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Course syllabus in Agricultural entrepreneuship and

marketing
BS Agriculture (Iloilo State College of Fisheries)

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VPAA 1-07/19-00
REPUBLIC OF THE PHILIPPINES
ILOILO STATE COLLEGE OF FISHERIES

Office of the Vice President for Academic Affairs

Tiwi, Barotac Nuevo, Iloilo
5007 Philippines
Contact No.: (+63) 917-624-6100
Website: www.iscof.com.ph / Email: iscofpresident2016@gmail.com

CAMPUS: SAN ENRIQUE CAMPUS COLLEGE: COLLEGE OF AGRICULTURE

COURSE SYLLABUS IN PRINCIPLES OF AGRICULTURAL ENTREPRENEURSHIP AND MARKETING

Date Revised: January 24, 2020

I. Course Number: PAEM 221
II. Descriptive Title: Principles of Agricultural Entrepreneurship and Marketing
III. Credit: 3 units (3 hours per week)
Prerequisite:
Course Description: Definitions, how can farmers be entrepreneurs, entrepreneurial traits, entrepreneurs vs. manager, entrepreneur vs. entrepreneur, the
entrepreneurial decision process, role of entrepreneurship in economic development, ethics and social responsibility of entrepreneurs, Woman as
entrepreneur, agricultural marketing.
IV. Course Duration: 54 hours
V. Mission/ Vision/ Goals and Objectives of the ILOILO STATE COLLEGE OF FISHERIES:

Vision : ISCOF as a premiere academic institution in Southeast Asia.

Mission : To upgrade quality education, generate jobs, and alleviate poverty through excellent academic programs.

Core Values : Fortitude, Integrity, Scholarship, Humanity, Excellence, Service

Goals
A. Quality Instruction
B. Relevance and Responsiveness
C. Access and Equity
D. Human Resource Development
E. Linkages and Infrastructure Development

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Objectives
a. Produce quality graduates who will contribute to the advancement of their chosen field;
b. Conduct viable researches, develop and disseminate technologies, and provide technical assistance to the community for an increased production;
c. Offer courses that are responsive to the needs of the community and industries for national development;
d. Promote self-employment and entrepreneurship;
e. Strengthen opportunities for student scholarships and access to quality education;
f. Promote faculty and staff development;
g. Strengthen and develop linkages with other agencies or institutions to achieve both in the national and international levels; and
h. Improve facilities and structures that will efficiently and effectively carry out quality instruction, research and development, extension and
production.

VI. GOAS ( BSA Program):

The BSA Program aims to educate students habits of thought and entrepreneurial skills and prepare the graduates to become globally competitive
professionals with entry-level competencies in technical agriculture. It emphasizes the process and techniques of identifying , diagnosing and analyzing
problems in designing, packaging, and applying technologies needs in the development and conservation of agriculture and food system resources.
The BSA Program aims to enhance scientific, technological and entrepreneurial learning that is relevant and responsive to the development of grad-
uated who will become competent professionals and leaders in the field of agriculture.

VII. Program Objectives:

1. Produce globally competitive graduates in the field of agriculture.
2. Provide trainings and experiences in the field of research, extension, and production.
3. Inculcate core life values through integration of the skills and attitudes to continually uplift/enhance professionalism.

VIII. Program Outcomes of the BSA Program:

The BSA Program aims to enhance scientific, technological and entrepreneurial learning that is relevant and responsive to the development of
graduates who will become competent professionals and leaders in the field of agriculture.
a. Articulate and discuss latest developments in the specific field of practice;
b. Effectively communicate orally and in writing;
c. Work effectively and independently in multi-disciplinary and multi-cultural teams;
d. Act in recognition of professional, social and ethical responsibility;
e. Preserve and promote “Filipino historical and cultural heritage” (RA 7722);
f. Create, generate and share knowledge as it applies to specific problems in the discipline;
g. Formulate sustainable and productive agricultural development plans;
h. Apply scientific method in the conduct of research activities;

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i. Understand and apply the concepts of agricultural productivity and sustainability in the context of national, regional and global
development;
j. Engage in agricultural production and post production activities;
k. Promote sound agricultural technologies to various clients; and,
l. Employ relevant tools in IT in solving agriculture-related problems.

IX. Course Intended Learning Outcomes of BSA Program:

The Bachelor of Science in Agriculture aims to enhance scientific, technological and entrepreneurial learning that is relevant and responsive to the
development of graduates who will become competent professionals and leader on the field of agriculture. At the end of the semester, the students must
have:
a. Defined agricultural entrepreneurship
b. Identified different objective of entrepreneur
c. Explained features of agricultural marketing
d. Discussed the role of marketing in agribusiness
e. Identified the objective, types and principles of marketing
f. Explained the main content of marketing plan and marketing strategies for entrepreneurs

X. Course Design:
COURSE TEACHING/
ASSESSMENT INSTRUCTIONAL TIME
DESIRED LEARNING OUTCOMES CONTENT/SUBJECT LEARNING REFERENCES
STRATEGIES MATERIALS ALLOTMENT
MATTER ACTIVITIES
At the end of the Unit, the students
must have:

Identified, described, explained and Vision, Mission, Goals and Lecture/ Written test, Overhead College code, 2 hours
internalized the vision, mission, core Objectives Discussion oral Projector/visual students
values of the institution and the college, presentation aids handbook and
program and bulletin of
course outcomes. information
Orientation

Midterm Topics 25 hours

1. Introduced Entrepreneurship Chapter 1. Introduction Explanation, Written test, Books, laptop, LCD R1 & R2 8 hours
2. Explained the 10 types of to Entrepreneurship discussion group activity
entrepreneurs 1.1. What is an Multi -media

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3. Defined Agricultural Entrepreneur? presentation

Entrepreneurships 1.2. Types of
entrepreneurs
1.3. Definitions of
Entrepreneurship
1.4. Farmers as
entrepreneurs
1. Discussed the objectives of Discussion, Written test, Books, laptop, LCD R2&R3 17 hours
Entrepreneurs Multi -media group activity
Chapter 2. Objectives of presentation
Entrepreneurs

2.1.Definition of
entrepreneur
2.2. Entrepreneurial traits
2.3. Entrepreneur vs.
manager
2.4 Entrepreneur vs.
entrepreneur
2.5.The entrepreneurial
decision process
2.6. Role of
entrepreneurship in
economic
development
2.7. Ethics and social
responsibility of
entrepreneurs
2.8. Women as 27 hours
Final Topics entrepreneurs

1. Explained agricultural marketing Explanation Written test, Books, laptop, LCD R3, R4, 6 hours
Multi-media group activity
Chapter 3. Agricultural presentation
Marketing

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3.1. Features of agricul-

tural marketing
Explanation Written test, Books, laptop, LCD R3, R4 6 hours
2. Discusses the role of marketing in Multi-media group activity
agribusiness 3.2. Roles of marketing presentation
in Agribusiness

Explanation Written test, Books, laptop, LCD R4, R5 7 hours

3. Identified objectives, types and Multi-media group activity
principles of marketing 3.3. Objectives , types presentation
and principles of
marketing

Explanation Written test, Books, laptop, LCD R4, R5 8 hours

4. Explained the main content of Multi-media group activity
marketing plan and marketing 3.4. Main content of presentation
marketing plan, and
strategies for entrepreneurs
marketing strategies
for entrepreneurs

XI. Note: This syllabus is flexible and may include additional topics and activities deemed necessary by the teacher.
XI. Suggested Strategies/Curriculum Delivery:
1. Farm visit/Tour

XII. Grading System:

The assigned numeral weights for the above requirements are as follows:

A. Class Standing 100%

Quizzes 25%
Assignment 10%
Oral Participation 25%
Attendance 10%
Summative/Major Exam 30%
---------------------
Total 100%

Midterm Grade + Tentative Final Grade

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Note: Final Grade = ---------------------------------------------------

2
XIII. Course Requirements:
Every student is expected to:
1. Read on each topic included the course outline
2. Actual identification and differentiation of the chosen topics
3. Pass all quizzes and practical test given
4. Pass both written and practical exam
5. Participate in classroom discussion

XIV. Reference:
1. Student Manual, Iloilo State College of Fisheries
2. Entrepreneurship in Farming 2012, Food in Agricultural Organization, www.fao.org
3. Best Practices of Agri-Entrepreneurship in the Philippines, 2018, ap.fftc.agnet org.
4. Agriculture and Social Entrepreneurship, 2012, www. slide share.net
5. Opportunities for Entrepreneurs in Agricultural Sector, 2019, www. entrepreneur. com

XV. Suggested Readings:

1. Reviving Farmers Interest Through Agricultural Entrepreneurs, 2015, www.foodsystemsjournal.org
2. Agri-business and Entrepreneurship: Farmers Must Have high, 2016, www.youtube com.
3. Exploring the significance of Entrepreneurship in Agriculture, 2018, www.researchgate.net
4. Agripreneurship, 2014. www.slideshare.net
5. FAO-IFAD-Agripreneurship,2015. www.slideshare.net

Prepared by:

JOLLY P. ALENCIAGA, Ph.D NIKKI CHARM A. DERONIO

Subject Instructor

Reviewed by: Approved to use:

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SALVADOR C. BALLANO, JR, DIT NOEL C. GENTURO, Ph.D. GENEVIEVE B. GARRIDO, Ed.D.
Member Dean, College of Agriculture Chair, Academics

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