FI

LM EQUIPMENT
RENTALSERVI CE
BUSI
NESSI N
NI
GERIA
Themedi aindustryinNigeriahaswi t
ness edalotof
transfor
mationandgr owthasar es
ultofthe
adv ancementoft echnologyinthec ountr
y .According
toar ecentreportbyPr icewater
hous eCoopers( PwC) ,
theNi geri
anMedi aandEnt ert
ainmentindus t
rywi l
lbe
thewor ld’
sfastestgrowingmar ketwithi
nt henex t5years
.

Theindustryi
ss ettogrowby12. 1% CAGR.I nt hei
rr eport
,
theyposit
edthat,Nigeri
a’
smedi aandent ert
ainmenthas
thepotent
ialt
obec omeoneoft hec ountr
y ’
sex port
s,wi t
h
proj
ectedannual consumergrowthrateof8.8% ( CAGR) .
PwCi ndic
atesthatin2021,Nigeria’
sfi
lmindus tr
yc ontri
but
ed
2.3% (
$660mi l
li
on( 239bil
l
ionnaira))t
oGDP.

Theypr oject
thatt
hei ndustr
ywil
linc
reaseit
sexportr
evenueearni
ngst
o
over$1bi ll
i
on.Themot i
onpic
tureandmus i
ccombined
contr
ibutedabout$1.8bil
li
on(730bi
ll
i
onnaira)t
othe
country’
sGDPi n2020.
Thec i
t
yofLagosi saf amedc ommer cialhubwher e
creati
onofec onomi c
allyv i
abl
eent erpri
sesisendl ess.
LagosSt at
eint hepas t10y ear shasqui cklyemer ged
ashomet ocreati
vec ommer cial
ism;f r
om mus i
c,fashion,
arts
,f i
l
mmak i
ng,toc opor ateev ents.Homet othebi ggest
fi
lm hous esanddi rectorsinAf ri
ca,thebigges t
mus icvideodirectors,videographer sandphot ographersali
ke.
Iti
ses ti
mat edtohous eov er50,000phot ographerswi th
about20, 000ev entstak i
ngpl aceint hec it
ydai l
y.

Thecommondenomi natoramongstt
hecreati
vec
ommuni t
y
i
nLagosi sPRODUCTI ONEQUI PMENTs uc
hasc amer
as,
l
ight
,sound,andot
hervideorel
atedgear
s.

Wi t
ht heinc
reasi
ngnumberofc r
eati
vesdail
y,andli
mit
ed
numberofr ental
companiestomeetdemand,itcreat
esa
problem andamar k
etthatneedstobetapped.
PROBLEM

Researc hhasshownt hatonl

yabout10% of
photographers
/vi
deographersi
nNigeri
a/Lagosc
anafford
tobuyorownper sonalt
opquali
tyequi
pmenttoexecute
thei
rproject
s,henceabout90% rel
yheav i
lyonr
entalser
vic
es.

Mor eso,renti
ngbadequi pmenthasbeenoneoft hemost
cri
ti
c alis
suesc r
eati
vesenc ounteri
nLagos.Andt hi
sisdue
t
ot heirinabi
li
tytosourc
ef orgoodandc r
edibl
er ent
al
compani esinLagosamongs ttheli
mit
edonesav ail
abl
e.
Thisi mpactsgreat
l
yi nav erynegati
vewayont hese
creativesinthat
:

Itrender
sthejoboft
hecreat
orusel
ess,t
her
eby
,reduc
ing
t
heirconfi
denc
ei nt
hei
rsk
il
lsandabil
i
ti
es.

I
tde
str
oysr
ela
tions
hipsbe
twe
enc
li
ent
sandc
rea
tor
s.

Thecr
eator
'sbra
ndimagei
star
nisheds
ince,
peopl
ema
yno
l
ongert
rus
ttheirs
erv
ice
sandabi
li
tytodel
iv
er.

Notma nyrenta
lcompa ni
esc a
nboa stofgoodequi
pme nttoday
becauseofhowc api
tali
ntensi
veiti
stoinvesti
nthebusiness
.
Withli
mitednumbe rofpeoplepres
entintherent
alspacedue
tohow na nci
all
yintensi
veiti
stosetup;andonlyafrac
tion
wit
hqua li
tyup-t
o-dategadgets,
ther
ea boundsacrytostepin
andoffe rhopetothesecreat
ives
.
S
OLUT
ION

Therental
servi
ceinNigeri
aiswide
lyknowna stheengineoil
thatpowerstheme di
a/ent
ertai
nmentindust
ry.
T her
efore
,
ourfocusl
iesonoffe r
ingafull
gamutof equi
pme ntt
ha tcov
ers
all
areasofproduc
tion.

T
hegoa li
stoe nablecr
eati
vesta
keonpr oj
ectsandcomplet
eit
s
ucces
sful
ly,hence,wea i
mt ol
auncharentalse
rvi
cethat
c
ater
stothe i
rbiggestneed:
provi
dingthem wit
h
t
opnotch,up-t
o-date,qual
it
yequipmentthatguara
ntee
ssucces
s
i
nthei
rindivi
dua l
producti
ons.

Cre
dibil
i
tyisav e
ryimportantfac
torinthebus i
ness.
Crea tor
s
needtoge tgoodequipme ntf
ortheirproducti
onwhi c
h
guara
nteesthatthe
yi mpressthei
rcl
ientsandbys odoing
keepthei
rc l
ie
ntbase.Alotofcreat
iveshavelostbusi
nes sdeal
s
andcli
entsduetoba dgadge t
s,andthatiswhatwei nt
e ndtosolv
e.

I
na ddi
tiontocurbi
ngtheproble
m ofava
il
abil
ty,
weoffe r
techni
calsuppor
ttocre
atorst
oa i
dthemsetupforthei
r
product
ion,inor
dertosaveti
mea ndpr
otectt
hee qui
pment
fr
om dama ges.
 L
ISTOFF
ILME
QUI
PME
NTANDBUDGE
T

GODOXAD600BM APUT URE300DMARKI I

UNI
TCOST-N500,
000 UNITCOS T-N1,000,
000
X2=N1,
000,
000 X2-N2,000,000

S
ONYF X3CI
NEMAT ICCAM
S
ONYA7I
V+28-70MML E
NS +24-70MM&50MMPRI MEL ENS
COST-N4,
000,
000 UNI
TCOST-N6,000,000
X2COS T-N12,
000,000

CANON5DMARKI V
+24-105MML ENS RONINRS3PROGIMBAL
COS
TN2,500,
000 COST-N1,
600,
000
HEAVYDUTYPROTRIPOD H6ZOOMRECORDER
UNITCOS
T-N100,000 COST-N300,
000
X2=N200,
000

SE
NNHE I
SERPROMI C
UNITCOST-N350,
000 LEDFI
LMLIGHT
X2=N700,000 UNI
TCOST-N150,
000
X3=N450,000

T
otal
N24,
750,
000

NOT
E

Thel
is
tedl me qui
pme nt
sar
ethemos ts
ortaft
ergear
satt
he
mome nt
.Topqua l
i
tyci
nemati
cgearsf
or lm,musicvi
deos
,
phot
ographyanda l
lr
oundmotionpic
tureendeavour
.
S
UMMARY

Renta l
bus i
nesswithintheme di
aindust
ryisaverypromising
businesswhichi snotonlybe nec i
altothecre
ators
, buttothese r
vic
e
provideraswe l
l (
awin-win).Thisi
sso,astheret
urnof inv
e st
me nt
capitalisguaranteedtoc omeba ckinabout18mont hs;s
incethe r
e
i
sa na l
readyexisti
ngma r
k e
tpool oft
housandc r
eatorswa i
ti
ngf ora
cr
e dibl
er ent
alcompa nyinNi geri
a.

Mor
eso, thereislowri
ski
nvolvedi
nrunningthebusi
ness:
ther
eare
wor
kableme a sur
esputi
nplacetos
e c
urethegadget
s,andmore
i
mport
a ntly
,t hecompanyhasthel
ibert
yoffol
l
owingthegadget
t
oeverylocation.

Furt
hermore,lmequi
pmenthavere
se l
l
ingval
ue.I
ncaseswhe
reone
gadgetnee
dstobesol
doffa ndupgraded,t
heusedonecanbe
res
oldatt
hes a
meorevenhi
gherpri
cethanitwasbought.

Fi
nal
ly,
themos
texci
ti
nga
spe
ctofr
unni
ngther
ental
bus
ine
ssi
sthe
mini
malcos
tofr
unni
ngondai
l
ytomont
hlybas
is.