CharisaSteyn Interaction Design - 200 Portfolio

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Desktop Research - Business Research

Who is the small business?
1. Charly’s Bakery, a small business based in Cape Town

What are the goals of the business?
2. Charly’s Bakery’s goal is to have a successful business that will inspire people, also to fill families and communities with sweetness.

What is their product offering?
3. Charly’s Bakery offers a variety of sweet treats like cupcakes, cakes and cookies. They mostly specialise in cakes for weddings,
birthdays and anniversaries. Charly’s Bakery specialises in Mucking Afazing designer cakes for all occasions, they also have a range
of fun and bright cupcakes, petit fours, cookies and other yummies.

What is their unique offering / differentiator?
4. They really care about their community and customers. They have a good customer review.

How are they currently addressing COVID-19?
5. Charly’s Bakery was closed during lockdown level 4 and 5, which created an enormous financial loss for the business. Charly’s
Bakery opened after lockdown level 3. They were addressing COVID-19 by creating a crowdfunding campaign to raise funds to
avoid closure.

** I chose Charly’s Bakery, because their products and service is top class, but their website needs a redesign. Charly’s Bakery’s website
doesn’t reflect their business. There is a lot of room for improvement on their website.

Homepage-Header
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Desktop Research - Competitor Analysis 1

Tessa’s Bakery (small business)

Figure 3. Tessa’s Bakery, [Logo]. 8 July 2020. [Website]. (Screenshot by author).

Why are they a competitor of your business? How are they different?
1. Tessa’s Bakery is also a small business based in Milnerton, Cape Town that sells sweet treats that include cupcakes, cake and
cookies. Tessa’s Bakery mostly specialises in birthday cakes.

2. Their website is very good. Users can easily interact on their website and order sweet treats online, whereas Charly’s Bakery
doesn’t allow the user to do that.

3. They sell baking kits to earn a small income. They also do deliveries for customers now.

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Desktop Research - Competitor Analysis 2

The Velvet Cake Co ( small business)

Figure 4. The Velvet Cake Co, [Logo]. 8 July 2020. [Website]. (Screenshot by author).

Why are they a competitor of your business? How are they different?
1. The Velvet Cake Co is also a small business that sells sweet treats like cupcakes, cake and cookies.


2. This business offers a more simple range of sweet treats. Their prices are also a lot cheaper and they are a new company. The
website of the business reflects their product and service. The Velvet Cake Co is much more technology educated in a sense.

3. They are currently delivering sweet treats.

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Brand Audit

How would you describe the brand in one sentence?

1. Charly’s Bakery’s brand is very bright and uplifting.

What is the brand ‘promise’?

2. They promise quality products (cakes, cupcakes and cookies) and quality service.

What is the social media presence like?

3. Charly’s Bakery is very active on Instagram and Facebook. They connect to their users mostly through their Instagram account.

Charly’s Bakery started a crowdfunding campaign to help with the COVID-19 crisis. They post daily about this campaign on their Instagram handle
@Charly’s Bakery.

Figure 7. @charlysbakery, [Instagram Handle]. 8 July 2020. [Instagram]. (Screenshot by author).

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.
St
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teMap
Information Architecture Diagram
Charly’s Cake YouTube &

Home Photos FAQ’s About Us Contact Us
Angels Blog
Opening Hours Opening Hours Opening Hours Opening Hours Opening Hours Opening Hours Opening Hours
Contact Info/ Contact Info/ Contact Info/ Contact Info/ Contact Info/ Contact Info/ Contact Info/
Address Address Address Address Address Address Address
Homepage Search Bar for Page Blog Links List of Page Cake
Information Images Information Questions Information Enquiry
YouTube Images YouTube YouTube Wedding Cake

Search Bar Extras
Channel Category Channel Channel Enquiry
Photo Gallery View Images Social Media Standard Price

Search Bar Search Bar Search Bar
Links List
Contact Us Search Bar Social Media Social Media Google Maps/ Social Media Press/ Media
Links Links Directions Links
Search Bar Social Media Google Maps/ Google Maps/ Google Maps/ Feedback
Links Directions Directions Directions
Social Media Google Maps/ Charity

Links Directions Donations
Job/ Internship
Google Maps/
Requests
Directions
LEGEND
Search Bar
Partial
Repeated
Sections
Repeated Social Media

Sections Links
Google Maps/
Directions
Heuristic Analysis

User - M
y cousin (Anzel); she previously went to Charly’s Bakery and she loves the brand.

Task - F ill in a cake enquiry

Visibility of system status

1. 1. Is the user aware of their current position within the user journey?
1.1. She was quite lost in the beginning to complete her task. There is no indication on the homepage of the cake enquiries. The user searches through
the navigation menu and finds the cake enquiry after 6 minutes. (FAIL)

1.2. Is the user notified about changes in their user journey?
1.2 No, not completely. (FAIL)

1.3. Is the user aware of factors that can have a significant impact on their experience?

1.3 Yes, she said that clearer labels would have improved her experience. She had to search for the pricelist and enquiries form. (PASS)

Match between system and the real world

2. 1. Are UI elements and interaction prompts easily recognisable?

2.1 They are fairly recognisable. The use of bright colours distracted the user. (FAIL)

2.2. Does the online experience replicate the familiarity of offline actions and behaviour?

2.2 No at all. The website is quite frustrating for the user, but she loves their service and product. (FAIL)

2.3. Does the website make use of acronyms, technical terms or jargon that need an explanation? If acronyms are used, are they clearly
explained?

2.3 All the information and headings are written out in full. (PASS)

User control and freedom

3.1. Is the user able to exit all states such as pop-ups and multimedia? Is the exit state consistent and clear?
3.1 Yes, she used the menu bar to navigate through the website. (PASS)

3.2. Is the user able to use the core sections of the website without signing up?
3.2 Yes, no signing up is necessary, unless you have an enquiry where you should fill in your details. (PASS)

3.3. Does the user have control over their personal information?
3.2 Yes, she does. (PASS)

Outcomes + Insights

Change the cake enquiry to a main navigation heading. Make the cake enquiry into an online shop where the user can order cake online and pay online
as well. Provide price lists on the online shop and visual reference.

Make the online experience better for the user by simplifying the colour palette on the website.

Heuristic Analysis - Charly's Bakery
Heuristic Problem severity
Page Problem Issue (SCALE)
Home page Navigation labels Consistency Major problem
Minimal balance between
information density and use
Home page of white space Recognition Major problem
Header is too big, too much
Home page information Minimializm Minor problem
Elements that aren't clickable Error
Home page look like they are prevention Major problem
Home page Text links are often just text Consistency Major problem
Too much information, too
Home page less visual reference Minimializm Major problem
Home page Font sizes differ too much Consistency Major problem
Too bright colour, the use of
Home page pink Minimializm Major problem

User Interview Script

Introductory Questions

1. What does your typical weekday look like?
2. How do you use the Internet in a day?
3. What are some of the apps and websites you use most?
4. Do you like sweet treats like cake, cupcakes and cookies?
5. Do you live near Charly’s Bakery?
Topic Specific Questions
6. Give us a background on Charly’s Bakery. Why do you go to Charly’s Bakery?
7. How did you discover Charly’s Bakery? (social media, newspaper, friends)
8. How often do you visit Charly’s Bakery?
9. Why choose Charly’s Bakery over another bakery, what makes them special;?
10. How did you feel the first time when you visited them?
11. How do you feel about the prices of Charly’s Bakery?
12. Any likes or dislikes about Charly’s Bakery?
Product Opportunity Questions
13. Did you check Charly’s Bakery’s website beforehand?
14. Tell me about the experience of Charly’s Bakery’s website. What information were you looking for? Did you find everything you needed? Any frustrations/pain points?
15. What is the biggest pain point of the website?
16. Would you refer someone to the website?
17. Is Charly’s Bakery’s website appealing to you? Any suggestions you would make?
18. What are the implications of COVID-19 on Charly’s Bakery?
19. What can Charly’s Bakery do to resolve some of the challenges of COVID-19?
Charly’s Bakery (Target Market)

The target market refers to a group of potential customers to whom the company wants to sell its products and services. The
company will focus their marketing efforts on this group of customers. Customers who make up a target market share similar
characteristics including buying geography, buying power, demographics and incomes.

Most businesses have more than one target market. I had a telephonic interview with the owner of Charly’s Bakery. She gave
me an overview of Charly’s Bakery’s possible target market.

Charly’s Bakery focuses on the middle-income and upper-income markets. These market segments consume the majority of the
cake industry.

Their target market consists of the following groups:
● Individual buyer or “walk-in” group (window display attracts this customers)

● Local residents (mostly middle and upper class citizens)
● Celebration groups including parties, weddings, anniversaries etc. (orders in advance and will be targeted by advertising
extensively)
● Tourists from overseas (tourists love funky and exotic cakes)

The primary target market is celebration groups as indicated by the owner. This target market refers to the customers who
want to buy cakes, cupcakes, cookies and more for events like birthdays, weddings, anniversaries etc. This group of consumers
needs to visit the website of Charly’s Bakery in order to book their order and pay in advance.

The secondary target market for Charly’s Bakery is the returning customer that lives in the neighbourhood.
USER INTERVIEW 1 (Primary Target Market)

MALE, 20


1. He usually wakes up at 7, goes through readings and then goes to college from 9am - 1pm. In the afternoon he
studies a bit and spends time with his girlfriend and friends.

2. He mostly uses Instagram, Twitter, YouTube and Google.

3. He uses the internet immediately after he wakes up to check messages on Whatsapp and sometimes to watch
memes on Instagram.

4. He likes sweets treats sometimes, not on a regular basis.

5. He lives in Woodstock, which is very close to Charly’s Bakery.


6. He went to Charly’s Bakery, because they are well known for some of the best cakes in South Africa. Their
cakes and cupcakes are absolutely delicious.

7. He discovered Charly’s Bakery via their YouTube channel. He was intrigued by their beautiful and creative
cakes.

8. He visits Charly’s Bakery at least once a month. He also buys anniversary cupcakes for his girlfriend every
month.

9. Why choose Charly’s Bakery over another bakery, what makes them special?
9. He loves their products, because they are daily baked fresh and have superior quality and taste.

10. He was very excited to visit a very popular bakery in Cape Town. He only heard good reviews about the
bakery.

11. Charly’s Bakery is a bit expensive, but it is understandable because they provide value to their products.

12.Any likes or dislikes about Charly’s Bakery?
12. He disliked their website. It's very cluttered and busy, not simple. However the bakery itself is beautiful and
makes you feel welcome.


13. Yes, he did.

14.Tell me about the experience of Charly’s Bakery’s website. What information were you looking for? Did you
find everything you needed? Any frustrations/pain points?
14. The website is very out-dated and extremely busy. It wasn’t relatively easy to use. The first thing he looked for
was what cakes/ cupcakes they were selling and the prices. He struggled to find the necessary information on
the homepage. The website is very cluttered and disorganised.

15.What is the biggest pain point of the website?
15. The website is very cluttered and disorganised.

16.Would you refer someone to the website?
16. Yes, he would since a website is the main point of reference of any business.

17.Is Charly’s Bakery’s website appealing to you? Any suggestions you would make?
17. The website isn’t very appealing for him. The information is all over the place and the navigation is hard. He
feels that it could be simplified to make it easy to use.

18.What are the implications of COVID-19 on Charly’s Bakery?
18. Unfortunately the cake industry is not an essential service so they will be shut down for the foreseeable
future. This will take a toll on the bakery as they cannot service their employees, rent and other overhead
agreements which will be substantial, because they are a large bakery.

19. They can offer to make meals for the homeless through government tenders, this will help them get some
revenue. They can also start an online delivery service once the lockdown gets lifted. They can also make a
YouTube channel with baking lessons, they can charge a fee for the baking lessons.

***

USER INTERVIEW 2 (Primary Target Market)

FEMALE, 25


1. Her typical weekday is to go to work from 9am to 5pm. Some nights she will have drinks after work with her
friends.

2. She mostly uses Instagram, Whatsapp, Gmail and Pinterest. She uses websites for research.

3. She would usually wake up and see if she has new messages and if there's a new post on instagram. She also
loves to start my day with funny videos on Instagram to make a great start with the day. She uses a lot of the
internet for research for her work.

4. She would usually wake up and see if she has new messages and if there's a new post on instagram.
She also loves to start my day with funny videos on Instagram to make a great start with the day. She uses a lot of
the internet for research for her work.

5. She does live near Charly's Bakery, but not that close to go everyday.


6. She usually goes to Charly's Bakery to go buy cakes for birthday celebrations at the office.

7. She heard about Charly’s Bakery via a college, her college forwarded the link of the website to her.

8. She visits Charly’s Bakery on a monthly basis, depending how many birthdays occur in a month at the office.
She often pops in to buy herself a treat too.

9. Charly’s Bakery made a good impression through their excellent service and products. She said that their
website does need an upgrade.

10. She felt very welcomed and overjoyed with all the sweets treats. It was very nice to visit the place.

11. She felt it is quite expensive, but the prices fit the service and product provided. She is more than willing to
spend a little extra, because she doesn’t go everyday.

12. She likes the look and feel of Charly’s Bakery. She also loves their products.


13. She looked at the website before she went to the bakery.

14. The website needs improvement. The process of booking online is very difficult, there is no option to pay
directly, you have to email them first and then they will send you their banking details. The website is too colorful
too, the layout too messy too.

15. She didn’t like the overuse of pink on the website, the logo also faded because it is pink and the background
is also pink.

16. She won’t refer to the website, because she struggled a lot. She would rather just say to go to the shop or
call.

17.Is Charly’s Bakery’s website appealing to you? Any suggestions you would make?
17. She would work a more natural colour into the website, to keep the funkiness but also make it elegant.

18. They will suffer financial problems.

19. They can start cake tutorials and charge a small fee to keep them going.

***

USER INTERVIEW 3 (Secondary Target Market)

FEMALE, 22


1. Her typical weekday consists of waking up at around 6:45 am. She makes her bed, showers and gets ready to
go to university. She normally gets home at around 3 pm and makes lunch for herself. She goes to the gym in the
evening and studies until very late.

2. She mostly uses Instagram, Whatsapp, Youtube Music and Google.

3. She uses the internet in the morning when she streams music on YouTube.

4. Yes, but she likes savoury treats more.

5. Yes, she lives in Woodstock.


6. She mainly went to Charly’s Bakery to try out their interesting cake and cupcakes.

7. She discovered Charly’s bakery via social media on Instagram. One of her friends posted a photo of them in
front of the bakery. She was intrigued by the look and feel of Charly’s Bakery. The sweet treats also looked
yummy.

8. She usually goes when she receives her money, at least once a month.

9. She was intrigued by their beautiful and interesting cakes and it is also a nice vibe.

10. She felt overwhelmed by all the sweet treats that her eyes were blessed with.

11. Their prices were quite expensive, but she doesn’t spoil herself like this daily.

12. She was completely happy with the products and service of Charly’s Bakery, but she was afraid to go alone to
the bakery.


13. Yes she did, because she wanted to check for specific directions and business hours.

14. She was mainly looking for a price list, specific directions and business hours. The directions were on the
landing page, but it could’ve been clearer. The business hours were visible. She struggled with the navigation of
the price list, that could’ve been more clearer.

15. She was distracted by the many colors of the website.

16. No, because they give a lot of outdated information about the bakery on the website.

17. No, she didn’t find it very appealing. She described the website as childlike, because of the overuse of bright
colours. She suggested that there is more information and photos of cakes about the bakery on the homepage
too. She also suggested a less bright colour to make it more adultlike.

18. She thinks it will definitely have a big loss of income, since social gatherings like weddings and parties won’t
be allowed due to lockdown rules.

19. Charly’s Bakery can give discounts for cakes.

***

USER INTERVIEW 4 (Secondary Target Market)

FEMALE, 20


1. She usually has classes from 9 am - 12 pm, she goes home to finish assignments and readings. When she is
done with school work, she exercises and hangs out with her friends.

2. She mostly uses Instagram, WhatsApp, ZAFUL, Pinterest and Google.

3. She uses the Internet in the morning to check her social media platforms like Instagram and Facebook.

4. Yes, she absolutely adores sweet treats, especially chocolate and red velvet cupcakes to satisfy her sweet
tooth.

5. Yes, she lives in Gardens, which is near Charly’s Bakery.


6. She goes to Charly’s Bakery whenever she craves something sweet.

7. She found out about Charly’s Bakery via social media on Facebook. Some of her mutual friends checked in at
Charly’s Bakery, so she visited their Facebook page.

8. She visits them frequently, at least once a month to stock up on sweet treats.

9. Why choose Charly’s Bakery over another bakery, what makes them special;?
9. She loves the warm welcoming feeling and atmosphere of Charly’s Bakery. She loved their interesting and
yummy cupcakes.

10. She didn’t like the surrounding area, it made her feel uneasy, but as soon as she entered Charly’s Bakery she
felt comfortable and happy.

11. The prices are a bit expensive, but she only visits Charly’s Bakery only once a month. She is willing to spend a
bit extra money on the sweet treats.

12. She loved Charly’s Bakery and their products, but she was concerned about her safety, because the
surrounding area was a bit sketchy.


13. She did check the website beforehand to see some of their sweet treats.

14. She found the website to be a bit outdated and she had to search for the information she was looking for. The
homepage needs more photos of the sweet treats.

15. The image gallery tooked a long time to load. The bright colours were also a problem for her.

16. No, she would rather just send their Facebook or Instagram page.

17. It could use a bit of updating that feels a bit old. She suggested modernizing it a bit.

18. They are losing business, because they are closed for the duration of lockdown. This results in financial loss.

19. They can give discounts on upcoming orders. They can make gift vouchers too.

***

Interviews - Data Analysis (Primary Target Market)

I had two Whatsapp video calls with the users that formed part of the primary target market.

The first few questions were just to make the user comfortable and to get some knowledge about how they interact with apps and websites. Both users
have their own unique routines. Both the users make use of apps like Instagram, Whatsapp and Google. Instagram seems to be a possible app to reach
the target market. Both users like sweet treats, but one user said not on a regular basis and the other user said that it mustn't be too sweet.

Only one user lives near Charly’s Bakery, the other user lives quite far. These two users form part of the primary target market, because they usually
visit the bakery to buy sweet treats for celebrations like anniversaries and birthdays. Both users visit Charly’s Bakery on a monthly basis.

One user discovered Charly’s Bakery via Youtube and the other user via a friend. Both users are very satisfied with their products and service, but
definitely not their website. Their website has a lot of room for improvement. The interviews proved that Charly’s Bakery itself is a very welcoming
place, the users love it there. The users don’t feel the same way about the website, both critique the website.

Both users agreed that their prices are expensive, but they are willing to pay for it, because their service is great and worth it. They also don’t go
everyday, so they can afford to pay for it once in a while. The users are classified as the middle class income owners.

Both visit the website beforehand. The one user stated that the website has room for improvement and the other user disliked it. The website layout is
one big concern of both users. The one user defines it as cluttered and disorganised.

One user mentioned that the process of booking online is difficult and the website is too colorful too. The other user found it difficult to navigate
through the website, it is cluttered and disorganized. The use of pink color is also very disturbing. There should be visual references on the homepage
of the website, maybe the pricelist too.

One user would refer people to the website, because it is the main point of reference of any business. The other user would rather just call the shop. A
few recommendations for the website is to work with more neutral colours, that won’t distract the user and to keep it elegant. SImplify the website and
make it more universal too.

COVID-19 had a very negative impact on Charly’s Bakery, because they had to close their store during lockdown. During the lockdown they generated
no income, so financial problems followed. Users made a few suggestions to help with this financial burden. A popular recommendation was to start
cake tutorials and charge a small fee. They can offer meals through government tenders to get some revenue.

Interviews - Data Analysis (Secondary Target Market)

I had two FaceTime video calls with users that formed part of the secondary target market.

The first few questions were just to make the user comfortable. Both users have their own unique routines. Both the users make use of
apps like Instagram, Whatsapp and Google. Instagram seems to be a possible app to reach the target market. Charly’s Bakery can reach
these users via an Instagram profile and also a Whatsapp group chat.

Both users like sweet treats, but one user likes savoury treats more. Both live in a close radius to Charly’s Bakery, but they only visit
occasionally. These users form part of the secondary target market, because they are classified as the local customer.

Both users discovered Charly’s Bakery via social media platforms like Instagram and Facebook. The website can add social media icons on
their homepage.

Both users love the interesting cakes and cupcakes of Charly’s bakery. The users love the vibe of Charly’s Bakery, one user is concerned
about the unsafe surrounding area. The users classified their products as expensive, but also acceptable because they don’t go everyday.

Both users visit the website beforehand, but for different reasons. The one user looked for directions and business hours, the other user
looked for what the bakery had.

Both didn’t like the visual design of the website. The main concern was the bright colors used on the website. There weren't any images of
the products on the homepage.

Both agreed that COVID-19 had a negative impact on Charly’s Bakery, it caused a financial loss.

Users suggested that a discount on upcoming sales will generate a small income. Gift vouchers can also be an option.

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Rebrand - Analysis + Changes

This document serves to document the process and changes that will be implemented based on research and criteria.

1. BRAND AUDIT (DESIGN)
This section refers to visual brand implementation.

Observations / Insights

- The logo represents the brand
- The primary colour palette is acceptable, but the secondary colour palette doesn’t suit the primary colour palette
- The use of secondary colour palette makes the website too colourful
- The fonts hierarchy on the website can be improved
- The frames around the images don’t look visually appealing

Changes

- Remove secondary colours and stick to the primary colour palette
- Improve the font hierarchy of the headings and text
- Remove the frames around the images and keep it simplistic

2. INFORMATION ARCHITECTURE
This section refers to information structure and hierarchy on the current website.


- There is a lot of information in the header of the existing website. (trading hours, contact information and directions)
- There is also a conflict in the header with contact information, because underneath the contact information in the header is the
contact us in the primary navigation menu.
- The repetition of the YouTube link on almost every page of the website is unnecessary.
- The social media links are duplicated on the website
- The search bar on every page is hidden
- Directions are also on every page of the website
- The information is linked to the wrong menu headings

Changes

- Simplify the header of the existing website
- Move the trading hours and contact information to the footer of the website, because it won’t distract the user when they want to
use the primary navigation menu
- Remove the reception of the YouTube link on every page; make heading for YouTube link
- Remove duplication of social media links on website
- Move the search bar and menu bar to the header of the website
- Put clear directions on homepage
- Simplify headings and sections of the menu bar

3. HEURISTICS
This section refers to specific behaviours and features on the website.


- Cake enquiry forms aren’t easily found
- Cake enquiry forms isn’t as effective as an online ordering shop
- Some elements aren’t clickable on the website
- Use of bright colours distracts the user
- The user has control over personal information

Changes

- Make sure there is a distinction between clickable elements and text elements
- Simplify the bright colours, stick to one gradient of pink
- Create an online ordering shop on the primary navigation menu

4. INTERVIEWS + PERSONAS
This section refers to specific interviews that were done with the following stakeholders in order to gain insight into the brand and the
product offering.


- Website is very disorganized according to the users
- Visual layout of website can be improved
- The use of bright colours are distracting the users
- The homepage can be improved by adding visual references with the information

Changes

- Re-organize the headings of the website
- Use one colour palette on website
- Improve visual layout
- Change the homepage by adding more information and visual reference

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LOGO
GALLERY

LOGO
NEWS
ALL COVID-19 ARTICLES PRESS FAQ’s YouTube
Charly’s Cake Angels

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LOGO
CONTACT
CONTACT US JOIN MAILING LIST

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NEWSLETTER
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SUBSCRIBE

Devel
opmentandProtot
ypi
ng
(Desi
gnIt
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ions)
UIMoodboar
d Non-
UIMoodboar
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CHARLY’
S
HOME | ONLI
NESHOP | ABOUT | GALLERY | NEWS | CONTACT
BAKERY
Char
ly’
sBaker
yisaf
ami
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HOME | ONLI
Wel
comet
oChar
ly’
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y,homeofChar
ly’
sCakeAngel
s,si
tuat
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lyandJacquiBi
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heyearsthebusinesshasgrownandt
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lyWickedChocol
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don’
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llget
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NAVI
GATI
ON
BAKERY
38Canter
bur
yStreet
CapeTown,8001
SouthAf
ri
ca
ONLI
NESHOP
TRADI
NGHOURS charl
y@char
lysbaker
y.co.
za
Tel
:+27(021)4615181
TuesdaytoFri
day09:
00-16:
00
Sat
urday09:
00-14:
00
© CHARL
Y’SBAKERY2020 ClosedonSundaysandMondays
HOME
ONLI
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ABOUT
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NEWS
CONTACT
HOME | ONLI
ABOUT
PHI
LOSOPHY
Ther
ealmagi
cofChar
ly’
sBaker
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y.co.
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:+27(021)4615181
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day09:
00-16:
00
Sat
urday09:
00-14:
00
© CHARL
HOME | ONLI
GALLERY
WEDDI
NG BI
RTHDAY ANNI
VERSARY BABYSHOWER RELI
GIOUS 18+
TRADI
NGHOURS charl
y@char
lysbaker
y.co.
za
Tel
:+27(021)4615181
TuesdaytoFri
day09:
00-16:
00
Sat
urday09:
00-14:
00
© CHARL
HOME | ONLI
NEWS
ALL COVI
D-19 ARTI
CLES PRESS FAQ’
S YOUTUBE
CHARL
Y’SCAKEANGELS
Charly’sCakeAngelsisadocu- r
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lysbaker
y.co.
za
Tel
:+27(021)4615181
TuesdaytoFri
day09:
00-16:
00
Sat
urday09:
00-14:
00
© CHARL
Fi
nalDesi
gnandRat
ional
e
HOME | ONLI
Wel
comet
oChar
ly’
sBaker
y,homeofChar
ly’
sCakeAngel
s,si
tuat
edi
nDi
str
ict6,CapeTown,Sout
hAf
ri
ca
Wespecial
isei
nMuckingAfazi
ngdesi
gnercakesf
oral
loccasi
ons,
aswel
lasar
angeoff
unandbr
ightcupcakes,
pet
itf
our
s,
cooki
esandotheryummies.
Char
ly’
sBaker
yisaf
ami
lyr
unbusi
ness,st
art
edbyChar
lyandJacquiBi
essi
n1989
Overt
heyearsthebusinesshasgrownandt
heir3daught
ers,Al
exandr
a,Daniel
laandRochhavejoi
nedthem i
ncr
eat
ingt
hei
r
cr
azy,magi
cal,
gli
tt
er-fill
edworldofOompaLoompas,LufLufanddecadent
lyWickedChocol
atecake.
Ourphi
losophyi
sinnov
ate,
don’
timi
tat
e,andt
hemor
eyougi
vet
hemor
eyou’
llget
.
DI
RECTI
ONS
ADDRESS
38Canter
bur
yStreet
CapeTown,8001
SouthAf
ri
ca
ONLI
NESHOP
Webeli
evethattheworl
disrun TRADI
NGHOURS charl
y@char
lysbaker
y.co.
za
onl
ove,l
aughterandcupcakes! Tel
:+27(021)4615181
TuesdaytoFri
day09:
00-16:
00
Sat
urday09:
00-14:
00
© CHARL
HOME | ONLI
ABOUT
PHI
LOSOPHY
Ther
ealmagi
cofChar
ly’
sBaker
yli
esi
nourphi
losophyofgi
ving.
Charit
yst art
sathomef orus,andwecont inuallyinvestinupl if
ting
ourstaff,mostofwhom comef rom underprivil
egedbackgr ounds
andhavenof ormaltraini
ng.Thishashel pedust ocr eateour
beauti
fulRainbowBaker yFami l
y.OurbelovedChar ly,whopassed
awayinMay2012, beli
evedthatupl i
fti
ngpeopl et hrough
opportunityi
st hegreatestwayt oaffectchangei npeopl e’slives.
Wear ealsoPr oudlySouthAf r
icanandespeci all
yPr oudly
Capetonian,andar epassionateaboutourcount ry’sbrightfuture.
OurTat aMadi ba,NelsonMandel a,showeduswhatwehadt he
potenti
altobeasanat i
on,andwet r
yt obringhi sethosi nt
oour
l
iveseveryday .
Wesuppor tmorethan20chari
ti
esannuall
yaswellasdozensof
otherchar
ityevent
sthr
oughouttheyear
,andstr
onglyadher
eto
thebeli
efthat“t
hemoreyougive,t
hemor eyouwil
lrecei
ve”
.
Ourdr
eam ismuchmorethanhavi
ngasuccessf
ulbusiness,iti
s
toi
nspir
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stoaddabitmoresweet
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onl
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:+27(021)4615181
TuesdaytoFri
day09:
00-16:
00
Sat
urday09:
00-14:
00
© CHARL
HOME | ONLI
GALLERY
WEDDI
NG BI
RTHDAY ANNI
VERSARY BABYSHOWER RELI
GIOUS 18+
Webeli
evethattheworl
disrun TRADI
NGHOURS charl
y@char
lysbaker
y.co.
za
onl
ove,l
:+27(021)4615181
TuesdaytoFri
day09:
00-16:
00
Sat
urday09:
00-14:
00
© CHARL
HOME | ONLI
NEWS
ALL COVI
D-19 ARTI
CLES PRESS FAQ’
S YOUTUBE
CHARL
Y’SCAKEANGELS
Charly’sCakeAngelsisadocu- reali
tyTVseriesthat
debutedi nOctober2011andpr ovidesaudienceswi t
han
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ntimat eviewofli
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Bibliography

1. Charly’s Bakery. 2020. [Welcome to Charly’s Bakery]. [Website]. Available: <http://charlysbakery.co.za>. [Accessed 08/07/2020].

2. Charly’s Bakery. 2020. [Cake of Good Hope]. [Website]. Available: <http://charlysbakery.co.za>. [Accessed 08/07/2020].

3. Tessa’s Bakery. 2020. [Logo]. [Website]. Available: < https://www.tessasbakery.co.za>. [Accessed 08/07/2020].

4. The Velvet Cake Co. 2020. [Logo]. [Website]. Available: <https://www.thevelvetcakeco.com>. [Accessed 08/07/2020].

5. Tessa’s Bakery. 2020. [Order Now]. [Website]. Available: < https://www.tessasbakery.co.za>. [Accessed 08/07/2020].

6. The Velvet Cake Co. 2020. [Welcome]. [Website]. Available: <https://www.thevelvetcakeco.com>. [Accessed 08/07/2020].

7. @charlysbakery. 2020. [Instagram Handle]. [Instagram]. Available: <https://www.instagram.com/charlysbakery/>. [Accessed 08/07/2020].

8. @charlysbakery. 2020. Keep Charly’s Bakery Alive… [Instagram]. Available: <https://www.instagram.com/p/CAXHoScAroo/>. [Accessed
08/07/2020].

9. Unsplash. 2020. Michael Dam. [Online]. Available: <https://unsplash.com/photos/mEZ3PoFGs_k>. [Accessed 08/07/2020].

10. Unsplash. 2020. Guilherme Stecanella. [Online]. Available: <https://unsplash.com/photos/_dH-oQF9w-Y>. [Accessed 08/07/2020].

List of Figures

Figure 1. Charly’s Bakery, [Welcome to Charly’s Bakery]. 8 July 2020. [Website]. (Screenshot by author).

Figure 2. Charly’s Bakery, [Cake of Good Hope]. 8 July 2020. [Website]. (Screenshot by author).

Figure 3. Tessa’s Bakery, [Logo]. 8 July 2020. [Website]. (Screenshot by author).

Figure 4. The Velvet Cake Co, [Logo]. 8 July 2020. [Website]. (Screenshot by author).

Figure 5. Tessa’s Bakery, [Order Now]. 8 July 2020. [Website]. (Screenshot by author).

Figure 6. The Velvet Cake Co, [Welcome]. 8 July 2020. [Website]. (Screenshot by author).

Figure 7. @charlysbakery, [Instagram Handle]. 8 July 2020. [Instagram]. (Screenshot by author).

Figure 8. @charlysbakery, Keep Charly’s Bakery Alive…. 19 May 2020. [Instagram]. (Screenshot by author).

Figure 9. Michael Dam, Happy Daughter. 2020. (Unsplash: online).

Figure 10. Guilherme Stecanella, Joyce, my friend. 2020. (Unsplash: online).
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HOME ABOUT GALLERY CONTACT ECO-MARINE VILLAGE PARTNERS
2020 HERMANUS WHALE FESTIVAL POSTPONED
Out of concern for the health and safety of the exhibitors and visitors to the festival, the Hermanus Whale Festival Executive
Committee has no choice but to postpone the 2020 Hermanus Whale Festival to September 2021 due to the global
COVID-19 (Coronavirus) pandemic.
Considering the current situation and to ensure the utmost safety of the exhibitors and national and international visitors
to the festival, the decision to postpone the festival by a year was taken unanimously.
This annual festival in celebration of the arrival of the Southern Right Whales to the South African shores is one of the
biggest family events in South Africa to be affected by the coronavirus pandemic.
CONTACT US
About 100,000 visitors had been expected to flock to Hermanus for South
Africa’s largest family event, which was set to run September 24 through to
September 27 2020.
Until the 2020 COVID-19 outbreak, which postponed the Hermanus Whale
Festival for a year, this popular family festival had weathered numerous
setbacks without being cancelled or postponed. However, as concerns
about coronavirus pandemic have led to the abandonment or
postponement of major events around the world, the Hermanus Whale
Festival now had to join that list for the first time since its inception in 1971.
Hermanus Whale Festival is an annual celebration of the return of the

Southern Right Whales From their feeding grounds in Antarctica. Southern
Right Whales frequent the South African waters from June to December to
mate and to give birth to their offspring.
September… one of the BEST months to be whale watching on the Cape

Whale Coast of South Africa! This time of year, spring flowers bloom, whale
mating groups are abundant and whale calves are born. We are usually
gifted sunny windless days after the Cape unleashed her furious storms and
excitement runs high in preparation for our most famous visitors.
Hermanus Whale Festival fulfils its

responsibility "to prove that humanity
has beaten the coronavirus", a warm
welcome is extended to all whale
friends, from near and far, to attend a
historic 30th Whale Festival in 2021.
About Festival
The annual Hermanus Whale Festival is a celebration to the return of the southern right whales to the coastal
waters of Southern Africa. It is a tribute to the legacy left to the town by Wendy the Whale whose story is about
man's ability to live in harmony with nature as well as people's ability to come together as communities valuing
the environment. All events and activities during the whale festival are focused to create awareness on how to
protect the whales and all our marine wildlife who share our coastal waters. The festival takes place in
September which is the peak of whale activity in the region.
LEARN MORE
Eco-Marine Festival
The heartbeat of the whale festival, the Eco-Marine Tent, has become the festival’s biggest attraction.
Informative and entertaining, with a focused appeal to children, adults and anyone who cares about
preserving our ocean wildlife.
With its wide range of eco & marine-related environmental exhibitions, the aim of the Eco Marine Tent
and the Hermanus Whale Festival is to inspire visitors through informative, colourful, interactive
displays, films, music, arts and food and informative talks by marine biologists and experts.
LEARN MORE
Hermanus Whale Festival Gallery
VIEW MORE
Contact Us
NAME
Email
festival@hermanus.co.za
festival@hermanuswhalefestival.co.za
EMAIL
Marketing
marine@hermanuswhalefestival.co.za
MESSAGE
Telephone
+27 (0)71 606 3261
SEND
HERMANUS TRAVEL
GENERAL INFO
CONTACT US
Whale Blog
Tourism
Information
Sponsors
+27 (0)71 606 3261
Where to Eat
Emergency Services
Accommodation
Stall Application 2020
Business Directory
Whale Festival Marketing Links
ECO-MARINE (CONSERVATION) PARTNERS
Learn & Explore: Above & Below.
This theme encompasses the ocean as well as coastal and marine environments on land.
Although exhibitions will cover coastal habitats on the South African Whale Coast, our visitors are global.
“You will only protect what you love, and you can
only love what you know”
Overview
Our aim is to involve local people (citizen scientists) and future conservationists (young people) to learn and explore through interaction with product owners,
scientists, researchers about their conservation-related products.
We have formed multi-stakeholder partnerships that complement global efforts to ensure all the displays are interactive aiming to enhance sensory
awareness by prompting visitors to seek answers. Knowledge will ensure that ignorance is no barrier to participation when protecting the coastal and oceanic
marine wildlife on the whale coast.
The exhibitions are themed Above & Below, covering the various estuaries, ocean, mountainous and coastal habitats with information displayed on a
comprehension level of small kids to young adults. We firmly believe that young people are not only the beneficiaries but also the drivers of change.
Eco-Marine Tent Sponsors
Pick n Pay
Cape Whale Coast
Good Hope FM
Official sponsor of Official sponsor of Hermanus Official sponsor of Hermanus

Hermanus Whale Festival
Whale Festival
Whale Festival
Find out more > Find out more > Find out more >
Cape Town & Peninsula

Western Cape
Beverages
Official sponsor of Hermanus Official sponsor of Hermanus

Whale Festival
Whale Festival
Find out more > Find out more >
Eco-Marine Tent Exhibitors 2019
Argiculture, forestry SANBI
African Penguin &

& fisheries
Seabird Sanctuary
Official tent exhibitor of

Official tent exhibitor of Hermanus Whale Festival

Find out more > Hermanus Whale Festival
Shark Spotters
Marine Dynamics
Great White Shark

Tours
Official tent exhibitor of Official tent exhibitor of


Find out more > Find out more > Hermanus Whale Festival
Find out more >
Dyer Island Seafari
Dyer Island Cruises
Conservation Trust
Official tent exhibitor of Official tent exhibitor of

Official tent exhibitor of Hermanus Whale Festival

Find out more >
Whale
Hermanus Botanical Whale Watchers
Society
Official department of South Official department of South

Africa
Official department of South Africa
Find out more > Africa
Find out more >

Find out more >
Panthera Africa
Kogelberg
Sea Search
Official department of South Official department of South Official department of South

Africa
Africa
Africa
Find out more > Find out more > Find out more >
Eco-Marine Sponsors
Jaydee Media
Marine Wildlife
Official sponsor of Hermanus

Whale Festival
Official sponsor of Hermanus

Whale Festival
Find out more >

Find out more >
HERMANUS TRAVEL
GENERAL INFO
CONTACT US
Whale Blog
Tourism
Information
Sponsors
+27 (0)71 606 3261
Where to Eat
Emergency Services
Accommodation
Business Directory
HERMANUS WHALE FESTIVAL GALLERY
VIDEOS IMAGES
1 2 3
HERMANUS TRAVEL
GENERAL INFO
CONTACT US
Whale Blog
Tourism
Information
Sponsors
+27 (0)71 606 3261
Where to Eat
Emergency Services
Accommodation
Business Directory
2020 HERMANUS WHALE FESTIVAL POSTPONED
Out of concern for the health and safety of the exhibitors and visitors to the festival, the Hermanus Whale
Festival Executive Committee has no choice but to postpone the 2020 Hermanus Whale Festival to
September 2021 due to the global COVID-19 (Coronavirus) pandemic.
Considering the current situation and to ensure the utmost safety of the exhibitors and national and
international visitors to the festival, the decision to postpone the festival by a year was taken
unanimously.
CONTACT US
About 100,000 visitors had been expected to

flock to Hermanus for South Africa’s largest
family event, which was set to run September
24 through to September 27 2020.
Until the 2020 COVID-19 outbreak, which

postponed the Hermanus Whale Festival for a
year, this popular family festival had
weathered numerous setbacks without being
cancelled or postponed. However, as concerns
about coronavirus pandemic have led to the
abandonment or postponement of major
events around the world, the Hermanus Whale
Festival now had to join that list for the first
time since its inception in 1971.
Hermanus Whale Festival fulfils its

responsibility "to prove that humanity
has beaten the coronavirus", a warm
About Festival
The annual Hermanus Whale Festival is a celebration to the return of the southern right
whales to the coastal waters of Southern Africa. It is a tribute to the legacy left to the town by
Wendy the Whale whose story is about man's ability to live in harmony with nature as well as
people's ability to come together as communities valuing the environment. All events and
activities during the whale festival are focused to create awareness on how to protect the
whales and all our marine wildlife who share our coastal waters. The festival takes place in
September which is the peak of whale activity in the region.
LEARN MORE
Eco-Marine Festival
The heartbeat of the whale festival, the Eco-Marine Tent, has become the festival’s biggest
attraction. Informative and entertaining, with a focused appeal to children, adults and anyone
who cares about preserving our ocean wildlife.
With its wide range of eco & marine-related environmental exhibitions, the aim of the Eco
Marine Tent and the Hermanus Whale Festival is to inspire visitors through informative,
colourful, interactive displays, films, music, arts and food and informative talks by marine
biologists and experts.
LEARN MORE
Hermanus Whale Festival Gallery
VIEW MORE
Contact Us
NAME
EMAIL
MESSAGE
SEND
Email
Marketing
marine@hermanuswhalefestival.co.za
festival@hermanuswhalefestival.co.za
Telephone
+27 (0)71 606 3261
HERMANUS TRAVEL
GENERAL INFO
CONTACT US
Whale Blog
Tourism
Information
Sponsors

Where to Eat
Emergency Services
+27 (0)71 606 3261
Accommodation
Business Directory
ECO-MARINE (CONSERVATION) PARTNERS
This theme encompasses the ocean as well as coastal and marine environments on land.
Although exhibitions will cover coastal habitats on the South African Whale Coast, our visitors are
global.
“You will only protect what you love, and you

can only love what you know”
Overview
Our aim is to involve local people (citizen scientists) and future conservationists
(young people) to learn and explore through interaction with product owners,
scientists, researchers about their conservation-related products.
We have formed multi-stakeholder partnerships that complement global efforts

to ensure all the displays are interactive aiming to enhance sensory awareness
by prompting visitors to seek answers. Knowledge will ensure that ignorance is
no barrier to participation when protecting the coastal and oceanic marine
wildlife on the whale coast.
Pick n Pay
Cape Whale
Coast
Official sponsor of
Hermanus Whale Official sponsor of
Festival
Hermanus Whale
Find out more > Festival
Find out more >
Good Hope FM
Cape Town &

Western Cape
Official sponsor of
Hermanus Whale Official sponsor of
Festival
Hermanus Whale
Find out more > Festival
Find out more >
Peninsula
Beverages
Official sponsor of
Hermanus Whale
Festival
Find out more >
Eco-Marine Tent Exhibitors 2019
Eco-Marine Sponsors
HERMANUS TRAVEL
GENERAL INFO
CONTACT US
Whale Blog
Tourism
Information
Sponsors

Where to Eat
Emergency Services
+27 (0)71 606 3261
Accommodation
Business Directory
VIDEOS IMAGES
1 2 3
HERMANUS TRAVEL
GENERAL INFO
CONTACT US
Whale Blog
Tourism
Information
Sponsors

Where to Eat
Emergency Services
+27 (0)71 606 3261
Accommodation
Business Directory
2020 HERMANUS WHALE FESTIVAL

POSTPONED
Out of concern for the health and safety of the exhibitors

and visitors to the festival, the Hermanus Whale Festival
Executive Committee has no choice but to postpone the
2020 Hermanus Whale Festival to September 2021 due to the
global COVID-19 (Coronavirus) pandemic.
Considering the current situation and to ensure the utmost

safety of the exhibitors and national and international
visitors to the festival, the decision to postpone the festival
by a year was taken unanimously.
This annual festival in celebration of the arrival of the

Southern Right Whales to the South African shores is one of
the biggest family events in South Africa to be affected by
the coronavirus pandemic.
CONTACT US
About 100,000 visitors had been expected to flock

to Hermanus for South Africa’s largest family event,
which was set to run September 24 through to
September 27 2020.
Until the 2020 COVID-19 outbreak, which

postponed the Hermanus Whale Festival for a year,
this popular family festival had weathered
numerous setbacks without being cancelled or
postponed. However, as concerns about
coronavirus pandemic have led to the
abandonment or postponement of major events
around the world, the Hermanus Whale Festival
now had to join that list for the first time since its
inception in 1971.
Hermanus Whale Festival a warm

About Festival
Eco-Marine Festival
Gallery
VIEW MORE
Contact Us
NAME
EMAIL
MESSAGE
SEND
HERMANUS TRAVEL
GENERAL INFO
CONTACT US
ECO-MARINE (CONSERVATION)
PARTNERS
This theme encompasses the ocean as well

as coastal and marine environments on land
“You will only protect what you love,

and you can only love what you
know”
Overview
Our aim is to involve local people (citizen

scientists) and future conservationists
(young people) to learn and explore through
interaction with product owners, scientists,
researchers about their conservation-related
products.
We have formed multi-stakeholder

partnerships that complement global efforts
to ensure all the displays are interactive
aiming to enhance sensory awareness by
prompting visitors to seek answers.
Pick n Pay
Official sponsor of
Hermanus Whale
Festival
Find out more >
Cape Whale
Coast
Official sponsor of
Hermanus Whale
Festival
Find out more >
Good Hope FM
Official sponsor of
Hermanus Whale
Festival
Find out more >
Cape Town &

Western Cape
Official sponsor of
Hermanus Whale
Festival
Find out more >
Peninsula
Beverages
Official sponsor of
Hermanus Whale
Festival
Find out more >
Eco-Marine Exhibitors 2019
Eco-Marine Sponsors
HERMANUS TRAVEL
GENERAL INFO
CONTACT US
VIDEOS
IMAGES
1 2 3
HERMANUS TRAVEL
GENERAL INFO
CONTACT US
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and functions really good. I would with our web site. She went above and quickly and changes that I wanted
recommend anyone that is looking for a beyond to make sure that the site was made were done immediately.
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HB
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S
Hout Bay Rainfall

Th is is a community site where residents of Hout Bay
share the rainfall data they have collected in their gardens
for the benefit of interested parties.
HB Rain Data
If you wish to contact us

(e.g. wish to join the
team of rainfall data
collectors), please email
us on
houtbayrain@gmail.com
About the Hout Bay rainfall site & team
Why this website?
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Get in touch now
or join the data team. Or, view data
Hout Bay Rainfall Pages Connect
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community of Hout Bay, Cape Town, who collect rainfall in our HB Rain Data
gardens and wish to share the data with anyone interested! SW Rain Data
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I
nter
act
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Maj
or
Term 4:DESI
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NGFORUSER
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gner
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at
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1. 2. 3.
Headings - Semibold (24pt - 30pt)
Lorem ipsum dolor sit amet,

consectetur adipiscing elit,
Text - Medium (16pt - 18pt)
sed do eiusmod tempor
CREATE ACCOUNT CREATE ACCOUNT incididunt ut labore et dolore
magna aliqua. Ut enim ad
minim veniam.
EMAIL ADDRESS EMAIL ADDRESS 6 characters
READ
1 special character
steyncharIsa@icloud.com upper case character
lower case character Lorem ipsum dolor sit amet,

ENTER PASSWORD ENTER PASSWORD sed do eiusmod tempor
incididunt ut labore et dolore
james55/ magna aliqua. Ut enim ad
minim veniam, t labore et
dolore magna aliqua. Ut
SIGN IN enim ad minim veniam.
CONFIRM PASSWORD CONFIRM PASSWORD
james55/
SIGN IN
CONTINUE CONTINUE incididunt ut labore et dolore
minim veniam ut.
READ
YAY!
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit, sed do Lorem ipsum dolor sit amet,
eiusmod tempor. consectetur adipiscing elit,
sed do eiusmod tempor.
CONTINUE
#E16F4B #9DB2BC #6C6C6F #C8C9CF #EAE0D3 #CEC0AD

OOPS! YAY! OOPS! sed do eiusmod tempor.
amet, consectetur
adipiscing elit, sed do DELIVERED
eiusmod tempor.
TRY AGAIN CONTINUE TRY AGAIN CONVERSATION WITH A MATCH

Charisa, 20
Headings - Semibold (24pt - 30pt)

Text - Medium (16pt - 18pt) sed do eiusmod tempor
CREATE ACCOUNT CREATE ACCOUNT incididunt ut labore et dolore
minim veniam,
EMAIL ADDRESS EMAIL ADDRESS 6 characters

READ
1 special character
steyncharIsa@icloud.com upper case character
lower case character Lorem ipsum dolor sit amet,

ENTER PASSWORD ENTER PASSWORD sed do eiusmod tempor
incididunt ut labore et dolore
james55/ magna aliqua. Ut enim ad
minim veniam, t labore et
dolore magna aliqua. Ut
SIGN IN enim ad minim veniam,
CONFIRM PASSWORD CONFIRM PASSWORD
james55/
SIGN IN
CONTINUE CONTINUE incididunt ut labore et dolore
minim veniam,
YAY! READ

amet, consectetur
adipiscing elit, sed do Lorem ipsum dolor sit amet,
eiusmod tempor. consectetur adipiscing elit,
sed do eiusmod tempor.
CONTINUE
#CE7C7C #688593 #6C6C6F #C8C9CF #EAE0D3 #CEC0AD

OOPS! YAY! OOPS! sed do eiusmod tempor.
amet, consectetur
adipiscing elit, sed do DELIVERED
eiusmod tempor.
TRY AGAIN CONTINUE TRY AGAIN CONVERSATION WITH A MATCH

Charisa, 20
Pr
ojectdocument
ati
on
NOODLE
By tapping “Sign up” or “Sign
in”, you agree to the T&C’s.
SIGN UP
SIGN IN
CREATE ACCOUNT
Username
Enter password
Confirm password
CONTINUE
CREATE ACCOUNT
Username
Charisa
Username already taken
Enter password
james55/
6 characters upper case character
1 special character lower case character

Confirm password
james55/
CONTINUE
CREATE ACCOUNT
Username
Charisa70
Username correct
Enter password
James55/
6 characters upper case character
1 special character lower case character
Confirm password
James55/
CONTINUE
VERIFY ACCOUNT
Enter number
ZA +27 0838505570
A unique verification code will be sent to
this number. Terms and conditions apply.
CONTINUE
VERIFY ACCOUNT
Enter code
8 1 8 8 9 9
Incorrect code
RESEND
CONTINUE
VERIFY ACCOUNT
Enter code
8 1 8 7 9 9
Correct code
RESEND
CONTINUE
SIGN IN
Username
Enter password
CONTINUE
Trouble signing in?
SIGN IN
Username
Charisa70
Enter password
********
Incorrect password
CONTINUE
Trouble signing in?
SIGN IN
Username
Charisa70
Enter password
James55
Incorrect password
CONTINUE
Trouble signing in?

SIGN IN
Username
Charisa70
Enter password
James55/
Correct password
CONTINUE
Trouble signing in?
NOODLE
YAY!
amet, consectetur
adipiscing elit, sed do
eiusmod tempor.
GET STARTED
NOODLE
YAY!
YOU HAVE MATCH
WITH THOMAS.
SEE PROFILE
PROFILE Done
THOMAS, 25
Sports Dog lover
Travel
Gaming
Surfing
I like watching sports and surfing on

weekends.
Yo dudes
SHARE THOMAS’S PROFILE
REPORT
MESSAGES
RECENT MATCHES ARCHIVE MATCHES
SEARCH MATCHES
Thomas
Thomas, 25
Hello
Hello, how are you?

READ
Show me some dirty

pics ;)
PROFILE Done
THOMAS, 25
Sports Dog lover
Travel
Gaming
Surfing
I like watching porn and surfing on

weekends.
Yo dudes
REPORT
PROFILE Done
THOMAS, 25
Sports Dog lover
Travel
Gaming
Surfing
I like watching porn and surfing on

weekends.
Yo dudes
REPORT
MESSAGES
SEARCH MATCHES
Thomas
YAY!
YOU QUALIFY FOR A
NEW MATCH!
SEE PROFILE
MESSAGES
SEARCH MATCHES
Paul
Jack
Jody
Harvey
John
CHARISA, 20
EDIT PROFILE
SETTINGS
NOODLE +
Unlock our most exclusive features
Remove ads
ACCOUNT SETTINGS
Username Charisa70
Number 0838507750
A verified phone number help secure you account.
EXPLORE
Username Current location
Cape Town, WC
Maximum distance 50 km
Age range 20-30
Show me Men
PROFILE SETTINGS
Shared content
LOG OUT
PAUSE ACCOUNT
DELETE ACCOUNT
NUMBER
PHONE NUMBER
0838507750
Verified phone number
UPDATE 
VERIFY NUMBER
ENTER NUMBER
ZA +27 0724014602
A unique verification code will be sent to
this number. Terms and conditions apply.
CONTINUE
VERIFY NUMBER
ENTER CODE
8 1 8 8 9 9
Incorrect code
RESEND
CONTINUE
VERIFY NUMBER
ENTER CODE
8 1 8 7 9 9
Correct code
RESEND
CONTINUE
SETTINGS
NOODLE +
Remove ads
ACCOUNT SETTINGS
Username Charisa70
Number 0724014602
A verified phone number help secure you account.
EXPLORE
Username Current location
Cape Town, WC
Maximum distance 50 km
Age range 20-30
Show me Men
PROFILE SETTINGS
Shared content
LOG OUT
PAUSE ACCOUNT
DELETE ACCOUNT
CHARISA, 20
EDIT PROFILE
NOODLE +
Remove ads
EDIT PROFILE Done
ABOUT ME
500
PASSIONS
Add passions
EDUCATION
Add university
LOCATION
Add city/town
GENDER
Choose gender
SEXUAL ORIENTATION
Choose orienatation
PREVIEW
EDIT PROFILE Done
ABOUT ME
I love spending times with my

doggies and watching sports on
the weekends.
425
PASSIONS
Sports, dog lover, travel, gaming
EDUCATION
UCT
LOCATION
Cape Town
GENDER
Female
SEXUAL ORIENTATION
Straight
PREVIEW
PREVIEW Done
CHARISA, 20
Sports Dog lover
Travel
Gaming
Art
I love spending times with my

doggies and watching sports on the
weekends.
SHARE CHARISA’S PROFILE
REPORT
Keyl
ear
ning
Mybi ggestchal l
engei nt hispr oj
ectwas
colourcont rast.Igotmycol ourreferences
from myUIr esearch, butIst ruggledt o
finaliset herightcolour sformydat ingapp.
Thecombi nat i
onofpi nkandbl uewasqui te
af unkycol ourmi x.From f eedbackmypi nk
backgr oundwast oodar kandIchangedi tto
amor elightpink.Mybi ggestl earni
ngdur ing
thisprojectwast odesi gnaf uncti
onalapp
thatisdesi gnedf oruseri nput .MyUIdesi gn
hasal otofcont ent.Ialsol earnedt hatUI
researchr eall
yhel psthepr oject
development ,mycont entmoodboar dswere
i
mpor tantresearch.

CharisaSteyn Interaction Design - 200 Portfolio

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Char

Tessa’s Bakery ​(small business)

The Velvet Cake Co (​ small business)

Figure 7. @charlysbakery, [Instagram Handle]. 8 July 2020. [Instagram]. (Screenshot by author).

Charly’s Cake YouTube &

YouTube Images YouTube YouTube Wedding Cake

Photo Gallery View Images Social Media Standard Price

Social Media Google Maps/ Charity

Repeated Social Media

1.2 No, not completely. ​(FAIL)

Match between system and the real world

User control and freedom

2. How do you use the Internet in a day?

4. Do you like sweet treats like cake, cupcakes and cookies?

5. Do you live near Charly’s Bakery?

Topic Specific Questions

6. Give us a background on Charly’s Bakery. Why do you go to Charly’s Bakery?

8. How often do you visit Charly’s Bakery?

11. How do you feel about the prices of Charly’s Bakery?

12. Any likes or dislikes about Charly’s Bakery?

Product Opportunity Questions

13. Did you check Charly’s Bakery’s website beforehand?

15. What is the biggest pain point of the website?

16. Would you refer someone to the website?

18. What are the implications of COVID-19 on Charly’s Bakery?

● Individual buyer or “walk-in” group (window display attracts this customers)

1. What does your typical weekday look like?

6. Give us a background on Charly’s Bakery. Why do you go to Charly’s Bakery?

13. Did you check Charly’s Bakery’s website beforehand?

USER INTERVIEW 2 (Primary Target Market)

1. What does your typical weekday look like?

6. Give us a background on Charly’s Bakery. Why do you go to Charly’s Bakery?

13. Did you check Charly’s Bakery’s website beforehand?

USER INTERVIEW 3 (Secondary Target Market)

1. What does your typical weekday look like?

6. Give us a background on Charly’s Bakery. Why do you go to Charly’s Bakery?

13. Did you check Charly’s Bakery’s website beforehand?

1. What does your typical weekday look like?

6. Give us a background on Charly’s Bakery. Why do you go to Charly’s Bakery?

13. Did you check Charly’s Bakery’s website beforehand?

Interviews - Data Analysis (Secondary Target Market)

ABOUT MOTI ONS

ABOUT MOTI ONS

-Age20 Emmaismot iat

Heme I Onl,ne 5hop / About/ Ga//~ 1J / Ne.ws /Ccntoct- P =

Troc.l•~ Hours "- ero iI:-

@ 0101 "-1'.!:> &.k ---- 0 000

/3; /1,'\ f\ lV OJV1 l l j

@Charl1,.1 's Bol<ex-

Home_ I 01'\ line SNf I About-I Crci/lcr~ I NtvJs / unt-act f =

Image Image Image Image Image

Apple Maps Image

Lorem ipsum dolor sit amet, consectetur <email>

<description> <description> <description> <description> <description>

Lorem ipsum dolor sit amet, consectetur <email>

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do

Lorem ipsum dolor sit amet, consectetur <email>

Image Image Image Image Image

Image Image Image Image Image

Lorem ipsum dolor sit amet, consectetur <email>

Charly’s Cake Angels

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CONTACT US JOIN MAILING LIST

Tessa’s Bakery (small business)

The Velvet Cake Co ( small business)

1.2 No, not completely. (FAIL)