Professional Documents
Culture Documents
Module
in
GE 3
PURPOSIVE COMMUNICATION
1
2
Module No. 2
RYAN D. MADARCOS
DYNA S. RODRIGUEZ
MESHIA GRACE A. HAMORA
TAMARAH DEMONTEVERDE
TABLE OF CONTENTS
Contents Page Number
Title Page ………………………….. 2
Table of Contents ………………………….. 3
Instruction to the User ………………………….. 4
Introduction ………………………….. 5
Chapter 2
Globalization, Cultures and ………………………….. 5
Communication
Overview ………………………….. 5
Learning Outcomes ………………………….. 5
D. Discussion ………………………….. 6
E. Activities/ Exercises ………………………….. 6
D. Discussion ………………………….. 12
E. Activities/ Exercises ………………………….. 21
Lesson 3.Varieties and Registers of Spoken ………………………….. 23
Language
A. Learning Outcomes ………………………….. 23
C. Pre-test ………………………….. 23
D. Discussion ………………………….. 24
INTRODUCTION
CHAPTER 2
Overview
Learning Outcomes:
Lesson 1
C. Pre-test
1. What is globalization?
D. Discussion
(1) In simple terms, globalization is the process by which people and goods
move easily across borders. Principally, it’s an economic concept – the
integration of markets, trade and investments with few barriers to slow the
flow of products and services between nations. There is also a cultural
element, as ideas and traditions are traded and assimilated.
(2) Globalization has brought many benefits to many people. But not to
everyone.
(3) To help explain the economic side of globalization, let’s take a look at the
well-known coffee chain Starbucks.
(4) The first Starbucks outlet opened its doors in 1971 in the city of Seattle.
Today, it has 15,000 stores in 50 countries. These days you can find a
Starbucks anywhere, whether Australia, Cambodia, Chile or Dubai. It’s
what you might call a truly globalized company.
(5) And for many suppliers and jobseekers, not to mention coffee-drinkers, this
was a good thing. The company was purchasing 247 million kilograms of
unroasted coffee from 29 countries. Through its stores and purchases, it
provided jobs and income for hundreds of thousands of people all over the
world.
(6) But then disaster struck. In 2012, Starbucks made headlines after Reuters
investigation showed that the chain hadn’t paid much tax to the UK
government, despite having almost a thousand coffee shops in the country
and earning millions of pounds in profit there.
(9) One example is the Silk Road, when trade spread rapidly between China and
Europe via an overland route. Merchants carried goods for trade back and
forth, trading silk as well as gems and spices and of course coffee. (In fact,
the habit of drinking coffee in a social setting originates from Turkish
custom, an example of how globalization can spread culture across borders.)
(13) Globalization has led to many millions of people being lifted out of
poverty.
(14) For example, when a company like Starbucks buys coffee from farmers
in Rwanda, it is providing a livelihood and a benefit to the community as a
whole. A multinational company’s presence overseas contributes to those
local economies because the company will invest in local resources, products
and services. Socially responsible corporations may even invest in medical
and educational facilities.
(15) Globalization has not only allowed nations to trade with each other, but
also to cooperate with each other as never before. Take the Paris Agreement
on Climate Change for instance, where 195 countries all agreed to work
towards reducing their carbon emissions for the greater global good.
(16) While some areas have flourished, others have floundered as jobs and
commerce move elsewhere. Steel companies in the UK, for example, once
thrived, providing work for hundreds of thousands of people. But when
China began producing cheaper steel, steel plants in the UK closed down
and thousands of jobs were lost.
(17) Every step forward in technology brings with it new dangers. Computers
have vastly improved our lives, but cyber criminals steal millions of pounds
a year. Global wealth has skyrocketed, but so has global warming.
(18) While many have been lifted out of poverty, not everybody has benefited.
Many argue that globalization operates mostly in the interest of the richest
countries, with most of the world’s collective profits flowing back to them
and into the pockets of those who already own the most.
(20) Basically, done wisely (in the words of the International Monetary Fund)
globalization could lead to “unparalleled peace and prosperity.” Done
poorly, “to disaster”.
Colonization
• This marked the beginning of globalization.
• In Philippines, history tells us that the Spaniards, Americans and other
colonizers have introduced their culture (language, food, clothing, beliefs,
values, education) to the country.
• Other countries such as Malaysia, India and other countries have their share of
stories on how colonization has shaped their social, economic and education
system without necessarily being disconnected with their own countries.
Diaspora
• Other scholars call this migration.
• Immigration provides us picture of fluidity among peoples from different races
where new networks of economy and cultures are established.
Technologies
• Technologies have immensely facilitated globalization.
• With internet, people are no longer strangers to events outside of their own
country.
• Exposure to various political, economic and social systems through global news
have considerably educated people hence on micro level, potentially impacting
individual’s views towards one’s society and on macro level, possibly
influencing a nation’s perspective towards its governance, economic trading,
environmental care activities, social dealings, health activities and education
system.
• With communication technology (smart phones, computers, tablets) nation
have become more fluid in their interactions (video chats, phone conversation),
allowing instantaneous feedbacks and negotiations.
“On almost any basis, English is the nearest thing there has been to a global
language. Its worldwide reach is much greater than anything achieved historically by Latin
or French, and there has never been a language as widely spoken as English. Many would
reasonably claim that in the fields of business, academics, science, computing, education,
transportation, politics and entertainment, English is already established as the decto
lingua franca.”(http:wwwthehistoryofenglish.com)
• Albeit English has been acknowledged as the current global language and is
learned by many due to globalization, patterns of interactions (greetings,
gestures, business dealings etc.) may not essentially be universalized.
• Because globalization moves people across borders, its effects are felt not only
in economic terms, but in social and cultural aspects as well. Thus, globalization
also impacts communication.
E. Activities
Activity 1.
Activity 2.
Directions: Complete the table below. Provide answer sheet for your answer.
What is globalization? What are the negative What are the benefits
effects of of globalization?
globalization?
Activity 3
Activity 4
Directions: Answer the following questions. Provide answer sheet for your answers.
4 3 1
Organization Information is well- Information is organized but The information appears to
organized with well- paragraphs are not well- be disorganized
constructed paragraphs. constructed
Quality of Information clearly relates Information clearly relates Information has little or
Information to the main topic. It to the main topic. No details nothing to do with the main
includes several supporting and/or examples are given topic
details and/or examples
Grammar, No spelling, punctuation or Few spelling and So many spelling,
Usage and grammatical errors punctuation errors, minor punctuation and
Mechanics grammatical errors grammatical errors that
alter the meaning of the
sentences.
Lesson 2
C. Pre-test
D. Discussion
Intercultural Communication
• People interacting with those coming from unfamiliar cultures may have
difficulties in communication.
Like handshakes, greeting rituals also vary from culture to culture. For
example, Japanese women bow differently from Japanese men. German
bow is also different from Japanese.
Sources of Misunderstanding
5. Local context – turns and the turns within sequences produced by the
participants themselves, and the orientation of the participants as well as the
repair moves that follow the displayed understanding.
1. Ethnocentrism
This is a belief that one’s own cultural group’s behavior, norms, ways of
thinking, and ways of being are superior to all other cultural groups. It becomes
a barrier in intercultural communication when it prevents you from even trying
to see another’s point of view – that is, when it hampers all attempts at
emphathy.
2. Stereotyping
Stereotypes are oversimplified or distorted view of another race, another ethnic
group, or even another culture. The problem with stereotypes is that whether
they are positive or negative, once they are established, it is difficult to remove
them. To remove them, we must first recognize them , then we must obtain
individual information that will counteract them.
3. Prejudice
It is a negative attitude toward a cultural group based on little or no experience.
4. Discrimination
It is an overt actions one takes to exclude, avoid, or distance oneself from other
groups.
(1) Communicating across cultures is challenging. Each culture has set rules that
its members take for granted. Few of us are aware of our own cultural biases
because culturak imprinting is begun at a very early early age. And while some
of a culture’s knowledge, rules, beliefs, values, phobias, and axieties are taught
explicitly, most of the information is absorbed subconsciously.
(2) The challenge for multinational communication has never been greater.
Worldwide business organization have discovered that intercultural
communication is a subject of importance – not just because of increased
globalization, but also because their domestic workforce is growing more and
more diverse, ethnically and culturally.
(3) We are all individuals, and no two people belonging to the same culture are
guaranteed to respond in exactly the same way. However, generalizations are
valid to the extent that they provide clues on what you will most likely encounter
when dealing with members of a particular culture.
(7) In sequential cultures (like North American, English, German, Swedish, and
Dutch), businesspeople give full attention to one agenda item after another.
(8) In synchronic cultures (including South America, Southern Europe and Asia)
the flow of time is viewed as a sort of circle, with the past, present, and future
all interrelated. This viewpoint influences how organizations in those cultures
approach deadlines, strategic thinking, investments, developing talent from
within, and the concept of “long-term” planning.
(9) Orientation to the past, present, and future is another aspect of time in which
cultures differ. Americans believe that the individual can influence the future
by personal effort, but since there are too many variables in the distant future,
we favor a short-term view. Synchronistic cultures’ context is to understand the
present and prepare for the future. Any important relationship is a durable
bond that goes back and forward in time, and it is often viewed as grossly
disloyal not to favor friends and relatives in business dealings.
(10) In international business practices, reason and emotion both play a role.
Which of these dominates depends upon whether we are affective (readily
showing emotions) or emotionally neutral in our approach. Members of neutral
cultures do not telegraph their feelings, but keep them carefully controlled and
subdued. In cultures with high affect, people show their feelings plainly by
laughing, smiling, grimacing, scowling, and sometimes crying, shouting, or
walking out of the room.
(11) This doesn’t mean that people in neutral cultures are cold or unfeeling,
but in the course of normal business activities, neutral cultures are more careful
to monitor the amount of emotion they display. Emotional reactions were found
to be least acceptable in Japan, Indonesia, the U.K., Norway, and the
Netherlands and most accepted in Italy, France, the U.S., and Singapore.
(12) Reason and emotion are part of all human communication. When
expressing ourselves, we look to others for confirmation of our ideas and
feelings. If our approach is highly emotional, we are seeking a direct emotional
respinse: “I feel the same way.” If our approach is highly neutral, we want an
indirect response: I agree with your thoughts on this.”
(13) It’s easy for people from neutral cultures to sympathize with the Dutch
manager and his frustration over trying to reason with “that excitable Italian.”
After all, an idea either worksor it doesn’t work, and the way to test the validity
of an idea is through trial and observation. That just makes sense – doesn’t it?
Well, not necessarily to the Italian who felt the issue was deeply personal and
who viewed any “rational argument” as totally irrelevant!
✓ Sociolinguists argue that gender is a social variable that could account for
language and communication differences.
✓ There are cases however that regardless of gender, one’s talk is characterized as
feminine or musculine depending on one’s personality.
✓ Being aware of the male and female communicaton variances could lead to
better and deeper understanding of someone in communication situations.
✓ Every generation or age group may also use its own unique set of jargons or
lingos in their casual conversations.
✓ Their eras, trends, popular events, movies, television shows, radio programs,
songs, and literature introduce these lingos.
1. Phubbing
It means someone is talking to you while he or she is texting or on a computer.
2. Hundo P
It means hudred percent or that the person using the phrase is supportive and
approves.
The “joy of missing out” means missing something that was lame in the first
place.
5. I can’t even
It means that the speaker is losing patience.
1. Assimilation
It occurs when an ethnic minority sacrifices its own culture to integrate into
society.
2. Accomodation
It is an attempt to retain some cultural uniqueness and to transform the existing
dominant structures so that there is less hierarchy.
Example: You can have a dominant culture that is the culture you conform to
when in public sphere, and a parent culture which you follow in the private
sphere. For example, you can be Chineses and American, but at home practice
traditional healing methods such as cupping and when necessary, using the
dominant culture’s practice of urgent care.
3. Separation
Separation rejects the dominant society and organizations, and individuals
attempt to join similar co-cultural group member to form organizations that are
reflective of their own values and norms.
Example: Many African Americans and women, unhappy that power structures
were not changing quickly enough, formed separate groups that excluded
members of the dominant group as well as non-dominant group who did not
share their views.
Activity 1
Activity 2
Activity 3
_____________________________________________
_____________________________________________
_________2. Our emotions do not matter whenever we communicate with
others.
_____________________________________________
_____________________________________________
_________3. There is no such thing as a right culture or a wrong culture.
_____________________________________________
_____________________________________________
_________4. All cultures have the same way of thinking about time.
_____________________________________________
_____________________________________________
_________5. Communicating across cultures happens in one’s own country
because of the diverse domestic workforce of many companies
today.
_____________________________________________
_____________________________________________
Activity 4
Activity 5
Activity 6
1. If you are to study or work in a foreign country in the future, what will be your
considerations so that you will effectively blend with the people you mingle
with?
2. Cite certain situation when you encountered miscommunication while talking
with people of different nationalities.
3. Is knowledge on gender differences and generation differences important for
communicating effectively? Why?
4 3 1
Organization Information is well- Information is organized but The information appears to
organized with well- paragraphs are not well- be disorganized
constructed paragraphs. constructed
Quality of Information clearly relates Information clearly relates
Information has little or
Information to the main topic. It to the main topic. No details
nothing to do with the main
includes several supporting and/or examples are given
topic
details and/or examples
Grammar, No spelling, punctuation or Few spelling and So many spelling,
Usage and grammatical errors punctuation errors, minor punctuation and
Mechanics grammatical errors grammatical errors that
alter the meaning of the
sentences.
Lesson 3
C. Pre-test
D. Discussion
Varieties of English
✓ World Englishes (WE) actually stands for the localized varieties of English as
they are used or spoken in certain areas.
1. Familiar
✓ This register is normally used between people who know each other
well.
For example:
Hey,
Later,
John
2. Informal
✓ Generally journalism and occasionally academic writing use this
register.
✓ When using informal register, there is usually a close relationship
between the writer, audience and topic with a degree of casualness.
✓ The features of this register are different from familiar register as
more care is taken with grammar.
✓ The tone is conversational, using colloquial language, compared to
formal register.
For example:
3. Formal
✓ A formal register is neither colloquial nor personal and is the register
that is mostly used in academic writing.
✓ It does not break any of the rules of written grammar and often has a
set of rules of what not to do when using this register.
For example:
4. Ceremonial
✓ Modern academic writing rarely uses this register.
For example:
I stand on this rostrum with a sense of deep humility and great pride –
humility in the wake of those great architects of our history who have
stood here before me, pride in the reflection that this home of legislative
debate represents human liberty in the purest form yet devised.
Cultural Text
✓ The awareness of the different varieties of English with their features as well as
understanding the registers of English should be the goal of everyone so that
there is less misunderstanding and miscommunication.
Activity 1
Directions: Analyze each utterance – its meaning, context, and register. Fill in the
table with your answer.
2. Could you please hold on for a while? I will just call her.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Activity 2
Activity 3
Directions: Below are examples of two varieties of English that focus on expression.
Classify them accordingly and write them under the correct column. Note that some
terms from the list are used by both varieties.
Activity 4
E. Activities/Exercises
Rubrics for Grading Essay
4 3 1
Organization Information is well- Information is organized but The information appears to
organized with well- paragraphs are not well- be disorganized
constructed paragraphs. constructed
Quality of Information clearly relates Information clearly relates Information has little or
Information to the main topic. It to the main topic. No details nothing to do with the main
includes several supporting and/or examples are given topic
details and/or examples
Grammar, No spelling, punctuation or Few spelling and So many spelling,
Usage and grammatical errors punctuation errors, minor punctuation and
Mechanics grammatical errors grammatical errors that
alter the meaning of the
sentences.
F. References
Magan, R. G., Nano M. C. B., Turano C., (2018) Purposive Communication in the
21st Century Mindshapers Co. Inc Manila
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