Media and Information Languages

12
Module in
Media and Information Literacy
(MIL) Grades 11/ 12
First Quarter- Week 7

MELANI L. LAWAN
Developer
Department of Education- Cordillera Administrative Region

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 Republic of the Philippines
DEPARTMENT OF EDUCATION
Cordillera Administrative Region
SCHOOLS DIVISION OF BAGUIO CITY
No. 82 Military Cut-off Road, Baguio City

Published by the
Learning Resource Management and Development System
Department of Education
Cordillera Administrative Region
Schools Division of Baguio City

COPYRIGHT NOTICE
2020

Section 9 of Presidential Decree No. 49 provides:

“No copyright shall subsist in any work of the Government of the

Philippines. However, prior approval of the government agency of office
wherein the work is created shall be necessary for exploitation of such work
for profit.”

This material has been developed for the implementation of K-12

Curriculum through the Curriculum Implementation Division (CID)—Learning
Resource Management and Development System (LRMDS). It can be
reproduced for educational purposes and the source must be acknowledged.
Derivatives of the work including creating an edited version, an enhancement
or a supplementary work are permitted provided all original work is
acknowledged and the copyright is attributed. No work may be derived from
this material for commercial purposes and profit.

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 PREFACE

  This Module is a learning package intended for the learners of Media and
Information Literacy subject. This material is designed to provide learners with
meaningful tasks to develop the most essential learning competencies of the
subject area.

Date of Development: June 2020

Resource Location : DepEd Schools Division of Baguio City

Learning Area: English

Grade Level: 11/12

Learning Resource Type: Module

Quarter/Week Q1/ W7

Learning Competency Code

Learning Competency Present an issue in varied ways to

disseminate information using the codes,
convention, and language of media

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 ACKNOWLEDGMENT

The developer wishes to thank those who made this module possible:
the Almighty God for the blessings He is always bestowing;
to my beloved family, for the understanding and endless love; and
to Ma’am Armi Victoria Fiangaan for her inputs.

Development Team
Developer: MELANI L. LAWAN
Illustrator: <Name>

School Learning Resource Management Committee

Whitney A. Dawayen School Head / Principal
Erlinda A. Agabao School LR Coordinator

Quality Assurance Team

Lillian Pagulongan EPS – English
Santiago L. Bugtong PSDS – West Baguio Central District

Learning Resource Management Section Staff

Loida C. Mangangey EPS- LRMDS
Victor A. Fernandez Education Program Specialist II - LRMDS
Christopher David Oliva Project Development Officer II – LRMDS
Priscilla A. Dis-iw Librarian II
Lily B. Mabalot Librarian I

CONSULTANTS

JULIET C. SANNAD, EdD

Chief Education Supervisor – CID

SORAYA T. FACULO, PHD

Asst. Schools Division Superintendent

MARIE CAROLINE B. VERANO, CESO V

Schools Division Superintendent

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 TABLE OF CONTENTS
Copyright Notice…………………………………………………………... ii
Preface ……………………………………………………………………. iii
Acknowledgement………………………………………………………… iv
Table of Contents …………………………………………………………… v
Title Page…………………………………………………………………….. 1
Introduction…………………………………………………………………… 2
What I Need to Know…………………………………………………………… 3
What I Know………………………………………………………………... 4
What’s In?….. ……………………………….……………………………… 5
Activity: My Thoughts …………………………………….. 6
What’s New? ……………………………….……………………………… 7
Activity: What Am I? …………………………………………………….. 7
What Is It?.. ……………………………….……………………………… 8
What’s More? ……………………………….……………………………… 9
Activity: How I see It.. …………………………………………….. 9
What I Have Learned………………………….……………………………… 10
Activity: Scene on the Go….. ……………………………………. 10
What I Can Do…………………………….……………………………… 11
Activity: Creation Time …………. ……………………………….. 11
Additional Activity………………………………………………………………… 12
Activity: What If………….………………………………………….. 12
Assessment ……………...................................................................... 13
Answer Key …………..………………………………………………..…. 15
References………. ............................................................................. 16

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Media and Information Languages
12
Module in
Media and Information Literacy
(MIL) Grades 11/ 12
First Quarter- Week 7

MELANI L. LAWAN
Developer
Department of Education- Cordillera Administrative Region

vi
 INTRODUCTION

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time.
You will be enabled to process the contents of the learning resource while
being an active learner.
This module is made up of the following components:
1. Expected Learning Outcomes (What I need to know?)
These are the target outputs while going about with the module and
after finishing the module.
2. Pre-assessment (What I know?)
This is included to determine your prior knowledge about the topic.
Your score in the pre-test would determine if you will continue or not with the
module.
3. Review (What’s in?)
It provides a short background of previous lessons or knowledge that
might help you understand the new lesson.
4. Lesson Proper (What is it?)
This contains the discussion of the lesson, clarifications of concepts
and activities that would enhance your knowledge and skills and will lead you
in achieving the expected learning outcomes.
5. Additional Activities (What’s more?)
These are enrichment activities that would test how much you have
mastered the learning outcomes.
6. Generalization/ Summary of Learning (What I have learned)
This is composed of questions and other activities that would check
what you have learned in this module.
7. Application (What I can do)
This presents the importance of the lessons you have learned in this
module as you apply in your daily activities in life.
8. Post Assessment
This evaluates your overall understanding and your level of mastery in
understanding the content of the module.
9. Additional Activities

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 This contains other activities related to the topic that would enhance
more your learning.

How to Use This Module

This module was created as simple and clear as it is. Just follow the
flow of the lesson and do things step by step. Do not be in a hurry to finish.
Take time to master each topic before proceeding to the next one.
1. Go over the list of Expected Learning Outcomes to get an idea of the
knowledge and skills you are expected to gain and develop as you study the
module.
2. Take the Pre-assessment. It will determine how much you know the
topic.
3. Study the concepts or principles provided. Use other resources if
you need to and accomplish the given activities. Finish the activities before
checking it using the answer key. For the written output you may check it
using the rubrics provided or you may ask your teacher or mentor to evaluate
it
4. Take the Post-assessment and see if you have improved using the
module.
5. Most importantly, use the knowledge and skills you have acquired in
your daily life.

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W hat I Need to Know?

Greetings! As a 21st Century Learner, you should be able to explain

the language of media and information, thus you are expected to achieve the
underlying objectives at the end of the lesson.

Learning Objectives:

MELC: Present an issue in varied ways to disseminate information using the

codes, convention, and language of media.

At the end of this module, you will be able to:

• explain the codes, convention, and language of media; and
• apply the codes, convention, and language of media and information
in disseminating information.

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W hat I Know?

Let us determine how much you already know about media and
information languages. Read each statement carefully and choose the best
answer by encircling it.

After you are done answering, check your own paper using the answer
key provided. Getting a 100% score means you can skip the module, but
getting less means you have to proceed with the given tasks.

1. What do you call the ones who provide the products and services needed
by the audience?
a. Audience
b. Producers
c. Consumers
d. Stakeholders
2. Which DOES NOT belong to Technical Code?
a. Camera
b. Lighting
c. Framing
d. Setting
3. Which DOES NOT belong to Symbolic Code?
a. Iconic Symbols
b. Sound Effect
c. Body Language
d. Setting
4. Which DOES NOT belong to Written Code?
a. Headlines
b. Captions
c. Bubble Speech
d. Lighting
5. Which DOES NOT belong to the group?
a. Object
b. Clothing
c. Colors
d. Framing
6. What do you call the ways in which equipment is used to tell the story
(sound, camera techniques/angles, types of shots, lighting)?
a. Media Language
b. Symbolic Codes
c. Written Codes
d. Technical Codes
7. What term do Technical codes, Symbolic codes, and Written codes belong
to?
a. Types of Codes
b. Symbolic Codes

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 c. Technical Codes
d. Written Codes
8. What do you call the generally accepted ways of doing something?
a. Connotation
b. Types of Codes
c. Conventions
d. Denotations
9. What do you call the codes, conventions, formats, symbols and narrative
structures that indicate the meaning of media messages to an audience?
a. Media Language
b. Audience
c. Types of Codes
d. Other Stakeholders
10. What do you call the system of signs which create meaning?
a. Signs
b. Codes
c. Producer
d. Conventions

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W hat’s In?

Activity: My Thoughts! Explain in 2-3 sentences whether you agree

or disagree with the statement below. Make sure to defend your answer by
citing some examples.

By Marshall McLuhan, 1964”

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__________________________________________________________

W ____________________________________
hat’s New?

Activity: What Am I! For nos. 1-3, given the symbols, identify the
meaning and the purpose. For nos. 4-5, give your own symbol and the
meaning attached to it.

Symbols Where do you see it? and Meaning

1.

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2.

3.
4.

5.

W hat Is It?

TERMS TO REMEMBER

•Media Languages are codes, conventions, formats, symbols and narrative

structures that indicate the meaning of media messages to an audience.

•Codes are systems of signs, which create meaning

•Types of Codes:

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A. Technical codes include sound, camera angles, types of shots and
lighting. They may include, for example, ominous music to communicate
danger in a feature film, or high-angle camera shots to create a feeling of
power in a photograph.

B. Symbolic codes include the language, dress or actions of characters, or

iconic symbols that are easily understood. For example, a red rose may be
used symbolically to convey romance, or a clenched fist may be used to
communicate anger

Semiotics- is the study of signs & symbols (designation of complex sign),

discusses the literal & potential meanings.

C. Written Codes- use of language style and textual layout (headlines,

captions, speech bubbles, language style, etc.)

• Convention - In the media context, refers to a standard or norm that acts as

a rule governing behaviour.

• Producers - People engaged in the process of creating and putting together

media content to make a finished media product.

• Other stakeholders - Libraries, archives, museums, internet and other

relevant information providers.

• Messages - the information sent from a source to a receiver.

• Audience - the group of consumers for whom a media message was

constructed as well as anyone else who is exposed to the message.

W hat’s More?

Activity: How I See It!

1. The first step in becoming media and information literate is to understand

how information, ideas and meaning are communicated through and by
various media and other information providers, such as libraries, archives,
museums and the Internet.

2. Look at the picture below and fill- out the necessary information.

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 (Festival 2017)

Component Answers

Target Audience

Sender/ Author

Purpose

Key Content

Form/ Style

Medium/ Format

W hat I have Learned

Activity: Scene on the Go! Study the scenario below and fill-out the
table that follows:

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Scenario: A local government official was charged of graft and corruption and
was suspended from his office. The government official announced that the
charges were all fabricated and that he will not step down from his office. A
large group of supporters are present to protest. They barricaded the building
where the official has once taken office. A struggle seems to start breaking
out between the protesters and the police.

Questions Answers

Predict how this event will be covered

by television, radio, print and
Internet?

How will the presentation of facts vary

from medium to medium?

How do the codes and conventions

vary from medium to medium?

How much of these differences will be

based on the unique characteristics of
the medium?

What I Can Do

Activity: Creation Time! Present an issue about media and

information through a collage or an info graphic material.

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• Apply the use of codes, convention, and language of media and information
in your output.
• Be guided by the rubric below.

CRITERIA 4 3 2 1
Creativity The use of The use of The use of The use of
codes and codes and codes and codes and
symbols to symbols symbols symbols to
present the to present to present present the
message are the message the message message are
exceptionally are are poorly
attractive. satisfactorily acceptability selected
attractive. attractive.
Content Language used The Poor Language do
makes the language are selection of not tie in with
message come adequately language to the message.
alive. The used to present the The
information present the message. information
presented are message. The presented
accurate and The information are
valid. information presented not accurate
presented are and valid.
are poorly
adequately accurate and
accurate and valid.
valid.

Additional Activity

Activity: What If! Explain your thoughts on the following questions

below:

1. If you will be a reporter, are you going to use the conventional way of how
the each media will broadcast the given scenario?

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______________________________________________________________
______________________________________________________________
____________________________________________________________
2. What will you do to not make your report boring? Elaborate your answer.
______________________________________________________________
______________________________________________________________
____________________________________________________________
3. Would you exaggerate some elements in your report to make it interesting?
Why?
______________________________________________________________
______________________________________________________________
___________________________________________________________

ASSESSMENT

Let us determine how much you already know about media and
information language. Read each statement carefully and choose the best
answer.

1. Media Language is composed of the following EXCEPT for ________?

a. Codes

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 b. Convention
c. Narrative Structure
d. Audience
2. These are system of signs which when put together create meaning.
a. Codes
b. Convention
c. Formats
d. Narrative Structure
3. In Media & Information Language, it is the generally accepted ways of
doing something.
a. Codes
b. Convention
c. Connotation
d. Denotation
4. This type of Media Code includes camera angles, sound and lighting and
basically how technology is used to create meaning.
a. Technical Code
b. Symbolic Code
c. Audio Code
d. Written Code
5. This type of Media Code includes background music, sound effects, and
voice-overs.
a. Technical Code
b. Symbolic Code
c. Audio Code
d. Written Code
6. This type of Media Code refers to the case of letters, font, headlines,
captions, speech bubble, and language style.
a. Technical Code
b. Symbolic Code
c. Audio Code
d. Written Code
7. This type of Media Code refers to colors, object, body language, clothing
and setting. It also includes the language, dress, and actions of characters.
a. Technical Code
b. Audio Code
c. Symbolic Code
d. Written Code
8. This is the study of signs & symbols which conveys literal and potential
meanings.
a. Semiotics
b. Symbiotics
c. Semantics
d. Statistics
9. They are group of consumers for whom media text are being constructed
as well as anyone else who is exposed to the text.
a. Audience
b. Producers
c. Stakeholders
d. None of the above

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10. People engaged in the process of creating and putting together media
content to make a finished media product
a. Audience
b. Producers
c. Stakeholders
d. None of the above

ANSWER KEY

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REFERENCES

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 Commission on Higher Education. Teaching Guide for Senior High
School: Media and Information Literacy. C.P. Garcia Ave., Diliman, Quezon
City, 2016.

Festival, Panagbenga. Panagbenga Festival. November 3, 2017.

https://www.facebook.com/PanagbengaFest/photos/a.1465459627588
80/176591489754327/ (accessed August 20, 2020).

II, Jose Reuben Q. Alagaran. Media and Information Literacy:

Empower the Discerning Audiences. Quezon City: ABIVA Publishing House
Inc., 2017.

Ping, Arniel. Media and Information Literacy. Manila, 2017.

RCarolyn Wilson, Anton Grizzle, Ramon Tuazon, Akyempong, Kwane,

Chi-Kim Cheung. "Media and information Literacy: Curriculum for teachers."
(UNESCO Press) 2011.

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