The purpose of this research is to help the social media influences of Bangladesh to reach to

its potential customers effectively and understand the concept of social media influencers by
examining investigating the impact on customer attitudes and buying intent. With the fast
growth of social media usage and an ever-increasing following base, marketers have more
options to reach out to customers, connect with them, and use word of mouth (WoM) to
spread the word about their products and services. (Hewett et al., 2016). Using the digital
platform path, e-commerce enterprises may swiftly reach a large number of Bangladeshi
consumers (Oncioiu, 2017). Bangladeshi consumers can reach their necessary things and
purchase through e-Commerce enterprises due to the platform's ease and attraction (Ireck and
Settle, 2009). The impact of successful e-commerce marketing techniques in Bangladesh for
various forms of social media, such as Facebook, Twitter, Google+, YouTube, and LinkedIn,
is analyzed in this study. Besides that, by embracing modern technology, Bangladesh's E-
Commerce industry also allows businesses to communicate with customers more efficiently
and effectively.

Effective Dynamic Pricing for E-Commerce Businesses by Estimating Customers Behavior

Using Data-Mining. (2017). International Journal of Science and Research (IJSR), 6(7),
2137–2141. https://doi.org/10.21275/art20175802

Hewett, K., Rand, W., Rust, R. T., & van Heerde, H. J. (2016). Brand Buzz in the
Echoverse. Journal of Marketing, 80(3), 1–24. https://doi.org/10.1509/jm.15.0033

This study source was downloaded by 100000822266431 from CourseHero.com on 04-29-2022 05:12:51 GMT -05:00

https://www.coursehero.com/file/118543224/Research-Gapdocx/
Powered by TCPDF (www.tcpdf.org)