City, Cagayan
www.csu.edu.ph

https://leadershipchoice.com/power-goodcommunication-workplace/

Doyle,A. (2019). How to answer the most frequently asked interview questions. Retrieved March 09, 2019 from
https://www.thebalancecareers.com/jobinterview-questions-and-answers-2061204

Flowerdew, John. (2013) Discourse in English Language Education. London &

New York: Routledge.

Manzano, et. al (2018). Purposive Communication. St. Andrews Publishing.

Plaridel, Bulacan

Montano-Harmon M.R. (2014) Developing English for Academic Purposes,

California State University, Fullerton

Prepared by: Date of Revision/Enrichment: January 21, 2020

Arminda Delos Santos, Ph. D.

Faculty

Romel Tagumasi, Ph.D

Department Chair

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 Republic of the Philippines
CAGAYAN STATE UNIVERSITY
ANDREWS CAMPUS
F-ODI-2056
Caritan,Tuguegarao City, Cagayan
www.csu.edu.ph

Endorsed by:

Lianne T. Abuan, DBM

College Dean

Approved:

MARIDEN VENTURA CAUILAN, DPA, CESO

Vice President for Academic Affairs

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