Week 2

Practice:

1. Main or Captive Product Pricing

2. Market Penetration Pricing
3. Perceived Value Pricing
4. Price
5. Demand Curve
6. Product Bundle Pricing
7. Price Skimming
8. Cost-Based Pricing

Enrichment:

1. Price determines the success of the product when customers still give loyalty to
the product even though it does not lower its price. The reason for this is that it is
evident that the customer gives priority and importance to the product because
of its brand and quality. Otherwise, it is considered a failure when the company
set the price too low and they didn't still avail it.

2. These are important to strategize and maximize the sales and profits of the
company.

3. Penetration Marketing. Whenever there is a newly launched product in the

market, like milk tea, the price is too low in order for us to buy it. However, as
customers prioritize it over time, the business changes their price accordingly,
and sets it higher.

Evaluation:

Local Brand:
An example of this is Conching’s Restaurant wherein it provides native dishes
and promotes local cuisines.
 Pricing - is same in different places because dishes were only offered within the
Philippines.
Packaging - /or way of serving does not vary from different places. They serve
foods in a Filipino style.

International Brand:
An example of this is Jollibee wherein it has branches all over the world.

Pricing - is different in different countries because people have different

currencies and pricing standards.
Packaging - /or way of serving varies from different countries. They serve foods
and change their ingredients based on the taste and preference of the certain country.