Practice

I chose the 30 seconds advertisement of Coca-Cola wherein it promotes the importance

of eating together with family. At the end of the video, it shows a phrase that says “May
Magic ang Bawat Salo-salo,” which signifies that with coca-cola, everything will be great
especially if it is enjoyed together with family. The advertisement was effective,
impactful, and memorable because it embodied our Filipino culture of having close
family relationships with family.

Enrichment

1. The limitations of Direct Marketing is that it requires a lot of patience and

consistency since it interacts without a middle man. It can also feel uninvited
because direct marketing persuades everyone including those who are not
interested to buy.

2. It is the most expensive and expressive because it targets people all around the
place where the advertisement is put into. It can also drive business growth since
it can reach multiple viewers through an advertisement which be exagged and
positively taken.

Evaluation

Beauty Products

The suited promotion for this type of category is Personal Selling. This can help
the product especially if the salesperson has persuasive skills to interested
buyers. This form of promotion can make people buy since they can have first
hand experience on the product unlike other forms of promotions.