Professional Documents
Culture Documents
IB 3 Assignments BBA
IB 3 Assignments BBA
BAssi
gnment1
Her
oHonda’
sSpl
i
t
Munj albrothersstartedt heirflagshipcompanynamedt heHer o
CyclesLt d.Theyest ablishedaj oi
ntv entur
ebetweent heHero
GroupandHondaMot orCompanyi n1984,asthe Her oHonda
Motor sLtd.atDhar uher a,India.HondaMot orCompanywast he
world’slargestmanuf actureroft wo- wheel
ers.Botht hecompanies
owned 26%st ake i
nt hecompanyr especti
vely
.Dur ingthe1980s
Hero-HondaMot orCompanybr oughttheconceptoft wo-
wheeler
motor cyclesinIndia.Thei rmot or
cy cl
eswer epopularintheIndi
an
marketbecauseoft heirfuel economyandl owcost .
By2010, Her
oHondaMot orCompanywasr egar
dedast heworld’
s
l
argestmanufactureroftwo-wheel ers.I
twasi n2011thatthei
r26-
yearlongpar
tner
shi peff
ectivelyended.Thenwhatwer et he
reasonsbehi
nddi ssol
vi
ngt heirpartnershi
pandput t
inganendt o
oneoft hemostsuccessfuljointvent ur
esintheIndi
anaut omobil
e
i
ndust r
y?
Conf
li
cti
nExpor
ts–
Boththecompani eswentintoaj oi
ntvent
urewit
hanagr eement
thati
twasonl yfordomesticproducti
onandconsumpt i
on.AsHero
HondaMot orCompanywasoneoft helar
gestmanuf acturer
sof
two-wheelers,
itwantedtoexpanditsel
fbyexport
ingt oother
countr
ies.Subsequentl
y,t
heagr eementwasmodi fi
edandal lowed
theexport
stoaf
ewcount
ri
esl
i
keNepal
,Bangl
adesh,
Sri
Lankaand
Columbia.
Conf
li
ctofI
nter
est
s–
Itwasbasical
lyr
elat
edt othe Boar
dRepresent
ati
on.Thefour
member softheboardincludedtwoexecuti
vedir
ect
orswhower e
theheadsofHondai nIndiaandBangkok,andtwoothermembers
nominatedbyHonda, whichmadet heHondaGrouphaveaccessto
allt
hei
rplansandstrategi
eswhi l
eHeroHondadidnothaveaccess
toanyofHonda’splans.
Conf
li
cti
nVi
sions–
Whent hejointvent
urewasst artedin1984, i
twasat otall
ydiff
erent
worldthen,andin2010, t
hev i
sionsofbot hthecompani es,Hero
HondaandHondabeggedt odi
ffer
from eachother.HeroHonda
want edtoexpanditsbusinessandscal eitupbyent er
ingintothe
nextgrowthphasebyf ocusingonmanuf acturi
ngitsownpr oducts.
So,itneededtoinvestinit
sownResear ch&dev elopmentf orwhich
theyhadt ogetapprovalfr
om theheadof f
iceinJapan,withwhich
Hondawasnotcomf or
table.
Ontheotherhand,Hondawasconti
nuousl
ymakingi
tsexpansi
onin
t
heIndi
anmar ket.I
twascont
inuousl
yint
roduci
ngef
fi
cientmodel
s
l
ikeAct
iva,Di
oandEt er
no.
Conf
li
cti
nCompet
it
ion–
HondaMot or
cycl
esandScootersIndi
aPv t.Ltd.(
HMSI PL)a100%
subsi
diarycompanyofHonda, ent
eredIndiain1999whi ch
mandatedt hecompanyt ot
akeaNoObj ecti
onCer t
if
icat
e(NOC)
fr
om i
tsex ist
ingJVpartner
,HeroHonda.TheNOCwasgi ven,
ona
cl
auset hatHondawill
notmakepr oductsthatwouldcompet e
dir
ect
lywi t
hitspart
ner.
In2010,
HMSI PLdeci
dedtolaunchan110ccmotor
cycl
e,t
he
segmentthatf
ormedover70% HeroHonda’
ssal
es.
I
BAssi
gnment2
I
mpactofRussi
a–Ukr
aineWaronI
nter
nat
ional
Busi
ness
I
BAssi
gnment3
Deci
sionTr
eef
orAppr
opr
iat
eTr
aini
ngMet
hods
Assumingaj obposi t
ionforadomesticcount
ryandan
i
nternat
ionalcountryandgoingthr
oughadeci si
ontreefor
appropr
iatetr
ainingmet hodsf
orthejobposit
ion.Throughthese
tr
aini
ngmet hods, wefindoutt
hetrai
ningscenari
oswhi chhaveto
becarri
edoutf orthejobs.
Her
e,nov
elmeani
ngi
nter
est
ingl
yneworunusual
.
Domest
iccount
ry:
Indi
a–Jobposi
ti
on–School
Teacher
Thejobi
snotnovel
,thecult
urei
snotnovel
,anddegreeof
i
nter
acti
oni
shighwhi chput
sthi
sjobposi
ti
onintr
ainingscenar
ioG.
Tr
aini
ngScenar
ioG–
Lev
elofr
igor–Lowt
omoder
ate
Dur
ati
on-30-
60hour
s
Appr
oach–Lect
ures,
fil
ms,
books,
rol
epl
ays,
cases,
fiel
d
exper
ience.
Tr
aini
ngcont
ent–Li
tt
leemphasi
sonj
obbutmor
eoncul
tur
e.
I
nter
nat
ional
count
ry:
Aust
ral
i
a–Jobposi
ti
on–Yout
uber
Thejobi
snov
el,cul
tur
eisal
sonov el
andthedegr
eeofint
eract
ion
i
shighaswel
l.Appr
opri
atet
rai
ningscenar
ioi
sTrai
ningA.
Tr
aini
ngscenar
ioA–
Lev
elofr
igor–Hi
gh
Dur
ati
on–60-
180hour
s
Approach–Lectur
ers,
fact
ualbri
efing,books,
cases,
rol
epl
ays,
cul
tureassi
mil
ati
on,si
mulat
ions,
fieldexperi
ence.
Trai
ningcontent–Equal emphasisonj
obandcult
ure.St
ressj
ob
demands, constr
aints,
andchoi cesi
ncl
udeeconomic,
poli
ti
cal
,
hi
storical
,andrel
igioustopics.