Global Warehouse Robotics Market - Growth, Trends, Forecasts (2020 - 2025)

REPORT
GLOBAL WAREHOUSE ROBOTICS

MARKET (2020-2025)
The study offers:
• A detailed understanding of the current market dynamics and growth opportunities
• Segment-wise breakdown of the warehouse robotics market by type, application, end user, and geography
• An assessment of the COVID-19 impact on the warehouse robotics market
• Insights into the competitive landscape, along with product innovations and strategies of major players
Domain: Automation Base Year: 2019 Forecast Period: 2020-2025
Industry Reports | Consulting | Intelligence Center

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1 REPORT - GLOBAL WAREHOUSE ROBOTICS MARKET
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TABLE OF CONTENTS
1. INTRODUCTION 5.2 Market Challenges
1.1 Study Assumptions and Market Definition 5.2.1 Stringent Regulatory Requirements
5.2.2 Hight Cost
1.2 Scope of the Study
6. MARKET SEGMENTATION (Overview, Trends and Forecasts,
2. RESEARCH METHODOLOGY
Recent Developments, and Market Outlook)
3. EXECUTIVE SUMMARY
6.1 By Type
4. MARKET INSIGHTS 6.1.1 Industrial Robots
4.1 Market Overview 6.1.2 Sortation Systems
4.2 Industry Attractiveness - Porter's Five Forces Analysis 6.1.3 Conveyors

6.1.4 Palletizers
4.2.1 Threat of New Entrants
6.1.5 Automated Storage and Retrieval System (ASRS)
4.2.2 Bargaining Power of Buyers
6.1.6 Mobile Robots (AGVs and AMRs)
4.2.3 Bargaining Power of Suppliers
6.2 By Function
4.2.4 Threat of Substitutes 6.2.1 Storage
4.2.5 Intensity of Competitive Rivalry 6.2.2 Packaging
4.3 Industry Value Chain Analysis 6.2.3 Trans-shipments
4.4 Impact of COVID-19 on the Industry 6.2.4 Other Functions

6.3 By End User
5. MARKET DYNAMICS
6.3.1 Food and Beverage
5.1 Market Drivers
6.3.2 Automotive
5.1.1 Increasing Number of SKUs
6.3.3 Retail
5.1.2 Increasing Investments in Technology and Robotics 6.3.4 Electrical and Electronics

TABLE OF CONTENTS
6.3.5 Pharmaceutical 7. COMPETITIVE INTELLIGENCE – KEY VENDOR PROFILES
6.3.6 Other End Users (Business Overview, Portfolio Analysis, Major Clients and
6.4 By Geography Collaborations, Growth Strategies, Geographical Footprint, Recent
(Country-level Trends and Regional-level Market Forecast) Developments)
6.4.1 North America 7.1 ABB Limited
6.4.1.1 United States 7.2 Kiva Systems (Amazon Robotics LLC)
6.4.1.2 Canada 7.3 Singapore Technologies Engineering Ltd (Aethon
6.4.2 Europe Incorporation)
6.4.2.1 United Kingdom 7.4 InVia Robotics Inc.
6.4.2.2 Germany 7.5 Fanuc Corporation
6.4.2.3 France 7.6 Honeywell International Inc.
6.4.2.3 Rest of Europe 7.7 Toshiba Corporation

7.8 Omron Adept Technologies
6.4.3 Asia-Pacific
7.9 Yaskawa Electric Corporation (Yaskawa Motoman)
6.4.3.1 China
7.10 Kuka AG
6.4.3.2 South Korea 7.11 Fetch Robotics Inc.
6.4.3.3 Japan 7.12 Geek+ Inc.
6.4.3.4 Rest of APAC 7.13 Grey Orange Pte. Ltd
6.4.4 Latin America 7.14 Hangzhou Hikrobot Technology Co. Ltd

7.15 Syrius Robotics
6.4.5 Middle East & Africa
7.16 Locus Robotics
8. INVESTMENT ANALYSIS AND FUTURE OF THE MARKET

1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

1. INTRODUCTION
1.1 STUDY ASSUMPTIONS AND MARKET DEFINITION
STUDY ASSUMPTIONS MARKET DEFINITION

▪ The base currency considered was the US Dollar (USD). Conversion of other ▪ Warehouse is the most vital part in the supply chain process. They perform
currencies to USD was considered based on the average exchange rate for products transit that starts from process of production facility,
the respective review-period years. The exchange rate conversion for acknowledgement, organizing, and also the tagging for delivering product
forecast period was determined according to the base year’s conversion
on the required address.
rates.
▪ The base year was identified based on the availability of annual reports and
▪ Warehouse robotics is the adoption of robotics in the warehouse that
performs functions like Storage, Packaging, Trans-shipment, and Other
secondary information. The base year considered for this study is 2019
based on the key market metrics gathered till Q4 2019. Functions. End Users considered under the scope includes Food and
Beverage, Automotive, Retail, Electrical and Electronics, Pharmaceutical, and
▪ The review period considered for this study is from 2014 to 2018. The CAGR Other End Users. The study also provides impact of COVID-19 on the
considered is for the forecast period of 2020-2025. market.
▪ Market size estimations for the forecast years were in real terms. Inflation is
not part of the pricing and the average selling price (ASP) was kept constant
throughout the forecast period for each country.
▪ Distribution of primary interviews conducted was based on the regional

share of the market and the presence of key players in each region.
▪ As a result of data triangulation through multiple methodologies and

approaches, the weighted averages of resulting estimates were considered
to be the final values.

1. INTRODUCTION
1.2 SCOPE OF THE STUDY
TYPE FUNCTION END USER GEOGRAPHY

Industrial Robots Storage Food and Beverage North America
Sortation Systems Packaging Automotive Europe
Conveyors Trans-shipments Retail Asia-Pacific
Palletizers Other Functions Electrical and Electronics Latin America
Automated Storage and Retrieval Pharmaceutical Middle East & Africa

System (ASRS)
Other End Users
Mobile Robots (AGVs and AMRs)


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■ MI translates market insights (market dynamics, competition, varying consumer demands, and regulations) into actionable business insights.
■ The following phases are practiced at Mordor for efficient delivery of various syndicated and consulting assignments:
STEP 1 STEP 2 STEP 3

SCOPING/ PROJECT INITIATION MARKET ANALYSIS PROJECT DELIVERY
Decipher the client requirements/ market to

Extensive desk research to identify most relevant secondary information available
be studied
Tailormade research approach for

Contact Mordor’s empaneled experts and identify industry experts across the market
customized reports
Effective use of Mordor’s knowledge

Conduct primaries and surveys to gather qualitative and quantitative insights
repository to gather relevant insights
Confirm the objectives of the assignment with

Triangulate and analyze data to finalize actionable business insights
the client
Finalize report contents and establish Report delivery with high quality market insights, competitive landscape, etc.,
a deliverable format as per the proposed content

2. RESEARCH PHASES EXPLAINED
SECONDARY RESEARCH PRIMARY RESEARCH

This phase involves a thorough synthesis of existing publications across the web ◼ At Mordor, we pool in industry experts across the value chain, to gather first-hand
to gather meaningful insights on the current situation of the market, technology insights on the market studied. In addition to these knowledgeable industry
veterans or retired experts, consultants and freelancers are a call away to
developments, and any other market related information. The sources include, but collaborate with Mordor on any assignment that requires real-time industry
are not limited to: insights.
◼ We are also equipped to conduct market surveys to gather qualitative insights and
◼ Industry and government websites for blogs, magazines, and other the opinion of individuals related to the industry.
publications. ◼ Primary research is used both to validate the data points obtained from secondary
research and to fill the data gaps after secondary research. Data gathered during
◼ International Federation of Robotics (IFR), Robotics Industries Association (RIA) the primary research phase are useful to arrive at critical insights, both qualitative
and quantitative; these insights can be used to ascertain the following:
◼ Conference proceedings and association publications, and others. Conference
◼ Critical market dynamics (drivers, restraints, future, and regulations) and their
proceedings include IEEE Xplore, and others. impact
◼ Investor presentations, technical brochures, annual reports, press releases, ◼ Market distribution across various end-user industries
transcripts of key personnel interviews, and other strategic publications by ◼ Market entry for new companies and insights on competitive landscape
several competitors in the market MODES OF PRIMARY RESEARCH

◼ Product information including technical specifications, approvals, patents, etc.
◼ Paid sources (Questel Orbit, Factiva, Bloomberg, Seeking Alpha, etc.) and Others
Telephonic Email Chat Virtual
Surveys
Interviews Interviews Interviews Council
◼ Other sources, including journals, articles, etc. (for prices and usage patterns)

2. RESEARCH PHASES EXPLAINED
DATA TRIANGULATION AND INSIGHT GENERATION

◼ Based on the factors (both endogenous and exogenous in nature) identified and collected during the secondary and primary phases, our in-house subject matter
experts transform the quantitative data extracted and use them to infer critical insights.
◼ The market size estimations are carried out through ‘bottom-up’ and ‘top-down’ approaches.
◼ Our top-down and bottom-up approaches are integrated into our ‘in-house model sheets’, which are used to generate the market estimates and growth rates
(depending upon the historical trends of the respective markets, along with various factors, such as drivers, restraints, and recent developments in the market) of the
product segment in the respective country.
It is a process of combining outcomes from different sources to increase the

validity and reliability of the results. This process also helps strengthen
DATA conclusions about findings and reduce the risk of false interpretations. The
TRIANGULATION insights obtained from both secondary and primary research are analyzed and
validated by the process of data triangulation to arrive at closer estimates.
An econometric model is a simplified representation of a real-world process.

ECONOMETRIC Here, the tools of econometric theory are used to analyze and forecast
MODELING economic phenomenon and to solve unknown quantities, such as forecast
demand, supply, investment, production, consumption, etc.
After the data is curated, analysts populate the report. From data and forecasts,
REPORT
insights are drawn to visualize the entire ecosystem in a single report.
WRITING


WAREHOUSE ROBOTICS MARKET The global warehouse robotics market (henceforth, referred to as the
Revenue in USD Million, Global, 2019-2025 market studied) was valued at USD 3,580.32 million in 2019 and it is
01 expected to reach USD 6,858.05 million by 2025, registering a CAGR of
11.54% 11.54%, during the period of 2020-2025 (henceforth, referred to as the
CAGR forecast period).
6,858.05 By type, the Mobile Robots segment occupied the largest market share
6,140.81 02 of 31.35%, in 2019, and is expected to register a highest CAGR of 12.35%
5,501.53 during the forecast period. By function, Storage segment occupied
highest market share of 39.67% in 2019.
4,930.57
4,420.85
3,972.72 By the end-user, the Retail occupied the largest market share of 27.67%,
3,580.32
03 in 2019, and is expected to witness the highest CAGR of 12.45% during
the forecast period.
Asia-Pacific accounted for a major share of 45.60% of the market

studied, in 2019. The region is also expected to register the fastest
04 growth, recording a CAGR of 12.24%, during the forecast period.
2019 2020 2021 2022 2023 2024 2025
SOURCE: Mordor Intelligence

WAREHOUSE ROBOTICS MARKET WAREHOUSE ROBOTICS MARKET

Revenue Share (%), by Type, Global, 2019 Revenue Share (%), by Function, Global, 2019
31.35% Mobile Robots (AGVs and AMRs) 39.67%

Industrial Robots Storage Packaging
Sortation Systems
Conveyors
Palletizers
Trans-shipments Other Functions
Automated Storage and Retrieval System
(ASRS)

Revenue Share (%), by End User, Global, 2019 Revenue Share (%), by Geography, Global, 2019
27.67% Retail 45.60% North America

Food and Beverage
Europe
Automotive
Asia-Pacific
Electrical and Electronics
Latin America
Pharmaceutical
Other End Users Middle East & Africa

4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of Buyers
4.2.3 Bargaining Power of Suppliers
4.2.4 Threat of Substitutes
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Impact of COVID-19 on the Industry

4. MARKET INSIGHTS
4.1 MARKET OVERVIEW

◼ Automation in logistics refers to the use of control systems, machinery, and software to enhance the
efficiency of operations. It usually applies to processes that must be performed in the warehouse or
distribution center and results in minimal human intervention. Some of the benefits of automation
logistics are improved customer service, scalability, and speed, organizational control, and reduction of
mistakes, among others.
◼ The growth in the e-commerce industry worldwide and the growing need for efficient warehousing and
inventory management are driving the market studied. Automation in warehousing offers extreme
convenience when it comes to cutting down overall business costs and reducing errors in product
deliveries. According to DHL, a prominent 3PL company and a significant end user of warehouse
automation solutions, despite the advantages, 80% of warehouses are “still manually operated with no
supporting automation.” Furthermore, warehouses, i.e., those that use conveyors, sorters, and pick and
place solutions, account for 15% of the total warehouses. In contrast, only 5% of current warehouses are
automated.
◼ According to the Bank of America, by 2025, 45% of all manufacturing will be performed by robotic
technology. Following this trend, large firms, such as Raymond Limited (an Indian textile major) and
Foxconn Technology (a China-based supplier for large technology manufacturers, like Samsung) have
replaced (or plan to replace) 10,000 and 60,000 workers, respectively, by incorporating automated
technology into their factories.
◼ These factors had a direct impact on the increasing adoption of warehouse robotics. The rising number of
warehouses and increasing investments in warehouse automation, coupled with the global rise in labor
costs and availability of scalable technological solutions, have been driving the market for warehouse
robots across the world. For instance, prominent logistics brands in the United States, like DHL, XPO
Logistics, and NFI Logistics, are investing in expansion activities, despite the adverse commercial renting
climate.
◼ The emergence of the Industrial Internet of Things (IIoT) and the advent of a network of connected
systems are helping industries perform a multitude of tasks, such as material batching, picking, ordering,
packaging, warehouse security, and inspection, as well as improve the operational efficiency by huge
margins.

4. MARKET INSIGHTS
4.1 MARKET OVERVIEW

◼ The awareness of industries to increase the efficiency of the warehouse and reduce the capital
TOTAL NUMBER OF WAREHOUSES
spent on labor is resulting in the increased adoption of warehouse automation in a global supply
chain scenario. According to the US Census Bureau, an average warehouse worker wastes nearly In units, United States, 2015-2019
seven weeks per year in unnecessary motion, which accounts for more than USD 4.3 billion in
labor alone in the domestic market.
18,741
◼ To reduce the capital spent on labor, various organizations across the world are adopting
robotics automation in their warehouses. For instance, according to IFR, the operational stock of 18,171
industrial robots is expected to reach 3,788 (in thousand units) by 2021, from 2,408 (in thousand
units) in 2018. For instance, Alibaba, the world’s largest retailer, upgraded to robotic labor in one
of its warehouses, which resulted in drastically reducing the labor workforce by 70%, creating an 17,389
opportunity for a highly-skilled workforce.
16,992
◼ Similarly, the use of robotics in Amazon’s Manchester Warehouse helped the company process a
multitude of incoming orders with a high level of efficiency. Advancements in sensors’ artificial 16,544
intelligence and mobility enable automated robotic machines to be easily deployed virtually
anywhere.
◼ Amazon has bought warehouse robotics startup, Colorado-based Canvas Technology, which
builds wheeled robots guided by computer vision. Such robots would be more fully autonomous
than Amazon’s current fleet of caged-off vehicles, which must follow bar codes and previously
mapped routes within warehouses.
◼ Companies, such as IAM robotics, Grey Orange, and Bleum, offer mobile robotic picking 2015 2016 2017 2018 2019
solutions that add a new level of efficiency to the process. Increasing technological
advancements, such as automation of warehouse vehicles, like forklifts and pallet jacks, are
drawing attention from companies with massive warehouses and high throughput transactions. Source: Bureau of Labor Statistics

4. MARKET INSIGHTS
4.1 MARKET OVERVIEW

◼ Furthermore, multiple vendors in the warehouse robotics space have raised
significant amount in funding over the last couple of years. For instance,
GreyOrange, a Singapore-based company, raised USD 140 million in
investment in 2019, to develop fully automated robotics. Part of the
investment was done by Flipkart. This strategic move is like the one made by
Amazon, when it acquired Kiva Systems in 2012 (now renamed as Amazon
Robotics).
◼ Vecna Robotics, another notable vendor, raised USD 50 million in a funding
round, which generated USD 6 million in revenue from customers, including
FedEx Corp., Medline Industries Inc., and Caterpillar Inc.’s distributor, Milton
CAT.
◼ Despite the potential of warehouse robotics, the market growth has been
challenged by high costs. However, the vendors in the market, such as Locus
Robotics, are offering the equipment on a “robots as a service” subscription
basis, thus eliminating the upfront capital outlay.
◼ Locus claims that its system, which takes about four weeks to deploy, has
delivered a 2 to 3 times increase in productivity and throughput and 15% less
overtime spend for brands that include Verst Logistics, Boots UK, Ceva, DHL,
Material Bank, Radial, Port Logistics Group, Marleylilly, and Geodis. The
company’s robots passed 100 million units picked in February 2020, and in
April 2020, UPS announced that it would be piloting Locus machines in its own
facilities.

4. MARKET INSIGHTS
4.2 PORTER’S FIVE FORCES ANALYSIS
THREAT OF NEW ENTRANTS THREAT OF SUBSTITUTES ■ The Porter’s five forces model studies the five
identified competitive forces that shape every
industry and market, in order to determine the
intensity of the competition, and thus, the
MODERATE AND profitability and attractiveness of the industry.
NA
INCREASING ■ The objective of the growth strategy should be
to adapt to these competitive forces in a
manner that may improve the position of the
COMPETITIVE organization.
RIVALRY
■ This study includes an exhaustive Porter’s five
HIGH forces framework, incorporating the factors
influencing each force, to analyze the market
from a microeconomic perspective.
■ In the study, Porter’s five forces are analyzed

considering the factors influencing each force
MODERATELY HIGH MODERATE and quantifying the factors through primaries
and quantitative analysis.
■ The quantified factors are further mapped out

to derive the impact of each force on
BARGAINING POWER OF BUYERS BARGAINING POWER OF SUPPLIERS competitive dynamics.

4.2 INDUSTRY ATTRACTIVENESS - PORTER'S FIVE FORCES ANALYSIS
4.2.1 THREAT OF NEW ENTRANTS

MARKET FAVOURABILITY DETAILED DESCRIPTION
Unfavorable Favorable ■ There is a direct correlation between the threat of new
entrants and the height of barriers posed by the market for
FACTORS 0 2 4 6 8 10
new entrants.
■ New entrants in the warehouse robotics market must
Economies of scale contend with high capital requirements focused towards
R&D. Since the market is technology-intensive new market
players would have to continuously keep track of
technological advancements.
Product differentiation
■ Additionally, the market has strong exit barriers, and well-
established players such as ABB, Kuka, Fanuc Corporation
and Yaskawa Electric Corporation have strong access to
Switching costs or sunk costs distribution, which further challenges the new entrants.
■ However, many startups are entering the market with
backing from venture capitals. Vecna Robotics raised USD
Access to distribution 63.5 million in funding since it was spun off from parent
company Vecna Technologies Inc. in 2018.
■ Geek+, a provider of advanced robotics for logistics,
announced that it closed its Series C funding round at over
Industry profitability (Market CAGR) USD 200 million in early 2020.
■ Government Policies have been actively contributing to
technology development, which might add to the market
Capital requirements profitability. Overall, the threat of new entrants is moderate
and increasing.

4.2.2 BARGAINING POWER OF BUYERS

MARKET FAVOURABILITY DETAILED DESCRIPTION
Unfavorable Favorable ■ The buyers of the market include organizations from
FACTORS 0 2 4 6 8 10 various industries, such as automotive, food and
beverage, retail, electrical and electronics and
Buyer concentration to firm pharmaceutical, among others.
concentration ratio ■ The buyer segment in this market is constantly evolving
Degree of dependency upon existing with the technological offerings and are dependent on
channels of distribution OEMs for the equipment, buyers form long term
relationship with vendors, and invest in building the
distribution channel.
Buyer information availability
■ The growing awareness and adoption of automation
Availability of existing substitute across these end-user industries further contributes to
the growth of the market.
products
■ Growing levels of information availability from the
Buyer price sensitivity vendors in the market further strengthens their
bargaining power. Buyers have also grown to become
Differential advantage (uniqueness) of price sensitive, as information availability has increased.
industry products ■ With buyers of the market striving to launching products
first in the market through automation, they making
significant investments to adopt warehouse robotic
technologies based on their production goals, thus
impacting their bargaining power.
■ Also, with the rise in e-commerce, more and more
warehouse operators are moving to robotics and looking
for better options in the market. Owing to all the above
factors, the bargaining power of buyers is rated
moderately high.

4.2.3 BARGAINING POWER OF SUPPLIERS

MARKET FAVORABILITY
DETAILED DESCRIPTION
Unfavorable Favorable
■ The suppliers in the market are providers of components
FACTORS 0 2 4 6 8 10 such as Sensors, Actuators, Relays, and controllers,
among others.
Degree of differentiation of inputs ■ The manufacturers depend on sensors, actuators, relays,

and actuators for assembling their product.
■ Few of the companies use their own controllers, motors
and sensors like ABB, Yaskawa Motorman, Kawasaki etc.,
Impact of inputs on cost or
while Kuka depends on controls and motors by Siemens.
differentiation
■ The dependency on suppliers for key elements of the
robots is moderate across the longstanding players in the
market considering their huge R&D resources.
Presence of substitute inputs
■ The ability of robot manufacturers to supply their own
components (like the motors, sensors, etc.) reduces the
power of the suppliers across the supply chain.
Strength of distribution channel ■ The presence of large set of suppliers for robotics
industry is expected to provide them certain bargaining
power.
Supplier competition: the ability to
■ Supplier switching costs are also expected to be on the
forward vertically integrate and cut moderate side, as firms usually enter long-term
out the buyer collaborations with them.
■ Overall, the bargaining power of suppliers is moderate
and is expected to increase in the future considering the
number of new entrants with innovative solutions

4.2.4 THREAT OF SUBSTITUTES

MARKET FAVOURABILITY
FACTORS 0 2 4 6 8 10 ■ There are no direct substitutes available in the
market that can provide similar operational
Buyer propensity to substitute features and flexibility. Although traditional
methods, such as manual labor, can be a substitute
Relative price performance of for automation in most cases, they are being used
substitute to compliment the robotic automation processes.
Buyer switching costs ■ The relative propensity to substitute by buyer is

decreasing, because automation is incorporated
Perceived level of product
for a long-term project.
differentiation
Number of substitute products NOT APPLICABLE ■ Migrating to automated picking gives productivity
available in the market gains of 5x–6x as compared to manual pick-to-
pallet fulfillment centers. Manual picking is being
Ease of substitution increasingly complemented and supplemented by
goods-to-person (G2P) picking solutions, thereby
Substandard product cutting down on a lot of labor time and costs.
■ Due to the absence of direct substitutes in the

Quality depreciation market, the overall threat of substitute products is
expected to remain very limited over the forecast
Availability of close substitute period.

4.2.5 INTENSITY OF COMPETITIVE RIVALRY

MARKET FAVOURABILITY
0 2 4 6 8 10 ■ The degree of competition depends on various
FACTORS factors affecting the market, such as brand identity,
Sustainable competitive advantage powerful competitive strategy, and degree of
transparency.
through innovation
■ The warehouse robotics market comprises of several
Levels of market penetration global players, vying for attention in a fairly-
contested market space.
■ Some of the prominent players in the market include
Level of advertising expense ABB, Fanuc, Yaskawa, Kuka, among others. The
presence of these players and their constant
innovative activities are intensifying the market
Barriers to Exit
scenario.
■ As strong brands are synonymous with good
Powerful competitive strategy performance, long-standing players are expected to
have an upper hand.
Firm concentration ratio ■ Owing to their market penetration and the ability to
offer advanced products, the competitive rivalry is
expected to continue to be high.
■ As the market poses moderate barriers to entry for
new players, several new entrants backed by VC’s
have been able to gain traction in the market. This
could further intensify the market competition.

4.2.5 INTENSITY OF
COMPETITIVE
RIVALRY
■ The players are trying to gain a competitive edge, by
expanding their product portfolio, strengthening
their presence, and demonstrating innovations.
■ Fanuc demonstrated robotic bin picking functionality
featuring the new 3DV/1600 vision sensor and M-
710iC/45M material handling robot, saying the
combined system provides a larger field of view than
past platforms order to serve the target market of
warehouse and logistics applications.
■ The new sensor also offers faster image acquisition
processing than its predecessor and can operate in
mobile scenarios rail transfer units.
■ Moreover, ABB is also enhancing its picking and
packing portfolio to transform omnichannel order
fulfilment and retail logistics. Overall, the competition
in the market is intense and the competitive rivalry is
high.
25
4. MARKET INSIGHTS
4.3. INDUSTRY VALUE CHAIN ANALYSIS

RAW
DISTRIBUTORS AND
MATERIAL/COMPONENT MANUFACTURERS INTEGRATORS END USERS
SUPPLIERS
Food and Beverage

Manufacturers of Automotive
component such as Retail
sensors, actuators, relays, Electrical and Electronics
controllers, among others. Pharmaceutical OCULUS
Otherr End Users
■ The value chain consists of raw material/component suppliers, manufacturers, distributors, and integrators and end users. Component providers supplies'
sensors, actuators, controllers, relays among others, to the manufacturers of warehouse robotics. Some of the manufacturers include ABB, Kuka, Fanuc
Corporation, and Yaskawa Electric Corporation.
■ Robot integrators, like RobotWorx, among others, analyze the need and provide a plan for automating the process, and finally deploy the solution (robot) into
production. Companies, like Fanuc, Kuka, ABB, Yaskawa have integrators of their own robots spread across regions. Other privately held robot integrators are
also present in the market.
■ In February 2020, ABB partnered with Covariant to integrate AI and robots for warehouses. The COVID-19 pandemic has pushed warehouse robot vendors to
partner with system integrators. Chinese AMR vendor Geek+ announced a distribution partnership with Kuecker Logistics Group (KLG), a material handling
systems integrator located in Belton, Missouri. Nashua, New Hampshire-based Waypoint Robotics and Cincinnati-based Advanced Handling Systems LLC
(AHS) announced a systems integrator partnership. The final stage involves end users of warehouse robotics, such as Food & Beverage, Automotive, Retail,
Pharmaceutical, and Electrical and Electronics, among others.

4. MARKET INSIGHTS
4.4 IMPACT OF COVID-19 ON THE INDUSTRY

◼ With the spread of the COVID-19 pandemic, robots and automation are playing a critical role in managing
the situation. Furthermore, the situation is likely to bring new opportunities to the market. A British online
grocer, Ocado, is aiming to make its warehouse robotics and grocery home-delivery technology available
to other supermarkets for a licensing fee. The company has seen its stock rise by 7.6% since the end of
2019. The company believes that it will benefit from the increasing demand for home deliveries during the
pandemic.
◼ With workers quarantined across the world, warehouses that use manual picking are likely to halt, thus
severely impacting the global supply chain. DHL reported that only 5-10% of the fulfilment centers in the
United States are using automated picking already. It also reported that the COVID-19 crisis presents yet
another reason to automate warehouses, which may drive quicker adoption in the coming years.
◼ Worker shortages attributable to the pandemic have accelerated the adoption of automation. In China,
Oxford Economics predicts 12.5 million manufacturing jobs would become automated, while in the United
States, machines would take upward of 30% of such jobs
◼ Fetch Robotics, which deploys autonomous mobile robots (AMRs) for warehouses, has been onboarding
clients virtually, and shipping AMRs and setting them up over Skype, during the pandemic. Fetch reports
that the company has seen about 63% more inbound requests in April 2020 than it did in February,
indicating the increasing willingness to adoption.
◼ The pandemic outbreak and the lockdown across the world have affected the warehousing and industrial
activities, especially in countries, such as the United States, the United Kingdom, France, and Israel, which
manufacture a significant portion of the warehouse robots, such as Automated Storage and Retrieval
Systems (AS/RS), Automated Guided Vehicles (AGVs), Automated Guided Carts (AGCs), Autonomous
Mobile Robots (AMRs), and others, such a Articulated Robotic Arms and Unmanned Aerial Vehicles.
◼ Since May 2020, many of the warehouse sites have seen recovery, after starting their operations post
lockdown. However, the fluctuations caused in the starting four months of 2020 could result in order
delays and lead time across the warehouse robotics supply chain throughout the year.

4. MARKET INSIGHTS
4.4 IMPACT OF COVID-19 ON THE INDUSTRY

◼ The COVID-19 outbreak in China looms large over the entire robotics manufacturing chain, with high
inventories, declining demand, and record-low global prices of materials. This is disrupting the global
warehousing industry, especially hardware, such as manipulators, the controller, the sensors, as well as
the electronic device manufacturers and semiconductor companies, as operations in the world's largest
manufacturing hub are threatened.
◼ The warehouse robotics market has a direct correlation with the warehousing and storage market. Any
changes in demand for the warehousing may impact the robotics market, as higher demand for new
warehousing capacities could lead to higher installation of robotics.
◼ The demand for warehousing spaces is expected to be adversely affected in the short-term, owing to the
COVID-19 pandemic. However, experts suggest that bright prospects could be witnessed in the
medium-to-long-term, owing to factors, such as the growth in the e-commerce sector.
◼ Countries, such as India, are looking to prepare a national policy for industrialization and ease land
acquisition process, with an aim to attract companies that want to shift their operations out of China and
become the next manufacturing base.
◼ Peter Ward, the CEO of the UK Warehousing Association, stated that the company witnessed a drop in
sales by 20% during Q2 in its warehouse, as a result of stacks of inventory not moving out of
warehouses. This is due to a decline in the demand in some of the sectors.
◼ Additionally, more than 50 Amazon warehouses in the United States reported cases of workers stricken
with COVID-19. The company operates more than 500 such facilities nationwide. In response, groups of
employees at Amazon fulfillment centers in Michigan and New York have staged protests over worker
safety amid the COVID-19 pandemic. The situation is likely to augment calls for more industrial
automation to keep workers safe from catching COVID-19. Robots are best suited for tasks that are dull,
and dangerous.

5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increasing Number of SKUs
5.1.2 Increasing Investments in Technology and Robotics
5.2 Market Restraints
5.2.1 Stringent Regulatory Requirements
5.2.2 Higher Costs of the Robots

5.1 MARKET DRIVERS
5.1.1 INCREASING NUMBER OF SKUS

■ An increasing number of SKUs (stock-keeping units) is quite common in the industry, as there is a
constant introduction of new products on a regular basis. The luxury of customization and the growing
number of consumer choices through the e-commerce platform has pushed the demand for an
expanded inventory, with a host of options and styles available at the disposable of the e-commerce
retailers for dispatch on request.
■ The presence of a huge number of SKUs is crucial to meet the delivery demands of an immensely large
consumer base. Research indicates that more than 50% of the businesses are looking forward to
integrate an increasingly high number of inventory SKUs over the forecast period to meet the long tail
demands of the consumers by strategically expanding their range of product offerings.
■ According to the Materials Management & Distribution Report, Just-in-time ordering, direct-to-
consumer distribution, and shifting retailer-wholesaler relationships are decreasing the number of large-
pallet orders received by distributors. In turn, the growth of small, multiple SKU orders is forcing
warehouses to automate.
■ Automated, efficient mini-load storage and retrieval systems (AS/RS) address this market challenge by
employing lightweight cranes that can sort individual totes, cases, trays, and crates while optimizing
storage and releasing key delivery and labor resources. These systems maximize supply chain efficiency
through the automation of key processes, including goods arrival, maximized inventory storage, and the
fulfillment of outbound shipping orders.
■ To meet the demand for home delivery (or curbside delivery), warehouses are increasing in size. The
average size of warehouses in 2000 was around 65,000 square feet, compared to >200,000 square feet
in 2020. The increase in size helps warehouses to cope with higher volumes and a growing number of
SKUs.
■ The last generation of picking robots and AGVs provides an opportunity for different areas in e-
commerce. Specifically, they seem to be suited for fulfillment operations involving high quantities of
small orders for large SKU ranges spread across large warehouse areas. Using autonomous robots to
perform horizontal traveling can increase order fulfillment efficiency.
■ With the introduction of always-on e-commerce, the demand for faster responses, and the need to
manage a larger number of SKUs with fewer errors, warehouses need to scale up and meet the
standards of an intelligent, efficient, and automated warehouse.
5.1 MARKET DRIVERS
5.1.2 INCREASING INVESTMENTS IN

TECHNOLOGY AND ROBOTICS
■ Robotics and automation tools are foundational parts of warehouses around the world. Unlike many
other robotics and AI use cases, the technology has moved well beyond the theoretical into practice and
is used by small suppliers and large companies such as Amazon and Walmart.
■ Automation is transforming every step of the supply chain, from manufacturing to fulfillment to
shipping and logistics. The rapid advancements in AI, machine learning (ML), and automation are bound
to improve the current situation of warehouse robotics. In addition, the advent of 5G and innovations in
big data and cloud computing would disrupt the warehouse robotics industry, making it more effective,
customer-oriented, and accurate than ever.
■ The dire need to reduce costs, streamline operations, and enhance efficiency drive robotic innovations.
Furthermore, the economy is getting stronger, and the demand for automation, owing to prevailing
competition in e-commerce, has boosted the growth of the warehouse robotics market.
■ Warehouse order pickups are the most time-consuming part of the supply chain, and robots can
shorten it. Automated-guided vehicles can shorten the number of hours workers spend moving around
the warehouse. Moreover, compared to drones, the cost of adopting automated vehicles is less, which
allows the adoption of automation in almost every warehouse.
■ Venture capital (VCs) are investing millions in technology. In 2019 alone, manufacturing, machinery, and
automation saw roughly 800-900 venture-backed fundraising rounds, close to two-thirds of which were
still early-stage (pre-seed to Series B) investments. Investment in warehouse robotics technology
startups clocked in at USD 381 million in the first quarter of 2020, up 57% from the same period in 2019.
■ In June 2020, Warehouse robotics company Locus Robotics announced it had raised USD 40 million, the
bulk of which would be put toward accelerating R&D and the company’s expansion into new markets,
including in the European Union (EU), where it opened a new headquarters. Locus also plans to launch
strategic reseller partnerships throughout 2020, following the year in which its number of customer
deployments passed 50.

5.1 MARKET DRIVERS
5.1.2 INCREASING INVESTMENTS IN

TECHNOLOGY AND ROBOTICS
■ Zebra Technologies’ Zebra Ventures led series D investment in Massachusetts-based Locus, with
participation from existing backers, including Scale Venture Partners. This round brings the Logistics
spinout’s total raised to over USD 105 million as it looks to expand its workforce from more than 120
people to 200 by 2021.
■ The e-commerce boom led by Amazon.com has fueled a need for warehouse robots designed to help
human workers quickly fill orders, and the market is exploding. Investment bank Cowen projects that the
U.S. market alone for warehouse and logistics robots in e-commerce is likely to be worth nearly USD 8
billion by 2024.
■ Amazon continues to invest in robotics technology to increase productivity, lower costs, and speed the
fulfillment of orders. In 2019, Amazon announced plans to build a state-of-the-art innovation hub for its
Amazon Robotics unit in Westborough, Mass. The center would cost more than USD 40 million and open
in 2021. Amazon plans to create 200 technology and advanced manufacturing jobs at the site.
■ Also, In 2019, Shopify (SHOP), a multichannel commerce platform, purchased 6 River Systems for USD
450 million. This transaction adds 6 River Systems' cloud-based software and fleet of collaborative
mobile robots to the Shopify Fulfillment Network. Moreover, Teradyne (TER) bought AutoGuide Mobile
Robots, a supplier of high payload autonomous mobile robots used in factories and warehouses, for
USD 165 million.
■ Warehouse risk management is also gaining traction. The COVID-19 has increased concern about supply
chain disruptions, putting an emphasis on real-time monitoring services that improve visibility and
reduce risk. Startups providing these services, such as Interos and Riskmethods, have witnessed an
uptick in venture investment.

5.2 MARKET CHALLENGES
5.2.1 STRINGENT REGULATORY

REQUIREMENTS
■ Various countries have created or are creating regulatory frameworks to protect worker safety
alongside industrial robots. For instance, South Korea has developed a Robot Ethics Charter, the
European Union has launched its RoboLaw project, and Germany is experimenting with
“medical/biomechanical” requirements for human-robot collaboration in factories.
■ Two countries that stand apart when it comes to regulations and industrial automation, the United
States and China. For the United States, industrial regulations and robot law are about ensuring worker
safety. The National Institute for Occupational Safety and Health (NIOSH) released guidelines on robots
and worker safety.
■ According to the authors, NIOSH is the only government agency in the United States, “developing
guidance for safe interactions between human and robot.” The authors propose four guidelines for
“human safety” with robots, including “workplace safety standards for maintenance, operation, and
interaction with human workers.”
■ Additionally, the United States and Canada have also developed a uniform regulation — ANS/RIA
R15.06 Industrial Robot Safety Standard. It lays out guidelines for the “collaborative operation of
robots.”
■ While deploying autonomous mobile robots, work health and safety (WHS) issues are the number one
priority. In Australia, WHS laws apply at the Commonwealth and State or Territory level. First, there are
general obligations. These require a person conducting a business or undertaking (or PCBU) to:
➢ Ensure the health and safety of workers and other people in the workplace.
➢ Identify hazards at the workplace and associated risks.
➢ Implement control measures to eliminate or minimize the risks.

5.2.1 STRINGENT REGULATORY

REQUIREMENTS
■ Additionally, the production and licensing of drugs
are strictly regulated, worldwide. Pharmaceuticals
produced by legitimate pharmaceutical factories are
basically free from problems when they leave the
factory, but they must undergo complex storage and
transportation.
■ Among other issues, drugs have potential safety
hazards due to storage and transportation
environment, temperature and humidity, and shelf
life, etc. Therefore, GSP certification of food & drugs
has been issued to strictly require the logistics
environment of drug circulation.
■ Drug logistics have high standards and strict
requirements for automated logistics equipment and
logistics solutions. The control of drugs from
production to storage and transportation to sales is
extremely strict. Each link must strictly comply with
Good Manufacturing Practice (GMP) certification
standards.
34
5.2.2 HIGHER COSTS OF THE ROBOTS

■ The issues surrounding cost and return on investment (ROI) are part of the reason why small and
medium-sized businesses (SMBs) have been slow to adopt robotics, according to Nancey Green Leigh, a
Georgia Tech professor, who is leading a National Science Foundation-funded project called "Workers,
Firms, and Industries in Robotics.
■ Huge capital expenditure is required to set up and install warehouse robots. An average cost of a fixed
robot varies between USD 60,000 and USD 140,000. Whereas the average cost of a mobile robot varies
between USD 25,000 and USD 40,000. These high costs discourage warehouse operators from choosing
high-end warehouse robots, which challenges the market's growth.
■ The rapid enhancement in automation technology introduces new variations in these products causing
existing technologies to become outdated quickly and the need to be changed or upgraded regularly,
accounting for high costs.
■ Goods-to-man or robot-to-goods autonomous mobile robots (AMRs) typically need three or more robots
per picker. This makes an initial investment of greater than USD 1,000,000 for a relatively small operation
with ten pickers.
■ When adding an AMR to the operations, end users account for both initial and ongoing setup,
deployment, and reconfiguration efforts that can become expensive, if the robot is not easy to use.
■ AMR setup requires the creation of maps, waypoints, and missions at a minimum. For AMRs, getting the
robot out of the box and operating autonomously is a complicated process. This can result in hidden
setup costs that might include: lost time to modify or adapt the building, time lost on training employees
to set up and use the robots, hours spent creating and editing the maps and subsequent re-mapping
when the work inevitably changes, and cost to hire the vendor or a roboticist to configure the robot.

32.73%
6.1 SEGMENTATION - BY TYPE Mobile Robots (AGVs
and AMRs)
Industrial Robots
6.1.1 Industrial Robots
Sortation Systems
6.1.2 Sortation Systems 2025
Conveyors
6.1.3 Conveyors
Palletizers
6.1.4 Palletizers Automated Storage and
Retrieval System (ASRS)
6.1.5 Automated Storage and Retrieval System (ASRS)
6.1.6 Mobile Robots (AGVs and AMRs)

6. MARKET SEGMENTATION
6.1 SEGMENTATION BY TYPE
WAREHOUSE ROBOTICS MARKET

Revenue Share (%), by Type, Global, 2019 Revenue in USD million, by Type, Global, 2019-2025
Type 2019 2020 2021 2022 2023 2024 2025 CAGR
24.58%
31.35% Industrial Robots 880.04 978.35 1090.77 1218.84 1362.55 1523.74 1704.91 11.75%
Sortation Systems 411.02 451.76 497.93 550.01 607.74 671.70 742.73 10.45%
11.48%
Conveyors 273.54 300.80 331.71 366.59 405.28 448.18 495.84 10.51%

15.63% 7.64%
9.32%
Palletizers 333.69 369.13 409.52 455.34 506.51 563.62 619.28 10.90%
Industrial Robots
Sortation Systems
Automated Storage and Retrieval System (ASRS) 559.60 618.88 686.41 763.01 848.52 943.94 1050.65 11.17%
Conveyors
Palletizers
Automated Storage and Retrieval System (ASRS) Mobile Robots (AGVs and AMRs) 1122.43 1253.79 1404.50 1576.80 1770.94 1989.62 2244.64 12.35%
Mobile Robots (AGVs and AMRs)
SOURCE: Mordor Intelligence SOURCE: Mordor Intelligence

6.1.1 INDUSTRIAL ROBOTS

◼ The demand for industrial robotics is majorly observed in industries, such as automobiles and heavy
engineering. Robotic investments in January 2019 totaled at least USD 644 million worldwide, with a
total of 25 robotics transactions. In 2020, an estimated 1.64 million industrial robots were in WAREHOUSE ROBOTICS MARKET
operation worldwide. Revenue in USD million, Industrial Robots, Global, 2019-2025
◼ According to CGTN, China's industrial robot production rose by 29.2% year-on-year in June to 20,761
1704.91
units, reaching its highest growth rate in the first half of 2020. According to the data provided by the
National Bureau of Statistics, with the growth accelerating from 16.9% in May, the country produced
1523.74
93,794 units of industrial robots in the past six months, up by 10.3% from the same period last year.
Such instances are catering to the high adoption rate of industrial robots in the warehouse activities. 1362.55
◼ The traditional industrial robot consists of a manipulator arm designed to perform repetitive tasks.
1218.84
An example is the Unimate, the grandfather of all factory robots. This category also includes systems,
like Amazon's warehouse robots and collaborative factory robots that can operate alongside human 1090.77
workers. 978.35
◼ Deploying collaborative robots (cobots) is an excellent move for companies looking to enhance 880.04
productivity and drive efficiency in order fulfillment operations. Rather than hiring more employees
during peak periods and laying them off or keeping them on (at the detriment of bottom lines) as
demand ebbs, businesses can deploy cobots as needed. For example, some collaborative robot
companies allow warehouse operators to rent, buy, or do both.
◼ Further, warehouses are large, which means associates walk long distances to find SKUs and
transport orders to packing and shipping areas. An average warehouse wastes an estimated 6.9
weeks each year on unnecessary walking and other motion, which amounts to about 265 million
hours of labor at the cost of USD 4.3 billion. Collaborative robots also eliminate the need for long
walks between functional areas during each picking process stage.
◼ Also, a lot can go wrong for associates in a warehouse. Boxes can fall, and associates can end up with
muscle strain, back injuries, or a host of other work-related injuries. According to the Bureau of Labor 2019 2020 2021 2022 2023 2024 2025
Statistics, there were 5.1 recordable injuries for every 100 full-time warehouse workers in 2018, with Source: Mordor Intelligence Analysis
3.9 cases out of every 100 workers involving days away from work, job restriction, or transfer.


◼ While some automation solutions can pose safety risks for operators or associates, collaborative robots
are not hazardous in the workplace. In fact, they are designed with multiple motion and force sensors that
help them detect objects and people to avoid collisions.
◼ It has been estimated that by 2021, 77% of American companies plan to introduce a combination of
artificial intelligence and robotics in their warehouses. Experts claim that the cost of using cobots in
warehouses today is not prohibitive even for the smallest players, and this can lead to sales growth of up
to 12%.
◼ Collaborative robots’ low cost and ease of deployment mean small and medium-sized warehouses can
selectively deploy automation and reap its benefits at a fraction of the cost of other automation
technologies during the COVID-19 pandemic.
◼ Further, when designing and configuring an automated warehouse, one design goal is to keep the system
as light and compact as possible. Depending on the size of the load being moved, there are two common
types of automated warehouses. In lighter applications, aluminum structures can handle loads up to 100
kilograms, while steel structures are suitable for heavier loads of more than 100 kilograms.
◼ Most traditional warehouses use forklifts with limited height, while automated warehouses make use of
vertical space. Choosing the right components is key to making sure an automated warehousing system
optimizes logistics management.
◼ One recent critical handling application in the medical industry used linear actuators to give this
automated warehouse a new look. This pick-and-place system moves test tube containers for blood tests
in a refrigerated warehouse. The robot moves along a network of axes to reach shelves positioned along
the automated warehouse corridors, adopting a perpendicular trajectory and changing direction by 90
degrees.
◼ Another popular industrial robot is SCARA (Selective Compliance Articulated Robot Arm) robots for small
robotic assembly applications. Most pick and place and small assembly applications that involve moving
apart from point A to point B are perfect for SCARA robots, because this typically involves relocating the
part in X-Y-Z with some rotation in the Z-axis.
◼ The SCARA robot can pick and place parts in assembly operations, while compact Cartesian robots can
apply adhesive and fasten parts, while skilled personnel handles delicate final assembly.


■ In January 2020, the newly developed TS2 HE line features a unique and revolutionary hygienic design
for applications in humid environments that opens up a range of uses for SCARA robots in the food
processing industry, where there is a high risk for contamination and bacteria development.
■ Stäubli’s technology inside the TS2 HE allows the use of an NSF H1 food-grade oil proprietary to the
company to safely lubricate each axis without comprising performance. Theses axes are now put in
motion by Stäubli’s proprietary JCS drive technology, which facilitates high-speed motion and high
repeatability for ultra-short cycle times.
■ However, the SCARA robot lacks the pitch and yaw motion of six-axis robots. So in applications where
pitch and yaw are required, there are mechanisms that can be added to achieve the additional axis
motion, as long as the SCARA can accommodate payload requirements.
■ The cycle time and product specifications determine which type of robot is necessary for an automated
packaging operation in the packaging context. Parallel and SCARA robots are ideal for high-speed
packaging and sorting, while articulated robots are better suited for packaging large products. Whatever
the need, robots ensure packaging processes run more smoothly and efficiently.
■ With a horizontal reach of up to 1000 mm and payload capabilities up to 20 Kg, Epson SCARA robots are
popular throughout the packaging industry. With robots capable of handling up to 20 Kg payloads and
reaching up to 1000 mm and vertical reaches up to 450 mm, Epson Robots are commonly used for
packaging applications for a wide variety of industries, such as meat packaging, medicine packaging, pill
dispensing/packaging, etc.
■ Further, articulated robotic arms are another example of automated technology permeating the fields of
distribution and manufacturing. These tools are essentially multi-jointed limbs that can be used to lift,
move, turn, and otherwise manipulate a range of goods within a warehouse or distribution center.
■ A warehouse can automate the labor-intensive consolidation process, which occurs after a human
material handler collects all of the items in a given batch. Automation technologies, like articulated
robotic arms, can reduce the bottlenecks that arise when manual packaging and shipping processes are
slower than the picking process that comes before them.
■ E-commerce’s growing market share and the push to deliver consumers’ online orders the same day or
next day after a shopper places an order are helping to drive the adoption of articulated robotic arms.


◼ Retailers’ growing needs also help explain why the number of fulfillment-related jobs jumped by 41%
between 2018 and 2015 to 1.2 million warehousing and storage jobs from 785,000 in 2015, according to
the US Bureau of Labor Statistics. Those conditions have driven retailers, such as Gap and Best Buy (both
featured in this article), to deploy the latest generation of sophisticated robotics.
◼ Those robots can handle a range of tasks from autonomous mobile robots that can transport inventory
to articulated robotic arms that can manipulate items to automated storage and retrieval robots that
retrieve items for use.
◼ Although articulated robots can handle an increasingly complex variety of applications, manufacturers
and materials handling companies sometimes need another solution. Such companies are considering
gantry robots. Caterpillar Inc. uses a two-axis gantry robot to move 3,000 kg (6,600 lb.) cylinder blocks.
NSH Simmons is using a gantry with two robots, a 5 m X axis and a 1 m Z axis, to handle payloads up to
950 kg (2,094 lb.) for rail car wheel machining. Other gantries, featuring other designs, are used for other
rail car applications.
■ While articulated and SCARA robots are easily recognized, and Cartesian robots are widely deployed, the
gantry design overcomes their inherent limitations in load, speed, reach, and repeatability, with an
unmatched level of customization and flexibility.
Payload Stroke/Reach Speed Repeatability
Articulated Excellent Good Good Good
SCARA Suitable Suitable Excellent Excellent
Cartesian Good Good Good Good
Gantry Excellent Excellent Good Excellent
■ As more countries adopt industrial automation, the public policy towards this technology will grow in
importance. Governments need to strike a balance between ensuring that humans can safely coexist
with robots and that companies employing these machines can make full use of them. Additionally, the
United States and Canada have also developed a uniform regulation ANS/RIA R15.06 Industrial Robot
Safety Standard, which lays out guidelines for the “collaborative operation of robots.”


◼ As the customers are looking for high-performance,
high-density systems that are easily modified to
adapt to the unpredictability of business growth,
many vendors are launching efficient and flexible
robots. For instance, Exotec Solutions, a French
robotics startup, launched a new industrial robot that
has the ability to move 4X faster and 5X higher than
the industry standard.
◼ In September 2020, ABB extended its family of small

six-axis industrial robots with the launch of IRB 1300
to meet the demand for faster and more compact
robot, which is able to rapidly lift heavy objects or
loads with complex and irregular shapes. The robot
offers improvement in cycle times and is nearly 60%
lighter and 83% smaller than the IRB 1600. With a
footprint of just 220 mm by 220 mm, the IRB 1300 is
designed for use in small spaces, enabling more
robots to be deployed in a confined area.
42
6.1.2 SORTATION SYSTEMS

 There is a high demand for sortation systems from end users, such as post and parcel services,
food and beverages, and the e-commerce industry. Factors, such as increasing labor costs and AUTOMATED MATERIAL HANDLING MARKET
changing consumer buying behavior, have bolstered the demand for faster and more accurate Revenue in USD million, Sortation System, Global, 2019-2025
delivery operations, which have, in turn, developed a considerable demand for automated 742.73
sortation systems.
671.7
 For instance, Thailand Post is currently spending USD 0.32 billion on establishing two fully
automated sorting centers to leverage the growing logistics business, in line with burgeoning e- 607.74
commerce activities. This will help the company boost efficiency of the mail and parcel sorting
550.01
systems through automation and innovation.
497.93
 There is a demand for high-speed packaging systems decided by the sortation equipment in 451.76
high-volume distribution scenarios, which often estimates production speed. But often, 411.02
drawbacks, such as high initial investment and large space requirement for installations,
outweigh the merits, thereby, resulting in sluggish growth.
 Order fulfillment is the most expensive and critical operation for companies engaged in e-
commerce. The e-commerce distribution centers must rapidly organize their picking and sorting
processes to meet the delivery deadlines. With parcel growth expected to rise at a rate of 17% to
28% annually, between 2017 and 2022 (Pitney Bowes Parcel Shipping Index), mainly due to
immense activities in the e-commerce sector, post and parcel and e-commerce are projected to
be the largest consumers of sortation systems during the forecast period.
 Vendors in the market offer tailored solutions that enable their customers to sustain
competitiveness in the respective industries. This is more relevant to the post and parcel (lead by
e-commerce) and food and beverage industries. With a rapid change in operational 2019 2020 2021 2022 2023 2024 2025
requirements across these industries, manufacturers find the need to implement conveyor
systems that can be reconfigured to accommodate those needs.

6.1.2 SORTATION SYSTEMS

 For instance, in February 2019, robotics and warehouse automation company, GreyOrange, launched its
latest modular sortation system, designed for modern distribution and logistics centers, catering to the
retail, and courier and express companies.
 In March 2018, Beumer Group launched the sortation system at LogiMAT. The BG Line Sorter offers an
alternative to traditional sliding-shoe line sorters by combining the broad handling mix of the cross-belt
sorter within the compact footprint of a line sorter.
 Also, in 2019, at Automate 2019, JR Automation launched the RFSS Robotic Sortation System, which
automatically consolidates and sorts multi SKU mixed orders in a drastically reduced footprint to
conventional sort systems.
 Daifuku Wynright also innovated in the cross-belt space. In April 2019, the company reported that it is
likely to launch its cross-belt unit sorter in North America. Its cross-belt sorters are used to sort fragile
and/or high friction items, parcels, and cartons at high speeds. The company’s cross-belt sorter is planned
for release in the North American market in 2020.
 Vendors in the warehouse robotics market have been continuously expanding their operation scale by
focusing on production expansions and acquisitions to emerge as a one-point solution provider for
automation providers. For instance, in October 2018, Honeywell announced the acquisition of Transnorm,
a Germany-based conveyor manufacturer, which complements Honeywell’s portfolio of automated
material handling equipment and supply chain software and enables an increase in the footprint of the
company across the European market. Such trends indicate the increasing competition among the players.
 A month before, Material Handling Systems Inc, a pioneer of advanced parcel sortation systems, acquired
Europe-based OCM (Officina Costruzioni Meccaniche), which provides sortation system technologies to
international courier and warehouse and distribution logistics companies.

6.1.2 SORTATION
SYSTEMS
 In March 2019, a bpost group company – Radial –
partnered with OPEX Corporation to pilot the
organization’s Sure Sort technology, a robotics-
based, automated, put-wall system that identifies and
sorts items into individual orders, quickly and
efficiently, in one go.
 Leading retailers are deploying the sortation system
in their warehouses to streamline the SKU movement.
In September 2019, last-mile delivery firm Giao Hang
Nhanh (GHN) launched its automated sortation
system with a sorting capacity of 30,000 orders per
hour in its warehouse in Hanoi. The company aims to
serve the fast-paced development of Vietnam’s e-
commerce and the digital economy.
 In September 2018, BMW deployed a sortation
system from BS Handling Systems, which is designed
to sort and return empty totes and pallets. Car parts
are delivered to the plant in totes of various sizes and
colors. These parts are then stored in the totes until
needed for production.
45
6.1.3 CONVEYORS
◼ The automated guided vehicle (AGV) robots are often combined with conveyor belts and
monorail systems. In some cases, they can be treated as complementary solutions. So, the WAREHOUSE ROBOTICS MARKET
choice between the two means of transport is dependent on whether speed or flexibility of Revenue in USD million, Conveyors, Global, 2019-2025
transport management is a top priority.
◼ If the main goal is to ensure speed and efficiency of transport on fixed routes, the belt
conveyors and monorail systems are decidedly a better solution. Typical conveyor application 495.84
includes movement of cases, totes, or palletized loads into and out of a trailer, to and from static
or automated storage systems, or from a picking area to packaging for shipping. 448.18
◼ In order to address under-utilization, several warehouse automation vendors now provide 405.28
modular solutions which can be scaled up or down depending on demand. Interroll, for 366.59
example, ha developed its Modular Conveyer Platform (MCP), which enables its customers to 331.71
‘re-wire’ the conveyor network using standard plug-and-play modules. This may result in 300.8
changes in purchasing patterns, as warehouse automation equipment providers may purchase 273.54
components, such as drives and rollers, in higher volumes to build the modules in advance.
◼ Companies are investing in developing materials for conveyor belts and conveyor belts. ABB, for
instance, provides solutions on more than 600 kilometers of belt conveyors and uses modern
simulation techniques, combined with the latest motor and drive technology for minimized wear
in mining applications. DuPont also enables conveyor belt manufacturers to offer equipment to
mining companies, such as Codelco.
◼ Due to the intense competition, companies depend on effective strategies, in order to keep
production costs as low as possible. The use of belt conveyor systems enables manufacturers to
reduce their inventory levels, which, in turn, are reducing their overall cost. The market for belt 2019 2020 2021 2022 2023 2024 2025
conveyors is relatively mature and is expected to witness a slow growth over the forecast period.
Source: Mordor Intelligence Analysis
Furthermore, the vendors in the market are making strategic acquisitions to expand their
presence and technical superiority.
6.1.3 CONVEYORS
◼ For instance, a bulk material-handling company, Mitchells Group, acquired the Lincolnshire-based
Guttridge to expand its global footprint. Mitchells is one of the world’s largest bulk material handling
manufacturers, supplying specialist conveying solutions and handling equipment to agri-food
companies across regions. With this deal, the company has a combined revenue of more that USD 30
million.
◼ Further, Roller conveyors are an industrial system designed to transport, accumulate, and distribute
goods between different points within a warehouse. They can also be used to connect various logistics
warehouses or production centers to a company’s own warehouses.
◼ A wide variety of circuits can be designed with roller conveyors to link different areas in a warehouse.
The simplest ones can be integrated into standard warehouses in a snap, thanks to the plug and play
system. These have a single origin point and a single destination.
◼ They are specifically designed for the rapid loading and unloading of vehicles and other open bodies
with materials, such as rigid bulk packages and roller conveyors, which are the most preferred choice of
conveyors.
◼ An increasing interest in sustainability, coupled with a robust economy, as a result of cost containment,
led to the demand for roller conveyors. In the United States, post offices witnessed a 60% energy savings
in parcel-handling applications, after employing roller conveyors.
◼ Players are investing in the development of conveyor specifically for packaging solutions. In April 2019,
L.A.C. Conveyors & Automation developed a roller conveyor system to provide an end of the production
line solution for a case packaging company. For this particular installation, two new packing lines fed
onto an outfeed roller conveyor system, which used a combination of powered line shaft roller
conveyors and belt cross transfer conveyors.

6.1.3 CONVEYORS
■ Furthermore, Amazon said that “existing inventory
systems, such as those in mail-order warehouses,
supply chain distribution centers, airport luggage
systems, and custom-order manufacturing facilities,
etc., can encounter challenges in responding to
requests for inventory items.
■ To address this, Amazon’s filing indicates that “mobile

robotic devices may be configured with conveyor
components,” with conveyor-belt segments that can
travel various distances of the workspace to reach
other portions of the workspace.
■ However, one of the most important aspects of

conveyor system operation is the problem of
ensuring safety. Fully automated belt conveyors
require physical access control, as well as monitoring
the operation of the entire system in case of
disturbances and potential threats to the people
working in the vicinity.
48
6.1.4 PALLETIZERS
◼ Palletizing refers to the operation of loading an object such as a corrugated carton on a pallet or
a similar device in a defined pattern. Many factories and plants today have automated their WAREHOUSE ROBOTICS MARKET
application with a palletizing robot solution of some kind. Revenue in USD billion, Palletizers, Global, 2019-2025
◼ Robotic palletizing continues to grow in popularity and adds a certain appeal, not only visually
but also functionally in an operation. Picking and palletizing make up to 60% of warehouse 619.28
operational costs. New technologies are changing boundaries all the time and with robots being
563.62
able to take over more and more tasks from operators, it is possible to increase throughput in
goods-to-person (GTP) picking. 506.51
◼ A robot control system with a built-in palletizing function makes it possible to load and unload an 455.34
object without spending a lot of time on teaching. Robotic work cells can be integrated toward 409.52
any project. With current advancements in end of arm tooling (EOAT), robot palletizing work cells 369.13
have been introduced to many factory floors. 333.69
◼ For conventional palletizers, it function at up to 200 cases/minute, where conventional palletizers

usually have faster cycle times. However, the series of conveyors needed to orient the product
means they also usually require more space. To cater to such issue, robotic palletizers play it roles,
where it functions 2,000-cycles-per-hour.
◼ In order fulfillment, there are a few robotic solutions that are really revolutionizing the material
handling world. These include layer forming and inline palletizing, layer depalletizing and
palletizing, and mixed case palletizing, each have specific benefits that can truly improve a client’s
operations with marked productivity, flexibility, and reliability.
◼ In manufacturing and warehouse facilities, palletizing operations are often overlooked when it 2019 2020 2021 2022 2023 2024 2025
comes to updating processes and equipment. Many businesses just do not recognize the value
that automated palletizing can bring to a business. They often look at low-volume production
lines and think they cannot justify the cost of an automated system.
6.1.4 PALLETIZERS
◼ Businesses that believe their low-volume production lines only require manual palletizing can benefit
from looking at their entire operation. While no single SKU has a high-volume production, when the
low-volume lines are combined, there can be a need for automated palletizing.
◼ This was the case for one Honeywell Intelligrated customer in the food and beverage industry, where an
in-depth look at the entire production operation revealed a strong demand for automation. Because
modern palletizing systems can handle multiple SKUs, the customer was able to aggregate its low-
volume production lines and transition to a fully automated operation that included conveyance,
sortation, and robotic palletizing system technologies.
◼ Further, depalletizers are capable of handling raw materials in manufacturing facilities or unloading
empty containers. Depalletizing systems include a robotic arm and enhanced computer vision. Just like
palletizing systems, depalletizing systems offer the flexibility to be customized to the operational needs.
◼ Players, such as StrongPoint Automation Inc., achieve rates in excess of 6 layers per minute, exceeding
the industry norm. Their depalletizers range from simple de-stackers to completely automated solutions
featuring full pallet accumulation, tier sheet, and top frame removal in conjunction with fully automatic
pallet magazine
◼ Furthermore, statutory regulations regarding picking workstations are becoming more stringent,
increasing the demand for robot-supported solutions. The rising demand from the mining and
manufacturing industries, for the production, storage, and transfer of materials, is driving the growth of
the pallet conveyor segment in leading economies. In fully automated high-bay warehouses, pallet
conveyors are an indispensable part of the logistics, as they operate with a diverse range of load carries.
◼ In April 2019, Dorner exhibited its 2200 Precision Move Pallet System conveyor, along with other
platforms, aimed at automation and robotic applications. The conveyor was designed to provide
accurate positioning and routing of parts for assembly, robotic, and inspection applications. The 2200
Series Precision Move Pallet System is now available with new features, including heavy load corners,
tight turn corners, low-profile lift and locates, and elevators.
6.1.4 PALLETIZERS
■ Vendors are controlling pallet conveyor systems with
software that enable them to operate in more
automated, controlled, and safe operations. For
instance, Swisslog used the SynQ warehouse
management software to control the operations of
pallet-type conveyors to provide an end-to-end-
warehouse automation solution.
■ Furthermore, as robot arms are required to handle

different products, suppliers in the market offer
customization of the end of the arm tool (EoAT) to
handle specific products. In March 2019, ESS
Technologies released the Dual Cell-E Robotic
Palletizer, which integrates a FANUC robot with
custom-designed end-of-arm tooling (EOAT) to
create a cost-effective, efficient, end-of-line solution
for palletizing in a small footprint. The robot
automatically begins palletizing the second pallet
position after the first pallet load is complete.
51
6.1.5 AUTOMATED STORAGE AND RETRIEVAL SYSTEM (ASRS)

 Automated storage and retrieval system (ASRS) provides various benefits to warehouse
AUTOMATED MATERIAL HANDLING MARKET
managers, such as the reduction in labor and energy costs, while also making better use of
space and arresting product damage. The deployment of these systems in warehouses has Revenue in USD million, Automated Storage and Retrieval System
been decreasing the amount of human intervention in the system. Such benefits ensure a (ASRS), Global, 2019-2025
compelling return on investment on warehousing and distribution technology.
1,050.65
 Inspired by Industry 4.0, which supports collaboration between automated systems within
facilities, warehouse managers are currently interested in incorporating enterprise-wide 943.94
automation. In warehouses or other material handling areas, the implementation of 848.52
technologies enables space saving due to efficient material handling.
763.01
 The deployment of these systems may also encourage integration among other technological 686.41
systems in warehouse facilities, such as ASRS’s communication with automated guided vehicles 618.88
(AGVs) and warehouse management systems. For instance, the 20-story automated storage 559.60
system by Volkswagen, in Germany, integrates ASRS, and it is capable of making better use of
the space available, while enabling quick picking and delivery of cars without damage.
 According to the 2020 Automation Solutions Study conducted on 225 participants, about 58%
of the respondents had plans to invest in automated storage and retrieval systems compared
to about 47% in 2019.
 Increasing global manufacturing activities and the expansion of the world's logistics and
transportation industries are reasons for the increase, as per the research firm.
 New automated storage and retrieval systems will be purchased as companies adopt advanced
manufacturing techniques, build new factories and warehouses, and upgrade existing facilities.
2019 2020 2021 2022 2023 2024 2025
The systems will help companies improve efficiency, productivity, and reduce labor costs.
 The development of new models that offer better performance and greater versatility will add SOURCE: Mordor Intelligence
to the appeal of automated storage and retrieval systems.

6.1.5 AUTOMATED STORAGE AND RETRIEVAL

SYSTEM (ASRS)
 Stacker cranes have played a dominant role in material handling, and they have a major share in the
market studied. Crane systems find major applications in warehouses that prefer relatively slow storage
and retrieval operations. These systems are generally preferred in warehouses that are under
construction, rather than established warehouses, as modification operations can involve rearranging the
entire racking architecture.
 The capabilities of ASRS cranes have improved in recent years. From single-load cranes to dual-load,
ASRS, cranes have transitioned into new double-decker cranes with upper and lower levels. These cranes
have the capability to retrieve about eight different items, driven by software. Through retrofits,
advanced cranes and modules are serving both as storage and picking technologies. According to
Witron Integrated Logistics, these are common in Europe in other closed-loop applications (with
standardized tote sizes).
 Improved stacker crane technology, with the support of management software, is proving its worth in a
diversified range of warehouses. For instance, Continental Group, an automotive component and
technology supplier, installed an automated solution in its Mexican production plant. The plant
manufactures electronic parts and car accessories, such as control panels and management systems
applied in cars, among others.
■ Mecalux, a prominent vendor in the warehouse robotics market, installed automated stacker cranes for
boxes in Continental’s plant (Mexico), along with other conveyor systems and automated operations at
cargo entrance and exit. Such use cases of cranes as complementing solutions are expected to increase
over the forecast period.
■ In March 2018, Jungheinrich, a prominent German vendor of warehouse robotics, launched its STC 2B1A
stacker crane for automated miniload warehouses, at LogiMAT. Three new patented technologies were
implemented in the new miniload stacker crane, in order to improve the stability of the solution with
lightweight construction. The solution also has an integrated omega drive system for space-saving
storage.


SYSTEM (ASRS)
■ With respect to the demand for automated storage and retrieval systems, as a whole, North America still
remains a prominent market for both domestic and international vendors. Companies have been
expanding their presence and launching new solutions in the region, owing to the acceptance of new
technologies and the greater scope that the region offers.
■ For instance, Spain-based Interlake Mecalux, after successful business in Europe and Latin America with
its ASRS solutions, in April 2019, announced its expansion into the United States.
■ Interlake Mecalux, which provides both crane- and shuttle-based ASRS solutions, is unique, as its
solutions, unlike those offered by most other ASRS providers in the United States, have racks that go
into the system itself. The company manufactures these racks either in the United States or Mexico,
which implies a short lead-time, thus, acting in favor of the company.
■ In April 2019, the company launched Bastian Solutions Shuttle System, a robotic materials handler made
with parts designed and built through additive manufacturing.
■ The Bastian Solutions Shuttle System Robotic Picker is manufactured in collaboration with Fast Radius,
using HP Multi Jet Fusion 3D printers and carbon printers. Additional parts, including the proprietary
fingers/gripper for the robotic arm, were developed using Carbon’s digital light synthesis (DLS)
technology and unique materials, notably EPU 40.
■ Carousels can store and transport multiple bulk parts and drive deployments across electronics,
automotive parts, medical devices, and manufacturing plants. For instance, Mazak, a cutting tool
manufacturer, installed Kardex’s thirteen vertical lift module cutting tool builders, which improved the
productivity of the plant by 80%, reduced labor resources by 44%, and increased part numbers on hand
by 95%.


SYSTEM (ASRS)
■ Over the forecast period, the demand for these systems is expected to be derived from the
aforementioned industries, which are experiencing high demand, due to the increasing consumer
acceptance of new smart electronics and other technologies. However, most vertical lift modules (VLMs)
have smart onboard software that allow them to self-optimize storage space based on the item sizes
and available slots. Thus, as industries progress toward more automated environments (Industry 4.0), the
growth of the vertical carousel is expected to be challenged.
■ Process industries, such as construction and mining, use these conveyors to rapidly transfer raw
materials from one unit to another. They are used increasingly in the manufacturing of durable goods,
such as automobile, electrical and electronics, transportation equipment, and other machinery.
■ In the mining sector, conveyor belts enable easy transport of minerals from mines. In August 2019, Coal
India announced its plans to invest INR 10,000 crore in conveyor belts to transport coal directly from
mines in a cheaper and cleaner way, without using trucks. Customers will invest while Coal India will
provide land and facilities for the belts, which will be installed in mines that produce 4 million metric ton
of ore.
■ Hence, companies are investing in developing materials for conveyor belts. ABB, for instance, provides
solutions on more than 600 kilometers of belt conveyors and uses modern simulation techniques,
combined with the latest motor and drive technology for minimized wear in mining applications. DuPont
also enables conveyor belt manufacturers to offer equipment to mining companies, such as Codelco.
■ There has been an increasing need for delivering various products in small timeframes, which require
efficient inventory management and reverse logistics systems. Significant investments in the e-
commerce industry, along with the demand from the ever-growing internet-enabled consumers, are
impacting the growth of roller conveyors in Asia-Pacific.

6.1.5 AUTOMATED
STORAGE AND RETRIEVAL
SYSTEM (ASRS)
■ The increasing automation in the industrial sector
and the growing demand for cost-effective material-
handling systems are the two major driving factors
for the global conveyor market. Growth in the
automotive, retail, and food and beverage industries
is also likely to fuel the growth of roller conveyer
belts. Owing to the increasing need for roller-type
conveyor systems, companies are trying to
differentiate by providing more efficient systems.
■ For instance, Interroll, in February 2019, presented

new tapered elements for curved roller conveyors.
The tapered elements, which offer optimized fixing,
are currently being made available in Europe. The
company also plans to launch these in the United
States and Asia.
56
6.1.6 MOBILE ROBOTS (AGVS AND AMRS)
 With the rapid development of technologies, numerous production systems and modes have AUTOMATED MATERIAL HANDLING MARKET
progressed concerning manufacturing, management, and data ﬁelds. Revenue in USD million, Mobile Robots (AGVs and AMRs), Global,
2019-2025
 Autonomous mobile robots (AMRs) or mobile robots differ from AGVs by their degree of
autonomy. There are two types of AMRs, the ones based on fleet management and the ones 2,244.64
that rely on picking optimization.
1,989.62
 The fleet management solutions operate with bigger payloads, while the pick optimization
robots are designed to increase picking throughput, and consequently, have a small payload. 1,770.94
This domain is driven by the growth of e-commerce, and it is, hence, witnessing a rapid
demand. 1,576.80
 It is expected that the e-commerce market may aid the demand for mobile robots over the 1,404.50
forecast period significantly, owing to the need to increase the speed and efficiency of the 1,253.79
supply chain. Though the e-commerce industry had initially expected a significant loss due to 1,122.43
the pandemic, the post-lockdown effects across various countries have overturned the
expected loss. For instance, Amazon’s latest financial statement revealed that the company
totaled USD 88.9 billion over this period, as compared to USD 63.4 billion in Q2 2019, a massive
40% year-on-year growth in net sales.
 In June 2020, researchers started working with a mobile robotic platform called Husky A200
that could be used for autonomous logistic tasks on construction sites. This mobile robot is one
of the many projects pursued by Fraunhofer Italia Innovation Engineering Center to advance
the cause of digitalization in the construction sector and bridge the gap between robotics and
the building industry. Researchers at this center based in Bolzano, Italy, are developing a
software interface that will enable mobile robots to find their way around in construction sites.
 This is evident by the fact that one of the largest suppliers of pick optimization robots - 6 River 2019 2020 2021 2022 2023 2024 2025
System's 2018 booking was six times greater than that in 2017. US-based inVia Robotics, which SOURCE: Mordor Intelligence
also competes in the pick optimization domain, also reported a stellar growth.


 Autonomous mobile robots have proved to be adaptable alternatives to other material handling solutions,
such as fixed conveyors. By serving the central objective for automated storage solutions, AMRs also pose
tough challenges to additional storage and retrieval systems as well.
 In addition to warehouse management software, mobile robots also utilize blueprints, sensors, AI, and
vision algorithms to adapt to the warehouse environment and work with diverse totes, as well as different
shelves.
 One of the most famous instances is pertaining to the mobile robots manufactured by the US-based Vecna
Robotics. The robots can take input from different kinds of sensors and fuse this information to understand
where they are and how they can execute their tasking. This is also known as autonomy stack.
 ForwardX is planning to introduce the Visual Autonomous Mobile Robot at MODEX 2020. It will depend on
a sensor fusion solution, with computer vision (CV) being the primary source for localization and obstacle
avoidance.
 Currently, these systems are being deployed across post and parcel locations and warehouses. For instance,
Fetch Robotics’ solutions were deployed across DHL’s distribution centers in multiple regions.
 The other prominent deployments that were evident include Hollar, an online dollar store and growing e-
commerce outfit company, and Rakuten Super Logistics, one of the largest third-party logistics providers
(3PLs) in the United States.
 Considering the innovation in the AMR space, the applications, and therefore, the total addressable market
for AMRs, may increase beyond the retail, warehouse, and hospitality sectors. Companies, such as Amazon,
Dematic, Fetch Robotics, inVia, and Robotics, are shaping the market for AMRs and are supporting the
industries that are adopting it.
 In July 2019, the UK-based Iconsys expanded into autonomous mobile solutions with the launch of its iAM-
R (Iconsys Autonomous Mobile Robot). It is designed to provide autonomous robotic solutions to the
company’s customers.


 In April 2019, Waypoint Robotics announced the launch of MAV3K, an AMR with a 3,000-pound carrying
capacity, to its portfolio of omnidirectional, industrial-strength robots for the manufacturing industry.
 A year before, Fetch Robotics also expanded its VirtualConveyor family of AMRs with the addition of
CartConnect and RollerTop robots for the most flexible and broad range of workflows for material
handling and transport. These new solutions allow the new AMRs to pick up, transportation, and drop
off delivery warehouse carts to any warehouse or manufacturing location.
 The large companies in the mobile robots market, Amazon and Dematic, seem to head in two strategic
directions. While Dematic opened a new sequencing and distribution center in the United States in
October 2018, to accommodate the growing customers’ demands, Amazon Robotics acquired Canvas
Technology in April 2019 for safe navigation systems. The company introduced vests for warehouse
workers to promote safety. With this acquisition, the company is likely to eliminate the need for worker-
worn safety systems and develop AMRs with in-built protection.
 By the end of 2019, GROUND introduced its new mobile robots, which collaborate with human workers
in logistics facilities. They can acquire location information in real-time and map themselves to the
physical layout by linking the advanced SLAM technology and the camera and laser.
 AMRs are replacing AGVs in logistical applications. This is because unlike AGVs, AMRs incorporate more
sophisticated on-board computers that are coupled with inertial measurement units (IMU), laser
scanning range finders, 2D and 3D color cameras, and motor controllers. Such AMRs do not require
tracking strips to be placed in a factory or warehouse.
 It is expected that AMRs may gradually replace forklifts. Mobile Industrial Robots Inc. has taken the first
initiative, (MiR). It designed MiR1000 AMR, which can tolerate a payload of 1000 kg. It is equipped with
six laser scanners, 3D cameras, and an artificially intelligent camera.
 The Robotic Industries Association (RIA) is planning to introduce the R15.08 American National Standard
for Industrial Mobile Robots and Robot Systems. This would include the safety requirements to address
all aspects related to the safety of people around AMRs for manufacturers, integrators, and end users.
Such standards are expected to increase the popularity and, thus, the adoption of AMRs.
6.1.6 MOBILE ROBOTS

(AGVS AND AMRS)
■ Mobile manipulation robots (where a mobile robot
with wheels also includes a robotic arm) may
continue to be tested by vendor partnerships and
researchers, but large-scale deployments of these
systems may not happen in 2020. Single-project or
customized systems may see some growth in certain
markets, but a fast robot that moves from point A to
point B, grabs an item, and then quickly returns to
point A would not be deployed any time soon.
■ In particular, the shift toward multi-modal

functionality has strengthened the value proposition
of mobile robots. For instance, Staübli’s HelMo Robot
features a robotic arm mounted on top of an
autonomous mobile cart. In the past, an autonomous
mobile cart may have offered tremendous time
savings just by moving materials throughout a plant.
But the picking, loading, and unloading tasks still had
to be carried out by humans. With the addition of a
robotic arm, HelMo represents an autonomous
mobile asset with multiple uses, and thus a stronger
case for investment.
60
6.2 SEGMENTATION – 38.35%
BY FUNCTION Storage
6.2.1 Storage
Packaging
6.2.2 Packaging
2025
Trans-shipments
6.2.3 Trans-shipments
6.2.4 Other Functions Other Functions

6.2 SEGMENTATION BY FUNCTION

Revenue Share (%), by Function, Global, 2019 Revenue in USD billion, by Function, Global, 2019-2025
Function 2019 2020 2021 2022 2023 2024 2025 CAGR
24.20%
39.67% Storage 1,420.31 1,567.24 1,734.30 1,923.42 2,134.04 2,368.51 2,630.06 10.91%
13.33%
Packaging 816.31 912.80 1,023.57 1,150.30 1,293.23 1,454.35 1,636.33 12.38%
22.80%
Trans-shipments 477.26 533.01 596.96 670.06 752.43 845.18 949.84 12.25%
Storage Packaging
Trans-shipments Other Functions Other Functions 866.44 959.68 1,066.01 1,186.79 1,321.83 1,472.77 1,641.82 11.34%

6.2.1 STORAGE
◼ Warehouse robotics has emerged as one of the most dynamic solutions in material handling
equipment and is mainly deployed in warehouses and distribution centers. Despite gaining WAREHOUSE ROBOTICS MARKET
initial traction in the manufacturing sector, other sectors, such as food and beverage and life
Revenue in USD million, Storage, Global, 2019-2025
sciences, have gradually realized the benefits of using warehouse robots, as a piece of effective
storage equipment, across various phases in the supply chain in these industries.
2,630.06
◼ Efficient storage systems have become an indispensable part of warehouse automation.
Warehouse robotic systems, such as automated storage systems, enhance an organization's 2,368.51
efficiency by providing users with enhanced inventory control and inventory management and 2,134.04
tracking. These systems also help reduce labor costs and workforce requirements and increase
1,923.42
workplace safety.
1,734.30
◼ With increasing manufacturing activities, coupled with the adoption of technologies, like
1,567.24
Industry 4.0, across manufacturing facilities and expansion of the transportation and logistics
1,420.31
industry globally, the adoption of warehouse robots are expected to increase. Technologies, like
Industry 4.0, support collaborations between automated systems within facilities; hence,
warehouse managers are largely adopting enterprise-wide automation.
◼ Warehouse robotics systems are used as efficient storage systems. They are highly convenient
storage systems and can help warehouses reach smaller order fulfillment operations and assist
retail warehouses, which do not have the budget to invest in such advanced technologies.
◼ Westfalia, a logistics solution provider for plants, warehouses, and distribution centers, provides
flexible automated storage/retrieval systems (AS/RS), which ensure the ability to adapt to
changing market conditions now and in the future. The company supplies automated
warehouse solutions to various manufacturers and distributors utilizing various loads (unit, layer, 2019 2020 2021 2022 2023 2024 2025
or extra-large) within various temperature ranges for both non-rack and rack-supported
structures.

6.2.1 STORAGE
■ Vestby, one of the first DSV warehouses, equipped
with a robotic storage and retrieval system, in
addition to traditional racking, is particularly suited to
cater to e-commerce operations. With the automated
storage system, the company can obtain increased
storage density and flexibility.
■ Also, in April 2020, a Danish airport invested in a

robotic storage system to transform the way it
handles duty-free goods. The EffiMat small-parts pick
and storage system was developed by the UK-based
company, RARUK Automation. It can pick five items
within its vertical shelving and deliver them to picking
stations on the same tray.
■ Such innovations by solution providers, globally, are

expected to boost the adoption of warehouse
robotics for storage purposes.
64
6.2.2 PACKAGING
◼ Picking, packing, and processing orders are one of the most time-consuming tasks in the order
fulfillment process. The packaging process is vital in warehouses, as it involves the packaging of WAREHOUSE ROBOTICS MARKET
items to be shipped to the customer. Several end-user industries are looking for effective Revenue in USD million, Packaging, 2019-2025
methods to boost the packaging process to ensure the safe shipment of the products.
1,636.33
◼ Automation of the packaging process can improve the products' productivity, quality, and safety
across organizations. With the increasing adoption of Industry 4.0 across all industries, the 1,454.35
scope of warehouse robotics is expanding.
1,293.23
◼ WestRock APS Packaging Systems offer a range of robotic packaging systems, which provide
1,150.30
customers with future-proof packaging automation and a firm step toward Industries 4.0. The
use of robotics within the industrial sector is continuing to grow at a steady rate. As companies 1,023.57
look to reduce labor and increase efficiency, automation and robotics are providing the 912.80
solution. 816.31
◼ In May 2020, ABB released a delta robot, the IRB 390 FlexPacker, which is expected to enhance
its robotic picking and packing portfolio and transform omnichannel order fulfillment and retail
logistics. The new IRB 390 FlexPacker is designed for applications, such as customized
packaging, vertical packing and high-speed, high-variation sorting, and on-demand order
picking in logistics and e-commerce fulfillment centers.
◼ The COVID-19 pandemic further impacted the e-commerce industry and online consumer
behavior worldwide. Due to severe lockdowns and restrictions globally, the popularity of digital
shopping channels grew, especially in the grocery and essentials shopping. For instance, in June
2020, the global retail e-commerce traffic stood at a record 22 billion monthly visits, with the 2019 2020 2021 2022 2023 2024 2025
demand being exceptionally high for everyday items, such as groceries, clothing, and retail tech
items. Such massive growth in the demand is expected to boost the demand for warehouse
robotics as an effective tool for efficient packaging.

6.2.2 PACKAGING
■ Several solution providers are collaborating with
organizations in various industries to provide
effective packaging solutions by deploying
warehouse robotics in their processes. For instance,
Addverb Technologies, a global warehousing robotics
company, deployed its solutions in the packaging
process of a UK-based Indian snacks manufacturing
company, which help it overcome the challenge in
scaling up its business because of the manual
operations. The solution eliminates manual
intervention by speeding up the entire packaging
process with high throughput, ensuring greater
reliability and uninterrupted operation throughout.
66
6.2.3 TRANS-SHIPMENTS
◼ Several types of warehouse robotics are being deployed across warehouses to foster effective
and efficient trans-shipment activities. For instance, autonomous mobile robots (AMRs) are
being adopted significantly for fleet management. Also, automated guided vehicles (AGVs) are Revenue in USD million, Trans-shipments, 2019-2025
being adopted as a critical solution for intralogistics operations. 949.84
◼ The growth of these solutions is mainly driven by the growth of e-commerce. Thus, these 845.18
solutions are experiencing a rapid demand and increase beyond retail, warehouse, and
hospitality. The companies, such as Amazon, Dematic, Fetch Robotics, inVia, and Robotics, are 752.43
shaping the market for AMRs and supporting the industries that are adopting it.
670.06
◼ For instance, in July 2019, the UK-based Iconsys expanded into autonomous mobile solutions 596.96
with the launch of its iAM-R (iconsys Autonomous Mobile Robot). It is designed to provide
533.01
autonomous robotic solutions for the company’s customers.
477.26
◼ Various kinds of AGVs adopted in the warehouse industry for trans-shipment purposes are
automated forklifts and tow or tug. An automated forklift is used for stacking and unstacking
and short-distance transportation in the manufacturing environment.
◼ The tow or tug is a type of AGV, a key element in intralogistics operations. With the
advancements in warehouse robotics technology, the tugs are expected to emerge as attractive
intralogistics operations options.
◼ It can be used for multiple tasks, such as a semi-automatic pickup in warehouses, transporting
raw materials to the production line or dispatching end products for transportation (loading
and unloading).
2019 2020 2021 2022 2023 2024 2025

6.2.3 TRANS-SHIPMENTS
■ In October 2019, ABB partnered with the
Singaporean shipyard, Keppel Offshore & Marine, to
enable autonomous tug operation by the end of
2020. The companies will jointly develop the
technology for autonomous vessels and retrofit a 32-
meter harbor tugboat with digital solutions, enabling
autonomous vessel operations.
■ The advent of electric vehicles and hybrid cars

revolutionized automobile manufacturing in the past
decade. Automobile production has become far more
sophisticated and complex. The ever-evolving
government safety regulations and industry
standards are further complicating the assembly line
tasks.
■ This created a significant demand for automation in

the automotive sector. Minimizing the products’
damage during transit (caused by human error) and
increasing the speed of handling the chassis between
workstations (which would allow interaction with
assembly-line workers) are the utmost priorities. Such
trends are expected to boost the adoption of
warehouse robotics across various industries.
68
6.2.4 OTHER FUNCTIONS

■ The other functions include sorting and picking.
■ The developing e-commerce industry contributes to the need for sorting systems across
Revenue in USD million, Other Functions, 2019-2025
warehouses for retail and online retail companies. The spread of coronavirus across the world
benefited the studied market, as large and small companies are expanding the use of robots to
maintain social distancing and reduce the number of staff that have to physically come to work. 1641.82
■ For instance, the warehouses of Amazon and Walmart increased the use of robots for sorting,
1472.77
shipping, and packing, which is expected to reduce the number of complaints by warehouse
workers, as they cannot social-distance from their colleagues under the current conditions. 1321.83
■ Moreover, Alstef, one of the leading automated sortation systems providers, offers a complete 1186.79
range of sorting solutions to match the flow requirements of different end users. With medium-
capacity and high-capacity sorting solutions, the organization caters to several industries, 1066.01
thereby promoting the usage of sortation systems. 959.68
866.44
■ The increasing demand for sorting automated solutions in the region due to industrialization
offers tremendous opportunities for the local and international players in the market. In May
2020, LiBiao Robot, a specialist in automated robot-based parcel sortation solutions, announced
its plan to enter the growing European market with its ‘Mini Yellow’ range of autonomous mobile
robots (AMRs).
■ In March 2019, MOV.AI successfully installed its operating system in industrial logistics robots at
the parcel sorting handling center of CTT, the Portugal Postal Services. This enables CTT to
process over 10,000 parcels per hour around the clock while eliminating the risk of injured
workers.
■ Manual picking is being increasingly complemented and supplemented by goods-to-person
(G2P) picking solutions, thereby cutting down on a lot of labor time and costs. Migrating to
automated picking gives productivity gains of 5x to 6x compared to manual pick-to-pallet 2019 2020 2021 2022 2023 2024 2025
fulfillment centers. Source: Mordor Intelligence Analysis

6.2.4 OTHER FUNCTIONS

■ Geek Inc. offers the picking system boosts efficiency improvement by 200%.
Goods-to-person P series, P200R, P500R, P800R, and P1200R are used to move
the inventory shelves and pallets to the picking station. Bin-to-Person Picking
robot series include C series of C200S and C200M.
■ Companies, such as IAM robotics, Grey Orange, and Bleum, offer mobile
robotic picking solutions that add a new level of efficiency to the process. The
increasing technological advancements, such as automation of warehouse
vehicles, like forklifts and pallet jacks, are drawing attention from companies
with massive warehouses and high throughput transactions.
■ Similarly, Fanuc demonstrated robotic bin picking functionality featuring the

new 3DV/1600 vision sensor and M-710iC/45M material handling robot, as the
combined system provides a larger field of view than past platforms order to
serve the target market of warehouse and logistics applications.
■ Moreover, ABB is enhancing its picking and packing portfolio to transform

omnichannel order fulfillment and retail logistics. In May 2020, ABB released a
delta robot, the IRB 390 Flex Packer, which is expected to enhance its robotic
picking and packing portfolio and transform omnichannel order fulfilment and
retail logistics. The new IRB 390 FlexPacker is designed for applications, such as
customized packaging, vertical packing and high-speed, high-variation sorting,
and on-demand order picking, in logistics and e-commerce fulfillment centers.

28.87%
6.3 SEGMENTATION BY END-
USER INDUSTRY
Food & Beverages
Automotive
6.3.1 Food and Beverages
2025 Retail
6.3.2 Automotive
6.3.3 Retail Electrical & Electronics
6.3.4 Electrical and Electronics

Pharmaceutical
6.3.5 Pharmaceutical
Other End-users
6.3.6 Other End-user Industries

6.3 SEGMENTATION BY END-USER INDUSTRY

Revenue Share (%), by End-user Industry, 2019 Revenue in USD million, by End-user Industry, 2019-2025
End-user Industry 2019 2020 2021 2022 2023 2024 2025 CAGR (%)
8.39%
23.58%
10.32% Food & Beverages 844.24 933.85 1035.95 1151.78 1281.12 1425.49 1592.44 11.26
Automotive 551.73 608.95 674.03 747.72 829.81 921.22 1039.68 11.29

14.63%
15.41%
Retail 990.67 1101.31 1227.82 1371.93 1533.64 1715.03 1979.92 12.45
27.67%
Electrical & Electronics 523.80 577.57 638.66 707.78 784.70 870.25 965.61 10.83
Food & Beverages Automotive

Pharmaceutical 369.49 410.18 456.67 509.57 568.86 635.27 712.55 11.68
Retail Electrical & Electronics
Other End-user Industries 300.39 340.86 387.71 441.78 503.39 573.55 567.85 10.75
Pharmaceutical Other End-users

6.3.1 FOOD AND BEVERAGES

■ Food and beverage is the second-largest industry in the world, with about 80% of the total
investment on equipment and machinery, every year. Additionally, the consumption of flavored WAREHOUSE ROBOTICS MARKET
drinks, juices, and energy drinks are also on the surge, owing to diverse lifestyles and evolving Revenue in USD million, Food and Beverages, 2019-2025
consumer habits. For instance, America’s leading flavored drinks company, Dr. Pepper Snapple
Group, has more than 100 warehouses and distribution all over the region, and it is representative
of the immense need for warehouse robots in the beverage industry. 1592.44
■ In perspective, there are numerous small players in the industry, with global giants, like Coca Cola 1425.49
and Pepsi, suggesting a never-ending requirement for efficient material and inventory
management. Consumer trends that are shaping the future of the food and beverage industry 1281.12
include local sourcing, on-the-go eating, and a significant rise in the organic food section. While all 1151.78
these factors seem to be far-fetched regarding the manufacturing of food, they do have a
1035.95
significant influence on the way products are made.
933.85
■ In order to meet the consumer demand, manufacturers are looking to cut down costs, increase 844.24
efficiency, and provide new services. Autonomous mobile robots are slowly being introduced to
serve the purpose in warehouses in San Francisco and Washington D.C.
■ Advanced technology gave rise to equipment and processes, which transformed the food and
beverage sector. The food and beverage industry traditionally relied on human workers to handle
advanced functions, like cutting and slicing. Robotics are being developed and implemented to
streamline the process and produce more consistent output. For instance, fish cutting involves
detecting and removing defects from the fish as well as cutting fillets to uniform shapes and sizes.
Automated technology improves this function for a higher caliber of consistency in the final results.
■ In the case of food automation, it is important to ensure properly sanitized machinery to avoid
2019 2020 2021 2022 2023 2024 2025
product contamination that results in food-borne illness to consumers. The current trend of
automation witnessed the development of new technologies that are capable of providing end-to- Source: Mordor Intelligence Analysis
end automation for the production of certain processed foods.

6.3.1 FOOD AND BEVERAGES

■ The food industry emerged as an essential in the backdrop of the current COVID-19 pandemic, driven by
factors, such as hygiene and safety, which resulted in growing concerns for the automation across food
manufacturing. The current trend of automation witnessed the development of new technologies that
are capable of providing end-to-end automation for the production of certain processed foods.
■ With the increasing number of manufacturers focusing on dealing with the increasing cost of labor,
especially in the Western regions, mainly the EU, the United States, and Canada, while improving the
production efficiency, output, and cost-effectiveness. Automation in food production/processing will
offer key avenues for revenue growth both in the mid and long term.
■ Another emerging trend in the wake of the current pandemic relates to the development and
implementation of 3D-printed food, which is gaining prominence by promising automated mass
manufacturing with a fraction of the current equipment requirement. For instance, companies, such as
Natural Machines (US), pioneered in connected solutions that allow for remotely printing any kind of
food based on the availability of commands. However, the advancements in printing systems can enable
greater processing speeds and allow for mass-produced 3D-printed foods.
■ Recently, Amazon spent time analyzing Whole Foods' distribution technology, pointing to a possible way
in which the company sees the most immediate opportunities to reduce costs. For this, in January 2020,
Walmart unveiled robot-run warehouse to whisk food to car. Automated warehouses next to stores
promise to speed up online grocery orders, helping in the retailer’s battle with Amazon.
■ In addition to this, the large-scale growth and expansion of the third-party logistics companies in the
food and beverage industries are expected to drive the market for warehouse robotics, due to their
heavy use in warehouses, to achieve process optimization and cost-effective operations.
■ Niche needs, such as food and beverage material handling in chilled environments hot and constricted
spaces, drive the adoption for these solution in this segment, The primary technology of AR/RS systems,
which are incorporated in the food and beverages industry, is the Unit Load Systems, which supports a
high density of storage and ease of handling.
■ For instance, Blue Bell Creameries installed Westfalia Automated Storage and Retrieval System in a
warehouse, which moves ice cream snacks from the production line to storage. With 9 levels high and
the capacity to store over 7,000 pallets in 14,000 sq. ft. of freezer space, the company is able to
implement a high-density storage space.
6.3.2 AUTOMOTIVE
■ With number of parts or components in an average car increasing, with Toyota stating that its
single car has more than 30,000 parts and the future automotive (hybrid and electric cars) the WAREHOUSE ROBOTICS MARKET
number of components is likely to increase. For instance, ICE-based vehicles on an average Revenue in USD million, Automotive, 2019-2025
contains 1,500 of semiconductor component, whereas hybrid electric vehicles can contain up to
3,500 in number of semiconductors driving robotics adoption for warehouses in assembly of the
industry players. 1039.68
■ Automated guided vehicles (AGVs) and robotics boosted the demand for customized warehouse
configuration. From warehouse to the overall floor plan, strategic warehouse design helps 921.22
implement the latest automated system in a warehouse. For instance, boxes and bins can be
829.81
designed in an automation-friendly way so that robots can seamlessly pick and place, and
shelves can be built to be more mobile and conductive according to the latest automation 747.72
trends. 674.03
■ In fact, AGVs would be one of the major trends in the warehouse robotics industry. AGVs can 608.95
follow wire or markers on the floor and move products efficiently around the warehouse. For 551.73
instance, Amazon acquired Kiva, which currently uses around 100,000 robots for the automatic
picking and packaging process inside the company’s warehouses.
■ The most successful e-commerce company, Amazon, acquired Canvas Technology, a Colorado-
based autonomous robotic start-up, to strengthen its portfolio in warehouse robotics. This helps
the company to meet with the growing demand for robotic center machines. Canvas Technology
raised a USD 15 million Series led by Playground Global.
■ Locus Robotics quickly became the leading warehouse robotics solution provider for retailers
and third-party logistics (3PL) operators and automotive companies worldwide that are looking
to meet the shifting demands of the booming warehouse robotics market.
■ The automotive industry has been facing and trying to actively recover from losses and multiple 2019 2020 2021 2022 2023 2024 2025
bankruptcies over the past few years. This resulted in manufacturers scaling up and increasing Source: Mordor Intelligence Analysis
the production to meet the demand.

6.3.2 AUTOMOTIVE
■ Japan and China are among the major producer of automotive in APAC region. China, for instance,
recorded a 27.6% of passenger vehicle production in 2018. With off-shore manufacturers trying to set up
production plants in the country, the need for warehouse robotics is likely to increase. In 2018, Toyota
planned to increase its production capacity in Guangzhou, China, by 20%, with approximately 1.16
million vehicles a year. This added capacity will enable the company to manufacture 240,000 vehicles a
year and indicates the opportunity in the industry in this region.
■ The industry is now seeking cost-effective solutions to automate the processes of component storage
and retrieval. All these factors are resulting in an increase in the demand for warehouse robotics in this
industry. The inflexibility of physical layout and equipment requires these systems to be designed with
respect to the demands of present and future. This led to a high incorporation of customized solutions
according to the specific needs of the plants.
■ On March 2020, Prime Robotics launched the Auto Shelf, a revolutionary warehouse robotics platform.
The Auto Shelf overcomes the inherent compromises of other Autonomous Mobile Robotics (AMR)
systems with a fully patented design that integrates the robot into every shelf.
■ With the increasing demand for automotive vehicles coupled with increasing investment, the market
studied is expected to witness a significant demand from the automotive industry. As over 11 million
vehicles in Canada are more than 10 years old, factors, such as low interest rates and growing household
wealth, are expected to drive the demand for automobiles, in the country.
■ Due to this increase in domestic demand and the government's initiative to capitalize on the rising
demand, the demand for warehouse robotics is expected to increase in the country during the forecast
period.
■ The United States is home to one of the largest automotive markets in the world, with the presence of
various global vehicle and auto part manufacturers. Moreover, the US automotive sector is at the
forefront of innovation. New R&D initiatives are transforming the industry, to better respond to the
opportunities and competition of the 21st century. According to the Auto Alliance, the automotive
industry incurs an annual R&D expenditure of nearly USD 105 billion worldwide, about USD 18 billion of
which is spent in the United States alone.

6.3.3 RETAIL
■ Robotics in retail is becoming essential for companies to transform and respond to the rapidly
changing market demands. Amazon, Bossa Nova, and Brain Corp. are some of the companies WAREHOUSE ROBOTICS MARKET
increasing the demand. Revenue in USD million, Retail, 2019-2025
■ To reduce the capital spent on labor, various organizations across the world are adopting robotics
automation in their warehouses. For instance, according to IFR, the operational stock of industrial
robots is expected to reach 3,788 (in thousand units) by 2021, from 2,408 (in thousand units) in
2018. For instance, Alibaba, the world’s largest retailer, upgraded to robotic labor in one of its
1979.92
warehouses, which resulted in drastically reducing the labor workforce by 70%, creating an
opportunity for a highly-skilled workforce.
1715.03
■ Even before the COVID-19 pandemic, retailers were under pressure to keep up with rapidly
evolving supply chains and customer habits. Retailers, such as Amazon.com and Walmart are 1533.64
already using mobile robots in their warehouses and retail stores for functions, including inventory 1371.93
scanning, materials handling, and cleaning. 1227.82
■ For automated guided vehicles (AGVs) and autonomous mobile robots (AMRs) to be useful, 1101.31
990.67
operating systems and data-collection and data-analysis tools that are robust and compatible with
existing retail systems are required.
■ Moreover, Amazon deployed thousands of robots in dozens of distribution centers across the US,
and other retailers followed suit by partnering with other suppliers of robotics in retail. The
company is also working with corporate and academic partners to support innovation and bring it
to market quickly.
■ In August 2020, Brain Corp., an AI company creating transformative core technology in the robotics
industry, announced that its manufacturing partners are involved in multiple pilots and initial
deployments of BrainOS-powered autonomous delivery tugs. The commercial rollouts mark the
2019 2020 2021 2022 2023 2024 2025
debut of a new robotic application that uses automation to help retailers move inventory from the
stockroom out to store shelves. The intelligent machines, which are built with BrainOS, an AI
software platform for building and using autonomous mobile robots, provide relief to retailers and
grocers struggling to keep shelves stocked during the COVID-19 health crisis.

6.3.3 RETAIL
■ The growing retail industry across the world is giving rise to the installation of warehouses and their
management in multiple regions. For instance, Costco Wholesale Corporation has been installing its
warehouses every year with consistent growth of 3-5%.
■ The rapid growth of e-commerce companies, which maintain large warehouses for the numerous types
of products, has created a huge demand for the automated storage and retrieval systems in the retail
industry.
■ Changing consumer needs and innovation in delivery methods are expected to drive the US retailing
market. With the e-commerce market expected to witness robust growth, the demand for warehouse
robotics from the US retail end-user segment is also expected to increase.
■ Having a retail backroom or distribution center that is easy to steer and well-organized, warehouse
robotics helps to ensure the overall customer satisfaction and makes stocking and inventory more
efficient. For instance, in the United States, companies like REB furnish, deliver, and install material
handling and storage systems nationwide, focusing on meeting customer’s satisfaction.
■ The National Retail Federation estimated that sales from over 1 million retail establishments in the
United States would reach more than USD 3.8 trillion in 2019. Additionally, the retail industry sales are
expected to increase between 3.8% and 4.4%, with e-commerce retail sales expected to grow by 10-12%,
during the forecast period.
■ Numerous opportunities for growth exist in the US retail market for retail providers of all sizes, including
individual direct sellers or direct marketers, large ‘big-box’ store operators, and small- to medium-sized
franchise unit owners.
■ Moreover, US warehouses face 600,000 unfilled jobs and a 25% turnover rate, as per Honeywell
Intelligrated. The cost of finding and training a replacement costs much more to the warehouse owners,
in terms of lost productivity, stress, training time, and reduced efficiency. Picking a workflow of goods-
to-operator (GTO) fulfillment model can help save costs.
■ Recently, Vanderlande deployed its ADAPTO, a 3D, shuttle-based AS/AR system to Udea Wholesaler, who
chose to automate its processes at a single, omnichannel food distribution center. Also, Kubota Canada’s
automated parts distribution center has increased productivity and recovered 83% floor space by
employing six horizontal carousels and four VLMs.

6.3.3 RETAIL
■ The purchasing pattern is shifting toward online
shopping. Faster delivery channels and the strategic
locations of distribution centers and warehouses are
now necessities rather than an option. Given the
trend of e-commerce, globally, the demand for
warehouse robotics is expected to increase in the
retail industry during the forecast period.
■ The high intensity of competition is pushing the

market players to invest in cost-effective solutions,
which also helps in improving the services of the
companies, thus helping them to maintain an edge
over their competitors.
79
6.3.4 ELECTRICAL AND ELECTRONICS

◼ The warehouse robotics market has also witnessed a substantial growth in recent years due to
the increasing incorporation in the consumer electronics and semiconductor industry. The huge
Revenue in USD million, Electrical and Electronics, Global, 2019-
growth in demand for digital devices, especially in consumer electronics, has led to a parallel 2025
growth in the semiconductor and electronics industry, and hence, increased the growth of
warehouse robotics.
◼ These systems allow easy and quick access to a large inventory, making them very popular in the
industry. Moreover, it allows them to better use their warehouses for raw, semi-finished, and 965.61
finished materials and goods by exploiting vertical spaces, making them space-efficient and save 870.25
on rentals.
784.7
◼ The consumer electronics industry is also incorporating robotics in warehouses for efficient
707.78
storage and timely access to a multitude of components. The growing complexity of design and
638.66
the demand for variety in products have led to the need for more advance AS/RS systems, which
577.57
are able to record, store, and accurately deliver different components for different products. 523.8
◼ Electrical and electronic component manufacturing is one of the pillars of Asia-Pacific’s economy
and is undergoing a rapid transformation. It is reported that low-end manufacturing firms are
moving to Southeast Asia to cut costs, which include electronics manufacturing companies.
◼ The COVID-19 outbreak in China looms large over the entire robotics manufacturing chain, with
high inventories, declining demand, and record-low global prices of materials. This is disrupting
the global warehousing industry, especially hardware, such as manipulators, the controller, the
sensors, as well as the electronic device manufacturers and semiconductor companies, as
operations in the world's largest manufacturing hub are threatened.
◼ Equipment, like AS/RS, are highly beneficial in replenishment activities in electronics and general
2019 2020 2021 2022 2023 2024 2025
manufacturing establishments. The equipment, with the help of AGVs or conveyors, ensure that
the assembly line is fed with the required spares and raw materials. Source: Mordor Intelligence Analysis

6.3.4 ELECTRICAL AND

ELECTRONICS
■ A large number of electrical and electronic
manufacturing hubs in China, Japan, and Taiwan drive
the market in the Asia-Pacific region. China is the
world's largest manufacturing economy, and it is also
considered to be one of the most competitive
nations, globally. The effort to maintain its core low-
cost electronic production base and cost advantage,
without compromising on building complex
capabilities, is contributing to the economy’s success.
■ According to the National Development and Reform

Commission (NDRC), China's investment in the high-
tech electronic manufacturing industry expanded in
the first eight months of 2019. From January 2019 to
August 2019, the investment grew by 12% Y-o-Y,
gaining 0.9 percentage points from that in the
January-July period.
81
6.3.5 PHARMACEUTICAL
■ There is a growing need for increased output while improving operational efficiency in the
pharmaceutical industry. The need to maintain a high quality of products and safety standards is WAREHOUSE ROBOTICS MARKET
creating a huge demand for automation in the healthcare industry. Revenue in USD million, Pharmaceutical, Global, 2019-2025
■ As a result, there is a parallel growth of warehouse robotics in the healthcare industry, as these
systems facilitate the availability of the required products in a timely manner, with minimal human
interaction, thus facilitating the prevention of contamination during the drug manufacturing 712.55
process. Also, the requirement of samples and its lot number tracking, serial number recording,
urgent timeframe demands, increased security demands, and strict confidentiality is prevailing as a 635.27
major factor that is increasing the adoption of robotic systems.
568.86
■ Productions in the pharmaceutical industry are often characterized by being dynamic and agile.
509.57
In-house transports are constantly taking place: semi-finished goods move from warehouse to
production lines, finished goods from production lines to warehouse, and items between 456.67
departments. 410.18
369.49
■ In addition to this, the incorporation of these systems also allows manufacturers to develop new
drugs with shorter time to market metrics. The technologically improved robots in warehouses are
now also providing additional functionalities like controlled environment and temperatures, in
order to prolong the shelf life of the products, further helping their incorporation in the
pharmaceutical industry.
■ Various health centers are collaborating with hospitals to consolidate the medical supply
warehouses. The ideology is to increase the throughput that healthcare facilities require.
Implementation of robotic systems has led to an average of 70% of the SKUs, including bandages,
needles, gauze, laboratory devices, catheters, masks, and respiratory devices for storage and
picking purposes, to be automated through carousels and pick light towers.
■ Further, Boston Scientific is a manufacturer and distributor of medical devices, who actively looked 2019 2020 2021 2022 2023 2024 2025
for reducing the pick error rates and optimize its compact storage system. With Swisslog’s
AutoStore system, Boston Scientific currently has 34,000 containers, 19 workstations, and 69 Source: Mordor Intelligence Analysis
robots to reduce the pick error rate, thus increasing efficiency by 60%.

6.3.5 PHARMACEUTICAL
■ The pharmaceutical industry is experiencing slow
growth, with changing pharmaceutical landscape and
diminished productivity in R&D. Digitalization and
automation in the region at every point along the
value chain helps the pharma industry get
pharmaceuticals from the lab to the patient more
swiftly.
■ New policy reforms are expected to influence the
growth of the market studied over the forecast
period. Trends such as patient-centric healthcare and
biosimilars are expected to positively impact the
growth of the market studied.
■ Canada's growing elderly population is expected to
further influence the pharmaceutical market in the
country. With robust R&D activities in the region,
North America is one of the largest producers and
exporters of drugs.
■ Argon Medical Devices, an American surgical
instrument manufacturer, has been using a MiR200
robot, an automated mobile robot, in its facility in
Wheeling, Chicago, to transport the materials
between production and the warehouse. As a result,
the company was able to optimize its internal
material flow and workflows by freeing staff
resources for higher-value activities, thereby
increasing the growth of warehouse robotics.
83
6.3.6 OTHER END-USER INDUSTRIES

■ Other end-user industries include paper and printing, and textile and chemical industries.
■ The working environment of the chemical industry is quite harsh. This affects the efficiency of Revenue in USD million, Other End-user Industries, Global, 2019-
the workers. Therefore, automation systems are in high demand in the chemical manufacturing 2025
industries. The robotic systems enable heavy load lifting and improved inventory management,
where time-based effectiveness of chemicals is monitored, leading to their optimized use and
cost-effective manufacturing. These factors have made warehouse robotics extremely popular in
the chemical manufacturing industry. 573.55 567.85
■ American Chemistry Council estimates that the chemical industry shipments in the region could
503.39
reach USD 707.5 billion by 2023. In addition to this, salaries in the chemical industry are higher
(13% more) when compared to average wages in the Canadian manufacturing sector. Trends 441.78
such as these are expected to influence the demand for robotics in Canada.
387.71
■ Similarly, robotic systems are further employed in the textile manufacturing industry, where the
motorized vertical carousels are extensively used. These systems allow for a higher density of 340.86
storage through vertical racks and simplify the processing and transportation of material 300.39
through various processes of manufacturing.
◼ According to the Bank of America, by 2025, 45% of all manufacturing is expected to be
performed by robotic technology. Following this trend, large firms like Raymond Limited (an
Indian textile major) and Foxconn Technology (a China-based supplier for large technology
manufacturers, like Samsung), have replaced (or plan to replace) 10,000 and 60,000 workers,
respectively, by incorporating automated technology into their factories.
◼ These factors had a direct impact on the increasing adoption of warehouse robotics. The rising
number of warehouses and increasing investments in warehouse automation, coupled with the
global rise in labor costs and availability of scalable technological solutions, have been driving 2019 2020 2021 2022 2023 2024 2025
the market for warehouse robots across the textile industry. For instance, prominent logistics
brands in the United States, like DHL, XPO Logistics, and NFI Logistics, are investing in expansion
activities, despite the adverse commercial renting climate.
6.3.6 OTHER END-USER

INDUSTRIES
■ There is use of robotic systems in warehouses for
paper manufacturing, which also extends to the wire
manufacturing, carpet and vinyl manufacturing, and
paper manufacturing industries, where the product is
supposed to undergo multiple stages of processing.
This large user-base has led to a huge market for the
motorized roller style of vertical carousels in the
manufacturing industry.
■ Rocla’s line of AGV solutions include low-lift and

high-lift applications, including narrow aisle,
counterbalance, straddle, fork over, and reach mast;
suitable for the paper and printing industry. For
example, to handle heavy paper rolls in the
commercial printing industry, forklifts or other
traditional payload interfaces are not feasible. In such
cases, the custom-built AGVs that can handle paper
rolls (AGV with clamp payload interface) are
employed.
■ Various paper manufacturing companies are also

considering investing in a 65 to 100 feet tall
automated storage system. With the land becoming
expensive and with the growing need to stay closer
to their target audience, companies are looking to
invest in taller automation solutions.
85
6.4 SEGMENTATION BY 18.96%
GEOGRAPHY North America
6.4.1 North America Europe
6.4.2 Europe 2025 Asia-Pacific
6.4.3 Asia-Pacific
Latin America
6.4.4 Latin America
Middle East & Africa
6.4.5 Middle East & Africa

6.4 SEGMENTATION BY GEOGRAPHY

Revenue Share (%), by Geography, 2019 Revenue in USD million, by Geography, 2019-2025
Geography 2019 2020 2021 2022 2023 2024 2025 CAGR (%)
8.4%
19.3%
North America 690.64 764.15 847.92 942.97 1049.14 1167.67 1300.29 11.22
10.1%
16.6% Europe 595.77 657.02 726.64 805.41 893.08 990.61 1099.35 10.84
45.6% Asia-Pacific 1632.63 1823.22 2041.84 2291.73 2573.25 2890.27 3247.97 12.24
North America Europe Latin America 362.33 399.72 442.23 490.35 543.92 603.54 670.03 10.88
Asia-Pacific Latin America

Middle East & Africa 298.96 328.61 362.21 400.12 442.14 488.71 540.41 10.46
Middle East & Africa

6.4.1 SEGMENTATION BY COUNTRY - NORTH AMERICA
6.4.1.1 UNITED STATES

■ Growth in e-commerce is the primary reason for the increasing application of robots in warehouse and
distribution centers in the United States, in addition to advancements in technology that have made robots
better and smaller, lower costs, and a shortage of labor in some places.
■ The country is witnessing the decline of middle-skill occupations, like manufacturing and production jobs,
and the growth in both high and low-skill occupations, like managerial jobs on one end and jobs that assist
or care for others. This is now popularly know as job polarization, which is driving the adoption of automation
of various repetitive, manual, and low skill tasks.
■ Many retailers in the United States are collaborating with technology companies to co-develop robots that
can be used in retail stores to help customers find goods they are searching for, like a rolling kiosk to look up
products and other information.
■ For instance, Lowe’s Companies Inc., a home improvement retailer, co-developed Lowebot through a
partnership between Lowe’s Innovation Labs and Fellow Robots, a Silicon Valley technology company
specialized in the design and development of autonomous service robots.
■ Lowe’s installed Lowebot at its 11 stores in San Francisco, which was able to find products in multiple
languages and help customers effectively navigate the store, also enables employees to spend more time
offering their expertise and specialty knowledge to customers. It also assists with inventory monitoring in
real-time, which helped detect patterns that may guide future business decisions.
■ Also, the major companies with many warehouses and distribution units are utilizing acquisition strategies to
reduce the labor cost and increase their profitability. For instance, Amazon, the giant retail, spent USD 775
million in 2012 to acquire a young robotics company called Kiva Systems that gave it ownership over a new
breed of mobile robots. This investment gave a technical foundation on which it has to build new versions of
warehouse robotics, setting the stage for a potential future of the robots.
■ For instance, till 2020, Amazon has installed more than 200,000 mobile robots that work inside its warehouse
network, alongside hundreds of thousands of human workers in the United States. This robot army has
helped the company fulfill its ever-increasing promises of speedy deliveries to Amazon Prime customers.


■ The growing expectation of fast, free delivery, driven by Amazon, has led to a boom in robotics in the warehouse
industry, as startups like IAM Robotics are attempting to build smarter and cheaper robotic solutions to help both
traditional retailers and younger e-commerce operations keep up with a behemoth like Amazon.
■ In June 2020, IAM Robotics, makers of autonomous mobile manipulation robots, won a contract with new client
A.S. Watson Group, one of the world’s largest international health and beauty retailers with over 15,700 stores in
25 markets. A.S. Watson is likely to implement a fleet of swift robots at its Benelux e-commerce fulfillment center
in the Netherlands to help solve labor and capacity constraints due to a fast-growing, high-volume health and
beauty retail business. It would offer a larger breadth of SKUs that its online shoppers are demanding and help
them build better customer connectivity by fulfilling delivery commitment.
■ IAM Robotics has also announced the opening of a new headquarters and showcase innovation center in
Pittsburgh. The new 30,000 square foot facility will be located in the emerging high-tech area of Pittsburgh,
known as Robotics Row. Showcase Innovation Center will feature a distribution center environment where visitors
will experience the company’s high-tech robotic labor system in action. The new location will dramatically ramp
up its production capacity and development testing for new technologies and offer a better future.
■ As robot arms are required to handle different products, suppliers in the market offer customization of the end of
the arm tool (EoAT) to handle specific products. In March 2019, ESS Technologies released The Dual Cell-E
Robotic Palletizer, which integrates a FANUC robot with custom-designed end-of-arm tooling (EOAT) to create a
cost-effective, efficient, end-of-line solution for palletizing in a small footprint. The robot automatically begins
palletizing the second pallet position after the first pallet load is complete.
■ Further, universities in the region have been a great contributor to the country’s dominance in the R&D aspect of
warehouse robots. Recently, in 2020, UCLA engineers have developed minuscule warehouse logistics robots that
could help expedite and automate medical diagnostic technologies and other applications that move and
manipulate tiny drops of fluid. The robots are disc-shaped magnets about 2 millimeters in diameter, designed to
work together to move and manipulate droplets of blood or other fluids with precision. For example, the robots
can cleave one large droplet of fluid into smaller drops that are equal in volume for consistent testing. Hence,
such innovations are expected to drive the market’s growth over the forecast period.


◼ According to the International Federation of Robotics,
E-COMMERCE AND RETAIL SALES sales of robots in the United States had hit a new peak of
In USD billion, United States, 2017-2018 almost 38,000 units and set a record for the eighth year in
a row from 2010 to 2018. Robot density in the US
manufacturing industry is more than double that of China
3,628.00 and ranks seventh worldwide. The trend to automate
3,496.00
production in both the domestic and global markets is the
main driving force of robot installations in the United
States. The general industry sector, particularly the food
and beverage industry (+64%) and the plastic and
chemical products industry (+30%), had the highest
growth.
◼ The outspread of coronavirus across the world has
beneficiated the studied market as large and small
companies are expanding the use of robots to maintain
social distancing and reduce the number of staff that has
to physically come to work. For instance, the warehouses
of Amazon and Walmart have increased the use of robots
453 513 for sorting, shipping, and packing, which is expected to
reduce the number of complaints by warehouse workers
as they cannot social-distance from their colleagues under
the current conditions.
2017 2018 ◼ With the integration of artificial intelligence and other
E-commerce Sales Retail Sales improvements in robotics (e.g., better machine vision,
better sensors, etc.), robotics promises to see significantly
improved pricing and performance over the next decade
SOURCE: U.S. Commerce Department and is expected to drive the studied market over the
forecast period.
6.4.1.2 CANADA
■ Robotics, a disruptive technology, is playing an increasingly important role in the manufacturing sector in Canada
as it has the right environment, an ideal blend of industrial and consumer markets, supply chain clusters, and
academia and research institutions for robotics and automation companies to flourish.
■ For instance, the Ontario province’s robust automotive industry accounts for 57% of the robots used in the states,
followed by the food and beverage sector at 9%. The gap between the automotive and the less automated
sectors in Ontario represents a significant opportunity for companies to market. These industries are primed to
adopt robotics technologies to keep pace with the global trends toward automation.
■ Also, many startups in the country are seizing the opportunity to develop advanced warehouse robots. Many
industrial robot manufacturers are developing collaborative robots: the cobot, which are robots that work
alongside people safely and efficiently without a safety fence to protect workers from robots.
■ For instance, Engineering Services Inc., a Canadian robotics company, has ventured into the industrial space, with
the unveiling of its C-15 and C-5 collaborative robots. C-5, the smaller of the two, is designed to work within
hazardous industrial environments and aligns with Expib IIBT4 /Exib IIBT4, two safety compliance methods that
categorize this type of machine as intrinsically safe. Larger 6-axis C-15 weighs 100 kg and spans a workspace
radius of 1,323 mm. The cobot can handle a rated payload of up to 15 kg, with repeatability of ±0.05 mm, and is
equipped with sensor fusion technology for impact prevention and contact detection.
■ Some of the players are investing in developing disinfection robots due to the sudden increase in demand during
the coronavirus pandemic. For instance, in July 2020, Next Generation Manufacturing Canada (Ngen) invested
USD 5 million in projects leading to the development and production of automated hands-free disinfection
technologies to help stop the spread of the coronavirus.
■ The ongoing debate that robotic technology kills certain jobs but automating the more monotonous tasks
typically leads to more creative and better-paid positions jobs as between 2012 and 2019, the Guelph, an Ontario
based parts supplier, increased employment in Canada by almost 40%, but the payroll was up 60%. Most of the
increase in employment occurred in jobs involving engineers and programmers.
■ Also, the startup is collaborating with a technology provider to offer advanced capabilities. For instance,
Attabotics, a Canada-based maker of 3D robotic supply chain solutions, has partnered with Microsoft to use
Microsoft's edge computing and IoT solutions on a private LTE network, which the companies built in partnership
with Canadian wireless network operator Rogers.

6.4.1.2 CANADA
■ Also, in 2020, Attabotics raised USD 50 million in Series C, led by the Ontario Teachers’ Pension Plan Board,
Canada’s largest pension plan through its Teachers’ Innovation Platform (TIP), along with the existing investor
Honeywell.
■ This funding brings Attabotics’ total funding to USD 82.7 million, which will be used to further accelerate
Attabotics’ commercial deployment, invest in new technologies, scale manufacturing operations. Moreover, in
June, the company also signed a three-year strategic alliance with Food-X Technologies, a leading scalable end-
to-end software solution for profitable online grocery fulfillment to offer common synergies and streamline
technology and operations at Food-X Technologies fulfillment centers across the world. Thus, it reflects the
growing demand for a robotic solution in the retail sector of Canada.
■ Also, in July 2020, an international retail brand, Walmart, announced a major USD 3.5 billion investment over the
next five years aimed to generate significant growth and to make the online and in-store shopping experience
simpler, faster, and more convenient for its customers. It will renovate over 150 stores over the next three years,
i.e., over one-third of the store network. It will also expand electronic shelf labels, shelf scanners to monitor
product volumes, robotics, and computer vision cameras to simplify, minimize touches, and maximize efficiency
and accuracy.
■ Further, the increasing labor costs and demand for SKUs (stock-keeping units) being on the rise are forcing many
retailers in the country to start thinking outside the box and try to find a technology to help to resolve the issues
is driving the studied market. For instance, Sobeys Inc., the second-largest food retailer in Canada, has embraced
the robotics technology. It operates four robotics distribution centers: two facilities north of Toronto spanning
750,000 square feet, another in Montreal, and one in Calgary, and all of them rely on robotics instead of workers
to pull items off the shelves and pack them onto pallets to ship to its 1,500-plus grocery stores.
■ The region has a high trading profile and a highly active e-commerce sector, which increased the demand for
warehouse space. Besides, the provision for new services, autonomous mobile robots (AMR) is bringing
automation rather than upgrading an aging fleet of narrow-aisle turret trucks that are used to replenish pick
faces in a pallet flow area. For instance, according to the RIA’s data, in 2018, 35,880 robots were shipped to
Canada, along with the United States and Mexico, up by 7% from the previous year. Of those shipments, 16,702
were directed to non-automotive companies, a Y-o-Y increase of 41%.

6.4.2 SEGMENTATION BY COUNTRY - EUROPE
6.4.2.1 UNITED KINGDOM

■ The United Kingdom is one of the most mature e-commerce markets globally and has attracted significant
investments in warehouse automation due to short-term uncertainties surrounding Brexit, which has compounded
the labor shortage issue and strengthened the case for automation.
■ Out of all the major automated material handling products, automated storage and retrieval systems (AS/RS) are
widely used in the United Kingdom due to the demand from the manufacturing and logistics and distribution
sectors.
■ Some of the local vendors in the market are giving neck to neck competition to some of the international retail
giants. For instance, Ocado Group PLC, a British company, provides services, technology, and automation to grocery
e-commerce businesses. It has a market value that is roughly 100 times smaller than Amazon’s, but it has transited
from being Europe's most shorted stock to one of its best performing online retailer. Shares in the online-only
grocer grew by about 72% in 2019 so far, after jumping almost 50% in 2018. Amazon has a bigger reliance on
conveyor belts and a lower utilization rate than Ocado.
■ The company has automated-warehouse agreements with supermarkets operators, including Coles Group Ltd and
Kroger Co. Also, in 2019, it formed a joint venture with Marks & Spencer Group PLC, a strategy to outpace Amazon
with deliveries. The service, known as Zoom, aims to deliver to major cities of the United Kingdom in less than an
hour, compared to within two hours for Amazon.
■ Vendors in the market are collaborating in order to strengthen their products and services and seize the growing
opportunity of automated solutions in the warehouse market. For instance, Locus Robotics announced a strategic
partnership with Balloon One, a London-based provider of software and supply chain applications for the
distribution, manufacturing, and e-commerce companies. Together, Balloon One and Locus Robotics will provide
customers with a more efficient, cost-effective solution to meet the dramatically increasing demand for e-commerce
fulfillment, further driving the adoption of the innovative warehouse technologies offered by both companies.
■ Through the partnership, Balloon One will offer Locus Robotics’ multi-bot solution for warehouse fulfillment
alongside Körber/HighJump WMS, enabling customers to achieve consistent efficiency gains of 200-300% without
the need for expensive or time-consuming infrastructure changes. In addition, the Locus Robotics-as-a-Service
(RaaS) model ensures that Balloon One customers can address the challenges of the labor market at a very low start-
up cost.

6.4.2.1 UNITED KINGDOM

■ Similarly, international players are also collaborating with local vendors (providers of software solutions and
services) in the market due to growing demand for automation from the small and medium enterprises. For
instance, in June 2020, the Chinese robotics manufacturer, Hikrobot, announced a partnership with UK firm
OW Robotics. The partnership with Hikrobot aims to make robotic automation more accessible for small
and medium businesses, as well as larger organizations. The Chinese manufacturer develops some of the
most advanced industrial technologies available, including robots, machine vision, and industrial unmanned
aerial vehicles.
■ Further, the local players are developing autonomous mobile robots to cater to the growing market. For
instance, in July 2019, the United Kingdom-based Iconsys expanded into autonomous mobile solutions with
the launch of its iAM-R (iconsys Autonomous Mobile Robot). It is designed to provide autonomous robotic
solutions to the company’s customers.
■ Also, the United Kingdom's government is supporting the development of autonomous systems by offering
to fund it, which is also expected to drive the market. In 2019, the UK government announced new funding
for research around autonomous systems, which will range from care robots to automated personal
shoppers. The EUR 34 million programs may aim to provide developers, policymakers, and regulators with
access to experts, as well as the latest information and guidelines around the technology. Areas covered by
the research include the design of the systems to improve resilience against cyber attacks.
■ According to the results of a public poll released as part of UK Robotics Week, one in three UK adults sees a
key role for the use of robotics in tackling the COVID-19 crisis and future pandemics. 36% of a
representative sample of UK adults believe that robotics technology could help to ramp up the manufacture
of Personal Protective Equipment (PPE), while 33% feel that robot deliveries and the use of Unattended
Aerial Vehicles (UAVs) could aid social distancing during public health crises, such as the current global
pandemic. 28% of those polled also think that robotics could play a vital role in automating the cleaning
and disinfecting of public places.
■ Thus, the growing confidence over robots as a part of the ecosystem can reduce the fear of its application
in distribution units that can enhance the productivity as well as the profitability of the enterprise, which is
expected to significantly drive the market.
6.4.2.2 GERMANY
■ Germany is a leader in terms of harnessing automation technologies to improve manufacturing and productivity,
which is visible from the Industry 4.0 initiative (which aims to provide resources and funding in order to build
smarter factories). For instance, Germany is the most automated country in Europe, according to IFR, with 309
industrial robots per 10,000 employees in 2018. Between 2018 and 2020, the IFR expects annual supply in Germany
to grow by at least 5% on average per year due to the increasing demand for robots in the industrial sector,
especially the automotive sector.
■ The three largest drivers of cost in online grocery retailing is store distribution, picking costs, and last-mile delivery.
Of these, the largest variable component, and also the easiest to address, relates to order picking and the issue of
increase in labor costs that follows from having own employees do the picking, rather than the customers
themselves. Order picking is also the area in which the vendors in the market are concentrating their efforts with
regards to automated and robotic solutions.
■ Most of the vendors present in the market, such as Clearpath, Fetch, and Locus Robotics, are providing better
support in order fulfillment and other warehouse tasks as they have developed the mobile platforms that can
autonomously and intelligently ferry items between locations. But most of the robots are not able to pick items
from shelves.
■ Currently, Magazino GmbH, a German startup, has solved the above-mentioned problem through its mobile
warehouse robot call Toru. The robot is specialized in autonomous picking, stowing, and transporting of individual
items, such as shoe boxes, in warehouses of online retailers or fulfillment providers. Also, the company has released
the new pricing model, where customers pay EUR 55,000 for the hardware, and then EUR 0.06 for each pick the
robot does in the warehouse. This pricing model gives customers maximum flexibility as it reduces the upfront
investment and the risk during the starting phase of new projects.
■ Also, in September 2020, the company has closed a Series B financing round of EUR 21 million led by the
Jungheinrich AG and the European Investment Bank (EIB). The capital raised will be used to expand international
sales activities and, above all, to accelerate the expansion of the “ACROS.AI” software stack, a software platform for
intelligent robots that are also used on third-party hardware.
■ Many retailers have signed a contract with the company to utilize Torun in their warehouse and reduce the labor
cost and provide on-time delivery. For instance, in 2019, LLOYD Shoes GmbH signed as a new customer, and two
robots are expected to be used in LLOYD’s dispatch warehouse in Sulingen, Germany.

6.4.2.2 GERMANY
◼ Local grocers and big chains stores in Germany are deploying robots to clean
floors, stock shelves, and deliver groceries to shoppers during the coronavirus.
Grocers are searching for ways to reduce pressure on store workers and
increase efficiency amid a surge of shoppers visiting stores and ordering online
during the crisis. They believe robots and AI offer solutions that can help them
bring down costs and improve store operations.
◼ For instance Softbank's humanoid Pepper robot is being used by Edeka, a
German chain grocer, in its stores to help people social distance and stay safe
during the pandemic. The Pepper robot will teach customers to appropriately
maintain social distancing within the store during the coronavirus outbreak.
◼ The automotive sector in Germany is implementing robots to add flexibility and
safety to the automotive production line by collaborating with the vendors in
the market.
◼ For instance, in May 2020, Canadian robot software provider RoboDK teamed
up with automation specialists RobCo S.W.A.T. from Bulgaria to provide
automotive experts with advanced Industry 4.0 solutions. The RoboDK has
partnered with RobCo S.W.A.T. to provide flexible and efficient automation
systems for global automotive car manufacturers, such as Audi, Volkswagen,
Lamborghini, and Porsche.
◼ Also, in a recent project for Mercedes-Benz (Daimler AG), RobCo S.W.A.T. used
RoboDK software to simulate ABB and Motoman robots working on a range of
automotive manufacturing tasks, including assembly and painting.
◼ The competition for AMH products is quite high in the country, as it is home to
one of the largest suppliers of logistics automation, including KUKA, ABB
Robotics, Staubili, and others. Following different trends and innovations related
to multiple AMH product groups, the role of automation in Germany, across
various industries, is expected to increase moderately, thus boosting the growth
of the AMH industry in the country.

6.4.2.3 FRANCE
■ From collaborative robotics to augmented reality, smart factories are changing the landscape of French
manufacturing. Although the economy is expanding, the country is struggling to keep up with other
economies of the Eurozone. There is a visible contrast between France’s high-tech robotics prowess and the
outcome of the French industrial revolution. Compared to other major economies in the European Union,
there are far fewer robots in French factories.
■ Technologies, such as machine learning, artificial intelligence, Big Data, and neural networking, have helped
several industries progress. These technologies have paved the way for improvements in the field of
automation and robotics.
■ As the customers are looking for high-performance, high-density systems that are easily modified to adapt
to the unpredictability of business growth, many vendors are launching efficient and flexible robots. For
instance, Exotec Solutions, a French robotics start-up, has launched a new industrial robot for its ability to
move 4X faster and 5X higher than the industry standard.
■ The Skypod robots and accompanying system use mobile 3D robots that can move in three dimensions at
ten mph and are used Cdiscount, a French e-commerce company, to pack and prepare orders at its
warehouse near Bordeaux. It uses laser scanner navigation to traverse the warehouse, where they collect
and transfer goods to humans who manually arrange the products for shipment.
■ The company also raised a USD 17.7 million funding round (EUR 15 million) from Iris Capital with existing
investors 360 Capital Partners and Breega. Recently, in April 2020, the company added robotics partnership
S&H Systems, a single-source, full-service integration company, to add new options for e-commerce clients
that will offer a decreased installation and execution timeline and deliver increased flexibility and scalability.
■ In addition, in 2010, Hyster Europe unveiled a series of trucks using robotics technology that were
developed in collaboration with Balyo, producer of standard forklift trucks into standalone intelligent
robots. Robotic trucks use geo-navigation technology, which does not require complex infrastructure
changes to automate logistical processes. The lift trucks can be manually or automatically controlled;
therefore, can be used spontaneously for other tasks. This makes Hyster robotic truck solutions significantly
different from automated guided vehicle systems.

6.4.2.3 FRANCE
◼ Also, in 2020, the company announced that it has signed a 10-year partnership
agreement with the US lift truck manufacturer, Hyster-Yale Group. This key
partnership agreement allows BALYO to continue to benefit from the industrial
expertise of the US group, fifth-largest manufacturer of material handling trucks,
as well as its range of standard products, and to offer access to the international
sales and maintenance networks.
◼ During the coronavirus pandemic, most of the activities, including R&D activities,
have been carried out remotely. The production of kits and assembly on forklift
trucks are being carried out at the Moissy site, as well as validation at the Ivry site.
◼ International players in the market are acquiring local vendors in France in order to
expand their presence in the country as well as to add the products to their
portfolio to strengthen market presence. For instance, Aldebaran Robotics, a
French autonomous robotics company, was acquired by SoftBank Robotics
Holdings Corp., a Japan-based robotics company, and the rebranding was done to
increase global brand awareness and business scale. Robots under the SoftBank
Robotics brand, Pepper, NAO, and Romeo, are used in more than 70 countries
worldwide and offer innovative applications relevant for the fields of research,
education, retail, healthcare, tourism, hospitality, and entertainment.
◼ The growth of the conveyor segment in the country can be attributed to France,
being home to one of the market leaders in automated material handling, Fives
Group. The organization manufactures and integrates multiple conveyor solutions
within the country, across different industry verticals, such as the automotive and
furnishing industries.
◼ Alstef, one of the leading automated sortation systems providers in the country,
offers a complete range of sorting solutions to match the flow requirements of
different end users. With medium-capacity and high-capacity sorting solutions,
the organization caters to several industries, thereby promoting the usage of
sortation systems in the region.

6.4.2.4 REST OF EUROPE

■ The other European countries are experiencing significant growth due to rising space constraints, labor shortages,
and rapid industrialization. Due to the increased efficiency of the autonomous handling and storage robotics
system in areas like order picking, storage, and handling, the Automated Storage and Retrieval System segment
occupied a major market share in many countries like Spain, the Netherlands, Austria, and Italy.
■ The automotive sector in European countries is implementing a range of supply chain and logistics technologies
that support better control, planning, and handling of parts and material in its supply chain. For instance, in 2018,
Seat, part of the Volkswagen Group, opened a major automated logistics center covering a total area of 5,700 sq.
m divided into two facilities, including the tallest warehouse in Spain at 43.7 meters high, which stores and feeds
inbound parts to the Martorell assembly line.
■ The Seat is currently using at least 125 automated guided vehicles (AGVs) for material deliveries both on the
assembly line and from parts and material locations across the Martorell plant complex. These intelligent robots
transport 23,800 parts every day and cover a distance of 436,000 km every year. The logistics robotic technology
used at the Martorell plant includes machines supplied by companies, such as Kivnon, Aristeril, and Rari. The
robot-based transportation system eases and optimizes factory workers’ jobs and reduces production time by
25%.
■ As the COVID-19 pandemic continues to keep people indoors and away from public places, instances of online
shopping, especially purchasing groceries, are rising, which means there is a lot of pressure on the supermarket to
supply products through fast deliveries at a low cost, in order to retain their existing customers and to stay
competitive in the market.
■ This trend is supporting the adoption of micro-fulfilment centers. These are small, highly-automated storage
facilities near the end customer to bring down the cost and time of delivering goods and consist of two-
components- software management systems that process online orders and the physical infrastructure, including
robots that pick out items from storage aisles and shuttle them to packing staff.
■ There are several models for grocery micro-fulfillment centers (MFC) available in the market from which
supermarkets can pick from. For instance, the solution from Takeoff Technologies and Knapp (Austria based
robotic solution provider), one of the early movers in this space, will generally fit in an 8,000 to 12,000-square-foot
area, which could be the back room of a grocery store or an addition to an existing store. Early adopters are using
one MFC to service a cluster of stores.

6.4.2.4 REST OF EUROPE

■ Others use what they already have, tapping into inventory from brick-and-mortar stores to supplement
distribution centers. While these strategies can be effective, one of the best ways to boost velocity is
through warehouse automation.
■ For instance, Mercadona, a Spanish supermarket giant, is committed to product freshness, and hence
automated fresh product handling in its new Guadix, Granada, distribution center. In a refrigerated zone,
robots provide buffer storage and order picking in one flexible operation, handling 300 different SKUs (.
■ The increasing demand for sorting automated solutions in the region, due to industrialization, is offering
tremendous opportunities for the local as well as international players in the market. Also, in May 2020,
LiBiao Robot, a specialist in automated robot-based parcel sortation solutions, announced its plan to
enter the European market with its ‘Mini Yellow’ range of autonomous mobile robots (AMRs). The
company is also seeking strategic alliances with distribution partners in the United Kingdom, Germany,
Spain, France, and Italy.
■ The Mini Yellow robot range has been specifically developed as a cost-efficient and flexible alternative to
high-cost, fixed tilt-tray, and crossbelt conveyor-based sortation systems. Initially, two models will be
offered to the European market, a 5kg tilt-tray robot and a 30kg crossbelt model. These are more
compact than other AMRs present in the market; hence, they require less space to operate. 350 of the
Mini Yellow machines can cover 1,300m2 and handle 20,000 items per hour. These also have the robot’s
navigation software, which is compatible with many European warehouse management systems.
■ Similarly, in March 2019, MOV.AI successfully installed its operating system in industrial logistics robots
at the parcel sorting handling center of CTT, the Portugal Postal Services. This enables CTT to process
over 10,000 parcels per hour around the clock while eliminating the risk of injured workers.
■ Also, in 2019, GreyOrange, Georgia-based robotics and warehouse automation company, launched its
latest modular sortation system, designed for modern distribution and logistics centers serving retail,
and courier and express companies. The new Flexo modular sortation system fits well in most
warehouses due to its fluidic layouts, requiring minimal additional infrastructure.

6.4.3 SEGMENTATION BY COUNTRY – ASIA-PACIFIC
6.4.3.1 CHINA
■ China is one of the world’s largest economies, with a gross domestic product of about USA 14
trillion and a purchasing-power-parity of USD 25 trillion, and it is the prominent contributor of INDUSTRIAL ROBOTS - WORLDWIDE SALES 2010-2018
the warehouse robots in the Asia-Pacific region across industries, such as automotive, Worldwide Shipments of Industrial Robots in thousand units,
manufacturing, and e-commerce, among others, which is boosting the market's growth positively. 2010-2018
■ According to the International Federation of Robotics (IFR), Chinese companies installed 154,000
robots in 2018, compared to Japan’s 55,200 and the United States’ 40,400. However, China’s robot 382.00 384.00
density, or the number of robots per 10,000 human employees, remains far behind that of other
countries at 140. In comparison, the United States had 217, Japan 327, South Korea 774, and
Singapore 831 robots per 10,000 workers.
294.00
■ The manufacturing sector is expected to account for a significant market share and become one
of the key contributors in the country, with investments in the industry growing massively. 254.00
■ Companies that already deployed these robots in their warehouses are witnessing the results 221.00
during the pandemic. JD.com, a Chinese e-commerce giant based out of Wuhan, has been using
178.00
a fleet of robotic vehicles in its automated warehouses to deliver essential goods to residents 166.00 159.00
stuck at homes and shopping online. The company claims that it witnessed an increase in the
daily orders from about 600,000 to nearly double in a single week during the pandemic. 121.00
■ Furthermore, the players operating in the country are also expected to witness exciting
opportunities in other regions. For instance, in May 2020, Geek+, a Chinese robotics company
specializing in logistics automation for warehouses and factories and supply chains, announced a
strategic partnership with Conveyco, an order fulfilment and distribution center system
integrator, highlighting its expansion in North America.
2010 2011 2012 2013 2014 2015 2016 2017 2018
■ With logistics services across the world facing labor shortage during the COVID-19 outbreak, the
company witnessed increasing demand for its automation systems that could replace repetitive
warehouse work, with an aim to respond to an uptick in e-commerce sales and undertake disease Source: IFR
prevention methods.
6.4.3.1 CHINA
◼ Amid the COVID-19 pandemic, companies in the country are rushing to deploy automation throughout the
nation. Emil Hauch Jensen, VP of sales at Mobile Industrial Robots in Shanghai, stated that the company’s
autonomous robots that can move pallets and heavy loads across warehouses and factories witnessed
increased demand across a wide range of industries.
◼ Many large players, such as Ford, Airbus, Flex, Honeywell, and DHL, are also responsible for the increasing
demand.
◼ Furthermore, the country is expected to be one of the critical markets for warehouse automation and
robotics, considering the increasing investments and growing size of the retail market sector. The rising
consumption rate of goods accelerates the need for more massive warehouses, thus influencing the demand
for warehouse robots. The lack of warehouse spaces and overflow of existing warehouse spaces with goods
that cannot be exported for lack of transportation are vital issues that may hinder the market growth.
◼ Moreover, China has acquired a dozen of European as well as American companies over the past eight years
in order to maintain its leading position. For instance, in 2017, Midea Group, a Chinese electrical appliance
manufacturer, completed the acquisition of the world's 4th largest robot manufacturer, Germany-based Kuka
AG, for around USD 4.5 billion. It is expected that Midea Group will upgrade its manufacturing sector through
the acquisition to master the industrial internet.
◼ In 2019, Nanjing Estun Automation Technology Co., a China-based manufacturer of control systems for metal
forming machinery, acquired Carl Cloos Schweißtechnik GmbH, or Carl Cloos Welding Technology, for EUR
196 million (USD 216.44 million) to become the leader in the European market. Carl Cloos Welding
Technology develops, manufactures, and delivers robotic welding systems such as its QIROX compact cell to
more than 40 countries worldwide. It has 11 subsidiaries and nine production facilities in Germany, China,
India, the United Kingdom, Hungary, Austria, and North America.
◼ Further, the Chinese government plans the use of robots to upgrade the nation’s manufacturing industry, with
a goal of producing 100,000 locally made industrial robots annually by 2020, equal to a robot density of 150
for every 10,000 employees. To reach that goal, the government has been financially supporting the domestic
robotic industry for the past five years, with the subsidies accounting for 20% of the industry’s net profit in
China.

6.4.3.1 CHINA
◼ In addition, the Chinese government has recognized its Made in China 2025 (MIC
2025) industrial policy, which identifies the robotics industry as a strategically
important sector. This designation creates both opportunities and challenges for
foreign investors. MIC 2025 policy has listed the robotics industry, along with
artificial intelligence and automation, as one of the priority sectors for high-end
development to push forward the transformation and upgrading of the
manufacturing industry. This push is part of the government’s aim to raise the
global market share of Chinese-made robots from 31% in 2016 to over 50% by
2020.
◼ The government supports companies that implement robotics-enabled
automation in key industries, including automobile manufacturing, electronics,
household electrical appliances, and logistics. It has several programs and
incentives to encourage R&D development and innovation, such as offering robot
manufacturers and automation businesses subsidies, low-interest loans, tax relief,
and land rental incentives.
◼ Moreover, according to the Chinese Institute of Electronics (CIE), east China’s
Yangtze River Delta region has the most solid foundation for robotics
development. The Yangtze River Delta region has formed an agglomeration effect
in Shanghai, Kunshan, Changzhou, Xuzhou, and Nanjing. Also, many global
robotics giants establish headquarters or offices in the Yangtze River Delta,
especially in Shanghai. The number of robotics-related companies in the Pearl
River Delta region is over 700, second only to the Yangtze River Delta region, with
a total output value of CNY 75 billion.
◼ Hence, the growing support from the government and advancement of the
robotics start-up are expected to drive the studied market in China as well as in
other international countries.

6.4.3.2 SOUTH KOREA

■ The aging population of the country and increasing investment in advanced manufacturing
factories are the two main factors driving the warehouse robotic market significantly. OPERATIONAL STOCK OF INDUSTRIAL ROBOTS IN SOUTH
KOREA 2008-2018
■ According to the International Federation of Robotics (IFR), the country installed 300,000
Operational Stock of Industrial Robots in thousand units, South
operational industrial robots in the Republic of Korea in 2018. Within five years, the country has
Korea, 2010-2018
doubled its number of industrial robots. Following Japan and China, the country ranked third in
2018. 300
■ South Korea’s population is aging rapidly, and by the middle of this century, it will have one of
the oldest populations out of all Organisation for Economic Co-operation and Development 273
countries, just behind Japan, Italy, and Greece. Due to this, most of the manufacturing units are 246
implementing industrial robots to maintain competitiveness.
■ This also explains why South Korea has already embraced robots, particularly in its manufacturing 210
sector, where “robot density” ranks second place in the world, following Singapore. With 774
177
industrial robots per 10,000 employees, the Republic of Korea has more than twice the number of
Germany (3rd with 338 units) and Japan (4th with 327 units). 156
139
■ The South Korean government’s measures ensure to boost the country’s small and mid-size 124
manufacturing companies, including the establishment of 30,000 smart factories by 2022. The
101
government expects that small and mid-size firms in the manufacturing industry will create
66,000 jobs by automating 50% of their manufacturing facilities and increase KRW 18 trillion
(USD 16 billion) of sales.
■ In addition, the government has supported the establishment of 7,800 smart factories until 2018
and has allocated KRW 1.21 trillion (USD 1.07 billion) to innovate small and mid-size smart
manufacturing facilities in 2019. The Ministry of SMEs and Startups will first provide a total of
KRW 2 trillion (USD 1.78 billion) in funds to be used in facility investments for smart factories. 2010 2011 2012 2013 2014 2015 2016 2017 2018
Policy lenders Korea Development Bank will provide KRW 1 trillion (USD 888.89 million), Industrial
Bank of Korea KRW 500 billion (USD 444.45 million), and Small and Medium Business Corporation Source: IFR
KRW 500 billion (USD 444.45 million).

6.4.3.2 SOUTH KOREA

■ Owing to strong technological and mobile adoption, the country is one of the
biggest e-commerce markets worldwide, with over 25 million e-shoppers in the
country; South Korea stands third in GDP rankings.
■ The vendors in the market are collaborating to develop robotic systems for the
retail industry due to the rising demand for online services in the country.
■ LG Electronics Inc. has partnered with a Korean retail outlet, E-mart Inc., that will
result in the development of automated AI-driven shopping cart-like robots. The
partnership encompasses nearly every aspect of development on the retail service
robots with the goal of eliminating the need for any given shopper to push around
a shopping cart.
■ That will involve the creation of new algorithms designed explicitly to help the
robots avoid obstacles, such as other shoppers or display stands, in addition to
tools related to tracking and following a single specific customer.
■ According to government data, e-commerce exports in Korea rose from KRW 1.2
trillion in 2015 to KRW 3.5 trillion in 2018. Other factors, such as efficient logistics
and ease of doing business in the country, are expected to gain more momentum
in the e-commerce sector, giving way to new warehouses and retail stores in the
near future.
■ The Korean food and beverage industry is one of the largest markets in Asia for
processed organic food and beverages, with significant growth potential. Growing
domestic demand is attracting foreign investments into the nation to set up food
processing facilities, thereby creating a huge demand for warehouse robotic
equipment.

6.4.3.3 JAPAN
◼ The growth of the Japanese automotive industry is probably the most significant factor influencing the rapid
development of Japan’s robot industry. In 1980, Japan became the largest automotive manufacturer globally as the
automakers started using industrial robots with more advanced robotics technologies. That enabled Japanese
automotive manufacturers to quickly launch new factories to enable rapid overseas expansion, partly resulting from
trade friction between Japan and the United States.
◼ Also, the shortage of labor in the country further drives the use of industrial robots in the manufacturing sector.
Within the manufacturing sector, the food industry is also starting to adopt robots in response to labor shortages,
and logistics is a very promising sector and one that has already started to automate through robots. Robot adoption
in the food industry varies by process; some processes, such as picking and packaging wrapped food, have already
been automated with robots.
◼ Japan has continuously maintained its position as the world's top exporter of robots in terms of the value of
shipments and the number of operating units. For instance, Fuji Yusoki Kogyo Co. Ltd, Japan-based development and
manufacturing of palletizing robots company, has sold over 16,000 robots all over the world. The company has a
market share of 63% in the robotic palletizing industry of Japan and more than 20% market share in the world robotic
palletizing industry.
◼ Major Japanese companies will join to offer workplaces that easily accommodate robots and result in improved
productivity and relieve chronic labor shortages in such areas as retail and logistics. The public-private Robot
Revolution & Industrial IoT Initiative, coordinated by Japan's industry ministry, will test ways to create robot-friendly
environments, such as changing the shapes of objects to make them easier to grab and setting common
telecommunications standards. It is expected that the trials will start in September 2020. It is also expected that
Japan's largest retailer, Aeon, and convenience store giant Seven & i Holdings will join the project, along with
Panasonic, East Japan Railway, Kewpie, and Mitsubishi Estate. The adoption of robots in corporate Japan has largely
been confined to the manufacturing sector, with fields such as retail lagging behind. However. the current efforts by
the retailers will drive the robots in the sector.
◼ For instance, in November 2019, Japanese fashion group Fast Retailing Co. Ltd, owner of clothing chain Uniqlo,
partnered with two robotics start-ups to help improve efficiency in warehousing and distribution. Japanese robotics
controller maker Mujin Electronics Co. Ltd and Exotec Solutions SAS, a French robotics start-up, will introduce more
automation at its global warehouses, including in picking and shipping processes.

6.4.3.3 JAPAN
■ Also, Fast Retailing Co. Ltd is Asia's biggest fashion retailer by sales, and the
world's second-biggest after Zara owner Inditex, in 2018, partnered with logistics
firm Daifuku and invested JPY 100 billion (USD 916.59 million) to increase
automation at its facilities. After automating its Ariake distribution center on
Tokyo's waterfront with Daifuku's aid has helped the company to cut staff by 90%
and also achieved 24 hour-operation.
■ In addition, the Japanese government set a goal of creating a new industrial
revolution driven by robotics. Japan’s “New Robot Strategy: Vision, Strategy,
Action Plan,” with the ultimate goal of establishing and maintaining the country’s
position as an international robotics superpower, is expected to drive the studied
market.
■ In alignment with the New Robot Strategy, a great deal of Japanese robotics
research is focusing on the development of service robots. For instance,
researchers at the Toyohashi University of Technology have created Terapio, a
mobile robot that is designed to replace the medical cart that usually
accompanies nurses and other healthcare workers during their hospital rounds.
■ It autonomously tracks a specified human while avoiding obstacles using a
differential drive steering system that provides both quiet operation and smooth
omnidirectional mobility.
■ In December 2019, OOCL Logistics launched AI-equipped “EVE” robots in Ibaraki,
Japan. The newly developed smart warehouse is northeast of Tokyo and will be a
major logistics hub for OOCL Logistics (Japan) Ltd. The company has added 39
Automated Guided Vehicle (AGV) warehouse management robots called “Electric
Vehicle” (EVE) on the first floor of the new Ibaraki warehouse to overcome labor
shortages and increase the efficiency. The company is leveraging AI and the
adoption of robotic process automation and customized technologies to improve
operational performance, eliminate manual errors, and reduce costs.
6.4.3.4 REST OF ASIA-PACIFIC

■ Rest of Asia-Pacific includes India, Indonesia, Australia, and Malaysia.
■ Digitization is also expected to drive e-commerce. An increase in the number of supermarkets and WAREHOUSE ROBOTICS MARKET
hypermarkets in Indian cities, and the rising real estate costs in urban regions, are forcing the Revenue in USD million, Rest of Asia-Pacific, 2019-2025
warehouses and distribution centers to opt for automation, in order to stay competitive and cut
the costs incurred by prolonged storage. 2.80
■ According to the IBEF, the Indian e-commerce market is expected to grow to USD 200 billion by
2.54
2026 from USD 38.5 billion as of 2018. There is an increasing demand for international brands and 2.46
better-quality foreign products among digitally connected Indian shoppers owing to increasing 2.37
2.29
income levels and awareness.
2.08
■ Natural resources and their procurement create market opportunities for conveyors, which
automate the process flow. The vast landscape offers new avenues for the logistics parties to
1.79
introduce robotic systems, in order to ease the transition of materials. The airport, post and parcel,
and warehouse segments have boosted the demand for conveyors and sortation systems in India.
■ Therefore, e-commerce would continue to grow the industry and boost sales. Australian
warehouses are already getting used to the influx of orders. The industry would face more
individual orders instead of conventional bulk orders. Owing to the increase in sales and growth of
the business, warehouses are expected to expand and hire more people. The country is adopting
modern technology and implementing more automated processes to help fulfil orders more
quickly, thereby increasing the growth of warehouse robotics.
■ Moreover, Toyota Australia is expected to usher in a fleet of autonomous autopilot vehicles at its
Altona warehouse in 2020. The project, which is organised in coordination with Toyota Material
Handling Australia and Toyota Fleet Management, would utilize a fleet of six autopilot tow trucks
(TAE500) and the flagship model, autopilot reach truck (RAE160).
■ The manufacturing industry in Australia has recorded an increase in the demand for automatic
palletizers, which limit error chances, thus eradicating any associated supervision and loss.
Additionally, the manufacturing industry has recorded an increase in demand for automatic 2019 2020 2021 2022 2023 2024 2025
sortation system integrated across the conveyor belt, which reduces the error rate, thereby
increasing the overall efficiency of the overall warehouse logistic module, thus eradicating any Source: Mordor Intelligence Analysis
associated supervision and loss.

6.4.3.4 REST OF ASIA-PACIFIC

■ In February 2020, logistics automation specialist Swisslog, member of the
KUKA Group, received an order from IKEA Supply (Malaysia). Located at Pulai
Indah, the Distribution Center run by Inter IKEA would be its largest regional
distribution center in the Asia-Pacific region. Inter IKEA selected Swisslog
Malaysia for its local experience in implementing pallet warehouse solutions
for major projects. Swisslog would provide a fully integrated, end-to-end
material handling automation solution for Inter IKEA.
■ Indonesia is categorized as an aggressive automation-adopting nation. The

country has recorded increased robotic usage for industrial work. Since Japan
is both its supplier and consumer, Indonesia is expected to benefit from the
trade with Japan, thus increasing the demand for warehouse robotics in the
region.
■ The manufacturing sector remains the biggest contributor to economic growth

in Indonesia. According to Statistics Indonesia (BPS) data (August 2018), the
manufacturing sector employs about 14.72% of the workforce and contributed
a significant part to the GDP growth of 5.1% in the first quarter 2019.
■ Other contributing sectors include trading (0.53%), followed by construction

(0.51%), information and communication (0.42%), and other sectors (2.64%).
Estimates from the joint report by the Asian Development Bank (ADB) and the
Bappenas indicate that Indonesia will see an average growth rate of 6.31%
between 2020 and 2024 with favorable government policies in the country, and
this is expected to result in the increased automation demand.

6.4.4 LATIN AMERICA

■ Latin American nations have transformed themselves into a set of fast-growing, emerging
economies. Companies that have their manufacturing plants located in China are moving some WAREHOUSE ROBOTICS MARKET
production to Mexico and Brazil, in a bid to reduce supply chain risk, to serve the American Revenue in USD million, Latin America, 2019-2025
market.
■ Automation has revolutionized the warehouse business in the region, thereby helping companies
to reduce overhead costs and increase productivity with consistency and accuracy, with artificial 670.03
intelligence playing a big role in achieving this. The online retailers are making every effort to
reduce the time it takes to deliver products to the customers. 603.54
■ Automotive industry is undergoing a positive transition in Brazil and Columbia. In October 2019, 543.92
Brazil and Argentina signed a free trade agreement for the automotive sector, in which both the
countries will gradually phase out trade tariffs for each other in the automotive sector. Steps 490.35
such as these are expected to bring automation in the automotive sector, thus paving the way 442.23
for warehouse robotics in this region. 399.72
362.33
■ According to OICA, Colombia produced more than 72,800 vehicles in 2018. It has eight assembly
companies, of which four are relatively large: GM, Colmotores; Sofasa, Hino; Motors
Manufacturing, and Foton. Thus it offers an opportunity for the installment of warehouse
robotics due to the country’s heavy concentration of automotive assembling plants.
■ Also, as per the United Nations Conference on Trade and Development (UNCTAD) B2C e-
commerce Index 2018, Colombia was ranked 74th out of the 151 countries, and was behind
other Latin American countries, like Uruguay and Argentina. This provides an opportunity for the
country to concentrate on this sector, making way for automation.
■ Argentina has traditionally been the most advanced Latin American country, in terms of internet
usage. Many multinational e-commerce industries are investing in Argentina, and this is
expected to increase the automation adoption in the country over the forecast period. 2019 2020 2021 2022 2023 2024 2025
■ Paypal and Dragoneer invested USD 750 million and USD 100 million in Argentina-based e-
commerce giant, MercadoLibre. As a result, in June 2019, it opened three new distribution Source: Mordor Intelligence Analysis
centers in Argentina, Brazil, and Mexico to double its logistics capacity.

6.4.4 LATIN AMERICA

■ Latin America is gradually continuing its recovery in the manufacturing sector. As per United Nations
Industrial Development Organization, it expanded its manufacturing output by 2.7% in first quarter of
2018, as compared to the first quarter of 2017. This was mainly due to 4.4% of Y-o-Y growth rate of
Brazil’s economy. Thus, Brazil is a promising market for warehouse robotics.
■ Owing to the decreasing operating cost, a few of the companies in Brazil are focusing on automating
their logistics and increasing the warehouse robotics capabilities. For instance, Aromaty Fragrances, a
Brazilian fragrance manufacturer, has completely turned its logistics around by opening an automated
warehouse in Louveira (a town in São Paulo State). The warehouse, designed to house raw materials, also
features the Mecalux Easy WMS management system.
■ The expanding millennial population and the increase in disposable incomes are creating many
opportunities for retailers, like Amazon, to introduce new product lines, thereby, creating a considerable
need for advanced warehouse facilities. In the case of such high throughput warehouses, AMRs can help
in scaling up the efficiencies and mitigating the challenges related to labor.
■ Warehouse management in Columbia has become crucial, owing to the increased construction of
warehouses for various industries. According to the National Administrative Department of Statistics
Columbia (DANE), the area of warehouse construction completed in Colombia increased from 0.68
million square meters in 2017 to 0.86 million square meters in 2018. Moreover, in 2018, warehouses were
the fifth-largest constructed area occupier in the country, with a share of 4.3%.
■ Apart from warehouses, the market is anticipated to benefit from the automotive sector. According to
OICA, Colombia produced more than 72,800 vehicles in 2018. It has eight assembly companies, of which
four are relatively large: GM, Colmotores; Sofasa, Hino; Motors Manufacturing, and Foton. Thus, it offers
an opportunity for the installment of AS/RS machines due to the country’s heavy concentration of
automotive assembling plants.
■ Moreover, with the majority of the Peruvian population residing in two urban cities, which account for
two-thirds of the total population, the demand for warehouse robotic systems in the country is expected
to increase during the forecast period. The developing e-commerce industry contributes to the need for
sorting systems across warehouses for retail and online retail companies.

6.4.5 MIDDLE EAST & AFRICA

■ The Middle Eastern region is highly dependent on food and beverage imports each year, due to
low agricultural capacity. In July 2019, the Saudi Arabian government announced its third tender
for 2019, to import 715,000 metric ton of wheat for supply during the period September- Revenue in USD million, Middle East & Africa, 2019-2025
November 2019, distributed over 12 vessels. Thus, there is a rise in the demand for storage
areas, which can be fulfilled by various warehouses which are using robotic systems. 540.41
■ The Saudi Arabian automotive industry is still in the nascent stage. Currently, it is developing a
488.71
car manufacturing city, as a part of 2030 Vision reform plan. This move is expected to increase
the demand for warehouse robotics. Parking solutions using these systems are expected to gain 442.14
more traction in the region over the forecast period with focuses on efficient parking spaces use. 400.12
■ Saudi Arabia is one of the major tourist destinations in the world and is attracting many foreign 362.21
tourists. This increase in the average air traffic in the country is propelling the demand for 328.61
robotic equipment in the airport end-user segment. 298.96
■ King Abdulaziz International Airport, known for its Hajj Terminal, is the busiest airport of Saudi
Arabia. Currently, it is undergoing expansion, which is expected to increase the airport’s capacity
from 13 million passengers per year to 80 million passengers per year. The project is expected to
be completed by 2035. This propelling the growth of the market studied.
■ South Africa is one of the largest economies in the African continent. The GDP value of South
Africa represents 0.59% of the world economy and is worth USD 366.30 billion in 2018.
According to the IMF, the growth is expected to expand by 0.7% in 2019 in the region. The
increasing number of industries and manufacturing units is expected to drive the demand for
warehouse robotics in the region.
■ Intra-Africa trade is on the rise. African countries signed a trade agreement in March 2018 called
the African Continental Free Trade Area Agreement (AfCFTA), which permitted countries to 2019 2020 2021 2022 2023 2024 2025
remove tariffs on 90% of goods, progressively liberalize trade in services, and address a host of
other non-tariff barriers. These kind of agreements are expected to increase the need for Source: Mordor Intelligence Analysis
robotics to ease the management of goods.

6.4.5 MIDDLE EAST & AFRICA

■ South Africa, being a major tourist attraction in Africa, is investing heavily in
airports, and is the single largest and fastest growing segment in the MEA.
Three South African Airports, Cape Town, Durban, and Johannesburg’s
international airports, were considered to be the best in the world, as well as
were awarded the 2019 Skytrax World Airport Awards.
■ In 2019, Quicktron announced the launch of the first intelligent robot logistics
center in the Middle East in Dubai, marking the success of Quicktron's global
intelligent robot solutions across the Middle East and North Africa.
■ The IQ Fullfilment project with Quicktron is located in Dubai investment park,

and its business is through the use of advanced intelligent robot and advanced
software platform for enterprise users with efficient and revolutionary
innovation of supply chain logistics solutions, which help enterprises
seamlessly integrate into the operation, reduce the financial burden on
business performance, and to provide products and services of supply chain
based on intelligent robot, including intelligent storage, intelligent sorting and
selection, product quality inspection and measurement, brand service, etc.
■ In October 2018, Israel-based CommonSense Robotics announced its first

Micro-Fulfilment Center in Tel Aviv. The site is said to be the world’s smallest
automated e-commerce facility. Initiatives such as these are expected to drive
the adoption and awareness of robotic systems in the region.
■ Besides, in 2018, the Israeli government adopted a EUR 59.2 million resolution,
which aims to encourage the Israeli industry, entrepreneurship, and research in
the field of smart mobility. This move is expected to position Israel as a global
leader in the field. Robotic systems can help in fulfilling the resolution at a
faster pace by increasing labor efficiency.
7. KEY VENDOR PROFILES
7.1 ABB Limited 7.9 Yaskawa Electric Corporation (Yaskawa Motoman)
7.2 Kiva Systems (Amazon Robotics LLC) 7.10 Kuka AG
7.3 Singapore Technologies Engineering Ltd (Aethon 7.11 Fetch Robotics Inc.
Incorporation) 7.12 Geek+ Inc.
7.4 InVia Robotics Inc. 7.13 Grey Orange Pte. Ltd
7.5 Fanuc Corporation 7.14 Hangzhou Hikrobot Technology Co. Ltd
7.6 Honeywell International Inc. 7.15 Syrius Robotics
7.7 Toshiba Corporation
7.8 Omron Adept Technologies

7.1 ABB LIMITED - OVERVIEW

◼ ABB Limited is a Swedish multinational corporation that specializes in robotics, power, heavy
electrical equipment, and automation technologies. The company operates through the following
segments: Electrification Products, Robotics and Motion, Industrial Automation, and Power Grids.
◼ The Robotics & Discrete Automation Business provides robotics, and machine and factory
automation from single products to complete systems including services. It has installed more
than 400,000 robots, supported by the broadest service network and offerings in the industry. The Founded in 1888
Robotics business offers controllers, robots, software systems, as well as complete robot
automation solutions and a comprehensive range of advanced services for automotive and Tier
One OEMs. Zurich, Switzerland
◼ It offers a wide range of automation products, solutions, and services, such as industrial robots,
software, programmable logical controllers, industrial PCs, servo motion control, track systems,
software, application solutions, engineered solutions and related services. www.abb.com
◼ Robotics solutions are used in a wide range of segments from metal fabrication, foundry, plastics,
food and beverage, chemicals and pharmaceuticals, electronics and warehouse/logistics center
automation. Typical robotic applications include welding, material handling, machine tending, + 41 (0)43 317 7111
painting, picking, packing, palletizing, and small parts assembly automation.
ABB LIMITED
Revenue in USD million, 2017-2019
USD 27,978 ~147,000 USD 1,439 million
million Revenue Employees Net Income
27,662 27,978
25,196
USD 1,198 36.7%
million R&D Revenue Hold
Expenditure by Europe 2017 2018 2019
Source: ABB Limited, Annual Report 2019 published in Feb 2020 for the Year Ended December 31, 2019.

7.1 ABB LIMITED – BUSINESS SEGMENTS
ABB LIMITED ABB LIMITED

Revenue Share (%), by Geography, 2019 Revenue Share (%), by Operating Segment, 2019
22.6% 21.7% Industrial Automation

31.9%
36.1% Europe Robotics and Discrete Automation
Americas 11.5%
Electrification Products
Asia and Middle East & Africa
44.1% Motion
32.0%
 In 2019, the revenue growth was mixed across the regions. In Europe, revenues  In 2019, the overall revenues increased by 1% and total orders remained stable
remained flat with higher local currency revenues in the Electrification, Motion, compared to 2018 (increased 4% in local currencies). Total orders reflects the
and Robotics & Discrete Automation Businesses and lower revenues in the moderate organic growth in the Electrification and Motion Businesses, dampened by
Industrial Automation Business. Revenues increased in the Netherlands, Spain, lower orders in the Industrial Automation and Robotics & Discrete Automation
Poland, Switzerland, and Belgium, while they were lower in Finland, Turkey, Italy, Businesses.
Germany, and Sweden.
 Revenues for electrification and motion segment increased to USD 12,728 million in
◼ Revenues in the Americas increased by 11% largely due to the impact of including 2019 from USD 11686 million in 2018 and to USD 6,533 million in 2019 from USD
GEIS for a full year. Revenues were higher in the United States, Mexico, Canada, 6,463 million in 2018 respectively.
Peru, and Chile.
 Revenues for industrial automation and robotics & discrete automation segment
◼ In Asia and Middle East & Africa, revenues decreased by 6% due to lower revenues decreased to USD 6,273 million in 2019 from USD 6,500 million in 2018 and to USD
in the Robotics and Energy Industries business lines. Revenues declined in Saudi 3,314 million in 2019 from USD 3,611 million in 2018 respectively.The revenue
Arabia, South Korea, South Africa, India, and China but increased in Australia, decrease in the Robotics & Discrete Automation Business was due to weakness in
Japan, and Singapore.
automotive-related sectors and weak book-and-bill business.
7.1 ABB LIMITED – PRODUCTS AND STRATEGIES

PRODUCTS
ABB offers a comprehensive range of logistics automation solutions to meet challenges such
STRATEGIES
as accurate order picking, singling individual packages out of large volumes moving at great
speed, and efficiently handling the most complex pallet loads.
◼ ABB Robotic Storage and Retrieval System: It is a tailor made and fully automated
solution that consolidates unit loads for outbound processing or buffering to improve
TECHNOLOGIES ACQUISITIONS
downstream efficiency.
➢ The robot moves 250-350 unit loads per hour that enables reliable
Process ◼ The company is highly focused on product launches in the robotics segment, which leads
performance throughout daily operation and peak periods.
Efficiency to a strategic decision to enhance their product portfolio. For instance, the company has
➢ The compact footprint makes it efficient for warehouse usage with
limited space. also created a venture, ABB Technology Ventures (ATV), that particularly focuses on
innovative market. The company is also using it to grow its presence in soft robotics
Modular ➢ The robotics modular, making it easy to integrate into existing market. For instance, the company sees the investment in Soft Robotics Inc. as part of
design processes, and scalable to accommodate future growth ABB's overall strategy to shape the future of industrial digitalization and the automated
➢ The ABB robotic storage and retrieval system makes processes safer warehouse.
Working ◼ Furthermore, it is known for making significant investments in R&D, which are likely to
and more ergonomic, by handling varying unit loads such as
Environment boost the its performance over the forecast period. It uses most of its R&D for product
different tote types or carton cases.
innovation.
➢ The robot is customizable and can be configured with different ◼ The company is focussed on the increasing use of collaborative robots. For instance, in
Customization
robot variants, SKU ranges and pallet requirements. October 2019, ABB opened its first healthcare hub on the campus of the Texas Medical
Center in Houston. The research facility will introduce the use of collaborative robots in
Product: ➢ Operating System: The robot is equipped with the IRC5 medical laboratories. The team is working with medical staff to develop non-surgical,
IRB 6700 controller and robot control software(RobotWare) which medical robotics systems, with applications including logistics and next-generation
supports motion control, development and execution of automated laboratory technologies
application programs, communication etc. ◼ It is poised to continue to benefit from strategic acquisitions and partnerships with other
➢ Function: The robot picks up a container based on barcode leading global companies, such as Kawasaki Robotics, to broaden, complement, and
identification, from automated storage and retrieval shelf in enhance its product and service offerings related to robots, and add new customers.
the warehouse when it receives orders from end customers ◼ With the launch of “Next-level Strategy”, it is aiming at creating a sustainable value, while
laying the foundation for future growth, in order to overcome operational issues, simplify
and sends it to the next station.
its organization, and strengthen its customer focus.
7.1 ABB LIMITED – PRODUCTS AND STRATEGIES

PRODUCTS Product: ➢ Features: ABB Decanting FlexGripper can adapt to items of different
◼ ABB Robotic Sequencing System: It is a high-speed flexible solution with Unit loads ABB Robotics size
that are buffered and sequenced for palletizing or feeding to pick stations. It can also DE Palletizing ➢ ABB 3D Vision System moving is placed on track to cover both
handle a variety of unit loads and help optimize other automation processes onsite, Solution ( with pallet position.
such as mini-loads or shuttle systems. 3D optical light ➢ Has an optional SafeMove2 to ensure operation safety and avoid
weight unnecessary downtime.
➢ The robot moves 300-400 unit loads per hour that enables reliable Scanner) ➢ Multi-SKU- Different items are placed on the same line for
Process
performance throughout daily operation and peak periods. enhanced production flexibility.
Efficiency
➢ The compact footprint makes it efficient for warehouse usage with ➢ 3D optical white light scanner with supper high accuracy of 900
limited space. micro-meter.
➢ Can pick and place 600 boxes per hour
➢ The robot is modular, making it easy to integrate into existing
Modular design
processes, and scalable to accommodate future growth ◼ ABB Robotic Mixed Load Palletizing System: The solution enables building mixed load
➢ The ABB sequencing system makes processes safer and more pallets of either planned pallets buffering cartons that are not yet needed, or on-demand,
Working building an optimal pallet on the fly as cartons arrive, all based on customer
ergonomic, by handling varying unit loads such as different tote
Environment requirements. The system is fully automated with load building software that follows
types or carton cases.
process rules such as taking dimensions, weight, fragility, and routing into account when
➢ The robot is customizable and can be configured with different calculating each position on the pallet.
Customization
robot variants, SKU ranges and pallet requirements.
Process ➢ The robot reliable performance throughout daily operation and
◼ ABB Robotic Depalletizing System: The ABB depalletizing system is a fully automated Efficiency peak periods. The compact footprint makes it efficient for
solution which protects people from repetitive heavy lifting. Cartons can be decanted by warehouse usage with limited space.
an ABB robot with ABB 3D vision and placed into trays and totes or directly onto a
conveyor. It can handle a large variety of cartons am pallets can be taken to the system Modular design ➢ The robot is modular, making it easy to integrate into existing
manually by operators, or automatically by pallet elevators, conveyors or AGVs.. processes, and scalable to accommodate future growth
Working ➢ The ABB mixed load palletizing system makes the outbound
Process ➢ The robot moves 500-600 unit loads per hour that enables reliable Environment process safer and more ergonomic, by handling cartons up to
Efficiency performance throughout daily operation and peak periods. The compact
30kg.
footprint makes it efficient for warehouse usage with limited space.
Customization ➢ The robot is customizable and can be configured with different
Working ➢ The Robot makes the inbound process safer and more ergonomic, by
robot variants, SKU ranges and pallet requirements.
Environment handling cartons up to 30kg, on pallets over 2 meters tall.

7.1 ABB LIMITED – SWOT ANALYSIS
STRENGTHS WEAKNESSES
◼ The company holds a dominant position in several end-user markets. ◼ Currently, the company has a high level of debt, which makes it
It is one of the leading power and automation engineering more difficult to obtain additional financing, in order to fund
companies in the world with operations in around 100 countries future working capital.
across Europe, Asia, Middle East & Africa (AMEA), and the Americas.
The company has a strong presence in North America through ◼ It is subjected to proceedings, litigation, and other claims, and
acquisitions complementing its leading position in Europe, Asia, and inquiries related to environment, products, and regulations,
the Middle East. which is expected to impact its brand image.
◼ The company was able to launch high-quality products, primarily due

to its strong partnership portfolio around the world.
S W
OPPORTUNITIES O T
◼ The growing adoption of automation across the different industries is THREATS
expected to provide growth opportunities for the company’s ◼ The company is continuously monitoring the evolving situation related
automation product offerings. to COVID-19 and is severely affected due to the pandemic as all the
◼ The growing adoption of the smart factory and industry 4.0 initiatives facilities are shutdown. Other challenge like the ongoing and growing
are expected to provide a boost to the market growth. unrest in the United States is also posing a threat to the company.
◼ As the company is already in robotics automation market and ◼ The company's business operations are subjected to numerous
innovations will help it in diversifying its business, as well as in government laws and regulations, including those governing antitrust
enhancing its core business. Also, the company is making significant and competition, corruption, environment, securities transactions and
investments in other cobots. Such investments not only support the disclosures, import and export of products, currency conversions and
market growth but also provides significant scope for them to
repatriation, taxation of foreign earnings, earnings of expatriate
introduce cobot portfolio for warehouse usage.
personnel, and use of local employees and suppliers.

7.1 ABB LIMITED – RECENT DEVELOPMENTS

M Merger and Acquisition I Product Innovation E Expansion P Partnership
ABB started the construction of its new robotics

manufacturing and research facility in China, with an
investment of USD 150 million. The new factory is
expected to also help accelerate innovations in
Artificial Intelligence (AI). This move is likely to allow
to closely collaborate with its customers to co-
develop automation solutions that are tailored to
their individual needs. SEP 2020
ABB extended its family of small six-axis industrial

SEP 2019 robots with launch of IRB 1300 to meet the demand for
faster and more compact robot able to rapidly lift heavy
objects or loads with complex and irregular shapes. The
robot offers improvement in cycle times and is nearly 60
percent lighter and 83 percent smaller than the IRB
1600. With a footprint of just 220 mm by 220 mm, the
IRB 1300 is designed for use in small spaces, enabling
more robots to be deployed in a confined area.

7.2 (KIVA SYSTEMS) AMAZON ROBOTICS LLC - OVERVIEW
◼ Amazon is regarded as the world’s largest online retailer

and is one of the world’s top 10 logistics companies.
Amazon Robotics is a wholly owned subsidiary of
Amazon.com. Amazon Robotics aims to provide a
smarter, faster and more consistent customer
experience.
◼ After acquiring Kiva Systems, Amazon rebranded the

company as Amazon Robotics. Its goal being to
automate deployment centers robotics, sophisticated
control software, language perception, power
Founded in 2003 management, computer vision systems, depth sensing
systems, machine learning/artificial intelligence, object
recognition, and semantic understanding of human
Massachusetts, United States commands and speech.
◼ In 2014, the company began rolling out robots to its

https://www.amazonrobotics.com/ warehouses using machines originally developed by Kiva
Systems.
1-781-221-4640 ◼ As Amazon’s largest east coast research and

development organization, Amazon Robotics is growing
faster than at any time in the company’s history,
increasing in size and expanding the technology charter
of Amazon.

7.2 (KIVA SYSTEMS) AMAZON ROBOTICS LLC - PRODUCTS AND STRATEGIES
PRODUCTS STRATEGIES
◼ The Kiva Robot is 16 in. tall and weighs 145 kilograms. It’s a low-profile
moving robot with a max speed of 5 mph and can haul packages weighing up
to 137 kilograms. Amazon has also started researching robotic arms and TECHNOLOGIES ACQUISITIONS
smart conveyor systems to move large items of inventory.
◼ Kiva sold systems based on two different robot models. The smaller model
was approximately 2 feet by 2.5 feet, and 18 inches high and capable of lifting
1,000 pounds. The larger model could carry pallets with loads as heavy as ◼ Amazon refers to its robots as “drives” and uses them in its delivery and fulfillment
3,000 pounds. Both were a distinctive orange color. The maximum velocity of centers around the US.
the robots was 1.3 meters per second. The mobile bots were battery-powered
and need to be recharged every hour for five minutes. ◼ Kiva Systems, Inc. provided automated material handling systems. The Company
offered inventory control, picking, packing, finishing, and quality control solutions,
◼ Each drive costs the company USD 1 Million including operational costs. as well as design and layout, simulation, testing, integration, and installation
services. Kiva Systems serves customers worldwide.
◼ Kiva Systems was acquired in 2012 for USD 775 Million and became a subsidiary
company of Amazon.com at a time when Kiva Systems was the only recognized
manufacturer of warehouse robots and was supplying many different companies
in the logistics market. After the acquisition, Amazon began using the robots for
intra-organizational activities only and took them off the market.
◼ Amazon Robotics is focused on developing corporate and academic partnerships

to support innovation throughout the robotics ecosystem, to bring cutting edge
technology into the field faster.

7.2 (KIVA SYSTEMS) AMAZON ROBOTICS LLC - SWOT ANALYSIS
◼ Amazon Robotics is funded by the largest online retailer in the ◼ Each drive has a cost to the company of USD 1 Million. This
world, backing them financially and covering all need that arise. Any valuation can be attributed as a loss to the company if there is any
and all developments in the automation field are also directly malfunctioning or error that deems the drive unfit for use.
implemented to improve the productivity of the parent company,
◼ Amazon has worldwide brand coverage and the ability to procure
talented employment to further improve their drive systems.
S W
OPPORTUNITIES O T THREATS
◼ Morgan Stanley expects Amazon to ship 6.5 billion packages in ◼ Security threats are increasing as crackers are targeting
2022, causing establish logistics specialists such as UPS, FedEx automation systems to find breaches and cause a loss of revenue
and USPS to lose USD 65 billion in annual revenue. These or data.
profits are enabled by the money saved by using automation
within their warehousing.

7.2 (KIVA SYSTEMS) AMAZON ROBOTICS LLC - RECENT DEVELOPMENTS
M Merger and Acquisition I Product Innovation E Expansion P

E Partnership
Amazon announced the construction of a dedicated

research and development center for its robotics business.
The USD 40 million robotics hub will be located in
Westborough, Massachusetts, covering 350,000 sq ft, and
Jan 2020
is scheduled to open by 2021
E E
Online retail giant Amazon expanded its robot portfolio to Jan 2020
over 200,000+ robots in operation within its warehouses in
the US alone. The company had 14,000 of the drives in
operation in 2014 representing a 1330% increase in
deployment of the robots by 2020

7.3 SINGAPORE TECHNOLOGIES ENGINEERING LTD (AETHON INCORPORATION)- OVERVIEW
◼ Singapore technologies Engineering Ltd. (referred to as ST Engineering or the company

henceforth) is a global technology, defense, and engineering group that operates in four main
segments such as Aerospace, Electronics, Land Systems, and Marine.
◼ The company’s Land Systems segment upgrades and manufactures military technology, smart
defense systems, robotics, and autonomous solutions. The segment caters to the demand of Founded in 1967
customers in more than 40 countries across the globe.
◼ The company’s global network of subsidiaries and associated companies spans more than 20
countries and 40 cities in Asia, Europe, the United States, and Middle East. The company has Singapore
operations in 17 locations in the United States.
◼ As a part of ST Engineering’s land systems segment, Aethon Incorporation is a key component https://www.stengg.com/
to the commercial robotics business strategy worldwide. Aethon Incorporation is
headquartered in Pittsburgh.
◼ Aethon Incorporation offers solutions for manufacturing, healthcare and hospitality. The +65-67221818
products offered by the company are through the TUG product line of autonomous mobile
robots (AMRs) with different capabilities and specifications. SINGAPORE TECHNOLOGIES ENGINEERING LTD
Revenue in SGD million, 2017-2019
SGD 7,868 SGD 577.9
+22,494
million million Net
Employees 7,868.0
Revenue Profit 6,521.0 6,698.0
SGD 9521.2 SGD 100.6

million Total million R&D
Assets Expenses 2017 2018 2019
Source: Singapore Technologies Engineering Ltd, Annual Report For the Fiscal Year Ended on December 31 st , 2019.

7.3 SINGAPORE TECHNOLOGIES ENGINEERING LTD (AETHON INCORPORATION)- BUSINESS

SEGMENTS
SINGAPORE TECHNOLOGIES ENGINEERING LTD SINGAPORE TECHNOLOGIES ENGINEERING LTD
Revenue Share (%), Geography, 2019 Revenue Share (%), by Operating Segment, 2019
Asia 8.2% Aerospace Electronics

17.5% 18.2%
United States 43.9%
6.9% 0.8%
Land Systems Marine
54.7%
Europe
20.9%
29.0% Others
Others
◼ The revenue from all the geographic segments increased in 2019 compared to 2018. ◼ The revenue for Aerospace sector was up by 30% YoY at about SGD 3.5 billion with an
The company generated 54.7% revenue from the Asia region making it the most- increase of 10% YoY to SGD 268.9 million. The revenue increased due to the
significant region for the company. The revenue from the region increased from SGD acquisition of MRAS1 and end of program reviews, partly offset by assets impairment
4157.7 million in 2018 to SGD 4303.8 million in 2019. and absence of prior years divestment gain.
◼ The revenue from the United States region contributed to 20.9% of the total revenue ◼ The revenue for Electronics sector grew by 6% YoY to approximately SGD 2.3 billion
making it the second most-significant region for the company. The revenue from the and the net profit was up by 2% to SGD 190.7 million after accounting the M&A
region increased from SGD 1324.5 million in 2018 to SGD 4303.8 million in 2019. related costs. The Land Systems segment posted an increase in revenue by 11% YoY to
◼ The revenue from Europe increased from SGD 746.85 million in 2018 to SGD 1379.58 approximately SGD 1.4 billion and the net profit grew by 46% to SGD 77.3 million in
million in 2019. The revenue from Other regions increased from SGD 468.8 million in part due to absence of divestment loss and impairment impact of its road construction
2018 to SGD 539.2 million in 2019. business in India and Brazil.
◼ The Marine segment revenues grew by 13% YoY to about SGD 647 million due to
better operations in the U.S. and sale of roll on/off passenger vessel, partially offset by
the impact from the arbitration settlement with Hornbeck Offshore Services.

7.3 SINGAPORE TECHNOLOGIES ENGINEERING LTD (AETHON INCORPORATION)-

PRODUCTS AND STRATEGIES
PRODUCTS STRATEGIES
The company offers TUG product line of AMRs with 10 hours of intermittent
charging through Aethon. The specifications of the products offered are
mentioned below.
PAY LOAD AUTOMATIC DROP

TECHNOLOGY ACQUISITIONS
PRODUCT
CAPACITY
SPEED LOCOMOTION
OFF
LENGTH
TUG Door 500 LB 30” p/s Omnidirectional Yes 20.5”

◼ The company focuses on research and development activities for innovating its
TUG Drawer 500 LB 30” p/s Omnidirectional Yes 20.5” products. For instance, the company was awarded a grant from Agency of Science,
Technology and research to develop with SingHealth.
TUG T4 250 LB 78” p/s 2 Wheel Center Pivot Yes 29.5”
◼ When completed in 2020, the ISIM can accurately predict the tools for various
TUG Exchange 750 LB 30” p/s - - 38” surgical processes based on doctors preference and surgical requirements. The
TUGs fitted with integrated robotic arms will then deliver pre-packed surgical
TUG T3 1,000 LB 30” p/s Omnidirectional Yes 38”
tools to the operating theatres.
TUG T3 XL 1,400 LB 30” p/s Omnidirectional Yes 46” ◼ For FY 2020, the company plans to invest in the 40mm munitions, soldier systems
and autonomous robotics technologies for manned and unmanned operations,
TUG for
Hospitality
1,000 LB 30” p/s Omnidirectional Yes 38” integrating technological advancements such as data analytics and cybersecurity
into existing systems to improve both efficiency and effectiveness.
The company also offers STROBO solutions that are incorporated with LIDAR SLAM ◼ Furthermore, the company plans on expanding robotics business in core
technology for path planning, obstacle detection and avoidance, and WIFI to interact
industries like healthcare and logistics while growing the footprint in retail and
with ST Robotics Management System for material handling in warehouse, seaport,
hospitality and other new market segments.
airport, & others. Some of the solutions include-
◼ Autonomous Pallet Trucks ◼ Aethon Incorporation launched two new AMRs in June 2019 for Hospitality sector
◼ Autonomous Fork Lifts that are designed to automate deliveries to guest rooms and other public areas of
◼ Autonomous Pallet Stackers hotels streamlining front of house operations.

SWOT ANALYSIS
STRENGTHS WEAKNESS
◼ The company has a wide product portfolio which is cushioned ◼ The company has a weak financial position as the current ratio
by heavy R&D investments. The company invested SGD 100 of the company is 0.85 in 2019 which decreased from 1.06 in
million on R&D activities for 2019. Furthermore, the company 2018. The weak financial position weakens the investor relations
has presence globally which gives it a wide customer base with and gives a competitive edge to other companies in the
different needs. This is evident as the new orders for 2019 market. Moreover, the company is dependent upon the Asia
accounted for SGD 15.3 billion while SGD 5.9 billion is expected region as it contributes to over 50% of the revenue which
to be recognised in the revenue of 2020. In 2019, the company creates a roadblock to growth in other regions.
received contracts worth SGD 8 billion. Lastly, the company
works with trusted clients like the government and defence
S W
which gives it a good level of trust in the market.
◼ The company operates in. a market with intense competition
◼ The advent of Industry 4.0 and 5G is going to bring in which may affect the company’s business in the future. The
automation changes to supply chain of manufacturers. Such company faces competition from the likes of Raytheon, BAE
growth in the sector will bring in new opportunities for Systems, FL Technics and many others. The company operates
autonomous vehicles and for the company. Moreover, globally which creates a threat of unfavorable foreign exchange
increasing demand for warehousing solution driven by growth rates which may be triggered due to Covid-19 pandemic and
in e-commerce market would make it imperative for sluggish market conditions.
manufacturers to have robots for increasing productivity and
reduce effort.


RECENT DEVELOPMENT
Singapore Technologies Engineering partnered with Aidrivers for

autonomous vehicles. The two companies signed a global
partnership to collaborate on retrofitting prime movers with
autonomous technology.
P
JAN 2020

7.4 INVIA ROBOTICS INC. – OVERVIEW
■ inVia Robotics is a Southern Californian technology

company founded in 2015 that provides the next
generation of robotics warehouse automation solutions
for e-commerce distribution centers and supply chains.
The name inVia Robotics is derived from our approach of
"innovation via robotics".
■ Its the developer of the world's first "Robots-as-a-

Service" autonomous mobile robot picking and goods-
to-person system and has a Robotics Operations Center
Founded in 2015 staffed by robotics experts who proactively monitor the
systems 24/7 identifying and addressing potential issues
before they become problems.
WestLake Village, California ■ The Easy-to-use management software lets you make
real-time decisions anywhere. The portal and
dashboards let you see real-time locations of robots and
https://www.inviarobotics.com/ inventory, as well as productivity levels, from most smart
devices.
■ The company holds many patents like AUTONOMOUS

+1-855-424-6842 COORDINATION OF RESOURCES AMONGST ROBOTS;
AUTONOMOUS ORDER FULFILLMENT AND INVENTORY
CONTROL ROBOTS; WORKFLOW MANAGEMENT
SYSTEM INTEGRATING ROBOTS; ROBOTIC NAVIGATION
AND MAPPING, and many more.

7.4 INVIA ROBOTICS INC. – PRODUCTS AND STRATEGIES

PRODUCTS
STRATEGIES
InVia offers Automated robots for e-commers distributions centers and
Warehouses. By automating repetitive tasks, the system improves accuracy
throughout the fulfillment process–delivering a rate of 99.9% along with the
software that determines optimized paths and mapped workflows creating
substantially higher throughput. The company provides TECHNOLOGIES INNOVATIONS
◼ Robot-As-A-Service- This concept has revolutionized the need of many Supply

chain companies as offering automated robots as a service help the customer ■ The company has always aimed to cater to the needs of the e-commerce
from avoiding a huge amount of capital expenditure with service and fulfillment process that cannot keep up with consumer demand for online
monitoring facilities provided by the service provider. ordering of every kind of product one can imagine. The team was driven by a
mission to automate repetitive tasks so people could focus on doing more
meaningful work, and warehouses were filled with these types of tasks.
■ The company’s Robotics-as-a-Service model knocks down the most significant

barrier to entry for automation–massive infrastructure investment–by offering
automation as a subscription-based service. Instead of cost-prohibitive Cap-Ex.
■ Several companies went into partnership with InVia to increase their all over
Supply Chain Performance. For instance, In April 2020, Ecentria hired InVia
Robotics to deployed its robotics-as-a-service system to automate order
fulfillment in the Ecentria Distribution Center in Aurora, Illinois.
■ In June 2020, Kantsu selected InVia Robotics to supply autonomous mobile

robots that automate fulfillment operations in its primary distribution center in
Osaka, Japan.

7.4 INVIA ROBOTICS INC. – SWOT ANALYSIS
STRENGTHS WEAKNESS
◼ The feature of Robot-As-A-Service is one of the key elements of ◼ The company is subject to various risks, such as government
success for the company. It has attracted a lot of customers and regulations and currency risk, which could affect the company
has helped the company to establish a service-based business negatively.
platforms.
◼ The company also focuses on Research and Development with
considerable number of Patents in its bag.
S W
◼ The company has ample opportunity to expand its operations in
many potential regions and have the potential rise in the market as ◼ The company faces intense competition with fellow
a niche player in this segment with a number of collaborations in competitors like amazon ad more in the world market. Any
place. quality issues would effect the company’s business
◼ The company portfolio is limited as compared to other

competitive firms.

7.5 FANUC CORPORATION - OVERVIEW
◼ The company is focused on developing products and solutions for automation of factories and
according to the company succeeded in the development of SERVO mechanism for the first time
in Japan’s private sector.
◼ FANUC's business is comprised of only one business segment and has products such as FA, ROBOT Founded in 1972
and ROBOMACHINE. The FA business encompasses basic technologies, consisting of NCs
(numerical controls), servos and lasers, which are also applied to the ROBOT and ROBOMACHINE
businesses. In addition, FANUC's flagship IoT product, ‘FIELD system,’ which is an open platform, Yamanshi, Japan
has been introduced as a new business.
◼ The company has a global presence and has established in various geographical regions such as https://www.fanuc.co.jp
America, Europe, Asia, South Africa, Oceania and Japan. Additionally the company also develops AI
path control function which estimates actual path using accelerometer that helps the robot to
81-555-84-5555
learn differences between target and actual paths. In 2019, The company also added a small 14Kg
payload model to its product line up of Collaborative robot that eliminates safety fence.
FANUC CORPORATION
Revenue in YEN million, 2017-2019
YEN 508,252
7,163 YEN 88,350
million 726,596.0
Employees Operating Income 635,568.0
Net Sales 508,252.0
YEN 1,512,499 59%

millions Revenue from
Total Assets Japan 2018 2019 2020
Source: Fanuc Corporation , Consolidated financials for year ended March 31,2020

7.5 FANUC CORPORATION - BUSINESS SEGMENTS
FANUC CORPORATION FANUC CORPORATION

Revenue Share (%), by Geography, 2020
Revenue Share (%), by Segment, 2020
Japan FA
1%
32% 15%
America 20%
ROBOT
59%
Europe
ROBOMACHINE
20% Asia
13% 20%
22% Other Service
◼ The company generated 59% of the revenue form Japan in 2020. The net sales ◼ The net sales of FA segment accounted to 143,247 million in 2020 compared to
accounted in Japan YEN 117,134 million in 2020 compared to YEN 146,669 YEN 211,088 million in 2019. The decrease in the revenue was mainly driven by
million in 2019. The decrease in sales was mainly recoded due to reduced sales reduced innovations and sales of products overseas.
in the robotics and robomachine products. ◼ The Robot product segment accounted sales of YEN 202,491 million in 2020
◼ The decrease in revenue from other regions accounted mainly due to the trade compared to YEN 217,526 million in 2019. The decrease was observed mainly
frictions between US and China which impacted largely on the company. The due to the economic crisis faced by many overseas countries.
sales in America and Europe accounted to YEN 125,121 million and YEN 99,157 ◼ The Robomachine segment accounted a revenue of YEN 74,912 million
million in 2020 compared to YEN 128,527 million and YEN 122,179 million in compared to YEN 115,056 million 2019. The reduced sales was a result of the
2019 impact of COVID-19 and the rising US-China trade war.

7.5 FANUC CORPORATION - PRODUCTS & STRATEGIES

STRATEGIES
PRODUCTS
The company offers various industrial robots such as the articulated and delta
robots for handling, assembling and arc welding applications. Some of the
products are described below: TECHNOLOGY ACQUISITIONS
Product Specification
Controlled axes:6
FANUC Robot CRX- Max. payload at wrist: 10kg ◼ The company focuses on research and development activities for innovating its products.
10iA Installation: Floor, Upside-down, Angle For instance in 2020 the company launched new product Fanuc Series 30i/31i/32i-model
Matching controller:R-30iB Mini Plus
B plus, fucnc robot R-2000id/210FH
Application: Handling, Assembling, Arc welding
Controlled axes: 4,3 ◼ The company also focuses on environmental management as it has acquired ISO 14001
Max. payload at wrist: 3Kg, 6Kg, 12Kg certification for the activities related to FA, ROBOT, and ROBOMACHINE
FANUC Robot SR-3iA, Installation: Floor, Wall
products(including, research and development, manufacturing and sales & service). The
6iA, 12iA Matching controller / Input power capacity:R-30iB
Compact Plus / 2kVA certification helps assuring the quality and setting of environmental goals for the
Application: Handling, Assembling company which in turn helps the company to sustain.
Controlled axes:6
◼ The company also strategizes on acquisition for the growth and development of the
FANUC Robot CR-4iA, Max. payload at wrist: 4kg, 7Kg, 14Kg
CR-7iA, 14iA Installation: Floor, Upside-down, Angle company. For instance in 2018 the company acquired all the shares of Life Robotics Inc.,
Application: Handling, Assembling which engages in development, manufacture and sale activities.
Controlled axes: 6 ◼ The company has also established a new Cyber security team to address the increased
Max. payload at wrist: 35kg
FANUC Robot CR-35iA threat of cyber security attacks. The team ensures adequate and appropriate response to
Installation: Floor
Application: handling, assembly corporate risks.

7.5 FANUC CORPORATION - SWOT ANALYSIS
◼ The company offers a broad robotic portfolio for handling
◼ Despite the company’s global growth and expansion, the
applications used in warehouse and other industrial applications.
company still relies on Japan for majority of its revenue as it
◼ The company is constantly involved in innovations and product accounts to 59% of the company’s product sales. This is
launches that makes them stronger among the other leading coupled with weakness as the dependency on a particular
vendors in the market as they launch products based on customer region could bring huge loses to the company if the region
requirements. experiences decreased demand.
S W
O T
OPPORTUNITIES THREATS
◼ The growth in the e-commerce industry worldwide and the ◼ The trade friction between US and china has greatly impacted the
growing need for efficient warehousing and inventory growth of the company in overseas. Additionally the company is
management are driving opportunities for the company in the subject to foreign currency exchange fluctuation which poses a
market as Automation in warehousing offers extreme threat to their revenue growth.
convenience when it comes to cutting down overall business
costs and reducing errors in product deliveries.

7.6 HONEYWELL INTERNATIONAL INC. - OVERVIEW

 Honeywell International Inc. is a multinational conglomerate company, which manufactures a
wide range of commercial and consumer products and provides engineering services and
solutions. The company operates through the following segments, namely, Aerospace, Home
and Building Technologies, Performance Materials and Technologies, and Safety and
Productivity Solutions.
 For the studied market, the Safety and Productivity Solutions segment provides products and Founded in 1885
software that improve productivity, workplace safety, and asset performance. The Productivity
Solutions segment’s products and services include mobile devices and software for computing,
data collection and thermal printing; supply chain and warehouse automation equipment, New Jersey, United States
software and solutions; custom-engineered sensors, switches, and controls for sensing and
productivity solutions; and software-based data and asset management productivity solutions.
 In August 2016, Honeywell International Inc. acquired Intelligrated, which belongs to the new https://www.security.honeywell.com/
business segment of Honeywell, i.e., Safety and Productivity Solutions. Honeywell Intelligrated
designs, manufactures, integrates, and installs complete material handling automation
solutions, including conveyor, IntelliSort sortation, Alvey palletizers and robotics, automated +1.800.663.4164
storage and retrieval systems, and voice- and light-directed picking technologies.
USD 36,709 USD 9,067 million HONEYWELL INTERNATIONAL INC.

+113,000
million Cash and Cash Revenue in USD million, 2017-2019
Employees
Net Sales Equivalent
41,802
40,534
USD 1,556 USD 848
USD 6,230
million million 36,709
million
R&D Expenditure Revenue -
Net Income
Sensing and IoT
Source: Annual Report Published in February 2020, Revenue as of Year Ended December 2019 2017 2018 2019

7.6 HONEYWELL INTERNATIONAL INC. - BUSINESS SEGMENTS
HONEYWELL INTERNATIONAL INC. HONEYWELL INTERNATIONAL INC.

20.09% United States 16.6%

Aerospace
38.3%
Europe Honeywell Building Technologies
20.22% 59.69%
29.5% Performance Material and Technologies
Other International
15.6% Safety and Productivity Solutions
 The United States accounted for a majority of the company’s revenues. The  The Safety and Productivity Solutions which entails the Electromagnetic Flow
sensors portfolio, consists of four sub-segments, mainly
revenue from the United States reached USD 23,841 million in 2019, as
 Safety and Retail fell from 2,278 to 2,215 reflecting a 2.8% decrease from 2018
compared to USD 21,910 million in 2018.
to 2019.
 US manufactured exports included 15% of the total sales in 2019, 13% in 2018,
 The revenue from Productivity Products fell by 20% from 1,373 Million USD in
and 12% in 2017. Non-US manufactured products and services, mainly in 2018 to 1,110 Million USD in 2019.
Europe and Asia, included 40% of the total sales in 2019, 43% in 2018, and 44%  Warehouse and Workflow solutions saw a 6% increase in revenue from 1,829
in 2017. Million USD in 2018 to 1,931 Million USD in 2019.
 The net sales in Europe decreased significantly, amounting to USD 7,424 million  Sensing and IoT fell by 1% from 857 Million USD in 2018 to 848 Million USD in
2019.
in 2019 compared to USD 10,066 million in 2018.

7.6 HONEYWELL INTERNATIONAL INC. - PRODUCTS AND STRATEGIES
PRODUCTS STRATEGIES
◼ Honeywell Robotics: Warehouse automation solutions from
the company provide the speed, accuracy, and efficiency to
satisfy a wide and growing range of operational requirements TECHNOLOGIES ACQUISITIONS
for high-performance distribution, fulfillment, and
manufacturing operations. The company provides robotics
solutions for various applications, which include
◼ Honeywell is wholly committed to providing maximum productivity to its customers in its operations
▪ Mobile Robotics by providing automated material handling solutions, warehouse execution software, and lifecycle
▪ Order Picking Technology services designed to increase their bottom lines and make digital transformations.
◼ The company is prepared to provide customers with intelligent solutions expertly tailored to the
▪ Robotic Sorter Induction
customer-specific operations, in terms of material handling, automation, and warehouse execution.
▪ Robotic Unloader. The company focuses on organic growth through intensive R&D and technological excellence to
◼ AS/RS Systems: The company provides automated shuttle deliver customer value through innovative products and services. Furthermore, it aims to expand its
solutions for storage and retrieval. The products are powered customer base and geographical footprint, particularly in high-growth regions.
by Honeywell Intelligrated's innovative momentum warehouse ◼ In October 2019, the company established a “Robotics Innovation Hub” called Honeywell Robotics,
execution system. AS/RS systems are a key component of aiming to develop artificial intelligence and machine learning for warehouse technology.
integrated systems that combine the right mix of automation ◼ The company believes that as artificial intelligence, machine learning, and computer vision become
and software. The company’s robust AS/RS solutions provide commonplace, and it (Honeywell Robotics) is poised to create innovative, breakthrough technologies
the flexibility and speed for every application, from e- to help customers alleviate skilled labor shortages, reduce safety risks, and eliminate inefficient tasks.
commerce and omnichannel fulfillment to grocery distribution ◼ Honeywell Robotics may also benefit from working with Honeywell Ventures (investment wing),
and everything in between. Products in these segments which invests in robotics start-ups and academia, and Carnegie Mellon University's National
include One-level Shuttle (OLS) System, Goods-to-operator Robotics Engineering Center. As of October 2019, Carnegie Mellon and Honeywell have been
Systems, High-volume Single Aisle Shuttle (HVSAS) System, working together on robotics for more than a year.
and High-volume Buffer Shuttle (HVBS) System. ◼ The company has invested over USD 50 million through Honeywell Ventures in 2019. These
investments aimed to provide access to emerging technologies in key focus areas, such as
warehouse automation and robotics, urban air mobility, and cybersecurity.

7.6 HONEYWELL INTERNATIONAL INC. - SWOT ANALYSIS
◼ Honeywell provides a broad portfolio of automation equipment,
warehouse execution system software, services, and support. ◼ Safety and Productivity Solutions sales decreased from USD 6,337
Furthermore, it has been at the forefront of warehouse automation million in 2018 to USD 6,104 million in 2019, primarily due to lower
technology for more than 25 years. organic sales and the unfavorable impact of foreign currency
translation, partially offset by acquisitions.
◼ Honeywell focuses strongly on R&D directed toward the discovery
and development of new products, technologies, and processes. It
aims to be a software-industrial company. As a part of its robotic
focus, the company is collaborating with AI researchers at Carnegie
Mellon University's National Robotics Engineering Center to develop
S W
breakthrough robotics technologies for distribution centers.
◼ The increasing adoption of automation across different industries,
such as e-commerce and manufacturing, are expected to create ◼ Government enforcement actions are expensive to the enterprise
opportunities for the company’s Safety and Productivity segment. and interrupt the regular operation of the company, and
violations of data privacy laws can result in fines, reputational
◼ A recent study by Honeywell shows that companies are Planning to damage, and civil lawsuits.
Increase Automation Investments due to COVID-19
◼ Sensing and IoT is a growing market as there is a rapid increase in

the internet population, and the company possesses the potential
and chance to rapidly develop and capitalize on this market.

7.6 HONEYWELL INTERNATIONAL INC. - RECENT DEVELOPMENTS

E Partnership
Honeywell announced the signing of an

agreement with the retail supply chain services
provider. The Apparel Logistics Group to help the
company to expand the e-commerce order
output at its distribution center in Dallas. Under
this agreement, Honeywell Intelligrated plans to
provide automated material handling solutions to
The Apparel Logistics Group, a provider of third-
party logistics and order fulfillment services for
apparel, footwear, and accessories. OCT 2019
P E
SEP 2019 Honeywell International Inc. announced the creation of
Honeywell Robotics, an advanced technology center of
excellence focused on innovating and developing AI,
machine learning (ML), computer vision, and advanced
robotics for use across supply chains.

7.7 TOSHIBA CORP. - OVERVIEW
◼ Toshiba Corporation is one of Japan's largest and oldest producers of consumers and industrial
electric and electronic products. The company’s business segments are broadly classified as
energy business, social infrastructure business, electronic device, and digital solution business.
The company offers robotics solutions for warehouse under Toshiba Infrastructure Systems and
Solutions Corporation. Founded in 1875
◼ In 2018, the company developed an automatic parcel unloading robot(de-palletizer) to solve

the urgent issues, such as labor shortage in the logistics industry. The robot used image Tokyo, Japan
recognition technology to automatically sense how the loaded items are stacked and move
heavyweight items on a conveyor line.
https://toshiba.co.jp.com/
◼ Additionally, the company’s energy systems and solutions corporation developed a robot in
association with the International Research Institute for Nuclear Decommissioning to
investigate and confirm the status of the interior of nuclear reactor containers of reactor 2 of +81 334574511
the Fukushima Daiichi Nuclear Power Plant.
TOSHIBA CORP.
Revenue in JPY billion, 2018-2020
JPY 3389.9 125,648 JPY 130.5 billion
3,947,596.0
billion Revenue Employees Operating Income 3,693,539.0
3,389,871.0
JPY 2,038,099 59%

million Revenue from
Current Assets Japan 2018 2019 2020
Source: Toshiba Corp. Consolidated Financial Statements , Published in June 2020

7.7 TOSHIBA CORP. - BUSINESS SEGMENTS
TOSHIBA CORP. TOSHIBA CORP.

Revenue Share (%), by Geography, 2020
Revenue Share (%), by Segment, 2020
Energy System and Solutions
6% 3% Japan
10% 15%
9% Infrastructure Systems and Solutions
Asia
15% Retail and Printing Solutions
North America 20% Electronic Devices and Storage Solutions
22% 59% 7%
Europe Digital Solutions
13%
Building Solutions
Rest of the World 20%
Others
◼ The revenue from Japan increased by 2% compared to 2019, whereas the ◼ The Energy Systems and Solutions segment saw lower sales of CNY 568,828
million, which was a 1% decrease as compared to 2019, due to the reduction of
revenue from overseas decreased by 2% compared to 2019.
thermal plant construction projects in Japan and service-related projects. The
◼ The sales in Asia decreased by 3%, in North America and Europe, the sales Infrastructure Systems and Solutions segment witnessed higher sales of JPY
remained the same as in 2019, however, the sales in other regions increased by 734,991 million, which was a 2% increase as compared to 2019.
1% compared to 2019. ◼ The Retail and Printing Solutions segment saw higher sales of JPY 490,395
million, which is 1% as compared to 2019. The Building Solutions and Digital
Solutions segments increased by 1%, compared to 2019.
◼ The Infrastructure Systems and Solutions segment saw greater sales of JPY
734,991 million in 2020 compared to JPY 733,453 million in 2019. The digital
solutions segment saw lower sales of JPY 252,360 million in 2020 compared to
JPY 253,059 million in 2019.

7.7 TOSHIBA CORP. - PRODUCTS

PRODUCTS: ◼ Unloading Robot: The robot helps in smooth unloading of randomly stacked Items.
◼ De-Palletizer: The robot can handle up to 30Kg with automatic image recognition
technology to handle various stacking patterns in a short period of time.
Specification Details
600pph high-speed handling Careful handling of Easy expansion Gripper type Vacuum suction from above
of heavy items products
Applicable
➢ The robot is space- Pallet, roll container
➢ Items are pulled without saving, requiring only
containers
centrifugal force, which ➢ Two-sided gripper 2.2 m x 3.4 m for Max. item size
enables quick unloading of (top and side) installation. W600 × D650× H325
(mm)
heavy items. reduces stress to ➢ Can be used without a
➢ Depending on the stacking the product surface. safety fence or Weight (kg) Under 800 (excluding control panel and air compressor)
pattern, the robot ➢ The gripper pulls surrounding buffer
automatically judges the items instead of area.*
number of items (either 1 or lifting, reducing the *Depending on system Environmental Ambient temperature : 5 to 35℃,
2 items), which can be risk of falling configuration or layout, a conditions Relative humidity: 35 to 85%RH condensing)
unloaded simultaneously for and/or breaking. safety fence or other
efficient unloading. equipment may be ◼ Piece-Picking Robot: The robot helps in Picking and placing of various items
required.
(Robot with middle-size arm)
Max. item size W600 × D600× H500 5 suction pads

Gripper type
(mm) (with individual control of each pad)
Electricity 6k VA, three-phase 200 V (excluding compressors) Applicable containers Tray with a height of 340mm and lower; partitions in tray okay
supply
500 × 300 × 200
6k VA, three- Ambient temperature: 0 to 40 ℃, Relative humidity: 20 to 90 Max. item size (mm)
(depending on gripper hand)
phase 200 V condensing)
2500 × 2500 × 3000
(excluding Weight (kg)
(excluding control equipment and air compressors)
compressors)
7.7 TOSHIBA CORP. - STRATEGIES

STRATEGIES
◼ Based on the presentation announced on November 8, 2018, “Toshiba Next Plan”, the Group implemented four measures to improve core earning power, which are
structural reform, procurement reform, sales reform, and process reform.
◼ The company is both driven and well-positioned to succeed over the long-term by continuously enhancing its technology and production capabilities and
strengthening its customer partnerships to uplift memories for all members.
◼ The company may continue to consider strategic investments to increase medium-to-long-term corporate business value and aims to increase its dividend and to
secure a planned average consolidated dividend payout ratio of approximately 30%. According to the situation, the company strategizes to enhance profit
distribution to shareholders through the repurchase of its own shares.
◼ Due to its financial losses y-o-y, the company focuses on shedding some of its operations to overcome the financial loss. For instance, in 2018, the company shed its
personal computer operations selling them to Sharp for USD 36 million.
◼ The company also strategizes by acquiring various businesses to improve its growth on a global scale. For instance, in 2020, Toshiba Infrastructure Systems(TISS) and
Solution Corporation acquired all stocks of Nishishiba Electric Co. Ltd, which later became a wholly-owned subsidiary of TISS

7.7 TOSHIBA CORP. - SWOT ANALYSIS
◼ Toshiba focuses on product R&D activities for bringing new
products into the market. It concentrates on internal R&D to ◼ The company and its subsidiaries were involved in patent
launch new products and enhance its existing product portfolio. infringement issues, which led to litigations. Various legal
actions were filed against the company for compensatory
◼ Strong liquidity position puts the company at an advantage damages in relation to accounting issues. This may hamper the
while funding any potential opportunities arising in the market. company’s position in the market.
◼ Further, it has started partnering with various vendors, thereby
strengthening its market position and garnering a high influx of
revenue. S W
O T
◼ The company can expand its offerings and services in several ◼ Toshiba competes with numerous domestic and foreign industrial
regions, through mergers, acquisitions, and partnerships, which players in its business segments. Intense competition in the
strengthen its market position and garner new customers. market is likely to put pressure on the company’s product prices
Additionally, strong growth prospects for the flowmeters may and margins.
bring new growth avenues to the company.
◼ Toshiba operates in many parts of the world and is exposed to
fluctuations in foreign exchange rates.

7.8 OMRON ADEPT TECHNOLOGY - OVERVIEW
 Omron Adept Technologies is the largest US-based manufacturer of industrial robots. Adept
intelligent automation product lines include industrial robots, mobile robots, and other
flexible automation equipment, machine vision, and systems and applications software.
 Omron Adept provides cost-effective robotics systems and services to high-growth markets,
Founded in 1983
including packaged goods, life sciences, electronics, and semiconductor, as well as to
traditional industrial markets, including machine tool automation and automotive
components. San Ramon, California
 It also believes intelligent automation is key to the success of any medium or high-volume
discrete manufacturing enterprise. Omron Adept's strategy is to provide a broad range of https://robotics.omron.com/home/?region=us
high reliability, configurable, intelligent robot along with world-class service to allow
manufacturers to maximize the productivity, flexibility, and quality of the products it
manufactures. 07950-2546
OMRON
Revenue in JPY billion, 2017-2019
JPY 54.991
JPY 859.4 billion +35090
billion Net 859.4
Net Sales Employees 860.0
Income
794.2
JPY 354.09 17%

JPY 57.777 Revenue Held by
billion
billion R&D Americas
Gross Profit 2017 2018 2019
Source: Annual report financial data till Mar 2019

7.8 OMRON ADEPT TECHNOLOGY– BUSINESS SEGMENTS
OMRON OMRON
Revenue Share (%), by Geography, 2019 Revenue Share (%), by Operating Segment 2019
Industrial Automation Business
5%
20.0% 12% Electronic and Mechanical Components Business
Japan Americas Europe
39.1% Automotive Electronic Components Business
9% 43%
12.8% Social Systems, Solutions and Service Business
Asia China (SSB)
14% Healthcare Business
14.5% 17%
13.6% Other Divisions
■ The HCB segment experienced strong sales, owing to the promotions ■ The Industrial Automation Business division recorded a domestic net sales of
through online platforms, mainly in China, Japan, and Americas. These JPY 398 billion in 2019.
markets, as well as the other markets worldwide, manifested a strong ■ The sales of the Digital Industry segment were diminished, owing to the
demand for the blood pressure monitors. weaker demand for capital investment (related to smartphones and
■ The EMC segment’s sales were lower in FY 2019, compared to the previous semiconductors) as well as the globally expanding downturn in the
fiscal year. The weak purchasing sentiment in the automotive industry in manufacturing industry in the second half of the fiscal year.
China drove the demand lower. At the same time, the demand decreased ■ The food industry and other sectors continued to experience an increasing
due to the impact of the ongoing contraction of the amusement industry. demand for labor-saving automation.

7.8 OMRON ADEPT TECHNOLOGY - PRODUCTS AND STRATEGIES
PRODUCTS STRATEGIES
Warehouse Robotics Category
TECHNOLOGY ACQUISITIONS
◼ Omron HD-1500 Series Mobile Robot– The 1,500 Kg payload Omron HD-
1500 mobile robot handles the performance of simple transport, delivery,
and routing operations, so employees can perform higher-value jobs. It is
designed to meet the industry’s latest requirements. Our mobile robots  Omron offers innovations in manufacturing by putting together a unique and
extensive product line to provide breakthrough solutions beyond its competitors'
interact with people to promote a collaborative and safe working capabilities.
environment.
 Over the past few years, the company improved its lineup of products through
acquisitions, raising its ability to provide total solutions to solve the customers'
◼ LD Series Autonomous Mobile Robots- The Omron LD Mobile Robot is a business issues.
self-navigating Autonomous Mobile Robot (AMR) designed for dynamically
 The company is focusing on expanding its presence globally by enhancing its
moving material in challenging environments that may include confined market presence significantly. For instance, in December 2019, Omron launched
passageways and dynamic and peopled locations. The LD includes Omron’s the sixth wave of its factory automation control devices built on a common design
platform for further innovation in the control panel building.
proprietary software and controls, allowing it to intelligently navigate people
 Omron has continuously tried to offer innovative products to its end users. In
and unplanned obstacles that render traditional AGVs incapacitated. It can
December 2019, the company launched a new autonomous mobile robot for
be programmed and functional within a day. logistics, called the LD-250, with a payload capacity of 250 kg.

7.8 OMRON ADEPT TECHNOLOGY– SWOT ANALYSIS
◼ The company's robust product portfolio and balanced revenue ◼ The excessive dependence on one geographical region (Japan)
streams diversify its business risks. These enable it to cater to makes it susceptible to the changes associated with the
varied requirements facilitating a large customer base. economic and political situations of the region.
◼ Omron holds a substantial market share in some markets it ◼ The concentrated operations might also make the company
operates in. This strong market position, along with strong R&D uncompetitive against the rivals with globally diversified
capabilities, enhances its shareholder's value and allows the operations.
company to fuel its expansion plans.
S W
O T
◼ Owing to the adoption of various automation tools in industries, ◼ The company must comply with a wide variety of
coupled with an increase in demand for in-house autonomous environmental laws and regulations, including those related
robots, it is expected to drive the demand for the company's to climate change, air and water pollution, hazardous
solutions. This is also expected to boost revenues and market share. substances, waste, product recycling, and contamination of
Additionally, increasing its expansion in America and Europe (which soil and groundwater.
accounts for a major share in the industrial control system market)
might help the company to increase its customer base. ◼ The increasing number of startups in the United States and
Europe in the autonomous mobile robot market might pose
threats to Omron‘s Adept division.

7.9 YASKAWA MOTOMAN (YASKAWA ELECTRIC CORPORATION) – OVERVIEW

◼ The Yaskawa Motoman is a subsidiary of the Japanese company, Yaskawa Electric Corporation.
The company produces robotic automation for industry and robotic applications, and its
robots for warehousing and distribution centers are increasing operational effectiveness
through order picking, load/unload, mobile robotics, and through partners in logistics and
warehousing. The company is mainly involved in the manufacture, maintenance, sale,
installation, and engineering of electrical equipment. Founded in 1915
◼ Yaskawa has business bases in 30 countries and regions around the world in Europe, Japan,
Middle East & Africa, North America, South America, and Asia-Pacific. The company conducts Kitakyushu Japan
optimum production at 28 locations in 12 countries for its businesses of Motion Control,
Robotics, and System Engineering, in line with its policies to produce in the areas where the
demand is. https://www.yaskawa-global.com/
◼ The Robot segment mainly offers vertically articulated robots as essential products to
contribute to the automation of welding, painting, handling, assembly, conveyance, etc., at 81-93-645-8801
production sites of the automobile-related markets and various other fields. The company also
manufactures collaboratives robots and Grippers under the HC motorman series.
YASKAWA ELECTRIC CORPORATION
Net Sales in JPY billion , 2017-2019
JPY 410.957 JPY 124.49
+15000
billion billion
Employees 474.63
Net Sales Gross Profit 448.52
410.96
JPY 24.198 39% of Revenue

billion from Robotics
Operating Profit segment 2017 2018 2019
Source: Yaskawa Electric Corporation; Financial results for year from March 1, 2019 ended on 28, February,2020

7.9 YASKAWA MOTOMAN (YASKAWA ELECTRIC CORPORATION) - BUSINESS SEGMENTS
YASKAWA ELECTRIC CORPORATION YASKAWA ELECTRIC CORPORATION

Revenue Share (%), by Geography, 2019 Revenue Share (%), by Operating Segment 2019
Japan
19.5% 15% Motion control
Americas
36.9%
0.1% EMEA
10.7% 46% Robotics
Asia excluding China and Japan
China
14.9% 39%
18.0% Other System Eng
 The major contributor for the company revenue is Japan region. The region  The Robotics segment of the company witnessed a decrease of 14.5% on a
witnessed a decrease from JPY 154.539 billion to JPY 151.481 billion, primarily Year-on-Year basis from JPY 177.995 billion in 2018 to JPY 152.170 billion in
declined in the manufacturing sector due to the global economic slowdown. 2019, primarily due to the impact of economic tensions between the US and
China and the impact of a new coronavirus that emerged at the end of the fiscal
 The Americas region also witnessed a decline from JPY 84.908 billion to JPY year. Sales of painting and welding robots and other automobile-related
73.906 billion, primarily due to decline in overall demand, particularly in the products were firm in Japan, however, overseas sales were sluggish due to curbs
machine tool and automobile markets on capital investment largely due to the deteriorating market conditions.
 Europe region witnessed a decrease in revenue from JPY 66.576 billion in 2018 Management also stated investment in automation continued to be sluggish,
to JPY 61.275 billion, primarily due to capital investment remained sluggish in particularly in China.
the manufacturing sector  Operating profit of the segment witnessed a decrease of 44.6% Year-on-Year
basis due to deterioration in capacity utilization resulting from declined sales
 Other Asia region also witnessed a decline in revenue the impact of the new and inventory adjustments.
coronavirus that emerged at the end of the fiscal year.

7.9 YASKAWA MOTOMAN (YASKAWA ELECTRIC CORPORATION) - PRODUCTS AND STRATEGIES
PRODUCTS
STRATEGIES
◼ Autonomous Mobile Robots (AMR): AMR robots can navigate anywhere within
the factory or distribution center while being managed by a central software system.
The factory or distribution center is mapped out by the autonomous robot to know
how to get from location to location. The new generation of autonomous devices is
now being coupled with a robotic arm or manipulator to perform different tasks,
TECHNOLOGY INNOVATION
such as part replenishment, machine loading, and fulfillment.
• Example: YMR-12 Mobile Robot Arm (multiple handling operations and logistics
tasks and can communicate with other machines via a direct wireless connection to
◼ The company put forward its long-term management plan Vision 2025. As a part of this
a PLC), AGV Loading/Unloading (This solution from Dorabot takes the AGV concept
strategy, the company intends to invest more in new IoT-supported technologies to
one step further with integrated robotic loading and unloading with an articulated
promote automation in the agriculture and food markets to pursue its goal of being the
arm), and Lights-Out Automation (utilizes a dual-arm robot to perform multiple
world‘s best in core business by 2025.
handling and tending tasks).
◼ In the automobile market, the company plans to expand business by strengthening the
◼ Order Picking: Yaskawa’s Motoman partnered with innovators in machine learning, ability to provide solutions that are in line with changes in production processes and expand
vision, and grasping technology to deliver flexible robotic solutions explicitly the scope of automation. In the general industrial market, the company’s target is to expand
designed for piece-picking and other tasks in the order fulfillment process. Examples share by realizing the provision of digital data solutions based on the i3-Mechatronics
include Goods-to-Robot (handling random items faster and smarter with intelligent concept.
3D vision and interactive motion control), Modular Piece-Picking, and Parcel Sorting ◼ The company’s partners in logistics and warehousing include several firms, such as Bastian
(system accurately performs automated sorting from Dorabot). solutions, Boston Dynamics, Chicago electric, Cognex, Dorabot, JR automation, Honeywell
◼ Load/Unload: Loading and unloading containers and trucks when no pallet is used integrated, OTTO motors, Robotiq, and Universal Logic.
can be very demanding, resulting in worker injuries, inconsistent unload rates, and ◼ The company is strategically planning to improve production capacity at three global bases,
damaged products and, hence, the company provides solutions for order picking, i.e., Japan, China, and Slovenia, and implement the system of Japan to other regions in order
robotic truck unloading intralogistics via mobile robotics. Examples: Trailer loading, to improve production efficiency.
Container Loading, and Mixed Case depalletizing. ◼ Furthermore, Yaskawa is planning for technological development to create a digital twin
system in which the operating status of facilities and objects is constructed in a digital
environment and analysis, and simulation results based on various data are fed back to the
real environment.

7.9 YASKAWA MOTOMAN (YASKAWA ELECTRIC CORPORATION) - SWOT ANALYSIS
◼ The company developed diversified automation needs with ◼ Establishing and expanding sales channels of collaborative
the world's broadest product line-up and held a good global robots and strengthening production capability, when demand
market share. is rapidly increasing, are some of the challenges the company
faces.
◼ The servo motor, which is the most important factor for the
performance of the robot, is manufactured in-house, ◼ In the financial year 2019, the company robotics segment
providing the company a competitive advantage by witnessed a significant decline in overseas sales. Segment
improving robot performance and also reducing production operating profit also witnessed a decline of. 44.6% on year on
costs.
S W year basis, which is expected to deteriorate further in 2020.
OPPORTUNITIES O T
◼ Increasing demand for labor-saving and automation in general
THREATS
industries, manufacturing innovation in the automobile industry, ◼ A decline in demand for capital investment due to geopolitical risks
and enhancement of production through IoT creates an and excessive expectations for market growth, along with the rise of
opportunity for the company to increase its market share. emerging manufacturers, could affect the operational and financial
results of the company.
◼ Future fluctuations in the foreign exchange rates of these currencies

can result in foreign exchange gains and losses, which may impact
the company financial results.

7.9 YASKAWA MOTOMAN (YASKAWA ELECTRIC CORPORATION) – RECENT DEVELOPMENTS
The company launched the new HC20XP industry’s

first IP67-rated collaborative robot with 20kg payload
is suited for applications where robots need to safely
work with or in close proximity to humans. APR 2020
I
Yaskawa Launched a new multipurpose robot,
MAR 2020
Motoman-GP300R, a new lineup of shelf-type robots
that strengthens to save space in facilities. It operates
downwards with a wide area where the footprint is
mounted, which makes it ideal for handling work
from above.

7.10 KUKA AG- OVERVIEW

◼ KUKA Aktiengesellschaft (KUKA), a subsidiary of MECCA International (BVI) Limited, is one of the
prominent automation companies. It supplies robots and automated production systems and
solutions for diverse industrial and general applications. The company operates in five business
segments, such as KUKA Systems, KUKA Robotics, Swisslog, Swisslog Healthcare, and China.
◼ The Robotics segment provides the core component for automating production processes. The Founded in 1898
segment manufactures industrial robots together with robot controllers, cells, and software. The
Swisslog division implements integrated automation solutions for warehouses and distribution
centers. Swisslog serves customers in over 50 countries across the world. Augsburg, Germany
◼ The company offers robot systems, production machines, and production systems. The company
caters to the market of electronics, general industry, consumer goods, e-commerce, retail, and https://www.kuka.com
healthcare.
◼ The company has various partners in the industry that include AC-Automation GmbH, AED +33-169-31-66-00
Automation GmbH, Anthon GmbH, Arisar GmbH, Arnold & Rath GmbH, ARO Welding
Technologies GmbH, and many others.
KUKA AG
Revenue in EUR million, 2017-2019
EUR 3,192.6
+14014 EUR 47.8
million
Employees million EBIT 3,479.1
Revenue
3,242.1
3,192.6
EUR 3427 EUR 160.5
million Total million R&D
Assets Expenses 2017 2018 2019
Source: KUKA AG, Annual Report for the Fiscal Year Ended on December 31st , 2019.

7.10 KUKA AG- BUSINESS SEGMENTS
KUKA AG KUKA AG
13.6% Systems
18.4% EMEA
27.5%
6.6% Robotics
Swisslog
51.6% Americas
17.8%
Swisslog Healthcare
30.0%
Asia/Australia China
34.4%
Revenues without consolidations of (172.4) million
 About 51.6% of revenue was generated from the EMEA region, making it the most  The sales revenues of EUR 925.4 million were at the same level as in 2018. The lower
significant region for the company. The revenues increased from EUR 1,578 million in revenues due to reduced order volume were offset by the start of production at KTPO.
2018 to EUR 1646.2 million in 2019.
 The revenues for the Robotics segment decreased by 7.1% from EUR 1,247.3 million in
 The revenue from Americas contributed to 30% of the revenues but declined 2018 to EUR 1,159.2 million in 2019. The revenues decreased due to the difficult
marginally from EUR 1024.9 million in 2018 to EUR 958.8 million in 2019. The revenues ongoing situation of the global economy. The revenues from the Swisslog segment
from Asia/Australia also decreased from EUR 639.2 million to EUR 587.6 million in decreased by 1.2% YoY from EUR 607.1 million in 2018 to EUR 600 million in 2019.
2019.
 The revenues for Swisslog Healthcare increased by 4.4% from EUR 212.9 million in
2018 to EUR 222.3 million in 2019. The revenue increased due to growth in the areas of
Pharmacy automation and Transport Automation.
 The revenue in the China segment decreased by 13.2% YoY due to the lower volume
of orders received.

7.10 KUKA AG- PRODUCTS AND STRATEGIES
PRODUCTS OFFERED STRATEGIES

The company offers a wide range of products. Some of the significant products are
mentioned below.
KUKA Industrial Robots: The company provides robots which can be customized
according to the requirement of the customer. The package consists of a robot, TECHNOLOGIES ACQUISITIONS
controller, operator control element, and software. It comprises of
◼ KR 3 AGILUS Pack: payload 3 kg and a maximum reach of 541 mm
◼ KR 4 AGILUS- 4 kg payload with a reach of 600 mm ◼ The company’s vision of becoming the first choice for intelligent automation and thus
ensuring the long-term success of the company, KUKA, is focusing on three strategic
◼ KR SCARA- 6 kg payload with a reach of 500-700 mm. directions. In 2019, around 50% of the total sales revenues were generated from
◼ KR AGILUS- 6-10 kg payload with a maximum reach of 706.7-101 mm automation solutions, making it an important pillar of growth.
◼ KR CYBERTECH ARC nano- 6-8 kg payload and 1421-1840 mm. ◼ The company has been focusing on innovation for growing and competing in the
market. For instance, the group filed 108 patent applications, and 280 patents were
Mobile Robots- The company offers a wide range of robots. Some of the products granted in 2019. Moreover, at the start of 2019, KUKA launched a new generation of the
include- KR QUANTEC series. The robot for high payloads is KUKA’s bestseller.
◼ KMR iiwa- A combination of LBR iiwa lightweight robot and a mobile, flexible ◼ The focus of the company will be on the general industry pertaining to Handling,
platform. Machining, and Processing. The company’s key thrust will be to penetrate non-
automated markets as opposed to the traditional high growth markets the company has
◼ KMR Quantec- Consists of KUKA omniMove platform, KUKA Qantec robot as well as usually dealt with.
software, and a controller.
◼ There will also be a substantial expansion in the company’s Chinas base due to the push
Automated Guided Vehicle Systems- KUKA develops and integrates AGVs for barrier- of the Chinese government’s “Make in China 2025” initiative. The company has also
free, versatile, and flexibly expandable networking of production and warehouse started making strides in the Pharmaceutical and Medical industry with Sculptura, a
logistics. The systems are suitable for automotive, electronics, warehouse logistics, mobile platform developed by Sensus Healthcare for intraoperative radiotherapy and X-
consumer goods, aerospace and healthcare, and other industries. ray imaging and radiotherapy robots.
◼ The company’s second-quarter results were significantly affected by the COVID-19
pandemic as sales declined from EUR 624 million in Q-1 to EUR 544 million in Q2. The
revenue of the robotics segment declined by 27.5%.

7.10 KUKA AG- SWOT ANALYSIS
◼ The company has a strong financial position with a current ratio of ◼ KUKA Group's order backlog amounted to EUR 1967.5 million in
1.47 in 2019. Furthermore, the company invests heavily in R&D 2019, which decreased from EUR 2055.7 million in 2018. The order
activities, which helps it cater to the wide customer base and have a backlog affects the financial position of the company and weakens
distinguished and broad product portfolio dedicated to several end the position in the market along with plans for next year.
users. The company spent EUR 160.5 million on R&D activities in
2019.
S W
O T
◼ The transition of expectations for shorter lead times and more efficient ◼ KUKA is subject to environmental laws and regulations in the
flow of goods, which pushes the demand for decentralized warehouse countries in which it operates. The company's business operations
and logistics capacity. As a result, digitization and automation in are subject to numerous governmental laws and regulations.
traditional industries, like supermarket, grocery, retail, food and Furthermore, KUKA operates in a highly competitive market, which
beverage, manufacturing, and automotive, are likely to boost bringing can lead to less profit margin for the company. Another threat that
new opportunities for the company, as it has a wide portfolio of robots builds on the pressure on the company is the threat of COVID-19, as
and AGVs. it has badly affected the company’s business in Q-2, and still, the
future impact is unknown on the market.

7.10 KUKA AG– RECENT DEVELOPMENTS

The company launched KR 4 Agilus, which is a

small robot for automated production processes
and a payload category of 4 kg. The compact
robot has been designed for robot-based
automation in electronics manufacturing and for
handling tasks in other industries. SEP 2020
I I
The company launched the KR SCARA horizontal jointed-
AUG 2020
arm robots from KUKA are ultra-compact and, at the
same time, deliver maximum cost-effectiveness. The
robot has a reach of 500 or 700 millimeters, an extremely
short cycle time of just 0.36 or 0.38 seconds, and the KR
SCARA robots are ideal for pushing ahead with
automation in cost-sensitive markets.

7.11 FETCH ROBOTICS INC. – OVERVIEW
■ Fetch Robotics provides the market’s only cloud-driven

Autonomous Mobile Robot (AMR) solution for
warehousing intralogistics environments. Its solutions
are safe and reliable, and the result is demonstrated in
improving the throughput, efficiency, and productivity
with both commercial and industrial environments, all
while working alongside others.
■ The company provides various solutions starting from

on-demand automation, next-generation data
collections robots, and cloud-based interface solutions
Founded in 2014 to plan and execute work in a warehouse or commercial
hub in real-time.
San Fransisco Bay Are, Silicon Valley ■ The company has been named a Leader in IDC
MarketScape for Autonomous Mobile Robots for
General Warehouse Automation 2019; Recognized by
https://fetchrobotics.com/ Fast Company in the Most Innovative Company –
Robotics 2019, and was awarded the AI Breakthrough
Award for Best Overall Robotics company 2019.
+408-300-9056 ■ Its success stories have been shared by many clients, one
of which is Framebridge that applied Fetch Cloud
Robotics Platform to automate the movement of frame
components between various production stations, as
well as track frames and art with new precision across its
production facility.

7.11 FETCH ROBOTICS INC. – PRODUCTS AND STRATEGIES

PRODUCTS
STRATEGIES
The Fetch Cloud Robotics Platform provides the only Autonomous Mobile Robot
(AMR) solution that deploys in hours vs. days or weeks and addresses multiple
applications, including material handling and data collection, with a familiar, unified,
cloud-based platform in warehouses, factories, and distribution centers. The different
robots as per utility are mentioned below. TECHNOLOGIES INNOVATIONS
◼ VIRTUAL CONVEYOR- Material handling and transportation play a fundamental
role in logistics success, and these workflows are turbo-charged with the Fetch
Robotics Virtual Conveyor line of Autonomous Mobile Robots (AMRs). Some of
them are
1. HMIShelf- HMIShelf robots are commercial-ready AMRs, transporting material in ◼ The company has progressively grown over the year in the warehouse robotics
busy warehouse environments alongside people, forklifts, and other material division with its wide range of warehouse automation solutions. It has always
handling equipment with Integrated touchscreens and adjustable shelving. looked for lucrative business opportunities and partnerships to provide
2. RollerTop- It brings adaptability and an increased level of automation in the innovative solutions.
warehouse conveyor environment. ◼ The company has always thrived toward technological advancement. It is the
3. CartConnect- It a key tool for a variety of material handling and transportation inventor of the world's first cloud robotics platform. The cloud-based platform
tasks worldwide. It seamlessly automates the vast myriad of cart workflows that ensures no on-premise server installations, no dedicated Wi-Fi, and no software
operate daily within warehouses and manufacturing environments. to install. Warehouse Management System (WMS) integration is not required for
4. Freight 500 and Freight 1500- Pallet transport is fully automated with the operation but can easily be implemented through our APIs and SDKs as needed.
Freight 500 and Freight 1500 from fetch Robotics. They have industry-leading
◼ In April 2020, the company went into a collaboration with Zebra Technologies, a
payload capacity and are capable of handling heavy-palletized workflow.
warehouse solutions specialist, to optimize and automate warehouse picking
◼ DATA SURVEY- Automated data collection is more precise, consistent, and cost-
processes through the integration of Fetch autonomous mobile robots and Zebra
effective with the Fetch Robotics DataSurvey™ line of AMRs. One of its models is
FulfillmentEdge software.
mentioned below
1. TagSurveyor- It automates inventory cycle counting and reduces inventory loss ◼ In March 2020, Körber Supply Chain, the global supply chain technology leader
by collecting, locating, and tracking RFID tags on products and bins within from software to material handling automation, announced its partnership with
warehouses and factories. Fetch Robotics that will empower companies across the world to conquer supply
chain complexity with autonomous mobile robots.

7.11 FETCH ROBOTICS INC. –– SWOT ANALYSIS
◼ The company has a broad portfolio of Automated robotics, ◼ The company is subject to various risks, such as government
right from conveyors to survey robots. Different products have regulations and currency risk, which could affect the company
different utilities, which help them to create a diversified negatively.
customer base.
◼ It’s the only company with a cloud-based platform to navigate
and schedule a task for the bots to optimize the operations of
facilities under agile methodology.
S W
◼ Though being newly established, the company has a dynamic set of
industry leaders, and under their vision, the company has the ◼ The company faces intense competition with fellow
potential to enter the segment of IoT. competitors, like Amazon, and more in the world market.
◼ The company is yet to expand its operations in many potential

regions and has the potential to rise in the market as a niche player
in this segment.

7.12 GEEK+ INC. – OVERVIEW
■ Geek+ is a global technology company that develops

comprehensive smart warehouse and smart factory
solutions that integrate mobile robots, robot arms,
computer vision, IoT technologies, and management
systems inside the warehouse and the factory.
■ The company is one of the leading suppliers of
warehousing and logistics in China and South East Asia. It
has delivered more than 5,000 robots and has
implemented over 100 robotics warehouse projects to
customers globally, including mainland China, Hong Kong,
Founded in 2015 Taiwan, Japan, Australia, Singapore, Europe, and the
United States.
■ Geek+ has over 800 employees and more than 400 R&D
Beijing, China
engineers and is headquartered in Beijing, with offices in
Germany, the UK, the US, Japan, Hong Kong, and
Singapore.
https://www.geekplus.com
■ The company develops solutions to a wide range of
industries, ranging from Apparel, E-commerce, Retail,
+86 4000 450 010 Logistics, 3PL, Pharmaceutical, Manufacturing, and
Automotive.
■ The company applies advanced robotics and artificial
intelligence technologies to create solutions for
warehouse and factory operations. The company’s
Logistics AI solves comprehensive optimization issues in
robot scheduling, inventory management, and order
execution.
7.12 GEEK+ INC. – PRODUCTS AND STRATEGIES
STRATEGIES
PRODUCTS
◼ Picking: The picking system boosts efficiency improvement by 200%. Goods-to-
person P series, P200R, P500R, P800R, and P1200R are used to move the inventory
shelves and pallets to the picking station. Bin-to-Person Picking robot series include TECHNOLOGIES INNOVATIONS
C series of C200S and C200M.
◼ Moving: The system replaced the conveyor belt with a flexible and reliable moving
system. Lift solution includes M1000, M600, M100, and other AMR models equipped
with lifting capabilities. Tugger solution has M1000T, M600, and M100 and Bin ■ The company follows a ‘CARE’ strategy to drive growth and global expansion of the
Mover include M600, and M100. The Robot Arm Hybrid integrates AMR and robotic company; C being Customer-focused, A being AI-driven, R being Robot-as-a- service,
arm using the Geek+ moving management system. and E being Ecosystem-enabling.
◼ Forklift and Sorting: The innovative smart forklift automates a full process storage ■ The company’s Robot as a Service, or RaaS, is a shared-robot business model that makes
scenario with Pallet Truck, Stack Truck, Reach Truck, VNA Truck, and Counterbalance solutions attainable and affordable to businesses of all sizes. It operates over 300,000
Truck. The industry-leading sorting system maximizes sorting efficiency with Floor- square meters of warehouses and has created a shared network of thousands of robots.
based Sorting and Multi-layer Sorting. This reduced the initial investment and lowered the entry threshold while improving
robot use efficiency and reducing overall operating costs.
■ With the rise of e-commerce and the demand for a faster and more flexible movement
of goods, the increasingly complex production and logistic challenges were solved by
the company for making logistics affordable, efficient, flexible, safe, and agile, and to
establish their vision of having a fully automated and intelligent supply chain globally.
■ The company applies advanced robotics and AI technologies to gather flexible, reliable,
and highly-efficient solutions for warehouses, factories, and supply chain management.
With the help of their R&D team comprised of robotics, computer science, and AI
engineers and industrial engineers who have an in-depth understanding of logistics, the
company offers comprehensive solutions to customers.

7.12 GEEK+ INC. – SWOT ANALYSIS
◼ The company specializes in smart logistics and has an upper ◼ The company has a fleet of machines and robots, which will
hand in the global AMR market share. It is one of the decrease the employment costs but increases overhead costs for
companies leading the global smart logistics revolution. maintenance and operations, which would cost the company a
lot.
◼ Geek+ has extensive experience in logistic management and
operations across a range of industries with efficiency ranging
between 200-300%.
S W
◼ The company works with technology leaders to provide ◼ The company operates in a competitive market, and as the
customers with integrated smart logistics solutions in the fields market share is limited between well-established and branded
of cloud computing, the Internet of Things, and robotics, which companies, being a startup or a company, which is less than five
gives a lot of growth opportunities to the company. years old, would result in gaining lesser market share if there is no
proper advertising, compared to the rivals.

7.12 GEEK+ INC. – RECENT DEVELOPMENTS

The company continues to expand with its first South

American project, following the United States and The company implemented the first large-scale AMR
Mexico deployments. The company announced its sorting system for e-commerce as Banggood
expansion into South America with its first robotics implemented Geek+ FleetSort solution to power its
project, providing smart logistics solutions to growing cross-border e-commerce business with
Walmart Chile, the largest supermarket chain in the automatic sorting operations. This was to support
country. Walmart Chile brought Geek+ AMRs to the company’s growing cross-border e-commerce
South America upgrading its supply chain business of 37 international warehouses with
operations. AUG 2020 deliveries bound for over 200 countries. SEP 2020
E P E I
AUG 2020 Geek+ and Körber announced a global SEP 2020 The company launched S100C for intelligent
partnership for AMR deployment. Extended sortation of large-size packages, advancing its
relationship showcases a commitment to already extensive line of intelligent sorting
provide customers worldwide across industries robots and expanding the possibilities for
with smart AMR solutions that can enable automated sorting. S100C saves 30% of space
efficient, flexible, and smart logistics solutions to and reduces labor-intensive operations for safe,
combat supply chain complexities. accurate, and efficient sortation.

7.13 GREY ORANGE PTE LTD – OVERVIEW
◼ GreyOrange is a global leader in fulfillment, with

customers, employees and investors around the world.
The company operates five regional offices, three R&D
Centers, and 70+ installations, worldwide.
◼ GreyOrange delivers a fundamentally new Fulfillment

Operating System, driven by an AI-enabled software
brain called GreyMatter, which integrates robots rather
than merely interfacing to them.
◼ Robots leverage GreyMatter software built into their

Founded in 2011 core to communicate with other robots and with the
central system, creating continuous feedback between
the algorithms in the software brain and the real-time
Haryana India operations on the floor.
◼ GreyMatter applied science autonomously orchestrates

https://www.greyorange.com/ data, rapidly responds to real-time events, and flexibly
prescribes actions, integrating robots and AI-enabled
software built on a language designed for fluidity and
91-124-392-6800
real-time decision-making directly addresses the most
pressing fulfillment needs.

7.13 GREY ORANGE PTE LTD - PRODUCTS AND STRATEGIES
PRODUCTS STRATEGIES
◼ The Ranger series of intelligent robots are built together with the GreyMatter
AI-driven software to form the GreyOrange Fulfillment Operating System. A
real-time feedback loop between GreyMatter and Ranger robots continuously
shapes decisions and performance. GreyMatter and Ranger Robots are the TECHNOLOGIES ACQUISITIONS
brains and muscle of the GreyOrange Fulfillment Operating System
◼ Rangers can access high-density stock zones that lack aisles, including
elevator-equipped multi-level mezzanines, to maximize cubic inventory
◼ Greyorange combines artificial intelligence, machine learning and robotics to
capacity and optimize existing facilities. Multiple Rangers can coordinate
shape the future of fulfillment in real-time.
together to retrieve inventory, with some robots moving racks aside so others
can access and transport the desired inventory to pick-pack stations. The
◼ Greyorange has evolved from the right idea to a global force of innovators
following models are available
defining the future in e-commerce and omnichannel fulfillment, working in
partnership with leading retailers and third-party logistics providers worldwide.
▪ Ranger GTP
▪ Ranger IL ◼ Prescribed operations are continuously informed by alternate real-time options to
▪ Ranger MOBILE SORT ensure greymatter’s always-solving intelligence calculates each “best decision”
▪ Ranger PICK moment to moment.
◼ Tight labor markets combined with escalating sku volumes and accelerated
shipping times demand moving past traditional technology to leverage a solution
designed to fulfill the future in real-time.
◼ Ranger GTP is the first Automated Mobile Platforms (AMP) robot of its kind to be
UL Certified to UL 3100, Second Edition for use in commercial and industrial
environments.

7.13 GREY ORANGE PTE LTD - SWOT ANALYSIS
◼ GreyMatter adaptive learning, machine learning and real time ◼ Employing a fleet of machines decreases employment costs on
analytics dynamically integrate with GreyOrange intelligent robots personnel but increases overhead costs for maintenance and
to drive high yield performance in real time. operations.
◼ Hundreds of Ranger robots can operate together simultaneously
as Mobile-Spatial Logic uses real-time data to optimize travel
routes and to pace to avoid congestion. Rangers automatically
use the unassigned time to connect with charging stations to top-
off power to maximize up-time.
S W
◼ Increasing labor costs are causing a rise in the adoption of ◼ The Greymatter system could be susceptible to attacks from
automation to reduce costs by businesses, including in outside the ecosystem that can harm its dataset and cause a loss
warehousing and retail. to the business.
◼ The advanced science and engineering innovations are

enabling the integration of real-time data between GreyMatter
and Rangers, generating 360° operational awareness so the
GreyOrange FOS can orchestrate inventory in motion with the
flow of the floor and at pace with demand.

7.13 GREY ORANGE PTE LTD - RECENT DEVELOPMENTS

E Partnership
Rex Brown, a fast-growing e-commerce expert in

sourcing, branding and distribution, chose Ranger
Mobile Sort for its ability to adapt to changes in
real time, both within the distribution center and
externally as order patterns and fulfillment
expectations fluctuate. Additionally, Ranger
Mobile Sort will help Rex Brown meet their own
ambitious sustainability targets. SEP 2020
P I
JUL 2020 GreyOrange announced patents for technologies essential
for companies to achieve high-yield omnichannel
fulfillment, as well as to maximize facility space utilization
through multilevel operation capabilities. The patents cover
First-to-Fill Technology, Retail-Ready Fulfilment, and
Multilevel Robot Mobility.

7.14 HANGZHOU HIKROBOT TECHNOLOGY CO. LTD - OVERVIEW
◼ The company is one of the leading developers of

mobile robot, machine vision product and algorithm
platform, and industrial UAV, supported by image
sensing, AI, and Big Data analysis.
◼ The company has developed an intelligent warehousing

robot system independently by taking mobile robots as
carriers and has launched four series of products, such
as Latent Mobile Robot (LMR), Conveyer Mobile Robot
(CMR), Forklift Mobile Robot (FMR) and Heavy-duty
Mobile Robot (HMR). These products are widely
Founded in 2016 applied in the warehouse, e-commerce, manufacturing,
automobile manufacturing, medical care, etc.
Hangzhou, Zhejiang, China ◼ The company provides advanced manufacturing

management and has three production bases which are
namely Hangzhou Production Base(100000 Square
400-700-5998 meters), Tonglu Production Base(310000 Square
meters) Chongqing Production Base(10000Square
meters).
https://en.hikrobotics.com ◼ Additionally the company’s products have passed

various the corresponding national and
regional certifications, including the United States FCC,
European Conformity, China CCC and other
certifications, as well as ROHS, REACH and other
environmental

7.14 HANGZHOU HIKROBOT TECHNOLOGY CO. LTD - PRODUCTS AND

STRATEGIES
PRODUCTS STRATEGIES
◼ MR-Q3-600CE-B(HI): The robot uses inertial and visual navigation to achieve

accurate positioning and supports smooth motions via dual-wheel differential drive.
The robot supports up to 600 Kg load and is equipped with multi-safety protection
like a laser, obstacle avoidance, bumper strip scream button and distance detection.
The robot also has a user-friendly LCD display and uses sound and a dual-color
indicator to prompt device status. These robots are typically used in warehousing and
logistics industries including e-commerce, electronic manufacturing, tobacco and
medicine. Variants: MR-Q7-1000CE-C(HI)( Supports up to 1000kg loads) MR-Q3-
◼ The company has received several awards and certifications such as the 2nd police
600CE-C(HI)(CE)(Supports145 Kg loads) MR-Q3-600CE-B(HI)(600 Kg loads)
equipment technology innovation award, China excellent industrial design award(2018),
Member certificate of PROFIBUS & PROFINET Association of China, National technical
◼ MR-C3C-UT300B1(HI): The robot uses inertial and visual navigation to achieve committee on automation systems, and integration of standardization administration of
accurate positioning and supports smooth motions via dual-wheel differential drive. China robot among various others which gives them a strong domestic and international
The robot supports up to 250 kg load along with supporting wireless communication recognition that helps them grow in the global market.
and roaming in network covered area. These robots are typically used in warehouse
and logistics industries, including e-commerce, electronic manufacturing, tobacco, ◼ The company strictly implements the relevant laws and regulations at home and pays
and medicine. Variants: MR-C3C-UB100A(HI), MR-C3C-UB100B(HI). attention to environmental protection and sustainable development, care. It is also
involved in social contribution by adhering to the idea of repaying to the society and
◼ Forklift Mobile Robot MR-F4-1000-A(HI): The robot adapts smooth motion control encourage its employees.
and offers a maximum speed of 1.2m/s with 1000kg pallet carrying load. In addition,
the robot adopts laser slam navigation along with a screen and indicator, which shows ◼ The company also establishes organizational structure which is driven by market-
device status in real-time. It supports wireless communication and roaming in oriented and R&D to strengthen its ability to make its decision towards resources
network-covered areas. It also has multi-safety protection, such as laser and infrared planning and customer satisfaction. Furthermore, the company emphasizes on quality
obstacle avoidance, loading detection, scram button, sound alarm, etc. These robots management, and it has several domestic and international quality management system
are typically used in warehouse and logistics industries, including e-commerce, certifications, such as ISO9001, ISO14001, OHSAS18001, IOS27001, QC080000, and
electronic manufacturing, tobacco, and medicine. Variants: ISO10012.
MR-F3-3000-A(HI)(1.5m/s), MR-F4-1600-A(HI)(1.5m/s, 2000Kg), MR-F2-50DC-A(HI)(1,5
m/s, 50Kg)

7.14 HANGZHOU HIKROBOT TECHNOLOGY CO. LTD - PRODUCTS
PRODUCTS
◼ System Features:
◼ Intelligent Warehousing Solution: The smart warehouse robot system consists of
AGV (‘Qianmo’ robot), RCS (robot control system), and iWMS (intelligent warehouse ➢ Full-function integration: It supports integration with the upper business system ERP and
management system). With ‘goods-to-person’ mode as the core, the warehouse gets peripheral devices
divided into ‘unmanned area’ and ‘working area’ where the staff can operate the
terminal at the workbench to achieve the accurate inbound/outbound delivery of ➢ Functions: Supports various warehousing needs, including purchase inbound delivery,
materials. This solution also realizes the whole process monitoring of documents and production-inbound delivery, materials requisition and finished products outbound
data in warehousing operation and offer statistical analysis on the work and delivery; supports various inventory needs to enable the ‘goods-to-person’ visualization
efficiency of the warehousing operation. inventory, Dynamically adjusts shelf positions by analyzing the storage position of the
warehouse of formic acid products, supports flexible inbound/outbound delivery policies to
adapt to various demands.
◼ Application:
➢ Optimal management: KPI assessment of performance for better personnel management.
➢ Warehouse management for raw materials, semi-finished products, and finished
products: Covers all functions required such as inbound delivery, outbound
➢ Safety & stability: Adopts virtual operating system and IP to achieve remote disaster
delivery, stock transfer, allocation, and inventory
recovery of key data and dual-computer hot standby for the critical process.
➢ Workshop feeding services: Connected with the hoist, allowing AGV to deliver raw
materials across different floors and plants
➢ WIP management: WIP transshipment and temporary storage management
➢ Finished product inbound delivery: Connected with the hoist, allowing AGV to
achieve cross-floor and cross-plant inbound delivery
➢ Finished product delivery: Integrating the sorting line, hoist, industrial cameras, and
other equipment to achieve the diversion of the goods and automatic collection of
goods volume and weight.

7.14 HANGZHOU HIKROBOT TECHNOLOGY CO. LTD - SWOT ANALYSIS
◼ The company has a strong domestic and global presence by establishing ◼ With the increase in the threat of cybercrimes, it becomes difficult for
32 offices in mainland China and 59 overseas regional subsidiaries. the company to deploy software solutions without offering security
solutions. This adds as the biggest weakness as the company must
◼ Also, the company’s focus on R&D and intellectual rights give them a invest in additional partnerships and collaborations for the
stronger edge over its competitors in the market. development of its software solution, and these partners may have
the liberty to step back and could cause in completion of the project,
◼ Furthermore, the company has established good cooperation with
which leads to further damage to the company’s growth.
international leading manufactures, such as TI, Seagate，Intel Tech well，
Milestone，WD，SONY，and Honeywell, among various others that
helps them in promotion and growth in overseas.
S W
O T
◼ The rising shift of purchasing patterns toward online shopping has ◼ Hikrobot is a China-based company and faces a major threat with a
increased the demand for faster movements in the warehouse and ban on Chinese products in India and the US. The threat is further
logistics business. Hence the company has more opportunities to escalated by the on-going US-China trade ware, which could impact its
expand and grow its business of warehouse robotics. overseas business and the overall growth of the company.

7.15 SYRIUS ROBOTICS – OVERVIEW
■ Syrius Robotics engages in providing ﬂexible solutions to

warehouse operations with robotics and e-commerce
technologies. These solutions optimize picking-up, put-
away, and other regular warehouse operations in real-
time with safety, stability, and reliability. The company
specializes in autonomous mobile robots (AMR) for
smart warehouse logistics.
■ The company has two products in the market, namely
FlexComet SL-50 AMR (Autonomous Mobile Robot / Lite
Freight) and FlexGalaxy RMS (Robot Management
Founded in 2018 System), with its operating centers situated in Shenzhen,
Beijing, Tokyo, and Singapore.
■ Syrius Robotics has been working with JD Logistics to
Shenzhen, China
integrate the robots into two-model warehouses for
further testing and optimization. The AMRs
https://www.syriusrobotics.com (Autonomous Mobile Robots) use the Nvidia Jetson TX2,
enabling them to run a multi-sensor fusion algorithm
and perceive their environment.
+86(0)755 86561344 ■ The company’s AI and robotic technologies empower
warehouse operations to turn the opportunities into
results. It believes that an Autonomous Mobile Robot
can profoundly change the way to run a warehouse by
smooth and straightforward human-robot collaboration,
as their smart freight services extend the capabilities of
human workers.

7.15 SYRIUS ROBOTICS – PRODUCTS AND STRATEGIES
PRODUCTS STRATEGIES
◼ FlexComet SL-50 (Autonomous Mobile Robot / Lite Freight):
• Flexcomet has a friendly and straightforward human-robot interface for easy
usage. It has multiple sensors with advanced sensor fusion technologies that TECHNOLOGIES INNOVATIONS
enable high precise recognition of the working environment's structure.
• FlexComet SL-50 could carry different types of containers to fulfill various
kinds of requirements. The robot could fit into multiple scenarios according to
the type, the volume, and the number of orders. The load tray is an adjustable ■ Syrius aims to create a fully automated and intelligent warehouse supply chain
mount-point to fit in the design. AMS can work continuously for system throughout the world. Some warehouses and fulfillment centers have
approximately 12 hours in standard load (25kg). Some of the features offered been using AGVs and other costly automation solutions to increase efficiency. But,
by FlexComet are Smart Point-to-Point Freight, Obstacle Avoidance, and as the solutions are expensive, Syrius has established and integrated an end-to-
Autonomous Routing. end, flexible, and simplified solution to transform warehouse productivity through
leveraging its AMR (autonomous mobile robot) and AI–the Flexcomet(TM) AMR
◼ FlexGalaxy RMS (Robot Management System) for Intelligent Warehouse
and FlexGalaxy(TM) Intelligent Warehouse System.
System:
■ Syrius makes warehouse automation affordable, effective, flexible, secure, and
• FlexGalaxy Robot Management System helps customers to respond to the
quick, which helped the warehouse and fulfillment operators face and solve
fast-changing market in real-time. By combining AI and robotic technologies,
increasingly complex delivery and logistic challenges due to the rise of e-
RMS supports AMRs collaborating with data intelligence and shorten the path
commerce and the demand for a faster and more flexible movement of goods.
of realizing the value of logistics.
■ Syrius Robotics has developed strategic partnerships with warehouse and
• FlexGalaxy provides a full-featured platform to seamlessly connect robots,
fulfillment companies worldwide and is now serving some world-class companies
conveying systems, and human pickers for global optimization. As a fully-
like Mitsubishi and Kantsu Cooperation. Syrius has seen immense growth in
fledged platform, it is easy to secure customers' WMS ( Warehouse
mainland China, Japan, and Singapore and is now looking forward to increasing
Management System ), MES ( Manufacturing Execution System ) or ERP (
its global footprint by entering into the Middle East and European markets.
Enterprise Resource Planning ) systems.

7.15 SYRIUS ROBOTICS – SWOT ANALYSIS
◼ Syrius has all of its products related to the market, and the ◼ The company operates in only four regions, Shenzhen, Beijing,
interplay of logistics and robotics is always a source of Singapore, and Tokyo, and is not globally distributed unlike its
attraction for the investment institutions. As of January 2020, competitors.
the company closed a series A round of funding of more than
USD 10 million from Sequoia Capital.
S W
◼ Due to the rise of e-commerce and the demand for a faster and ◼ The company is a startup which was recently founded. It operates
more flexible movement of goods, combined with labor in a very competitive market with competitors ranging from large
shortages and rising costs, companies are turning to scale globally distributed ones and well-established companies.
automation and robotics to help keep up with demand. The This would affect the market share of the company.
company has a lot of opportunities to grow as it focuses
completely on fully automated and intelligent warehouse
supply chain systems.

7.15 SYRIUS ROBOTICS – RECENT DEVELOPMENTS

A logistics company named Sekitsu introduced

autonomous driving robot Syrius at two bases
which can Self-position with an estimation with
AI. AMR can recognize his position by analyzing
the images taken with AI (artificial intelligence).
SEP 2020
E
APR 2020 Syrius Japan Subsidiary Syrius Japan Co. Ltd
opened a new office with a showroom for
business expansion. The new office also has a
showroom to experience robots and an
inventory of new robots and maintenance
parts in the office, to provide prompt support
services to customers.

7.16 LOCUS ROBOTICS– OVERVIEW

■ Locus Robotics is a US-based company that designs and
builds autonomous mobile robots that work alongside
workers in the fastpaced logistics and fulfillment
industries.
■ The solutions aim to improve productivity, throughput,
scalability, deployment, and more, in order to improve on
the lead time.
■ The Locus solutions turnkey software connects with the
existing WMS system, infrastructure, and workflow without
disruption of workflow.
Founded in 2014
■ Through the Locus server, the Locus Bots coordinate
efficient paths, identify blockages, and other traffic issues
Wilmington, Massachusetts in the warehouse.
■ The solutions provided by the company help workers
handle logistics 2x-3x faster with a close to 100% accuracy
https://www.locusrobotics.com/
and less labor leading to higher warehouse productivity
and a better workplace.
+1-844-562-8700 ■ Locus Robotics autonomous mobile robots optimize
warehouse operation, respond to e-commerce volume
growth and seasonal peaks at the same time controlling
the labor costs.
■ The Locus RaaS programs scale the growth in needs
without increasing the major capital expenditures or
infrastructure changes.
7.16 LOCUS ROBOTICS – CUSTOMERS AND TESTIMONIALS

The company has various renowned customers using the Locus Bots. The list includes–
■ DHL
■ Material Bank
■ Radial
■ Port Logistics Group
■ Marley Lilly
■ Geodis
Client testimonials
” Before we were around 70 or 80 units per hour ” The integration was perfectly smooth, very few
and now with Locus we are around typically a alterations had to be done. It was ready to go
150 up to 180 units per hour”-Operation when peak began and it’s been working well
Manager DHL Supply Chain since ”- COO Verst Logistics
Locus provides us with dashboards that we can

” Locus Bots have already shown improvement
look at every day and shows the current picking.
to our operations in terms of quality,
We use this information to gauge how many
consistency, and productivity”-Director of
operators we actually need for the day” Senior
Operations, Radial
Director of Continuous Improvement Geodis

7.16 LOCUS ROBOTICS– PRODUCTS AND STRATEGIES
PRODUCTS STRATEGIES
Locus Robots- The company offers Locus Bots which is dedicated to Logistics
Autonomous Mobile Robots (AMR) solutions. Some of the characteristics of the
Locus Bots include-
TECHNOLOGIES INNOVATIONS
◼ Flexible Configuration- The Locus solutions work with any type of tote, box,
bin, or container needed.
◼ Directed Picking- The Direct Picking technology optimizes worker
productivity by actively directing workers to their next pick location. Directed ◼ The company believes in strategic partnerships in order to grow in the industry. The
picking removes unproductive roaming or patrolling of aisles. company partners with prominent warehouse technology and logistics
organizations to develop innovative, practical, and amazing solutions that meet the
◼ Management Portal- The Locus Management portal helps in efficiently
unique challenges of the warehouse.
managing day-to-day operations in real-time through reports and graphics.
◼ For instance, Balloon entered into a partnership with Locus Robotics as an official
The management portal and dashboard gives a full, 360-degree view of
reseller of the AMRs. Adding robots to Balloon’s range of products and services
aspects like hourly, daily and monthly performance, individual worker
enhances the capabilities of Balloon and fits the aim of being a true end-to-end
performance, inventory flow, and many others.
supply chain solutions provider. The partnership helps Locus to penetrate further
◼ Multi-Language Display- The integrated, multi-language display makes it into the United Kingdom market.
easier for the workers to pick faster and more accurately by seamlessly ◼ The company has been featured in various magazines which builds a trust in the
switching to the large, easy-to-read display to the workers preferred brand. For instance, the company featured in the UKWA Warehouse Magazine, Top
language. Moreover, this decreases the training time. 10 coolest Robotics Startups of 2020 list, fifth-year straight Top innovative
◼ Gamification- Locus gamification makes it easy to align the business goals warehouse robotics company by Robotics Business Review 2020.
together with personalised worker goals while adding challenges and friendly ◼ As the world is hit hard by the COVID-19 pandemic, the company is focusing on
competition to the workplace. The gamification integrates into the Locus Bot getting through this with steps like regular senior management team meets,
user interface and improves the overall workplace environment. collaborating with customers and partners, ensuring the availability of components
for the new customer facilities as the company also sees demand increasing during
the pandemic.

7.16 LOCUS ROBOTICS– SWOT ANALYSIS
◼ The company has been partnering and expanding its wings ◼ The company has a limited product portfolio that weakens the
across regions like Europe, which gives it a broader customer company’s position in the market as there are various players,
base with different needs. Furthermore, the company has a rich which offers an extensive product line.
client base that involves some of the big names in the logistics
industry like DHL, Port Logistics Group, Geodis, and many
others. The company has a strong image as it has been
featured in various lists and magazines for many years.
S W
◼ The growing e-commerce market and the advent of Industry 4.0 ◼ The company might face threat from competitors that have
require short lead times with automation solutions. The company deep pockets and a broad product portfolio. Furthermore, the
has a dedicated product for improving e-commerce efficiency that company has been expanding, which poses a threat of
opens a portal of opportunities for the company in the future.
unfavorable foreign currency impact and disruption in the
Furthermore, the company raised a funding of USD 40 million,
supply chain as the COVID-19 pandemic has hit Europe and the
which can be utilized in developing new products and penetrating
into new markets bringing new customers and various United States hard.
opportunities in the future.

7.16 LOCUS ROBOTICS -RECENT DEVELOPMENT

The company partnered with Cohesio Group to expand into the

Australian & New Zealand markets. With the new partnership,
Cohesio Group becomes a licensed reseller of Locus Robotics and
manage installation, training and support for shared customer in
APAC region. Locus Robotics expands its reach with the
partnership.
P
JUN 2020

8. INVESTMENT ANALYSIS AND FUTURE
OUTLOOK

OUTLOOK
◼ With the rise in the number of warehouses triggered by the significant growth in the ecommerce sector and the
ever-increasing need to satisfy customer demands, the demand for automation is expected to increase over the
forecast period. Robotic Palletizing, AGVs and AMRs have been supporting many mid-sized distribution centers
across the globe. The investment in the market is mainly driven by innovation, expansion, and partnerships.
◼ Additionally, Venture capital funding has also increased for automation technologies. According to Pitchbook
Data, in 2019, manufacturing, machinery and automation saw roughly 800-900 venture-backed fundraising
rounds, close to two-thirds of which were still early-stage (pre-seed to Series B) investments.
◼ For instance, In June 2020, Geek+, a Chinese warehousing robotics company, raised 200 million in Series C
investment, one of the largest rounds closed in the warehousing industry. Furthermore, In September 2020,
Seegrid raised USD 52 million from Silicon Valley investors.
◼ The vendors in the market have been innovating their products for gaining traction and entering into new
untapped markets. For instance, In July 2020, Dematic launched a new version of an automated order fulfillment
solution developed for the supply chain of the food and beverage industry. The solution automates picking,
distribution and shipping, which are labor-intensive processes. The solution includes a Dematic conveyor system,
picking stations and optional robotic palletizing and automated guided vehicles (AGVs) for transportation. The
solution comes with software that controls all logistic operations and provides tracking and accuracy, minimizing
picking errors.
◼ Moreover, in June 2020, HAI Robotics launched two HAIPICK robots. The HAIPICK A42D is a double-deep ACR
that optimizes space usage and increases storage density in warehouses. It can reduce the number of aisles
storage density by 130%. In March 2020, the first HAIPICK A42D-based system started operations in3PL
companies. The HAIPICK A42N uses cartons as handling units rather than only totes. The 3D visual recognition
technology identifies goods without the need for codes and supports multi-size carton/ tote picking that can be
applied to various business needs.

OUTLOOK
◼ The market also witnessed partnerships for hardware and software developments in order to grow in the market.
For instance, In July 2020, DHL Supply Chain, in partnership with Microsoft and Blue Yonder, launched a plug and
play robotics platform that reduces integration time and programming efforts to onboard new devices to
warehouse facilities.
◼ Furthermore, in January 2020, Vention, next-generation digital engineering platform for machine design
partnered with ATS automation to provide fast design and concept validation for SuperTrack Conveyance
Systems.
◼ The market has also seen partnerships from manufacturers of warehouse robotics with logistics companies to
expand and offer complete solutions. For instance, in May 2020, Geek+, a manufacturer of autonomous mobile
robots for warehouses, agreed on a new distribution partnership with Kuecker Logistics Group, a material
handling systems integrator. The two companies work together to provide smart logistics solutions to customers
across the North American region.
◼ Such strategic partnerships help cut the vendors the cost of the services and reduce the time to market and
achieve pricing advantages over competitors. Owing to such trends, these types are investments are expected to
continue as the market is consolidated.
◼ There have been expansions geographically by the manufacturers for penetration in the market. For instance, In
June 2020, Bastian Solutions, a Toyota Advanced Logistics company, expanded in Georgetown, Ky, with a 40,000
square foot facility that is designed to support the engineering and distribution of advanced material handling
technologies such as autonomous guided vehicles (AGVs).
◼ Furthermore, In December 2019, Wynright, a wholly owned subsidiary of material handling company Daifaku,
opened a USD 26 million facility in Indiana. The company expanded its North American U.S. manufacturing
capabilities in the Greater Chicago area. The company consolidated Illinois and Oak Lawn facility into a new larger
facility in Hobart, Indiana.

8. INVESTMENT ANALYSIS AND FUTURE OUTLOOK
■ The future of the market is expected to grow in the future. For Asia-Pacific, growth is expected to be
higher owing to the robust presence of warehouses. Moreover, increasing urbanizations and rising
disposable income also encourages the growth of the market. According to the Population Reference
Bureau, Asia stood at a 49% degree of urbanization and is expected to increase in the future. Robotics and Automation Adoption in Supply
◼ The demand for the warehouse robotics and other products studied in the market has been impacted Chains (%)
in 2020 due to the COVID-19 pandemic. Due to the lockdown imposed in many regions all over the
world, there has been a decline in the demand for robots due to various industries experiencing
sluggish market conditions and tight financial position. However, there has been a limited increase 11%
due to the rise in demand of online retail. In a nutshell, the demand for the products will be less
throughout 2020 as compared to previous years but is expected to increase once the vaccine is 32%
launched, which is expected in 2021.
20%
◼ The market is expected to witness a push in the future as the e-commerce sector is growing at a rapid
rate. For instance, In February 2020, the US Department of Commerce reported that online spending
represented 16% of total retail sales in 2019. The pandemic is slowly creating an environment that
encourages online shopping leading to growth in the market in the future.
19%
◼ Moreover, with the advent of Industry 4.0, which includes the development of smart factories and
automation, the market for AMH is expected to grow significantly. Predictive analytics is being
incorporated into supply chains to determine potential demand. In-use Today 1-2 Years 3-5 Years 6+ Years
◼ For instance, According to a report by MHI, the use of predictive analytics and artificial intelligence in
2019 was around 30% and 12% and is expected to touch 90% and 60% in the next five years.
Source: MHI Report, 2019

8. INVESTMENT ANALYSIS AND FUTURE OUTLOOK
8. INVESTMENT ANALYSIS AND

FUTURE OUTLOOK
◼ Additionally, the use of Robotics and Automation was also close to 30%, which is
projected to be at about 70% in the next five years. These factors indicate the
increasing use of Big Data and robotics for warehousing operations in the future.
 Additionally, the Chinese government aimed to place the country as the largest and
among the most successful manufacturing countries in the world, primarily through a
focus on artificial intelligence.
 In accordance, the government (State Council) issued a next-generation artificial

intelligence development plan on July 8, 2017. This is expected to progress in three
stages, concluding in 2030. Under this plan, the government is planning to create a
domestic CNY 1 trillion (USD147.80 billion) AI industry and establish China as the
world’s leading AI innovation center by 2030.
 With the growing manufacturing capabilities of countries backed by the government

initiatives, the market for robotics in logistics is expected to grow. For instance,
according to a report by Colliers International, a Canada-based real estate services
organization, the Indian manufacturing sector accounts for about 16% of the
economy, and the government is looking to increase that to 25% by 2022.
 A variety of investments in innovations and expansions is expected to be witnessed in

the future from the prominent vendors in the market and is expected to be followed
by small vendors through fund raising from venture capitalists.
 Such factors contribute to the growth of the market in the future. Furthermore,
investments like innovations, expansions, and partnerships also lays brickwork for the
future of the market.

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REPORT

GLOBAL WAREHOUSE ROBOTICS

Domain: Automation Base Year: 2019 Forecast Period: 2020-2025

Industry Reports | Consulting | Intelligence Center

2 REPORT - GLOBAL WAREHOUSE ROBOTICS MARKET

4.2 Industry Attractiveness - Porter's Five Forces Analysis 6.1.3 Conveyors

4.3 Industry Value Chain Analysis 6.2.3 Trans-shipments

4.4 Impact of COVID-19 on the Industry 6.2.4 Other Functions

3 REPORT - GLOBAL WAREHOUSE ROBOTICS MARKET

(Country-level Trends and Regional-level Market Forecast) Developments)

6.4.1 North America 7.1 ABB Limited

6.4.1.1 United States 7.2 Kiva Systems (Amazon Robotics LLC)

6.4.1.2 Canada 7.3 Singapore Technologies Engineering Ltd (Aethon

6.4.2 Europe Incorporation)

6.4.2.1 United Kingdom 7.4 InVia Robotics Inc.

6.4.2.2 Germany 7.5 Fanuc Corporation

6.4.2.3 France 7.6 Honeywell International Inc.

6.4.2.3 Rest of Europe 7.7 Toshiba Corporation

6.4.4 Latin America 7.14 Hangzhou Hikrobot Technology Co. Ltd

4 REPORT - GLOBAL WAREHOUSE ROBOTICS MARKET

1.2 Scope of the Study

5 REPORT - GLOBAL WAREHOUSE ROBOTICS MARKET

1.1 STUDY ASSUMPTIONS AND MARKET DEFINITION

STUDY ASSUMPTIONS MARKET DEFINITION

▪ Distribution of primary interviews conducted was based on the regional

▪ As a result of data triangulation through multiple methodologies and

6 REPORT - GLOBAL WAREHOUSE ROBOTICS MARKET

1.2 SCOPE OF THE STUDY

TYPE FUNCTION END USER GEOGRAPHY

Sortation Systems Packaging Automotive Europe

Conveyors Trans-shipments Retail Asia-Pacific

Palletizers Other Functions Electrical and Electronics Latin America

Automated Storage and Retrieval Pharmaceutical Middle East & Africa

7 REPORT - GLOBAL WAREHOUSE ROBOTICS MARKET

8 REPORT - GLOBAL WAREHOUSE ROBOTICS MARKET

STEP 1 STEP 2 STEP 3

Decipher the client requirements/ market to

Tailormade research approach for

Effective use of Mordor’s knowledge

Confirm the objectives of the assignment with

9 REPORT - GLOBAL WAREHOUSE ROBOTICS MARKET

SECONDARY RESEARCH PRIMARY RESEARCH

several competitors in the market MODES OF PRIMARY RESEARCH

10 REPORT - GLOBAL WAREHOUSE ROBOTICS MARKET

DATA TRIANGULATION AND INSIGHT GENERATION

It is a process of combining outcomes from different sources to increase the

An econometric model is a simplified representation of a real-world process.

11 REPORT - GLOBAL WAREHOUSE ROBOTICS MARKET

12 REPORT - GLOBAL WAREHOUSE ROBOTICS MARKET

Asia-Pacific accounted for a major share of 45.60% of the market

2019 2020 2021 2022 2023 2024 2025

SOURCE: Mordor Intelligence

13 REPORT - GLOBAL WAREHOUSE ROBOTICS MARKET

WAREHOUSE ROBOTICS MARKET WAREHOUSE ROBOTICS MARKET

31.35% Mobile Robots (AGVs and AMRs) 39.67%

WAREHOUSE ROBOTICS MARKET WAREHOUSE ROBOTICS MARKET

27.67% Retail 45.60% North America

Other End Users Middle East & Africa

SOURCE: Mordor Intelligence

14 REPORT - GLOBAL WAREHOUSE ROBOTICS MARKET

4.2 Industry Attractiveness - Porter's Five Forces Analysis

4.2.1 Threat of New Entrants

4.2.2 Bargaining Power of Buyers

4.2.3 Bargaining Power of Suppliers