LOVELY PROFESSIONAL UNIVERSITY

ACADEMIC TASK NO. 2

Mittal School of Business (MSOB) Faculty of Marketing
Name of the faculty member: Manmeet Kukreja
Course Code: MKT517 Section :Q1E37 Course Title: Customer Relationship Management Max. Marks: 30
marks
Date of Allotment: 02/04/2022 Date of Submission: (Check Annexure 1 )

S. Roll No Objectives Guidelines Evaluation Expected

No of Parameters Outcomes
Academic
Activity
1 ALL To test the Students in a group of 3-5 each will be Students will be Increase
STUDENTS students allotted a case study related to course evaluated on: student’s
analytical (will be provided through LPULIVE). Identification of the analytical
and Students will do case analysis individually Main bent of mind
discussion and prepare an online report which they Issues/Problems: 2 and sharpen
skills . will submit through UMS ONLY. Marks, Analysis of its discussion
Students are expected to include the the issues: 5 Marks, skills.
critical analysis Comments on
/solution/recommendations of the case effective
assigned in the report. solutions/strategies 10
Marks, Links to
Note: 1. Students should not waste time course reading and
while preparing and discussing the case additional research: 3
summary. Instead, they shall directly Marks
discuss the case issues after briefing the and 10 marks for
case situation for a while. 2. Each student group discussion.
must submit soft copy of case The case analysis
analysis .Submission will be followed by report should be
Group discussion in the class as scheduled submitted on UMS on
by the faculty.GD participation is or before the date of
mandatory for the evaluation of the report. discussion
The student should be in formals while
participating in GD and will make
themselves available through webcam
during the GD
.

Annexure 1
Schedule of Group Discussion
S.N Registrati Gro Date of
o. on No. Name ups Case allocated Discussion
1 12002660 Adarsh Kumar singh
2 12003256 Altamash Sahbaz Sheikh
1 Premier league 13-Apr
3 12001425 Anjali B
4 12000486 Ankit kumar jha
2
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5 12003680 Anusha Srivastava
6 12005634 dommeti satya harshini
7 12003009 Mageshwaran ganapathy
Nazeem Abdul Hameed How Big Data Analysis helped increase
2 20-Apr
8 12000182 Kanheeram Pokkil Walmarts Sales turnover?
9 12000393 Nidhi Kumari
10 12003019 PIYUSH SHARMA
11 12002900 Prasanna kumar nare
12 12002940 Prateek Gupta
Nordstrom Case Study: How You Can Copy
13 12003161 Priya Kumari 3 27-Apr
Nordstrom’s Retail Success
14 12001661 Rahul Kumar
15 12010175 Raushan Kumar
16 12001367 Robins Kumar
17 12001672 Sangeetha Marella
A Case Study on Netflix’s Customer-Centric
18 12002457 Seema Thakur 4 04-May
Strategies
19 12002356 Shruti Sushant Prasad
20 12002467 Sonam Rani
21 12002871 Suraj chettri
22 12005368 Vijay tushir
23 12003818 Vishal Pandey 5 Apple CRM Case Study 11-May
24 12012486 ANKIT GUPTA
25 12001302 Megha
MOHAMMAD ABDUL
26 12008035 KHADER
27 12008459 parmjeet kaur
Customer Relationship Management of
28 12002054 Parth Manchanda 6 11-05-2022
McDonald
29 12007994 Shubham kumar
30 12000397 Kashish Chawla
31 12013078 PRAGATI

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